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4911 · Shiseido
This is a quantitative scorecard. The numbers below are read directly from Shiseido’s EDINET filing, in yen. The Japanese-language narrative, what the business does, its risks, what changed this year, is not machine-read here, so we do not paraphrase it. Find it on EDINET (code 4911) →
The record
What the business has done across the cycle, read straight from the EDINET filing: the multi-year record, and the walk from reported profit to the cash an owner could take out.
The record, 2016–2025
realized figures from each filing · older years to the left| 2016’16 | 2017’17 | 2018’18 | 2019’19 | 2020’20 | 2021’21 | 2022’22 | 2023’23 | 2024’24 | 2025’25 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| ¥850.3B | ¥1.01T | ¥1.09T | ¥1.13T | ¥920.9B | ¥1.01T | ¥1.07T | ¥973.0B | ¥990.6B | ¥970.0B | RevenueRevenue |
| — | — | — | 77% | 74% | — | — | — | 76% | 77% | Gross marginGross mgn |
| — | — | — | 67% | 72% | — | — | — | 76% | 75% | SG&A / revenueSG&A/rev |
| — | — | — | 3% | 3% | — | — | — | 3% | 3% | R&D / revenueR&D/rev |
| ¥36.8B | ¥80.4B | ¥108.3B | ¥113.8B | ¥15.0B | ¥100.6B | ¥46.6B | ¥28.1B | ¥7.6B | (¥28.8B) | Operating incomeOp. inc. |
| 4.3% | 8.0% | 9.9% | 10.1% | 1.6% | 10.0% | 4.4% | 2.9% | 0.8% | −3.0% | Operating marginOp. mgn |
| ¥32.1B | ¥22.7B | ¥61.4B | ¥73.6B | (¥11.7B) | ¥46.9B | ¥34.2B | ¥21.7B | (¥10.8B) | (¥40.7B) | Net incomeNet inc. |
| Cash flow & returns | ||||||||||
| ¥59.1B | ¥95.4B | ¥92.6B | ¥75.6B | ¥64.0B | ¥134.2B | ¥46.7B | ¥89.0B | ¥48.4B | ¥109.9B | Operating cash flowOp. cash |
| ¥34.5B | ¥39.6B | ¥42.0B | ¥55.7B | ¥60.4B | ¥76.1B | ¥75.7B | ¥75.5B | ¥75.7B | ¥71.7B | DepreciationDeprec. |
| (¥7.5B) | ¥33.0B | (¥10.8B) | (¥53.7B) | ¥15.3B | ¥11.3B | (¥63.2B) | (¥8.2B) | (¥16.4B) | ¥78.8B | Working capital & otherWC & other |
| ¥31.4B | ¥36.0B | ¥80.6B | ¥92.2B | ¥56.4B | ¥75.3B | ¥36.3B | ¥26.7B | ¥24.9B | ¥25.3B | CapexCapex |
| 3.7% | 3.6% | 7.4% | 8.1% | 6.1% | 7.5% | 3.4% | 2.7% | 2.5% | 2.6% | Capex / revenueCapex/rev |
| ¥27.8B | ¥59.4B | ¥12.0B | (¥16.6B) | ¥7.7B | ¥59.0B | ¥10.4B | ¥62.3B | ¥23.5B | ¥84.6B | Owner earningsOwner earn. |
| 3.3% | 5.9% | 1.1% | −1.5% | 0.8% | 5.8% | 1.0% | 6.4% | 2.4% | 8.7% | Owner earnings marginOE mgn |
| ¥27.8B | ¥59.4B | ¥12.0B | (¥16.6B) | ¥7.7B | ¥59.0B | ¥10.4B | ¥62.3B | ¥23.5B | ¥84.6B | Free cash flowFCF |
| 3.3% | 5.9% | 1.1% | −1.5% | 0.8% | 5.8% | 1.0% | 6.4% | 2.4% | 8.7% | Free cash flow marginFCF mgn |
| ¥8.2B | ¥9.0B | ¥13.9B | ¥22.0B | ¥20.0B | ¥16.0B | ¥22.0B | ¥41.9B | ¥24.0B | ¥12.0B | Dividends paidDiv. paid |
| ¥6M | ¥17M | ¥2.4B | ¥22M | ¥12M | ¥23M | ¥9M | ¥8M | ¥1.0B | ¥2M | BuybacksBuybacks |
| 7% | 17% | 20% | 14% | 2% | 12% | 5% | 3% | 1% | -3% | ROICROIC |
| 8% | 5% | 13% | 15% | -2% | 9% | 6% | 4% | -2% | -7% | Return on equityROE |
| 6% | 3% | 10% | 10% | −7% | 6% | 2% | −3% | −6% | −9% | Retained to equityRetained/eq |
| Balance sheet | ||||||||||
