Owner Scorecard


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DCBO, Docebo Inc.

Software asset-light

Docebo to provide an integrated learning platform and community while enhancing the social learning experience for existing Docebo customers.

Since then, the Company has focused on developing its platform and growing its sales and marketing to expand its customer base.

On April 4, 2023, the Company announced the acquisition (the " PeerBoard Acquisition ") of PeerBoard, a plug and play community-as-a-service platform owned and operated by Circles Collective Inc.

Latest annual: FY2025 40-F · US listing is the ordinary share
DCBO · Docebo Inc.
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
$243M
+11.9% YoY · 31% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $243M 5-yr avg $178M
Gross margin 80% 5-yr avg 81%
Operating margin 9.6% 5-yr avg 1.5%
Owner-earnings margin 11% 5-yr avg 6%
Free cash flow margin 11% 5-yr avg 6%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What moves the needle
Operating margin has run around −2.1% through the cycle on a 80% gross margin, the operating line in the red even at its best — so the lever is whether the spending below the gross line can come down enough to clear a profit: revenue growth against the cost curve, and the cash runway until it does. The cash cycle has run negative through the cycle (a median of −251 days): the operation is paid before it pays, so working capital releases cash as the business grows rather than tying it up. Read this kind of business on retention and the cost of growth. On its own account, the filing leans hardest on customer concentration, set against the numbers in what the filing emphasizes, below.

Every line is arithmetic on the company's filings, shown in full in the sections below.

Where the money comes from

read the 20-F →

United States is 69% of revenue, so this is largely a single-region business.

Revenue by geography, FY2025
  • United States69%$167M
  • Rest of World26%$63M
  • Canada5%$13M

From the segment footnote of the company's own 20-F. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2019–2025

realized figures from each filing · older years to the left
2019’192020’202021’212022’222023’232024’242025’25TTMTTMDec 2025
Income statement
$41M$63M$104M$143M$181M$217M$243M$243MRevenueRevenue
80%82%80%80%81%81%80%80%Gross marginGross mgn
($10M)($8M)($13M)$4M($4M)$21M$23M$23MOperating incomeOp. inc.
−23.7%−12.1%−12.9%2.9%−2.1%9.8%9.6%9.6%Operating marginOp. mgn
($12M)($8M)($14M)$7M$3M$27M$38M$38MNet incomeNet inc.
Cash flow & returns
($5M)$5M($3M)$2M$16M$29M$28M$28MOperating cash flowOp. cash
$693K$1M$2M$2M$3M$3M$3M$3MDepreciationDeprec.
$7M$12M$8M($7M)$10M($871K)($13M)($13M)Working capital & otherWC & other
$366K$1M$1M$1M$635K$1M$981K$981KCapexCapex
0.9%1.7%1.1%0.8%0.4%0.6%0.4%0.4%Capex / revenueCapex/rev
($5M)$4M($4M)$1M$15M$28M$27M$27MOwner earningsOwner earn.
−11.9%5.9%−4.2%0.8%8.5%12.9%11.2%11.2%Owner earnings marginOE mgn
($5M)$4M($4M)$1M$15M$28M$27M$27MFree cash flowFCF
−11.9%5.9%−4.2%0.8%8.5%12.9%11.2%11.2%Free cash flow marginFCF mgn
-38%-4%-7%4%6%46%51%51%Return on equityROE
−38%−4%−7%4%6%46%51%51%Retained to equityRetained/eq
Balance sheet
$46M$220M$215M$216M$72M$93M$74M$74MCash & investmentsCash+inv
$10M$16M$28M$38M$42M$46M$55M$55MReceivablesReceiv.
$10M$16M$23M$26M$32M$35M$36M$36MAccounts payablePayables
$519K($431K)$5M$12M$10M$11M$19M$19MOperating working capitalOper. WC
$59M$240M$252M$264M$127M$154M$152M$152MCurrent assetsCur. assets
$29M$46M$69M$84M$101M$129M$124M$124MCurrent liabilitiesCur. liab.
2.1×5.2×3.6×3.1×1.3×1.2×1.2×1.2×Current ratioCurr. ratio
$0$6M$5M$6M$14M$14M$15M$15MGoodwillGoodwill
$64M$254M$268M$284M$158M$191M$207M$207MTotal assetsAssets
$16K$0$0Total debtDebt
($46M)($220M)($74M)Net debt / (cash)Net debt
$31M$200M$191M$192M$51M$58M$74M$74MShareholders’ equityEquity
Per share
24.4M28.9M32.9M33.1M32.5M30.3M28.7M28.7MShares out (diluted)Shares
$1.70$2.17$3.17$4.32$5.56$7.17$8.46$8.46Revenue / shareRev/sh
$-0.49$-0.28$-0.41$0.21$0.09$0.88$1.31$1.31EPS (diluted)EPS
$-0.20$0.13$-0.13$0.04$0.47$0.93$0.95$0.95Owner earnings / shareOE/sh
$-0.20$0.13$-0.13$0.04$0.47$0.93$0.95$0.95Free cash flow / shareFCF/sh
$0.02$0.04$0.03$0.03$0.02$0.04$0.03$0.03Cap. spending / shareCapex/sh
$1.29$6.92$5.80$5.81$1.56$1.91$2.58$2.58Book value / shareBVPS
Per-share growththe realized rate an owner's share compounded
6-yr5-yr
Revenue / share+30.6%/yr+31.2%/yr
Owner earnings / share+49.2%/yr
Capital spending / share+14.7%/yr−1.8%/yr
Book value / share+12.3%/yr−17.9%/yr

