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SOGP, Sound Group Inc.
A software business, earning high margins on code once it is written.
The business
What it sells, where the money comes from, the kind of company it is.
The business in brief
read the 10-K →What this business is and what moves its needle, from its own SEC filings.
- What moves the needle
- Operating margin has run around −5.9% through the cycle on a 28% gross margin, the operating line deeply negative — so the lever is the path to a margin at all: revenue growth against the cost curve and the cash runway, not the level of a margin that isn't there yet. The cash cycle has run negative through the cycle (a median of −19 days): the operation is paid before it pays, so working capital releases cash as the business grows rather than tying it up. Read this kind of business on retention and the cost of growth. On its own account, the filing leans hardest on pricing power & competition, set against the numbers in what the filing emphasizes, below.
Every line is arithmetic on the company's filings, shown in full in the sections below.
The record
Ten years of arithmetic, read across the cycle.
The record, 2017–2025
realized figures from each filing · older years to the left| 2017’17 | 2018’18 | 2019’19 | 2020’20 | 2021’21 | 2022’22 | 2023’23 | 2024’24 | 2025’25 | TTMTTMDec 2025 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| CN¥454M | CN¥799M | CN¥1.2B | CN¥1.5B | CN¥2.1B | CN¥2.2B | CN¥2.1B | CN¥2.0B | CN¥3.1B | CN¥3.1B | RevenueRevenue |
| 27% | 29% | 23% | 25% | 29% | 33% | 28% | 27% | 29% | 29% | Gross marginGross mgn |
| (CN¥150M) | (CN¥12M) | (CN¥142M) | (CN¥89M) | (CN¥139M) | CN¥67M | (CN¥148M) | (CN¥90M) | CN¥217M | CN¥217M | Operating incomeOp. inc. |
| −33.1% | −1.5% | −12.0% | −5.9% | −6.5% | 3.1% | −7.1% | −4.4% | 7.0% | 7.0% | Operating marginOp. mgn |
| (CN¥154M) | (CN¥9M) | (CN¥133M) | (CN¥82M) | (CN¥127M) | CN¥87M | (CN¥135M) | (CN¥81M) | CN¥221M | CN¥221M | Net incomeNet inc. |
| — | — | — | — | — | 0% | — | — | 1% | 1% | Effective tax rateTax rate |
| Cash flow & returns | ||||||||||
| (CN¥31M) | CN¥14M | (CN¥96M) | CN¥40M | (CN¥40M) | CN¥136M | (CN¥117M) | (CN¥26M) | CN¥280M | CN¥280M | Operating cash flowOp. cash |
| CN¥3M | CN¥6M | CN¥11M | CN¥18M | CN¥19M | CN¥18M | CN¥13M | CN¥11M | CN¥7M | CN¥7M | DepreciationDeprec. |
| CN¥120M | CN¥17M | CN¥26M | CN¥105M | CN¥68M | CN¥32M | CN¥4M | CN¥44M | CN¥52M | CN¥52M | Working capital & otherWC & other |
| CN¥8M | CN¥14M | CN¥28M | CN¥21M | CN¥20M | CN¥12M | CN¥6M | CN¥11M | CN¥3M | CN¥3M | CapexCapex |
| 1.7% | 1.8% | 2.4% | 1.4% | 0.9% | 0.5% | 0.3% | 0.5% | 0.1% | 0.1% | Capex / revenueCapex/rev |
| (CN¥34M) | CN¥8M | (CN¥107M) | CN¥19M | (CN¥61M) | CN¥125M | (CN¥123M) | (CN¥38M) | CN¥277M | CN¥277M | Owner earningsOwner earn. |
| −7.5% | 1.0% | −9.0% | 1.2% | −2.9% | 5.7% | −5.9% | −1.8% | 8.9% | 8.9% | Owner earnings marginOE mgn |
| (CN¥39M) | (CN¥199K) | (CN¥124M) | CN¥19M | (CN¥61M) | CN¥125M | (CN¥123M) | (CN¥38M) | CN¥277M | CN¥277M | Free cash flowFCF |
