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4385 · Mercari
This is a quantitative scorecard. The numbers below are read directly from Mercari’s EDINET filing, in yen. The Japanese-language narrative, what the business does, its risks, what changed this year, is not machine-read here, so we do not paraphrase it. Find it on EDINET (code 4385) →
The record
What the business has done across the cycle, read straight from the EDINET filing: the multi-year record, and the walk from reported profit to the cash an owner could take out.
The record, 2016–2025
realized figures from each filing · older years to the left| 2016’16 | 2017’17 | 2018’18 | 2019’19 | 2020’20 | 2021’21 | 2022’22 | 2023’23 | 2024’24 | 2025’25 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| ¥12.3B | ¥22.1B | ¥35.8B | ¥51.7B | ¥76.3B | ¥106.1B | ¥147.0B | ¥172.0B | ¥187.4B | ¥192.6B | RevenueRevenue |
| — | — | — | 75% | 73% | — | — | — | 69% | 72% | Gross marginGross mgn |
| — | — | — | 99% | 98% | — | — | — | 59% | 57% | SG&A / revenueSG&A/rev |
| — | (¥2.8B) | (¥4.4B) | (¥12.1B) | (¥19.3B) | ¥5.2B | (¥3.7B) | ¥16.4B | ¥17.5B | ¥27.8B | Operating incomeOp. inc. |
| — | −12.6% | −12.4% | −23.5% | −25.3% | 4.9% | −2.5% | 9.5% | 9.3% | 14.5% | Operating marginOp. mgn |
| (¥348M) | (¥4.2B) | (¥7.0B) | (¥13.8B) | (¥22.8B) | ¥5.7B | (¥7.6B) | ¥13.1B | ¥13.5B | ¥26.1B | Net incomeNet inc. |
| Cash flow & returns | ||||||||||
| ¥9.0B | ¥6.4B | (¥3.4B) | (¥7.3B) | ¥12.5B | ¥3.4B | (¥26.2B) | (¥35.8B) | (¥43.3B) | (¥11.9B) | Operating cash flowOp. cash |
| — | — | — | — | — | — | — | ¥2.7B | ¥2.0B | ¥1.8B | DepreciationDeprec. |
| ¥9.4B | ¥10.6B | ¥3.6B | ¥6.5B | ¥35.3B | (¥2.4B) | (¥18.6B) | (¥51.7B) | (¥58.8B) | (¥39.9B) | Working capital & otherWC & other |
| — | ¥269M | ¥692M | ¥1.7B | ¥773M | ¥420M | ¥669M | ¥580M | ¥155M | ¥300M | CapexCapex |
| — | 1.2% | 1.9% | 3.3% | 1.0% | 0.4% | 0.5% | 0.3% | 0.1% | 0.2% | Capex / revenueCapex/rev |
| — | ¥6.1B | (¥3.8B) | (¥7.8B) | ¥11.8B | ¥2.9B | (¥26.9B) | (¥36.4B) | (¥43.5B) | (¥12.2B) | Owner earningsOwner earn. |
| — | 27.8% | −10.6% | −15.1% | 15.4% | 2.8% | −18.3% | −21.2% | −23.2% | −6.4% | Owner earnings marginOE mgn |
| — | ¥6.1B | (¥4.1B) | (¥9.0B) | ¥11.8B | ¥2.9B | (¥26.9B) | (¥36.4B) | (¥43.5B) | (¥12.2B) | Free cash flowFCF |
| — | 27.6% | −11.5% | −17.4% | 15.4% | 2.8% | −18.3% | −21.2% | −23.2% | −6.4% | Free cash flow marginFCF mgn |
| — | — | — | ¥0 | — | — | ¥0 | — | ¥0 | ¥0 | BuybacksBuybacks |
| -4% | -95% | -13% | -27% | -74% | 14% | -20% | 24% | 19% | 26% | Return on equityROE |
| −4% | −95% | −13% | −27% | −74% | 14% | −20% | 24% | 19% | 26% | Retained to equityRetained/eq |
| Balance sheet | ||||||||||
| — | ¥50.9B | ¥109.2B | ¥136.0B | ¥146.3B | ¥171.5B | ¥211.4B | ¥201.8B | ¥192.0B | ¥147.0B | Cash & investmentsCash+inv |
| — | ¥107M | ¥359M | ¥1.3B | ¥1.1B | ¥2.4B | ¥4.5B | ¥126.8B | ¥195.4B | ¥254.7B | ReceivablesReceiv. |
| — | — | — | — | — | — | — | ¥20.9B | ¥21.6B | ¥15.0B | Accounts payablePayables |
| — | ¥107M | ¥359M | ¥1.3B | ¥1.1B | ¥2.4B | ¥4.5B | ¥105.9B | ¥173.9B | ¥239.7B | Operating working capitalOper. WC |
