Owner Scorecard


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SOGP, Sound Group Inc.

Software asset-light

A software business, earning high margins on code once it is written.

Latest annual: FY2025 20-F · figures as filed, in CNY · 1 ADS = 2 ordinary shares
SOGP · Sound Group Inc.
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
CN¥3.1B
+52.7% YoY · 16% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue CN¥3.1B 5-yr avg CN¥2.3B
Gross margin 29% 5-yr avg 29%
Operating margin 7.0% 5-yr avg −1.6%
Owner-earnings margin 9% 5-yr avg 1%
Free cash flow margin 9% 5-yr avg 1%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What moves the needle
Operating margin has run around −5.9% through the cycle on a 28% gross margin, the operating line deeply negative — so the lever is the path to a margin at all: revenue growth against the cost curve and the cash runway, not the level of a margin that isn't there yet. The cash cycle has run negative through the cycle (a median of −19 days): the operation is paid before it pays, so working capital releases cash as the business grows rather than tying it up. Read this kind of business on retention and the cost of growth. On its own account, the filing leans hardest on pricing power & competition, set against the numbers in what the filing emphasizes, below.

Every line is arithmetic on the company's filings, shown in full in the sections below.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2017–2025

realized figures from each filing · older years to the left
2017’172018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMDec 2025
Income statement
CN¥454MCN¥799MCN¥1.2BCN¥1.5BCN¥2.1BCN¥2.2BCN¥2.1BCN¥2.0BCN¥3.1BCN¥3.1BRevenueRevenue
27%29%23%25%29%33%28%27%29%29%Gross marginGross mgn
(CN¥150M)(CN¥12M)(CN¥142M)(CN¥89M)(CN¥139M)CN¥67M(CN¥148M)(CN¥90M)CN¥217MCN¥217MOperating incomeOp. inc.
−33.1%−1.5%−12.0%−5.9%−6.5%3.1%−7.1%−4.4%7.0%7.0%Operating marginOp. mgn
(CN¥154M)(CN¥9M)(CN¥133M)(CN¥82M)(CN¥127M)CN¥87M(CN¥135M)(CN¥81M)CN¥221MCN¥221MNet incomeNet inc.
0%1%1%Effective tax rateTax rate
Cash flow & returns
(CN¥31M)CN¥14M(CN¥96M)CN¥40M(CN¥40M)CN¥136M(CN¥117M)(CN¥26M)CN¥280MCN¥280MOperating cash flowOp. cash
CN¥3MCN¥6MCN¥11MCN¥18MCN¥19MCN¥18MCN¥13MCN¥11MCN¥7MCN¥7MDepreciationDeprec.
CN¥120MCN¥17MCN¥26MCN¥105MCN¥68MCN¥32MCN¥4MCN¥44MCN¥52MCN¥52MWorking capital & otherWC & other
CN¥8MCN¥14MCN¥28MCN¥21MCN¥20MCN¥12MCN¥6MCN¥11MCN¥3MCN¥3MCapexCapex
1.7%1.8%2.4%1.4%0.9%0.5%0.3%0.5%0.1%0.1%Capex / revenueCapex/rev
(CN¥34M)CN¥8M(CN¥107M)CN¥19M(CN¥61M)CN¥125M(CN¥123M)(CN¥38M)CN¥277MCN¥277MOwner earningsOwner earn.
−7.5%1.0%−9.0%1.2%−2.9%5.7%−5.9%−1.8%8.9%8.9%Owner earnings marginOE mgn