| ¥113.1B | ¥156.8B | ¥111.8B | ¥97.5B | ¥157.3B | ¥156.5B | ¥119.0B | ¥104.7B | ¥98.5B | ¥91.8B | Cash & investmentsCash+inv |
| ¥136.8B | ¥162.1B | ¥166.5B | ¥172.9B | ¥144.7B | ¥158.8B | ¥182.1B | ¥149.7B | ¥154.3B | ¥163.3B | ReceivablesReceiv. |
| ¥115.7B | ¥130.0B | ¥149.8B | ¥181.1B | ¥170.0B | ¥16.0B | ¥14.0B | ¥10.8B | ¥10.2B | ¥9.4B | InventoryInvent. |
| ¥51.1B | ¥49.1B | ¥56.9B | ¥31.3B | ¥21.2B | ¥203.7B | ¥203.8B | ¥178.5B | ¥152.2B | ¥141.6B | Accounts payablePayables |
| ¥201.4B | ¥242.9B | ¥259.4B | ¥322.7B | ¥293.6B | (¥28.9B) | (¥7.7B) | (¥18.0B) | ¥12.3B | ¥31.2B | Operating working capitalOper. WC |
| ¥431.9B | ¥526.2B | ¥483.0B | ¥532.6B | ¥514.8B | ¥512.9B | ¥524.2B | ¥470.0B | ¥477.8B | ¥471.5B | Current assetsCur. assets |
| ¥246.7B | ¥291.4B | ¥339.9B | ¥464.3B | ¥353.0B | ¥231.4B | ¥222.4B | ¥240.8B | ¥291.6B | ¥211.8B | Current liabilitiesCur. liab. |
| 1.8× | 1.8× | 1.4× | 1.1× | 1.5× | 2.2× | 2.4× | 2.0× | 1.6× | 2.2× | Current ratioCurr. ratio |
| ¥59.8B | ¥12.2B | ¥12.6B | ¥64.5B | ¥54.4B | ¥50.4B | ¥57.9B | ¥62.1B | ¥108.0B | ¥58.8B | GoodwillGoodwill |
| ¥934.6B | ¥949.4B | ¥1.01T | ¥1.22T | ¥1.20T | ¥1.30T | ¥1.31T | ¥1.26T | ¥1.33T | ¥1.27T | Total assetsAssets |
| ¥120.6B | ¥81.5B | ¥75.8B | ¥248.1B | ¥324.3B | ¥305.8B | ¥297.2B | ¥281.0B | ¥363.2B | ¥323.2B | Total debtDebt |
| ¥7.5B | (¥75.4B) | (¥36.0B) | ¥150.6B | ¥167.0B | ¥149.3B | ¥178.2B | ¥176.3B | ¥264.7B | ¥231.3B | Net debt / (cash)Net debt |
| 45.2× | 81.2× | 140.9× | 49.7× | 6.7× | 26.3× | 12.8× | 3.7× | 1.2× | -4.6× | Interest coverageInt. cov. |
| ¥413.9B | ¥445.9B | ¥468.5B | ¥504.1B | ¥472.6B | ¥540.7B | ¥604.3B | ¥618.7B | ¥632.5B | ¥600.8B | Shareholders’ equityEquity |
| Per share | ||||||||||
| 400M | 400M | 400M | 400M | 400M | 400M | 400M | 400M | 400M | 400M | Shares out (diluted)Shares |
| ¥2125.76 | ¥2512.66 | ¥2737.06 | ¥2828.87 | ¥2302.22 | ¥2524.91 | ¥2668.39 | ¥2432.59 | ¥2476.47 | ¥2424.98 | Revenue / shareRev/sh |
| ¥80.25 | ¥56.87 | ¥153.51 | ¥183.91 | ¥-29.15 | ¥117.27 | ¥85.50 | ¥54.37 | ¥-27.03 | ¥-101.70 | EPS (diluted)EPS |
| ¥69.41 | ¥148.44 | ¥29.95 | ¥-41.60 | ¥19.21 | ¥147.41 | ¥26.11 | ¥155.81 | ¥58.86 | ¥211.48 | Owner earnings / shareOE/sh |
| ¥69.41 | ¥148.44 | ¥29.95 | ¥-41.60 | ¥19.21 | ¥147.41 | ¥26.11 | ¥155.81 | ¥58.86 | ¥211.48 | Free cash flow / shareFCF/sh |
| ¥20.54 | ¥22.44 | ¥34.85 | ¥55.07 | ¥49.92 | ¥39.97 | ¥54.92 | ¥104.77 | ¥59.95 | ¥30.01 | Dividends / shareDiv/sh |
| ¥78.42 | ¥90.04 | ¥201.49 | ¥230.50 | ¥140.90 | ¥188.22 | ¥90.72 | ¥66.76 | ¥62.15 | ¥63.25 | Cap. spending / shareCapex/sh |
| ¥1034.67 | ¥1114.68 | ¥1171.15 | ¥1260.23 | ¥1181.53 | ¥1351.74 | ¥1510.65 | ¥1546.87 | ¥1581.18 | ¥1501.89 | Book value / shareBVPS |
| 9-yr | 5-yr | |
|---|---|---|
| Revenue / share | +1.5%/yr | +1.0%/yr |
| Owner earnings / share | +13.2%/yr | +61.6%/yr |
| Dividends / share | +4.3%/yr | −9.7%/yr |
| Capital spending / share | −2.4%/yr | −14.8%/yr |
| Book value / share | +4.2%/yr | +4.9%/yr |
Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.