| −8.7% | −0.0% | −10.5% | 1.2% | −2.9% | 5.7% | −5.9% | −1.8% | 8.9% | 8.9% | Free cash flow marginFCF mgn |
| — | — | — | -49% | -50% | 22% | -45% | -34% | 55% | 55% | Return on equityROE |
| Balance sheet | ||||||||||
| CN¥207M | CN¥206M | CN¥83M | CN¥388M | CN¥533M | CN¥680M | CN¥495M | CN¥442M | CN¥655M | CN¥766M | Cash & investmentsCash+inv |
| — | CN¥6M | CN¥3M | CN¥8M | CN¥6M | CN¥3M | CN¥2M | CN¥1M | CN¥972K | CN¥972K | ReceivablesReceiv. |
| — | CN¥77M | CN¥72M | CN¥78M | CN¥81M | CN¥54M | CN¥43M | CN¥39M | CN¥59M | CN¥59M | Accounts payablePayables |
| — | (CN¥70M) | (CN¥69M) | (CN¥70M) | (CN¥74M) | (CN¥51M) | (CN¥42M) | (CN¥38M) | (CN¥58M) | (CN¥58M) | Operating working capitalOper. WC |
| — | CN¥218M | CN¥104M | CN¥420M | CN¥578M | CN¥723M | CN¥533M | CN¥489M | CN¥711M | CN¥711M | Current assetsCur. assets |
| — | CN¥156M | CN¥192M | CN¥289M | CN¥367M | CN¥372M | CN¥273M | CN¥303M | CN¥365M | CN¥365M | Current liabilitiesCur. liab. |
| — | 1.4× | 0.5× | 1.5× | 1.6× | 1.9× | 2.0× | 1.6× | 1.9× | 1.9× | Current ratioCurr. ratio |
| — | CN¥237M | CN¥141M | CN¥464M | CN¥643M | CN¥776M | CN¥567M | CN¥521M | CN¥750M | CN¥750M | Total assetsAssets |
| (CN¥207M) | (CN¥206M) | (CN¥83M) | (CN¥388M) | (CN¥533M) | (CN¥680M) | (CN¥495M) | (CN¥442M) | (CN¥655M) | (CN¥766M) | Net debt / (cash)Net debt |
| -139.6× | — | — | -37.0× | -47.7× | 26.9× | -94.5× | -215.6× | — | 138.8× | Interest coverageInt. cov. |
| (CN¥703M) | (CN¥926M) | (CN¥2.0B) | CN¥169M | CN¥255M | CN¥393M | CN¥299M | CN¥235M | CN¥401M | CN¥401M | Shareholders’ equityEquity |
| Per share | ||||||||||
| 260M | 260M | 260M | 883M | 992M | 1.04B | 1.08B | 1.03B | 944M | 944M | Shares out (diluted)Shares |
| CN¥1.74 | CN¥3.07 | CN¥4.54 | CN¥1.70 | CN¥2.14 | CN¥2.10 | CN¥1.92 | CN¥1.98 | CN¥3.29 | CN¥3.29 | Revenue / shareRev/sh |
| CN¥-0.59 | CN¥-0.04 | CN¥-0.51 | CN¥-0.09 | CN¥-0.13 | CN¥0.08 | CN¥-0.12 | CN¥-0.08 | CN¥0.23 | CN¥0.23 | EPS (diluted)EPS |
| CN¥-0.13 | CN¥0.03 | CN¥-0.41 | CN¥0.02 | CN¥-0.06 | CN¥0.12 | CN¥-0.11 | CN¥-0.04 | CN¥0.29 | CN¥0.29 | Owner earnings / shareOE/sh |
| CN¥-0.15 | CN¥-0.00 | CN¥-0.48 | CN¥0.02 | CN¥-0.06 | CN¥0.12 | CN¥-0.11 | CN¥-0.04 | CN¥0.29 | CN¥0.29 | Free cash flow / shareFCF/sh |
| CN¥0.03 | CN¥0.05 | CN¥0.11 | CN¥0.02 | CN¥0.02 | CN¥0.01 | CN¥0.01 | CN¥0.01 | CN¥0.00 | CN¥0.00 | Cap. spending / shareCapex/sh |
| CN¥-2.70 | CN¥-3.56 | CN¥-7.69 | CN¥0.19 | CN¥0.26 | CN¥0.38 | CN¥0.28 | CN¥0.23 | CN¥0.43 | CN¥0.43 | Book value / shareBVPS |
The diluted share count moved ×3.4 into 2020 — shares issued, not a split the totals corroborate — and the per-share figures carry the counts as filed.
| 8-yr | 5-yr | |
|---|---|---|
| Revenue / share | +8.2%/yr | +14.1%/yr |
| Owner earnings / share | — | +69.1%/yr |
| Capital spending / share | −23.3%/yr | −31.4%/yr |
| Book value / share | — | +17.3%/yr |
The record, charted
FY2017–2025Each measure over its full record; the current point and the worst year marked.
Owner earnings vs. net income
Owner earningsNet incomeThe accountant's number, and the cash an owner can take; the gap is the tell.