(CN¥39M)(CN¥199K)(CN¥124M)CN¥19M(CN¥61M)CN¥125M(CN¥123M)(CN¥38M)CN¥277MCN¥277MFree cash flowFCF
−8.7%−0.0%−10.5%1.2%−2.9%5.7%−5.9%−1.8%8.9%8.9%Free cash flow marginFCF mgn
-49%-50%22%-45%-34%55%55%Return on equityROE
Balance sheet
CN¥207MCN¥206MCN¥83MCN¥388MCN¥533MCN¥680MCN¥495MCN¥442MCN¥655MCN¥766MCash & investmentsCash+inv
CN¥6MCN¥3MCN¥8MCN¥6MCN¥3MCN¥2MCN¥1MCN¥972KCN¥972KReceivablesReceiv.
CN¥77MCN¥72MCN¥78MCN¥81MCN¥54MCN¥43MCN¥39MCN¥59MCN¥59MAccounts payablePayables
(CN¥70M)(CN¥69M)(CN¥70M)(CN¥74M)(CN¥51M)(CN¥42M)(CN¥38M)(CN¥58M)(CN¥58M)Operating working capitalOper. WC
CN¥218MCN¥104MCN¥420MCN¥578MCN¥723MCN¥533MCN¥489MCN¥711MCN¥711MCurrent assetsCur. assets
CN¥156MCN¥192MCN¥289MCN¥367MCN¥372MCN¥273MCN¥303MCN¥365MCN¥365MCurrent liabilitiesCur. liab.
1.4×0.5×1.5×1.6×1.9×2.0×1.6×1.9×1.9×Current ratioCurr. ratio
CN¥237MCN¥141MCN¥464MCN¥643MCN¥776MCN¥567MCN¥521MCN¥750MCN¥750MTotal assetsAssets
(CN¥207M)(CN¥206M)(CN¥83M)(CN¥388M)(CN¥533M)(CN¥680M)(CN¥495M)(CN¥442M)(CN¥655M)(CN¥766M)Net debt / (cash)Net debt
-139.6×-37.0×-47.7×26.9×-94.5×-215.6×138.8×Interest coverageInt. cov.
(CN¥703M)(CN¥926M)(CN¥2.0B)CN¥169MCN¥255MCN¥393MCN¥299MCN¥235MCN¥401MCN¥401MShareholders’ equityEquity
Per share
260M260M260M883M992M1.04B1.08B1.03B944M944MShares out (diluted)Shares
CN¥1.74CN¥3.07CN¥4.54CN¥1.70CN¥2.14CN¥2.10CN¥1.92CN¥1.98CN¥3.29CN¥3.29Revenue / shareRev/sh
CN¥-0.59CN¥-0.04CN¥-0.51CN¥-0.09CN¥-0.13CN¥0.08CN¥-0.12CN¥-0.08CN¥0.23CN¥0.23EPS (diluted)EPS
CN¥-0.13CN¥0.03CN¥-0.41CN¥0.02CN¥-0.06CN¥0.12CN¥-0.11CN¥-0.04CN¥0.29CN¥0.29Owner earnings / shareOE/sh
CN¥-0.15CN¥-0.00CN¥-0.48CN¥0.02CN¥-0.06CN¥0.12CN¥-0.11CN¥-0.04CN¥0.29CN¥0.29Free cash flow / shareFCF/sh
CN¥0.03CN¥0.05CN¥0.11CN¥0.02CN¥0.02CN¥0.01CN¥0.01CN¥0.01CN¥0.00CN¥0.00Cap. spending / shareCapex/sh
CN¥-2.70CN¥-3.56CN¥-7.69CN¥0.19CN¥0.26CN¥0.38CN¥0.28CN¥0.23CN¥0.43CN¥0.43Book value / shareBVPS

The diluted share count moved ×3.4 into 2020 — shares issued, not a split the totals corroborate — and the per-share figures carry the counts as filed.

Per-share growththe realized rate an owner's share compounded
8-yr5-yr
Revenue / share+8.2%/yr+14.1%/yr
Owner earnings / share+69.1%/yr
Capital spending / share−23.3%/yr−31.4%/yr
Book value / share+17.3%/yr

The record, charted

FY2017–2025

Each measure over its full record; the current point and the worst year marked.

Share count
944Mpeak FY2023
Gross margin
29%low FY2019

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

CN¥277Mowner earningsvs.CN¥221Mnet incomelow FY2023

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetained

Each year's operating cash, by what management did with it: the mix, and how it drifts.