| — | ¥53.0B | ¥113.7B | ¥151.8B | ¥169.3B | ¥227.9B | ¥303.4B | ¥338.6B | ¥402.0B | ¥420.2B | Current assetsCur. assets |
| — | ¥37.2B | ¥44.3B | ¥61.0B | ¥110.1B | ¥205.3B | ¥224.7B | ¥42.1B | ¥20.3B | ¥20.3B | Current liabilitiesCur. liab. |
| — | 1.4× | 2.6× | 2.5× | 1.5× | 1.1× | 1.4× | 8.0× | 19.8× | 20.7× | Current ratioCurr. ratio |
| — | ¥324M | ¥119M | ¥1.0B | — | — | — | — | — | — | GoodwillGoodwill |
| ¥25.5B | ¥54.5B | ¥117.8B | ¥163.7B | ¥198.0B | ¥262.5B | ¥345.2B | ¥418.3B | ¥501.8B | ¥543.8B | Total assetsAssets |
| — | ¥22.4B | ¥29.0B | ¥52.7B | ¥52.4B | ¥71.1B | ¥81.4B | ¥88.7B | ¥127.6B | ¥125.2B | Total debtDebt |
| — | (¥28.5B) | (¥80.1B) | (¥83.3B) | (¥93.8B) | (¥100.3B) | (¥130.1B) | (¥113.1B) | (¥64.4B) | (¥21.8B) | Net debt / (cash)Net debt |
| — | -92.5× | -48.1× | -155.8× | -77.9× | 22.3× | -28.8× | 33.2× | 35.8× | 41.7× | Interest coverageInt. cov. |
| ¥8.4B | ¥4.4B | ¥54.4B | ¥51.1B | ¥31.0B | ¥40.0B | ¥37.8B | ¥55.3B | ¥71.8B | ¥99.3B | Shareholders’ equityEquity |
| Per share | ||||||||||
| 130M | 130M | 135M | 151M | 156M | 158M | 161M | 162M | 164M | 165M | Shares out (diluted)Shares |
| ¥94.07 | ¥169.41 | ¥264.26 | ¥342.83 | ¥488.47 | ¥672.43 | ¥914.40 | ¥1058.48 | ¥1143.50 | ¥1170.68 | Revenue / shareRev/sh |
| ¥-2.67 | ¥-32.29 | ¥-52.02 | ¥-91.30 | ¥-145.83 | ¥36.25 | ¥-47.07 | ¥80.71 | ¥82.13 | ¥158.70 | EPS (diluted)EPS |
| — | ¥47.14 | ¥-27.91 | ¥-51.61 | ¥75.31 | ¥18.67 | ¥-167.19 | ¥-224.05 | ¥-265.37 | ¥-74.44 | Owner earnings / shareOE/sh |
| — | ¥46.68 | ¥-30.51 | ¥-59.62 | ¥75.31 | ¥18.67 | ¥-167.19 | ¥-224.05 | ¥-265.37 | ¥-74.44 | Free cash flow / shareFCF/sh |
| — | ¥2.06 | ¥5.11 | ¥11.27 | ¥4.95 | ¥2.66 | ¥4.16 | ¥3.57 | ¥0.95 | ¥1.82 | Cap. spending / shareCapex/sh |
| ¥64.44 | ¥33.89 | ¥402.11 | ¥338.97 | ¥198.31 | ¥253.56 | ¥235.27 | ¥340.66 | ¥438.32 | ¥603.28 | Book value / shareBVPS |
Share counts before 2018 are restated ×20 for a stock split, so per-share figures sit on one basis.
| 9-yr | 5-yr | |
|---|---|---|
| Revenue / share | +32.3%/yr | +19.1%/yr |
| Capital spending / share | −1.5%/yr (8-yr) | −18.1%/yr |
| Book value / share | +28.2%/yr | +24.9%/yr |
Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.
In fiscal 2025 the business reported ¥26.1B of profit but (¥12.2B) of owner earnings: ¥38.4B less than the profit line, taken out by capital spending and the timing of cash.
| FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | |
|---|---|---|---|---|---|
| Reported net income | ¥26.1B | ¥13.5B | ¥13.1B | (¥7.6B) | ¥5.7B |
| Depreciation & amortizationnon-cash charge added back | +¥1.8B | +¥2.0B | +¥2.7B | — | — |
| Working capital & othertiming of cash in and out, other non-cash items | −¥39.9B | −¥58.8B | −¥51.7B | −¥18.6B | −¥2.4B |
| Cash from operations | (¥11.9B) | (¥43.3B) | (¥35.8B) | (¥26.2B) | ¥3.4B |
| Capital expenditurecash put back in to keep running and to grow | −¥300M | −¥155M | −¥580M | −¥669M | −¥420M |
| Owner earnings | (¥12.2B) | (¥43.5B) | (¥36.4B) | (¥26.9B) | ¥2.9B |
| Owner-earnings marginowner earnings ÷ revenue | -6% | -23% | -21% | -18% | 3% |
Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position .
