Owner Scorecard


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KOF, Coca-Cola FEMSA

Beverages consumer brand

Revenue is Mexico and Central America (60%) and South America (40%).

Latest annual: FY2024 20-F · figures as filed, in MXN
KOF · Coca-Cola FEMSA
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2024
MX$279.8B
+14.2% YoY · 8% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue MX$279.8B 5-yr avg MX$226.0B
Gross margin 46% 5-yr avg 45%
Operating margin 15.4% 5-yr avg 14.3%
ROIC 16% 5-yr avg 14%
Owner-earnings margin 11% 5-yr avg 12%
Free cash flow margin 7% 5-yr avg 10%

The business in brief

What this business is and what moves its needle, from its own SEC filings.

What it is
A consumer-brand business, where the durable asset is the brand and the pricing power it commands.
What moves the needle
Gross margin has run about 45% and operating margin about 14% through the cycle, a solid spread between what it charges and what the product costs to make. The operating margin has swung widely — from 0.1% to 15% — on a steadier 45% gross margin, so what moves it sits below the gross line, in operating spend and one-off charges more than in the cost of the product itself.
Is it a good business?
Return on capital has sat near the cost of capital (median 12%). By owner earnings: roughly 12% of revenue reaches owners as cash, consistently. This is price-taker territory, where the balance sheet and the cycle matter more than any multiple; the rest is in the 10-K.

Every line is arithmetic on the company's filings, shown in full in the sections below.

Where the money comes from

read the 20-F →

Mexico and Central America is 60% of revenue, with South America the other meaningful segment at 40%.

Revenue by reportable segment, FY2024
  • Mexico and Central America60%MX$167.0B
  • South America40%MX$112.8B

From the segment footnote of the company's own 20-F. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2015–2024