FY2018FY2025

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business turned CN¥221M of profit into CN¥277M of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

Reported net incomeCN¥221M
Owner earningsCN¥277M · 9% of revenue
FY2025FY2024FY2023FY2022FY2021
Reported net incomeCN¥221M(CN¥81M)(CN¥135M)CN¥87M(CN¥127M)
Depreciation & amortizationnon-cash charge added back+CN¥7M+CN¥11M+CN¥13M+CN¥18M+CN¥19M
Working capital & othertiming of cash in and out, other non-cash items+CN¥52M+CN¥44M+CN¥4M+CN¥32M+CN¥68M
Cash from operationsCN¥280M(CN¥26M)(CN¥117M)CN¥136M(CN¥40M)
Capital expenditurecash put back in to keep running and to grow−CN¥3M−CN¥11M−CN¥6M−CN¥12M−CN¥20M
Owner earningsCN¥277M(CN¥38M)(CN¥123M)CN¥125M(CN¥61M)
Owner-earnings marginowner earnings ÷ revenue9%-2%-6%6%-3%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position .

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 20-F · source on SEC EDGAR →
Material weakness in financial controls
“The other identified material weakness relates to our lack of comprehensive and continuous assessment and risk monitoring mechanism for our financial assets and collection risk associated with third-party financial institutions.”

The figures below are only as sound as the controls that produced them. read the note →

Will it survive?

  • Comfortable
    Operating income CN¥217M ÷ interest expense CN¥2M
    What this means

    Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient, it says solvent, not cheap.

  • Net cash, debt-free
    Cash CN¥655M + ST investments CN¥111M − debt CN¥0
    What this means

    Cash and short-term investments exceed every dollar of debt by CN¥766M, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Negative, funded by others
    DSO 0 + DIO 0 − DPO 10 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”), the company grows on other people's money. (Little or no inventory, a services / asset-light model, so the inventory leg is ~0.)

Is it a good business?

  • Not enough data
    Industry peers: median -2%
    What this means

    The filing data didn't include the inputs for this check.

  • Positive this year, negative across the cycle
    latest CN¥277M = operating cash CN¥280M − maintenance capex CN¥3M (positive this year), after an earlier loss stretch (9-yr median -2%)
    Industry peers: median 6%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 9% of revenue this year, a -2% median across 9 years.

  • Cash-backed
    Cash from ops CN¥280M ÷ net income CN¥221M

    In the filing’s words The filing discloses a material weakness in its financial controls — the reported numbers here, and the record built on them, are only as reliable as the controls that produced them.

    What this means

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Reinvests most of it
    Dividends + buybacks CN¥59M ÷ Owner Earnings CN¥277M
    What this means

    Of CN¥277M Owner Earnings, CN¥59M (21%) went back to shareholders, CN¥30M dividends, CN¥29M buybacks. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.

  • Investing or harvesting? 0.50×
    Harvesting
    Capex CN¥3M ÷ depreciation CN¥7M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 0 of 3 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size
    Revenue ≥ $2B (a dollar floor) · CN¥3.1B
    What this means

    Big enough to weather a storm. Graham's floor is a dollar figure — about $2B of revenue as a conservative modern stand-in. This company reports in its home currency and we carry no exchange rate, so we show the figure and leave the size bar for you to apply rather than convert it with a number we don't have.

  • Strong liquidity Near
    Current ratio ≥ 2× · 1.94×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Earnings stability Miss
    A profit every year (9-yr record) · 7 loss years
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Miss
    Uninterrupted dividends · 1 of 9 yrs
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth
    Earnings +33% over the record ·
    What this means

    Earnings were negative early in the record, a growth rate isn't meaningful.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are CN¥0.00/share (latest year CN¥0.26), the averaged base the calculator's gate runs on, and book value is CN¥0.48/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2017–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 2 of 9
    What this means

    Lost money in 7 year(s), look at what happened there before trusting the average.

  • Operating margin −16% → −2% (3-yr avg ends)
    What this means

    Through the cycle the operating margin widened — about −16% early to −2% lately, median −6% — pricing power intact or improving.

  • Worst year 2017 · −33.1% op. margin
    What this means

    Operations went underwater in 2017, understand why before trusting the good years.

  • Dividend record paid
    What this means

    Paid a dividend in 1 of the years on record.

Does AI threaten the moat?

Elevated contestability

The product is software or information, the very thing capable AI now produces more cheaply, so the moat is more contestable than the record alone implies.

In its own filing A competitive risk, new this year

Its FY2025 10-K names artificial intelligence as a competitive threat, in language that was not in the prior year's filing.