Much of fiscal 2025's profit didn't arrive as operating cash; it sits in “working capital & other” above. That can be a real inventory or timing swing, or profit that doesn't run through operating cash at all: a heavy tax year, equity-method earnings, or investment income booked through investing. For a year like this, owner earnings understates the cash earned; the full cash-flow statement carries the rest.
Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.
Quality & stewardship
Returns, the balance sheet, and stewardship. The same checks the US pages run, in yen.
Owner’s Scorecard
Will it survive?
- Can it pay its interest? 41.7×ComfortableOperating income ¥27.8B ÷ interest expense ¥668M
What this means
Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient, it says solvent, not cheap.
- Net cashCash ¥147.0B − debt ¥125.2B
What this means
Cash and short-term investments exceed every dollar of debt by ¥21.8B, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.
- Long (60+ days)DSO 483 + DIO 0 − DPO 101 days
What this means
Days cash is tied up between paying suppliers and collecting from customers. Lower is better; a long cycle means growth itself eats cash. (Little or no inventory, a services / asset-light model, so the inventory leg is ~0.)
Is it a good business?
- Very high (≥25%)NOPAT ¥22.0B ÷ invested capital ¥77.4B (debt + equity − cash)Industry peers: median 21%
What this means
The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.
- Consumes cash through the cycle9-yr median margin, range -23%–28%; latest (¥12.2B) = operating cash (¥11.9B) − maintenance capex ¥300MIndustry peers: median 36%
What this means
What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's -6% of revenue this year, a -11% median across 9 years.
- Are earnings backed by cash? -0.46×Thinly cash-backedCash from ops (¥11.9B) ÷ net income ¥26.1B
What this means
How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.
How is the cash used?
- No surplus to allocate
What this means
The business didn't generate positive Owner Earnings this year, so any distributions came from the balance sheet or borrowing, not from operations.
- Investing or harvesting? 0.16×HarvestingCapex ¥300M ÷ depreciation ¥1.8B
What this means
Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.
Durability & moat, 2016–2025
Whether the record’s returns held, and what the capital reinvested earned.
- Profitable years 4 of 10
What this means
Lost money in 6 year(s), look at what happened there before trusting the average.
- Operating margin −16% → 11% (3-yr avg ends)
What this means
Through the cycle the operating margin widened — about −16% early to 11% lately, median −3% — pricing power intact or improving.
- Reinvestment, incremental ROIC returns capital
What this means
The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.
- Worst year 2020 · −25.3% op. margin
What this means
Operations went underwater in 2020, understand why before trusting the good years.
All figures as filed; the source filing is linked above.
The price
What a price would have to assume, set against the record above.
What the price implies
reverse-DCFMercari is profitable, but owner earnings are negative this year because capital spending currently outruns operating cash, a build-out, so the owner-earnings reverse-DCF has no positive base to grow. We read the price from both ends instead: type a price to see the steady-state profitability it demands, then set the mature margin you would believe and weigh the two against each other. Nothing leaves your browser unless you enter it in your notebook.
Revenue, delivered20%/yr’20→’25
Enter a price to run it.
A dated snapshot of the price you typed, the assumptions you set, and what the page showed for them. A snapshot is never edited after it is saved. Your notebook is yours alone — the commitment states what is stored and what we will never do.
Two reads of one future. From your price: the owner earnings the company must reach, valued at a mature multiple and discounted back at your rate, expressed as the margin it implies on revenue grown at your rate. From your belief: the mature margin you would credit, set on the dial above. When the margin the price demands runs above the one you would believe, you are paying for a future taken on faith. For a deep cyclical at a trough, normalized through-cycle earnings are the better lens; this mode is for the genuinely unprofitable, and for the profitable business whose capital spending currently outruns its cash.
Figures from EDINET, the Financial Services Agency’s disclosure system, the same kind of filing the US pages draw from EDGAR. A separate pool: these names never pass through the US industry classifier.
Manual order: ← 4324 its page in the Manual 4452 →
Industry order: ← 3092 the E-Commerce & Marketplaces chapter 4755 →