The record, charted

FY2019–2025

Each measure over its full record; the current point and the worst year marked.

Share count
29Mpeak FY2022
Gross margin
80%low FY2019

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

$27Mowner earningsvs.$38Mnet incomelow FY2019

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetained

Each year's operating cash, by what management did with it: the mix, and how it drifts.

FY2020FY2025

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business reported $38M of profit but $27M of owner earnings: $10M less than the profit line, taken out by capital spending and the timing of cash.

Reported net income$38M
Owner earnings$27M · 11% of revenue
FY2025FY2024FY2023FY2022FY2021
Reported net income$38M$27M$3M$7M($14M)
Depreciation & amortizationnon-cash charge added back+$3M+$3M+$3M+$2M+$2M
Working capital & othertiming of cash in and out, other non-cash items−$13M−$871K+$10M−$7M+$8M
Cash from operations$28M$29M$16M$2M($3M)
Capital expenditurecash put back in to keep running and to grow−$981K−$1M−$635K−$1M−$1M
Owner earnings$27M$28M$15M$1M($4M)
Owner-earnings marginowner earnings ÷ revenue11%13%8%1%-4%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position .

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 40-F · source on SEC EDGAR →

Will it survive?

  • No meaningful interest burden
    Little or no interest expense reported
    What this means

    Little or no interest expense reported, the business isn't leaning on lenders to operate.

  • Net cash, debt-free
    Cash $74M − debt $0
    What this means

    Cash and short-term investments exceed every dollar of debt by $74M, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Negative, funded by others
    DSO 83 + DIO 0 − DPO 274 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”), the company grows on other people's money. (Little or no inventory, a services / asset-light model, so the inventory leg is ~0.)

Is it a good business?

  • Not enough data
    Industry peers: median -18%
    What this means

    The filing data didn't include the inputs for this check.

  • Solid through the cycle
    7-yr median margin, range -12%–13%; latest $27M = operating cash $28M − maintenance capex $981K
    Industry peers: median 10%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 11% of revenue this year, a 6% median across 7 years.

  • Mostly cash-backed
    Cash from ops $28M ÷ net income $38M
    What this means

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Not enough data
    What this means

    The filing data didn't include the inputs for this check.

  • Investing or harvesting? 0.31×
    Harvesting
    Capex $981K ÷ depreciation $3M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 1 of 5 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Miss
    Revenue ≥ $2B · $243M
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Miss
    Current ratio ≥ 2× · 1.22×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Pass
    Debt ≤ working capital · $0 vs $28M WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Miss
    A profit every year (7-yr record) · 3 loss years
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Miss
    Uninterrupted dividends · none paid
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth
    Earnings +33% over the record ·
    What this means

    Earnings were negative early in the record, a growth rate isn't meaningful.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $0.78/share (latest year $1.30), the averaged base the calculator's gate runs on, and book value is $2.58/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2019–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 4 of 7
    What this means

    Lost money in 3 year(s), look at what happened there before trusting the average.

  • Operating margin −16% → 6% (3-yr avg ends)

    In the filing’s words The record and the words agree: the margin widened and the filing attributes the gain to its own pricing, not volume alone.

    What this means

    Through the cycle the operating margin widened — about −16% early to 6% lately, median −2% — pricing power intact or improving.

  • Worst year 2019 · −23.7% op. margin
    What this means

    Operations went underwater in 2019, understand why before trusting the good years.

  • Share count +2.8%/yr
    What this means

    The share count is rising, dilution works against you on a per-share basis.

Does AI threaten the moat?

Elevated contestability

The product is software or information, the very thing capable AI now produces more cheaply, so the moat is more contestable than the record alone implies.

In its own filing A competitive risk, new this year

Its FY2025 10-K names artificial intelligence as a competitive threat, in language that was not in the prior year's filing.