Where the cash went
ReinvestBuybacksDividendsAcquisitionsRetainedEach year's operating cash, by what management did with it: the mix, and how it drifts.
Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.
In fiscal 2025 the business turned CN¥221M of profit into CN¥277M of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.
| FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | |
|---|---|---|---|---|---|
| Reported net income | CN¥221M | (CN¥81M) | (CN¥135M) | CN¥87M | (CN¥127M) |
| Depreciation & amortizationnon-cash charge added back | +CN¥7M | +CN¥11M | +CN¥13M | +CN¥18M | +CN¥19M |
| Working capital & othertiming of cash in and out, other non-cash items | +CN¥52M | +CN¥44M | +CN¥4M | +CN¥32M | +CN¥68M |
| Cash from operations | CN¥280M | (CN¥26M) | (CN¥117M) | CN¥136M | (CN¥40M) |
| Capital expenditurecash put back in to keep running and to grow | −CN¥3M | −CN¥11M | −CN¥6M | −CN¥12M | −CN¥20M |
| Owner earnings | CN¥277M | (CN¥38M) | (CN¥123M) | CN¥125M | (CN¥61M) |
| Owner-earnings marginowner earnings ÷ revenue | 9% | -2% | -6% | 6% | -3% |
Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position .
Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.
Quality & stewardship
Returns, the balance sheet, capital allocation, and pay.
Owner’s Scorecard
“The other identified material weakness relates to our lack of comprehensive and continuous assessment and risk monitoring mechanism for our financial assets and collection risk associated with third-party financial institutions.”
The figures below are only as sound as the controls that produced them. read the note →
Will it survive?
- Can it pay its interest? 138.8×ComfortableOperating income CN¥217M ÷ interest expense CN¥2M
What this means
Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient, it says solvent, not cheap.
- How heavy is the debt, net of cash? +CN¥766MNet cash, debt-freeCash CN¥655M + ST investments CN¥111M − debt CN¥0
What this means
Cash and short-term investments exceed every dollar of debt by CN¥766M, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.
- Negative, funded by othersDSO 0 + DIO 0 − DPO 10 days
What this means
Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”), the company grows on other people's money. (Little or no inventory, a services / asset-light model, so the inventory leg is ~0.)
Is it a good business?
- Not enough dataIndustry peers: median -2%
What this means
The filing data didn't include the inputs for this check.
- Positive this year, negative across the cyclelatest CN¥277M = operating cash CN¥280M − maintenance capex CN¥3M (positive this year), after an earlier loss stretch (9-yr median -2%)Industry peers: median 6%
What this means
What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 9% of revenue this year, a -2% median across 9 years.
- Cash-backedCash from ops CN¥280M ÷ net income CN¥221M
In the filing’s words The filing discloses a material weakness in its financial controls — the reported numbers here, and the record built on them, are only as reliable as the controls that produced them.
What this means
How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.
How is the cash used?
- Reinvests most of itDividends + buybacks CN¥59M ÷ Owner Earnings CN¥277M
What this means
Of CN¥277M Owner Earnings, CN¥59M (21%) went back to shareholders, CN¥30M dividends, CN¥29M buybacks. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.
- Investing or harvesting? 0.50×HarvestingCapex CN¥3M ÷ depreciation CN¥7M
What this means
Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.
Graham’s defensive tests · 0 of 3 met
Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.
- Adequate size —Revenue ≥ $2B (a dollar floor) · CN¥3.1B
What this means
Big enough to weather a storm. Graham's floor is a dollar figure — about $2B of revenue as a conservative modern stand-in. This company reports in its home currency and we carry no exchange rate, so we show the figure and leave the size bar for you to apply rather than convert it with a number we don't have.
- Strong liquidity NearCurrent ratio ≥ 2× · 1.94×
What this means
Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.
- Earnings stability MissA profit every year (9-yr record) · 7 loss years
What this means
Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.
- Dividend record MissUninterrupted dividends · 1 of 9 yrs
What this means
An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.
- Earnings growth —Earnings +33% over the record · —
What this means
Earnings were negative early in the record, a growth rate isn't meaningful.
- Moderate price —P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
What this means
Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are CN¥0.00/share (latest year CN¥0.26), the averaged base the calculator's gate runs on, and book value is CN¥0.48/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.
Durability & moat, 2017–2025
Whether the record’s returns held, and what the capital reinvested earned.
- Profitable years 2 of 9
What this means
Lost money in 7 year(s), look at what happened there before trusting the average.