realized figures from each filing · older years to the left
2015’152016’162017’172018’182019’192020’202021’212022’222023’232024’24TTMTTMDec 2024
Income statement
MX$152.4BMX$177.7BMX$183.3BMX$182.3BMX$194.5BMX$183.6BMX$194.8BMX$226.7BMX$245.1BMX$279.8BMX$279.8BRevenueRevenue
47%45%46%46%45%45%45%44%45%46%46%Gross marginGross mgn
MX$21.1BMX$21.5BMX$159MMX$27.9BMX$24.7BMX$23.6BMX$28.5BMX$32.1BMX$35.4BMX$43.0BMX$43.0BOperating incomeOp. inc.
13.9%12.1%0.1%15.3%12.7%12.9%14.6%14.1%14.5%15.4%15.4%Operating marginOp. mgn
MX$10.2BMX$10.1B(MX$12.8B)MX$15.1BMX$12.1BMX$10.3BMX$15.7BMX$19.0BMX$19.5BMX$23.7BMX$23.7BNet incomeNet inc.
31%28%26%32%34%30%26%31%33%33%Effective tax rateTax rate
Cash flow & returns
MX$23.2BMX$32.4BMX$33.2BMX$27.6BMX$31.3BMX$35.1BMX$32.7BMX$35.5BMX$42.3BMX$42.4BMX$42.4BOperating cash flowOp. cash
MX$7.1BMX$8.7BMX$9.1BMX$9.4BMX$10.6BMX$10.6BMX$9.8BMX$10.4BMX$10.5BMX$12.1BMX$12.1BDepreciationDeprec.
MX$5.8BMX$13.7BMX$37.0BMX$3.1BMX$8.5BMX$14.2BMX$7.2BMX$6.0BMX$12.2BMX$6.6BMX$6.6BWorking capital & otherWC & other
MX$10.5BMX$10.3BMX$9.7BMX$9.9BMX$10.3BMX$9.7BMX$9.3BMX$16.8BMX$19.6BMX$23.9BMX$23.9BCapexCapex
6.9%5.8%5.3%5.4%5.3%5.3%4.8%7.4%8.0%8.6%8.6%Capex / revenueCapex/rev
MX$16.1BMX$22.1BMX$23.5BMX$17.7BMX$21.0BMX$25.5BMX$23.4BMX$25.1BMX$31.8BMX$30.3BMX$30.3BOwner earningsOwner earn.
10.5%12.5%12.8%9.7%10.8%13.9%12.0%11.1%13.0%10.8%10.8%Owner earnings marginOE mgn
MX$12.7BMX$22.1BMX$23.5BMX$17.7BMX$21.0BMX$25.5BMX$23.4BMX$18.7BMX$22.7BMX$18.5BMX$18.5BFree cash flowFCF
8.3%12.5%12.8%9.7%10.8%13.9%12.0%8.3%9.3%6.6%6.6%Free cash flow marginFCF mgn
MX$6.4BMX$7.0BMX$7.0BMX$7.0BMX$7.4BMX$10.3BMX$10.6BMX$11.5BMX$12.3BMX$12.9BMX$12.9BDividends paidDiv. paid
8%12%10%10%13%15%15%16%16%ROICROIC
9%8%-10%12%10%9%13%15%15%17%17%Return on equityROE
4%3%−16%6%4%0%4%6%6%8%8%Retained to equityRetained/eq
Balance sheet
MX$16.0BMX$12.0BMX$19.5BMX$24.5BMX$21.6BMX$44.0BMX$48.2BMX$43.2BMX$31.6BMX$33.7BMX$33.7BCash & investmentsCash+inv
MX$15.0BMX$17.6BMX$14.8BMX$15.5BMX$11.5BMX$13.0BMX$16.3BMX$17.7BMX$18.6BMX$18.6BReceivablesReceiv.
MX$10.7BMX$11.4BMX$10.1BMX$10.5BMX$9.7BMX$12.0BMX$11.9BMX$11.9BMX$14.1BMX$14.1BInventoryInvent.
MX$6.4BMX$11.4BMX$5.9BMX$10.3BMX$10.0BMX$11.9BMX$11.8BMX$11.8BAccounts payablePayables
MX$19.4BMX$17.5BMX$19.0BMX$15.7BMX$11.2BMX$13.1BMX$16.4BMX$29.6BMX$32.7BMX$20.8BOperating working capitalOper. WC
MX$45.5BMX$55.7BMX$57.5BMX$56.8BMX$72.4BMX$80.4BMX$79.2BMX$67.7BMX$75.1BMX$75.1BCurrent assetsCur. assets
MX$39.9BMX$55.6BMX$45.5BMX$51.0BMX$42.8BMX$46.2BMX$58.0BMX$54.9BMX$67.2BMX$67.2BCurrent liabilitiesCur. liab.
1.1×1.0×1.3×1.1×1.7×1.7×1.4×1.2×1.1×1.1×Current ratioCurr. ratio
MX$118.9BMX$118.1BMX$111.3BMX$107.1BMX$100.1BMX$100.1BGoodwillGoodwill
MX$210.2BMX$279.3BMX$285.7BMX$263.8BMX$257.8BMX$263.1BMX$271.6BMX$278.0BMX$273.5BMX$308.0BMX$308.0BTotal assetsAssets
MX$87.4BMX$73.2BMX$71.6BMX$59.4BMX$84.1BMX$84.0BMX$70.1BMX$65.2BMX$71.8BMX$71.8BTotal debtDebt
MX$75.4BMX$53.7BMX$47.1BMX$37.8BMX$40.1BMX$35.8BMX$27.0BMX$33.5BMX$38.1BMX$38.1BNet debt / (cash)Net debt
3.3×2.9×0.0×3.7×3.6×3.0×4.6×4.9×5.0×5.7×5.7×Interest coverageInt. cov.
MX$108.7BMX$122.1BMX$122.6BMX$124.9BMX$122.9BMX$116.9BMX$121.5BMX$125.4BMX$127.0BMX$143.4BMX$143.4BShareholders’ equityEquity
Per share
16.58B16.66B16.81B16.81B16.81B16.81B16.81B16.81B16.81B16.81BShares out (diluted)Shares
MX$9.19MX$10.67MX$10.90MX$10.85MX$11.57MX$11.59MX$13.49MX$14.58MX$16.65MX$16.65Revenue / shareRev/sh
MX$0.62MX$0.60MX$-0.76MX$0.90MX$0.72MX$0.93MX$1.13MX$1.16MX$1.41MX$1.41EPS (diluted)EPS
MX$0.97MX$1.33MX$1.40MX$1.05MX$1.25MX$1.39MX$1.49MX$1.89MX$1.80MX$1.80Owner earnings / shareOE/sh
MX$0.76MX$1.33MX$1.40MX$1.05MX$1.25MX$1.39MX$1.11MX$1.35MX$1.10MX$1.10Free cash flow / shareFCF/sh
MX$0.39MX$0.42MX$0.42MX$0.42MX$0.44MX$0.63MX$0.68MX$0.73MX$0.77MX$0.77Dividends / shareDiv/sh
MX$0.64MX$0.62MX$0.58MX$0.59MX$0.61MX$0.56MX$1.00MX$1.17MX$1.42MX$1.42Cap. spending / shareCapex/sh
MX$6.56MX$7.33MX$7.29MX$7.43MX$7.31MX$7.23MX$7.46MX$7.56MX$8.53MX$8.53Book value / shareBVPS

Share counts before 2016 are restated ×8 for a stock split, so per-share figures sit on one basis.