“Finally, our ability to grow is subject to the risk of disruptive technologies, including, but not limited to, generative AI, which has created the need to adapt rapidly to the shifting landscape and to generate insights from these technologies to increase the value that our platform brings to our customers.…”

AI has collapsed the cost of building a capable substitute for the very thing this business sells. When a credible alternative can be assembled for a fraction of the incumbent's price, it is pricing power that erodes first, not revenue tomorrow. The live question is whether the moat survives that, not whether it held in the past. Whether that question is answerable at all is yours to decide, against your own circle of competence.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of fiscal year-end, Dec 31, 2025

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$152M
  • Cash & short-term investments$74M
  • Receivables$55M
  • Other current assets$22M
Current liabilities$124M
  • Accounts payable$36M
  • Other current liabilities$88M
Current ratio1.22×all current assets ÷ what's due · Graham looked for 2×
Quick ratio1.22×stricter: inventory excluded
Cash ratio0.60×strictest: cash alone against what's due
Working capital$28Mthe cushion left after near-term bills
Deeper floors
Tangible book value$59Mequity stripped of goodwill & intangibles
Net current asset value$19MGraham's net-net: current assets less all liabilities
Debt incl. operating leases$3M$3M of it operating leases
Deferred revenue$85Mcustomer cash collected before delivery; operating float

From the company's latest filing.

How the cash was used, 2019–2025

Over the record, the business generated $73M of operating cash; how management split it reads as a cash builder, a large share of cash simply built up on the balance sheet.

  • Reinvested$7M · 9%
  • Retained (debt / cash)$66M · 91%
  • Source of fundingOperating cash

    Operating cash covered reinvestment and returns; over the span debt fell $16K and cash and short-term investments rose $28M.

  • Net change in share count17.8%

    The diluted count rose from 24M to 29M: issuance (stock pay, deals) outran any buybacks, so owners were diluted on net.

  • Dividend record

    No dividend line was reported in the filing data over the span; the record here neither confirms nor rules out a payout.

  • Return on what it retained63%

    Of the earnings it kept rather than paid out ($41M over the span), annual owner earnings (first three years vs last three) grew $25M, so each retained $1 added about 0.63 of yearly owner earnings. Buffett's test, run on owner earnings instead of market value.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Inverting the record

Invert: instead of why Docebo Inc. is a good business, the question is what would make owning it a mistake, and whether those marks are in the record. Disconfirming tests across 2019–2025.

1 of the 5 tests turned up something to look into; the other 4 came back clean.

  • Look hereDid the share count rise anyway?17.8%

    Diluted shares grew 17.8% over 2019–2025. Owners were diluted on net; each share owns less of the business than it did. Read the buyback line beside this one, not on its own.

And these came back clean
  • Is it less profitable than it was?
  • Did debt outgrow the business?
  • Did reported profit become cash?
  • Did receivables and inventory outpace sales?

Each test is read from the filings and is noisy alone; a flag can mark a cyclical trough or a year of heavy investment as easily as a problem. The filing says which.

What an owner would ask, FY2025

read the 10-K →
  • Which reported numbers are a judgment call?
    Management names Revenue recognition as critical estimates

    each rests partly on management's judgment; the filing's note sets out the assumptionsverify →

The questions the record and the charts do not answer on their own; each carries the figure and the place to look.

Peers, Software

The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
MKTWMarketWise Inc.$328M57%11.6%14%
DOMODomo, Inc.$319M73%-34.5%-8%
CRNCCerence Inc.$252M70%1.3%-1%12%
AIC3.ai Inc.$250M67%-80.5%-36%-37%
DCBODocebo Inc.$243M80%-2.1%6%
WEAVWeave Communications Inc.$239M63%-35.0%-111%-10%
XZOExzeo Group Inc.$217M40%28.4%35%
IIIVi3 Verticals Inc.$213M32%1.9%1%10%
Group median65%-0.4%8%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Enter the US price, in dollars: the NYSE/Nasdaq quote you hold. Docebo Inc.'s US listing is the ordinary share itself. The record tables elsewhere on this page remain as filed.

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Docebo Inc. has delivered.

Docebo Inc.’s latest year runs above its own through-cycle margin — the reported figure may flatter a peak. So the tool opens on the through-cycle base, Graham’s averaging cutting both ways; clear the toggle below to read the latest year exactly as reported.

$

Through the cycle, Docebo Inc. earns about $14M on its 5.9% median owner-earnings margin. This year’s 11.2% margin runs above that; the reported figure may flatter a peak you'd be paying on. Normalize, below, values the price on that through-cycle figure rather than the latest year. It comes pre-checked here for that reason, the same rule that already normalizes a trough; clear it to price the year as filed.

Base

The assumptions

9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · since FY2022+182%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings $27M on 29M shares outstanding, per the 40-F cover, as of 2025-12-31; net cash $74M. The base opens on the through-cycle figure (the latest year sits above the record’s own median, and Graham’s averaging cuts both ways); clear Normalize to use the year as filed. Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Docebo Inc. (DCBO), the owner's record," https://ownerscorecard.com/c/DCBO, data as of 2026-07-09.

Manual order: ← DAVA its page in the Manual DCX →

Industry order: ← DBX the Software chapter DDD →