- Operating margin −16% → −2% (3-yr avg ends)
What this means
Through the cycle the operating margin widened — about −16% early to −2% lately, median −6% — pricing power intact or improving.
- Worst year 2017 · −33.1% op. margin
What this means
Operations went underwater in 2017, understand why before trusting the good years.
- Dividend record paid
What this means
Paid a dividend in 1 of the years on record.
Does AI threaten the moat?
Elevated contestabilityThe product is software or information, the very thing capable AI now produces more cheaply, so the moat is more contestable than the record alone implies.
Its FY2025 10-K names artificial intelligence as a competitive threat, in language that was not in the prior year's filing.
“We have integrated selected core voice AI capabilities into the SoundSphereAI platform, which serves as an open and experiential showcase of our voice AI technologies and lays the foundation for potential enterprise integration initiatives. 78 Our Strengths Our core competitive strength lies in the synergistic flywheel…”
AI has collapsed the cost of building a capable substitute for the very thing this business sells. When a credible alternative can be assembled for a fraction of the incumbent's price, it is pricing power that erodes first, not revenue tomorrow. The live question is whether the moat survives that, not whether it held in the past. Whether that question is answerable at all is yours to decide, against your own circle of competence.
Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.
All figures as filed; the source filing is linked above.
Current Position
as of fiscal year-end, Dec 31, 2025Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.
- Cash & short-term investmentsCN¥766M
- ReceivablesCN¥972K
- Accounts payableCN¥59M
- Other current liabilitiesCN¥307M
From the company's latest filing.
How the cash was used, 2017–2025
Over the record, the business generated CN¥159M of operating cash; how management split it reads as a reinvestor, most operating cash is plowed back into the business.
- ReinvestedCN¥123M · 78%
- DividendsCN¥30M · 19%
- BuybacksCN¥39M · 24%
- Returned to ownersCN¥69M
104% of the owner earnings the business produced over the span, CN¥30M as dividends and CN¥39M as buybacks.
- Source of funding−CN¥33M
Reinvestment and shareholder returns ran CN¥33M beyond the operating cash the business generated, so the gap was financed off the balance sheet.
- Average price paid for buybacks—
Buybacks ran CN¥39M over the span, but the filings don't tag the share count needed to deduce the average price paid.
- Net change in share count262.9%
The diluted count rose from 260M to 944M: issuance (stock pay, deals) outran any buybacks, so owners were diluted on net.
- Dividend recordCN¥0.03/sh
Paid in 1 of the years on record. It was never cut over the span.
Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.
Peers, Software
The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.
| Company | Revenue | Gross margin | Op. margin | ROIC | Owner earn. margin |
|---|---|---|---|---|---|
| PINSPinterest Inc. | $4.2B | 76% | -4.1% | -5% | 16% |
| NIQNIQ Global Intelligence plc | $4.2B | — | -2.5% | -2% | 1% |
| MTCHMatch Group Inc. | $3.5B | 73% | 26.1% | 17% | 27% |
| SOGPSound Group Inc. | CN¥3.1B | 28% | -5.9% | — | -2% |
| TTDThe Trade Desk Inc. | $2.9B | 79% | 17.4% | 22% | 28% |
| SABRSabre | $2.8B | 57% | 9.0% | 8% | -0% |
| RXTRackspace Technology Inc. | $2.7B | 29% | -6.7% | -10% | 6% |
| IACIAC Inc. | $2.4B | 66% | -3.9% | -2% | 3% |
| Group median | — | 66% | -3.2% | — | 5% |
The price
What a price has to assume.
What the price implies
reverse-DCFEnter the US price, in dollars: the NYSE/Nasdaq quote you hold. Per the filing's own cover, “American depositary shares, each ADS represents two hundred (200) Class”; Sound Group Inc. reports in CNY, so every figure in this tool is stated per ADS and translated at CNY 1 = $0.147 (2026-07-17, reference rate) so your dollar quote reconciles exactly. The record tables elsewhere on this page remain as filed, in CNY.
Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Sound Group Inc. has delivered.
—
9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.
Enter a price above to run it.
A dated snapshot of the price you typed, the assumptions you set, and what the page showed for them. A snapshot is never edited after it is saved. Your notebook is yours alone — the commitment states what is stored and what we will never do.
Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.
Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.
Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.
Owner earnings $41M on 417M shares outstanding, per the 20-F cover, as of 2026-02-28; net cash $113M. The if-converted diluted count is 472M, 13% above the shares outstanding: the dilution overhang (convertibles, options) a buyer inherits. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.
Manual order: ← SOBO its page in the Manual SOHU →
Industry order: ← SNPS the Software chapter SOUN →