Per-share growththe realized rate an owner's share compounded
9-yr5-yr
Revenue / share+6.8%/yr+7.5%/yr
Owner earnings / share+7.2%/yr+7.7%/yr
EPS+9.6%/yr+14.4%/yr
Dividends / share+7.9%/yr+11.6%/yr
Capital spending / share+9.4%/yr+18.3%/yr
Book value / share+3.0%/yr+3.1%/yr

The record, charted

FY2015–2024

Each measure over its full record; the current point and the worst year marked. Share counts on the current split basis.

Share count
16.8Bpeak FY2021
ROIC
16%low FY2016
Gross margin
46%low FY2022
Net debt ÷ owner earnings
1.3×peak FY2016

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

MX$30.3Bowner earningsvs.MX$23.7Bnet incomelow FY2015

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetained

Each year's operating cash, by what management did with it: the mix, and how it drifts.

FY2015FY2024

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2024 the business earned MX$30.3B of owner earnings, the operating cash left after the MX$12.1B it takes just to hold its position. It put MX$11.8B more into growth; free cash flow, after that spending, was MX$18.5B.

Reported net incomeMX$23.7B
Owner earningsMX$30.3B · 11% of revenue
FY2024FY2023FY2022FY2021FY2020
Reported net incomeMX$23.7BMX$19.5BMX$19.0BMX$15.7BMX$10.3B
Depreciation & amortizationnon-cash charge added back+MX$12.1B+MX$10.5B+MX$10.4B+MX$9.8B+MX$10.6B
Working capital & othertiming of cash in and out, other non-cash items+MX$6.6B+MX$12.2B+MX$6.0B+MX$7.2B+MX$14.2B
Cash from operationsMX$42.4BMX$42.3BMX$35.5BMX$32.7BMX$35.1B
Maintenance capital expenditurethe spending needed just to hold position and volume−MX$12.1B−MX$10.5B−MX$10.4B−MX$9.3B−MX$9.7B
Owner earningsMX$30.3BMX$31.8BMX$25.1BMX$23.4BMX$25.5B
Growth capital expenditurediscretionary; spent to get bigger, not to stand still−MX$11.8B−MX$9.1B−MX$6.3B
Free cash flowMX$18.5BMX$22.7BMX$18.7BMX$23.4BMX$25.5B
Owner-earnings marginowner earnings ÷ revenue11%13%11%12%14%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the maintenance capital it must spend to hold its position (here about MX$12.1B, roughly its depreciation, the rate its assets wear out). The other MX$11.8B of its capital spending is growth it chose, not upkeep it owed; charged only with the maintenance it must do, the business earns well more than the year's free cash flow shows.

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2024 20-F · source on SEC EDGAR →

Will it survive?

  • Comfortable
    Operating income MX$43.0B ÷ interest expense MX$7.5B
    What this means

    Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient, it says solvent, not cheap.

  • How heavy is the debt, net of cash? MX$38.1B · 0.9× operating profit
    Modest net debt
    Cash MX$32.8B + ST investments MX$946M − debt MX$71.8B
    What this means

    Netting MX$33.7B of cash and short-term investments against MX$71.8B of debt leaves MX$38.1B owed, about 0.9× a year's operating profit (1.7× on the gross debt, before the cash). Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Tight
    DSO 24 + DIO 34 − DPO 29 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. Lower is better; a long cycle means growth itself eats cash.

Is it a good business?

  • Solid through the cycle
    8-yr median, range 8%–16%; 16% latest = NOPAT MX$28.8B ÷ invested capital MX$182.5B
    Industry peers: median 10%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 8 years (it ran 16% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • Solid through the cycle
    10-yr median margin, range 10%–14%; latest MX$30.3B = operating cash MX$42.4B − maintenance capex MX$12.1B
    Industry peers: median 10%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 11% of revenue this year, a 11% median across 10 years. It chose to put MX$11.8B more into growth, so free cash flow this year was MX$18.5B — the gap is investment, not weakness.

  • Cash-backed
    Cash from ops MX$42.4B ÷ net income MX$23.7B
    What this means

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Returns about half
    Dividends + buybacks MX$12.9B ÷ Owner Earnings MX$30.3B
    What this means

    Of MX$30.3B Owner Earnings, MX$12.9B (42%) went back to shareholders, MX$12.9B dividends, MX$0 buybacks. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.