“We have integrated selected core voice AI capabilities into the SoundSphereAI platform, which serves as an open and experiential showcase of our voice AI technologies and lays the foundation for potential enterprise integration initiatives. 78 Our Strengths Our core competitive strength lies in the synergistic flywheel…”

AI has collapsed the cost of building a capable substitute for the very thing this business sells. When a credible alternative can be assembled for a fraction of the incumbent's price, it is pricing power that erodes first, not revenue tomorrow. The live question is whether the moat survives that, not whether it held in the past. Whether that question is answerable at all is yours to decide, against your own circle of competence.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of fiscal year-end, Dec 31, 2025

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assetsCN¥711M
  • Cash & short-term investmentsCN¥766M
  • ReceivablesCN¥972K
Current liabilitiesCN¥365M
  • Accounts payableCN¥59M
  • Other current liabilitiesCN¥307M
Current ratio1.94×all current assets ÷ what's due · Graham looked for 2×
Quick ratio1.94×stricter: inventory excluded
Cash ratio2.10×strictest: cash alone against what's due
Working capitalCN¥345Mthe cushion left after near-term bills
Deeper floors
Tangible book valueCN¥400Mequity stripped of goodwill & intangibles
Net current asset valueCN¥335MGraham's net-net: current assets less all liabilities
Debt incl. operating leasesCN¥15MCN¥15M of it operating leases
Deferred revenueCN¥31Mcustomer cash collected before delivery; operating float

From the company's latest filing.

How the cash was used, 2017–2025

Over the record, the business generated CN¥159M of operating cash; how management split it reads as a reinvestor, most operating cash is plowed back into the business.

  • ReinvestedCN¥123M · 78%
  • DividendsCN¥30M · 19%
  • BuybacksCN¥39M · 24%
  • Returned to ownersCN¥69M

    104% of the owner earnings the business produced over the span, CN¥30M as dividends and CN¥39M as buybacks.

  • Source of funding−CN¥33M

    Reinvestment and shareholder returns ran CN¥33M beyond the operating cash the business generated, so the gap was financed off the balance sheet.

  • Average price paid for buybacks

    Buybacks ran CN¥39M over the span, but the filings don't tag the share count needed to deduce the average price paid.

  • Net change in share count262.9%

    The diluted count rose from 260M to 944M: issuance (stock pay, deals) outran any buybacks, so owners were diluted on net.

  • Dividend recordCN¥0.03/sh

    Paid in 1 of the years on record. It was never cut over the span.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Peers, Software

The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
PINSPinterest Inc.$4.2B76%-4.1%-5%16%
NIQNIQ Global Intelligence plc$4.2B-2.5%-2%1%
MTCHMatch Group Inc.$3.5B73%26.1%17%27%
SOGPSound Group Inc.CN¥3.1B28%-5.9%-2%
TTDThe Trade Desk Inc.$2.9B79%17.4%22%28%
SABRSabre$2.8B57%9.0%8%-0%
RXTRackspace Technology Inc.$2.7B29%-6.7%-10%6%
IACIAC Inc.$2.4B66%-3.9%-2%3%
Group median66%-3.2%5%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Enter the US price, in dollars: the NYSE/Nasdaq quote you hold. Per the filing's own cover, “American depositary shares, each ADS represents two hundred (200) Class”; Sound Group Inc. reports in CNY, so every figure in this tool is stated per ADS and translated at CNY 1 = $0.147 (2026-07-17, reference rate) so your dollar quote reconciles exactly. The record tables elsewhere on this page remain as filed, in CNY.

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Sound Group Inc. has delivered.

$
Base

The assumptions

9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’21→’25+39%/yr
Owner-earnings growth, delivered
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings $41M on 417M shares outstanding, per the 20-F cover, as of 2026-02-28; net cash $113M. The if-converted diluted count is 472M, 13% above the shares outstanding: the dilution overhang (convertibles, options) a buyer inherits. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Sound Group Inc. (SOGP), the owner's record," https://ownerscorecard.com/c/SOGP, data as of 2026-07-09.

Manual order: ← SOBO its page in the Manual SOHU →

Industry order: ← SNPS the Software chapter SOUN →