In fiscal 2025 the business turned a ¥40.7B loss into ¥84.6B of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.
| FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | |
|---|---|---|---|---|---|
| Reported net income | (¥40.7B) | (¥10.8B) | ¥21.7B | ¥34.2B | ¥46.9B |
| Depreciation & amortizationnon-cash charge added back | +¥71.7B | +¥75.7B | +¥75.5B | +¥75.7B | +¥76.1B |
| Working capital & othertiming of cash in and out, other non-cash items | +¥78.8B | −¥16.4B | −¥8.2B | −¥63.2B | +¥11.3B |
| Cash from operations | ¥109.9B | ¥48.4B | ¥89.0B | ¥46.7B | ¥134.2B |
| Capital expenditurecash put back in to keep running and to grow | −¥25.3B | −¥24.9B | −¥26.7B | −¥36.3B | −¥75.3B |
| Owner earnings | ¥84.6B | ¥23.5B | ¥62.3B | ¥10.4B | ¥59.0B |
| Owner-earnings marginowner earnings ÷ revenue | 9% | 2% | 6% | 1% | 6% |
Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position .
Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.
Quality & stewardship
Returns, the balance sheet, and stewardship. The same checks the US pages run, in yen.
Owner’s Scorecard
Will it survive?
- Can it pay its interest? -4.6×Does not cover its interestOperating income (¥28.8B) ÷ interest expense ¥6.3B
What this means
A full year of operating profit didn't cover the interest bill. This is the zombie zone: the business depends on refinancing, asset sales, or forbearance to service its debt.
- Net debt against an operating lossCash ¥91.8B − debt ¥323.2B
What this means
Netting ¥91.8B of cash and short-term investments against ¥323.2B of debt leaves ¥231.3B owed, with no operating profit this year to measure it against — understand that combination before anything else about the company. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.
- Negative, funded by othersDSO 61 + DIO 15 − DPO 228 days
What this means
Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”), the company grows on other people's money.
Is it a good business?
- Below average through the cycle10-yr median, range -3%–20%; -3% latest = NOPAT (¥22.7B) ÷ invested capital ¥832.1BIndustry peers: median 21%
What this means
The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 10 years (it ran -3% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.
- Solid, recently turned positivelatest ¥84.6B = operating cash ¥109.9B − maintenance capex ¥25.3B; positive each of the last 3 years, after an earlier loss stretch (10-yr median 2%)Industry peers: median 36%
What this means
What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 9% of revenue this year, a 2% median across 10 years.
- Are earnings backed by cash? ¥109.9BLoss, but cash-generativeNet income (¥40.7B) · cash from operations ¥109.9B
What this means
The company reported a net loss, so a conversion ratio isn't meaningful. What matters then is whether operations still threw off cash, here, they did.
How is the cash used?
- Reinvests most of itDividends + buybacks ¥12.0B ÷ Owner Earnings ¥84.6B
What this means
Of ¥84.6B Owner Earnings, ¥12.0B (14%) went back to shareholders, ¥12.0B dividends, ¥2M buybacks. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.
- Investing or harvesting? 0.35×HarvestingCapex ¥25.3B ÷ depreciation ¥71.7B
What this means
Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.
Durability & moat, 2016–2025
Whether the record’s returns held, and what the capital reinvested earned.
- Profitable years 7 of 10
What this means
Lost money in 3 year(s), look at what happened there before trusting the average.
