BC · Brunello Cucinelli S.p.A.
This is a quantitative scorecard. The numbers below are read from Brunello Cucinelli S.p.A.’s ESEF annual report, in EUR. The narrative — what the business does, its risks, what changed this year — is not machine-read here, so we do not paraphrase it. The filed annual report →
Where the money comes from
read the 10-K →Revenue spreads across 5 segments, the largest Propulsion at 36%.
- Propulsion36%€1.9B
- Boat28%€1.5B
- Engine Parts and Accessories23%€1.2B
- Navico Group13%€721M
- Corporate0%€0
From the segment footnote of the company's own 10-K. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.
The record
What the business has done across the cycle, read straight from the ESEF filing: the multi-year record, and the walk from reported profit to the cash an owner could take out.
The record, 2020–2024
realized figures from each filing · older years to the left| 2020’20 | 2021’21 | 2022’22 | 2023’23 | 2024’24 | |
|---|---|---|---|---|---|
| Income statement | |||||
| €544M | €712M | €920M | €1.1B | €1.3B | RevenueRevenue |
| (€15M) | €77M | €134M | €187M | €212M | Operating incomeOp. inc. |
| −2.7% | 10.8% | 14.6% | 16.4% | 16.6% | Operating marginOp. mgn |
| (€33M) | €53M | €81M | €115M | €129M | Net incomeNet inc. |
| — | 13% | 31% | 30% | 28% | Effective tax rateTax rate |
| Cash flow & returns | |||||
| €36M | €208M | €216M | €209M | €189M | Operating cash flowOp. cash |
| €104M | €116M | €132M | €139M | €153M | DepreciationDeprec. |
| (€35M) | €39M | €3M | (€44M) | (€93M) | Working capital & otherWC & other |
| €40M | €43M | €55M | €66M | €90M | CapexCapex |
| 7.3% | 6.0% | 6.0% | 5.8% | 7.1% | Capex / revenueCapex/rev |
| (€3M) | €165M | €161M | €143M | €99M | Owner earningsOwner earn. |
| −0.6% | 23.2% | 17.5% | 12.5% | 7.7% | Owner earnings marginOE mgn |
| (€3M) | €165M | €161M | €143M | €99M | Free cash flowFCF |
| −0.6% | 23.2% | 17.5% | 12.5% | 7.7% | Free cash flow marginFCF mgn |
| €1M | €0 | €32M | €53M | €66M | Dividends paidDiv. paid |
| -3% | 20% | 23% | 29% | 25% | ROICROIC |
| -13% | 17% | 21% | 25% | 25% | Return on equityROE |
| −13% | 17% | 12% | 14% | 12% | Retained to equityRetained/eq |
| Balance sheet | |||||
| €73M | €98M | €117M | €107M | €182M | Cash & investmentsCash+inv |
| €79M | €73M | €77M | €78M | €150K | ReceivablesReceiv. |
| €208M | €199M | €243M | €287M | €370M | InventoryInvent. |
| €287M | €272M | €319M | €365M | €370M | Operating working capitalOper. WC |
| €7M | €7M | €0 | — | — | GoodwillGoodwill |
| €1.1B | €1.2B | €1.3B | €1.4B | €1.7B | Total assetsAssets |
| €165M | €117M | €121M | €109M | €280M | Total debtDebt |
| €92M | €19M | €4M | €2M | €98M | Net debt / (cash)Net debt |
| -0.3× | 2.2× | 1.7× | 3.1× | 3.1× | Interest coverageInt. cov. |
| €261M | €322M | €393M | €454M | €507M | Shareholders’ equityEquity |
| Per share | |||||
| 68.0M | 68.0M | 68.0M | 68.0M | 73.1M | Shares out (diluted)Shares |
| €8.00 | €10.47 | €13.53 | €16.76 | €17.48 | Revenue / shareRev/sh |
| €-0.49 | €0.78 | €1.19 | €1.69 | €1.76 | EPS (diluted)EPS |
| €-0.05 | €2.43 | €2.37 | €2.10 | €1.35 | Owner earnings / shareOE/sh |
| €-0.05 | €2.43 | €2.37 | €2.10 | €1.35 | Free cash flow / shareFCF/sh |
| €0.02 | €0.00 | €0.47 | €0.78 | €0.90 | Dividends / shareDiv/sh |
| €0.58 | €0.63 | €0.81 | €0.98 | €1.23 | Cap. spending / shareCapex/sh |
| €3.84 | €4.74 | €5.78 | €6.67 | €6.93 | Book value / shareBVPS |
| 4-yr | 5-yr | |
|---|---|---|
| Revenue / share | +21.6%/yr | +21.6%/yr (4-yr) |
| Dividends / share | +174.9%/yr | +174.9%/yr (4-yr) |
| Capital spending / share | +20.5%/yr | +20.5%/yr (4-yr) |
| Book value / share | +15.9%/yr | +15.9%/yr (4-yr) |
Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.