- Return on capital ≥ 15% 2 of 10 yrs
What this means
A moat shows up as a high return on invested capital that holds year after year, not one good vintage.
- Operating margin 7% → 0% (3-yr avg ends)
What this means
Through the cycle the operating margin slipped — about 7% early to 0% lately, median 4% — competition or costs are biting in.
- Reinvestment, incremental ROIC −13%
What this means
Reinvested capital came back at a negative incremental return over this window — the invested base grew while operating profit did not. The filings show where it went.
- Owner earnings growth +2%/yr
What this means
Owner earnings grew about 2% a year over the record.
- Worst year 2025 · −3.0% op. margin
What this means
Operations went underwater in 2025, understand why before trusting the good years.
- Share count +0.0%/yr
What this means
Roughly flat share count, little dilution, little buyback.
- Dividend record rising
What this means
Paid and raised the dividend across the record, the continuity Graham prized.
All figures as filed; the source filing is linked above.
How the cash was used, 2016–2025
Over the record, the business generated ¥815.0B of operating cash; how management split it reads as a reinvestor, most operating cash is plowed back into the business.
- Reinvested¥485.0B · 60%
- Dividends¥189.0B · 23%
- Buybacks¥3.6B · 0%
- Retained (debt / cash)¥137.5B · 17%
- Returned to owners¥192.6B
58% of the owner earnings the business produced over the span, ¥189.0B as dividends and ¥3.6B as buybacks.
- Source of fundingOperating cash
Operating cash covered reinvestment and returns; over the span debt rose ¥202.6B and cash and short-term investments fell ¥21.3B.
- Average price paid for buybacks—
Buybacks ran ¥3.6B over the span, but the filings don't tag the share count needed to deduce the average price paid.
- Net change in share count0.0%
The diluted count barely moved (400M to 400M): buybacks roughly offset the stock issued to staff.
- Dividend record¥30.01/sh
Paid in 10 of the years on record, the per-share dividend growing about 4% a year. It was cut at least once along the way.
- Return on what it retained64%
Of the earnings it kept rather than paid out (¥37.0B over the span), annual owner earnings (first three years vs last three) grew ¥23.8B, so each retained ¥1 added about 0.64 of yearly owner earnings. Buffett's test, run on owner earnings instead of market value.
Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.
Inverting the record
Invert: instead of why Shiseido is a good business, the question is what would make owning it a mistake, and whether those marks are in the record. Disconfirming tests across 2016–2025.
1 of the 5 tests turned up something to look into; the other 4 came back clean.
- Look hereDid debt outgrow the business?¥120.6B → ¥323.2B
Debt rose from ¥120.6B to ¥323.2B while owner earnings went from about ¥33.0B to ¥56.8B — about 3.6 years of owner earnings in debt then, about 5.7 now: measured against what the business earns, the balance sheet carries more debt than it did. Debt raised for buybacks or deals rather than growth is the kind that bites in a downturn.
- Is it less profitable than it was?
- Did the share count rise anyway?
- Did reported profit become cash?
- Did receivables and inventory outpace sales?
Each test is read from the filings and is noisy alone; a flag can mark a cyclical trough or a year of heavy investment as easily as a problem. The filing says which.
The price
What a price would have to assume, set against the record above.
What the price implies
reverse-DCFType today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Shiseido has delivered.
Shiseido’s latest year runs above its own through-cycle margin — the reported figure may flatter a peak. So the tool opens on the through-cycle base, Graham’s averaging cutting both ways; clear the toggle below to read the latest year exactly as reported.
Through the cycle, Shiseido earns about ¥27.4B on its 2.8% median owner-earnings margin. This year’s 8.7% margin runs above that; the reported figure may flatter a peak you'd be paying on. Normalize, below, values the price on that through-cycle figure rather than the latest year. It comes pre-checked here for that reason, the same rule that already normalizes a trough; clear it to price the year as filed.
—
9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.
Enter a price above to run it.
A dated snapshot of the price you typed, the assumptions you set, and what the page showed for them. A snapshot is never edited after it is saved. Your notebook is yours alone — the commitment states what is stored and what we will never do.
Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.
Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.
Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.
Owner earnings ¥84.6B on 400M diluted shares; net debt ¥231.3B. The base opens on the through-cycle figure (the latest year sits above the record’s own median, and Graham’s averaging cuts both ways); clear Normalize to use the year as filed. Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.
Figures from EDINET, the Financial Services Agency’s disclosure system, the same kind of filing the US pages draw from EDGAR. A separate pool: these names never pass through the US industry classifier.
Manual order: ← 4902 its page in the Manual 5019 →
Industry order: ← 4452 the Personal Care Products chapter CL →