In fiscal 2025 the business reported €142M of profit but €115M of owner earnings: €27M less than the profit line, taken out by capital spending and the timing of cash.
| FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | |
|---|---|---|---|---|---|
| Reported net income | €142M | €129M | €115M | €81M | €53M |
| Depreciation & amortizationnon-cash charge added back | +€181M | +€153M | +€139M | +€132M | +€116M |
| Working capital & othertiming of cash in and out, other non-cash items | −€80M | −€93M | −€44M | +€3M | +€39M |
| Cash from operations | €243M | €189M | €209M | €216M | €208M |
| Capital expenditurecash put back in to keep running and to grow | −€128M | −€90M | −€66M | −€55M | −€43M |
| Owner earnings | €115M | €99M | €143M | €161M | €165M |
| Owner-earnings marginowner earnings ÷ revenue | — | 8% | 13% | 17% | 23% |
Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position .
Much of fiscal 2025's profit didn't arrive as operating cash; it sits in “working capital & other” above. That can be a real inventory or timing swing, or profit that doesn't run through operating cash at all: a heavy tax year, equity-method earnings, or investment income booked through investing. For a year like this, owner earnings understates the cash earned; the full cash-flow statement carries the rest.
Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.
Quality & stewardship
Returns, the balance sheet, and stewardship. The same checks the US pages run, in the reporting currency.
Owner’s Scorecard
Will it survive?
- AdequateOperating income €212M ÷ interest expense €68M
What this means
Comfortable in a normal year, but below the margin of safety Graham looked for. Worth checking how stable the coverage has been across a full cycle.
- How heavy is the debt, net of cash? €98M · 0.5× operating profitModest net debtCash €182M − debt €280M
What this means
Netting €182M of cash and short-term investments against €280M of debt leaves €98M owed, about 0.5× a year's operating profit (1.3× on the gross debt, before the cash). Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.
- Not enough data
What this means
The filing data didn't include the inputs for this check.
Is it a good business?
- High through the cycle5-yr median, range -3%–29%; 25% latest = NOPAT €151M ÷ invested capital €604MIndustry peers: median 14%
What this means
The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 5 years (it ran 25% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.
- Solid through the cycle5-yr median margin, range -1%–23%; latest €99M = operating cash €189M − maintenance capex €90MIndustry peers: median 7%
What this means
What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 8% of revenue this year, a 13% median across 5 years.
- Cash-backedCash from ops €189M ÷ net income €129M
In the filing’s words The filing leans on adjusted, non-GAAP earnings, but the GAAP profit is itself cash-backed — the adjustments are not papering over a cash shortfall here.
What this means
How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.
How is the cash used?
- Returns about halfDividends + buybacks €66M ÷ Owner Earnings €99M
What this means
Of €99M Owner Earnings, €66M (67%) went back to shareholders, €66M dividends, €0 buybacks. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.
- Investing or harvesting? 0.59×HarvestingCapex €90M ÷ depreciation €153M
What this means
Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.
Graham’s defensive tests · 1 of 3 met
Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.
- Adequate size —Revenue ≥ $2B (a dollar floor) · €1.3B
What this means
Big enough to weather a storm. Graham's floor is a dollar figure — about $2B of revenue as a conservative modern stand-in. This company reports in its home currency and we carry no exchange rate, so we show the figure and leave the size bar for you to apply rather than convert it with a number we don't have.
- Strong liquidity —Current ratio ≥ 2× · —
What this means
Current assets / liabilities not in the data yet.
- Earnings stability NearA profit every year (6-yr record) · 1 loss year
What this means
Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.
- Dividend record MissUninterrupted dividends · 5 of 7 yrs
What this means
An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.
- Earnings growth PassEarnings +33% over the record · +282%
What this means
At least a third more earnings than a decade ago, averaging three years at each end. Net income (not per-share), so stock splits don't distort it, buybacks and dilution show up in the share-count line instead.
- Moderate price —P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
What this means
Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are €1.76/share (latest year €1.76), the averaged base the calculator's gate runs on, and book value is €6.93/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.
Durability & moat, 2020–2024
Whether the record’s returns held, and what the capital reinvested earned.
- Profitable years 4 of 5
What this means
Lost money in 1 year(s), look at what happened there before trusting the average.
- Return on capital ≥ 15% 4 of 5 yrs
What this means
A moat shows up as a high return on invested capital that holds year after year, not one good vintage.
- Operating margin 4% → 17% (2-yr avg ends)
In the filing’s words The record and the words agree: the margin widened and the filing attributes the gain to its own pricing, not volume alone.
What this means
Through the cycle the operating margin widened — about 4% early to 17% lately, median 15% — pricing power intact or improving.
- Reinvestment, incremental ROIC —
What this means
The reinvested base moved too little against the change in profit to read a reliable return on it here — the figure would be a small-denominator artifact, not a moat. Judge this one on the owner-earnings record and the cash it returns instead.
- Owner earnings growth +10%/yr
What this means
Owner earnings grew about 10% a year over the record.
- Worst year 2020 · −2.7% op. margin
What this means
Operations went underwater in 2020, understand why before trusting the good years.
- Share count +1.8%/yr
What this means
The share count is rising, dilution works against you on a per-share basis.
- Dividend record rising
What this means
Paid and raised the dividend across the record, the continuity Graham prized.
- How management talks about it Owner’s terms
What this means
The record and the register agree: capital is compounding and the filing reasons in an owner’s terms — per-share value, return on capital, the long term — not a promoter’s.
Does AI threaten the moat?
Moderate contestabilityAI is likely to reshape costs and some products here without clearly contesting or sparing the core moat; how the company itself frames it is the tell.
Its FY2025 10-K names artificial intelligence as a competitive threat.
“Competitors may adopt new technologies and technological advancements, such as using artificial intelligence and machine learning to pursue new products, services, and approaches more quickly, successfully and effectively.”
The question is whether a moat the record shows as durable outlasts a technology that lowers the cost of part of what the firm sells. The durability is read in the record above, the filing's own framing of AI beside it; the industry label decides nothing on its own.
Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.
All figures as filed; the source filing is linked above.
How the cash was used, 2020–2025
Over the record, the business generated €1.1B of operating cash; how management split it reads as a balanced allocator, splitting cash between the business, owners, and the balance sheet.
- Reinvested€422M · 38%
- Dividends€221M · 20%
- Retained (debt / cash)€458M · 42%
- Returned to owners€221M
33% of the owner earnings the business produced over the span, €221M as dividends and €0 as buybacks.
- Net change in share count7.6%
The diluted count rose from 68M to 73M: issuance (stock pay, deals) outran any buybacks, so owners were diluted on net.
- Dividend record€0.90/sh
Paid in 5 of the years on record, the per-share dividend growing about 175% a year. It was cut at least once along the way.
- Return on what it retained4%
Of the earnings it kept rather than paid out (€264M over the span), annual owner earnings (first three years vs last three) grew €11M, so each retained €1 added about 0.04 of yearly owner earnings. Buffett's test, run on owner earnings instead of market value.
Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.
Inverting the record
Invert: instead of why Brunello Cucinelli S.p.A. is a good business, the question is what would make owning it a mistake, and whether those marks are in the record. Disconfirming tests across 2019–2025.
2 of the 3 tests turned up something to look into; the other 1 came back clean.
- Look hereIs it less profitable than it was?10.1% vs 11.3%
The owner-earnings margin averaged 11.3% early in the record and 10.1% across the last three years, and the latest year has not recovered. Ask the filing whether that is a structural drift or a cyclical trough — price, mix, cost, or a competitor — and whether it is permanent.
- Look hereDid the share count rise anyway?7.6%
Diluted shares grew 7.6% over 2020–2025. Owners were diluted on net; each share owns less of the business than it did. Read the buyback line beside this one, not on its own.
- Did reported profit become cash?
Each test is read from the filings and is noisy alone; a flag can mark a cyclical trough or a year of heavy investment as easily as a problem. The filing says which.
The price
What a price would have to assume, set against the record above. You bring the price, in the reporting currency.
What the price implies
reverse-DCFType today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Brunello Cucinelli S.p.A. has delivered.
Through the cycle, Brunello Cucinelli S.p.A. earns about €160M on its 12.5% median owner-earnings margin. This year’s 7.7% margin runs below that; the reported figure may understate a lean year. Normalize, below, values the price on that through-cycle figure rather than the latest year.
—
9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.
Enter a price above to run it.
A dated snapshot of the price you typed, the assumptions you set, and what the page showed for them. A snapshot is never edited after it is saved. Your notebook is yours alone — the commitment states what is stored and what we will never do.
Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.
Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.
Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.
Owner earnings €99M on 73M diluted shares; net debt €98M. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.