  • Investing or harvesting? 1.97×
    Expanding
    Capex MX$23.9B ÷ depreciation MX$12.1B
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 2 of 5 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size
    Revenue ≥ $2B (a dollar floor) · MX$279.8B
    What this means

    Big enough to weather a storm. Graham's floor is a dollar figure — about $2B of revenue as a conservative modern stand-in. This company reports in its home currency and we carry no exchange rate, so we show the figure and leave the size bar for you to apply rather than convert it with a number we don't have.

  • Strong liquidity Miss
    Current ratio ≥ 2× · 1.12×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Miss
    Debt ≤ working capital · MX$71.8B vs MX$8.0B WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Near
    A profit every year (10-yr record) · 1 loss year
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Pass
    Uninterrupted dividends · paid every year (10)
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth Pass
    Earnings +33% over the record · +730%
    What this means

    At least a third more earnings than a decade ago, averaging three years at each end. Net income (not per-share), so stock splits don't distort it, buybacks and dilution show up in the share-count line instead.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are MX$1.24/share (latest year MX$1.41), the averaged base the calculator's gate runs on, and book value is MX$8.53/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2015–2024

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 9 of 10
    What this means

    Lost money in 1 year(s), look at what happened there before trusting the average.

  • Return on capital ≥ 15% 3 of 9 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin 9% → 15% (3-yr avg ends)
    What this means

    Through the cycle the operating margin widened — about 9% early to 15% lately, median 14% — pricing power intact or improving.

  • Reinvestment, incremental ROIC returns capital
    What this means

    The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.

  • Owner earnings growth +6%/yr
    What this means

    Owner earnings grew about 6% a year over the record.

  • Worst year 2017 · 0.1% op. margin
    What this means

    Stayed profitable even in its hardest year, the resilience that survives recessions.

  • Dividend record rising
    What this means

    Paid and raised the dividend across the record, the continuity Graham prized.

Does AI threaten the moat?

Low contestability

The moat is physical, regulated or balance-sheet-funded, the kind AI cuts costs within but does not contest.

AI is unlikely to contest a moat that is physical, regulated or balance-sheet-funded; here it reads more as a cost tool than a threat.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of fiscal year-end, Dec 31, 2024

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assetsMX$75.1B
  • Cash & short-term investmentsMX$33.7B
  • ReceivablesMX$18.6B
  • InventoryMX$14.1B
  • Other current assetsMX$8.7B
Current liabilitiesMX$67.2B
  • Debt due within a yearMX$1.4B
  • Accounts payableMX$11.8B
  • Other current liabilitiesMX$53.9B
Current ratio1.12×all current assets ÷ what's due · Graham looked for 2×
Quick ratio0.91×stricter: inventory excluded
Cash ratio0.50×strictest: cash alone against what's due
Working capitalMX$8.0Bthe cushion left after near-term bills
Debt due this year vs. cashMX$1.4B due · MX$33.7B cash covered by cash on hand, no refinancing forced · both figures from the Dec 31, 2024 balance sheet
Deeper floors
Tangible book valueMX$43.3Bequity stripped of goodwill & intangibles
Net current asset value(MX$82.3B)Graham's net-net: current assets less all liabilities
Debt incl. operating leasesMX$75.0BMX$3.2B of it operating leases

From the company's latest filing.

How the cash was used, 2015–2024

Over the record, the business generated MX$335.8B of operating cash; how management split it reads as a balanced allocator, splitting cash between the business, owners, and the balance sheet.

  • ReinvestedMX$130.1B · 39%
  • DividendsMX$92.4B · 28%
  • Retained (debt / cash)MX$113.3B · 34%
  • Returned to ownersMX$92.4B

    39% of the owner earnings the business produced over the span, MX$92.4B as dividends and MX$0 as buybacks.

  • Net change in share count1.3%

    The diluted count rose from 16583M to 16807M: issuance (stock pay, deals) outran any buybacks, so owners were diluted on net.

  • Dividend recordMX$0.77/sh

    Paid in 10 of the years on record, the per-share dividend growing about 9% a year. It was never cut over the span.

  • Return on what it retained28%

    Of the earnings it kept rather than paid out (MX$30.6B over the span), annual owner earnings (first three years vs last three) grew MX$8.5B, so each retained MX$1 added about 0.28 of yearly owner earnings. Buffett's test, run on owner earnings instead of market value.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Acquisitions & goodwill

from the balance sheet & the 10-year cash-flow record

Goodwill grows only when a company acquires and falls only when it concedes it overpaid. The size of that bet, the cash put into buying rather than building, and how much has already been written off.

GoodwillMX$100.1B32% of all assets; the premium carried on the balance sheet for businesses acquired
Against book equity70%goodwill is this share of book equity; the rest is the company’s own retained and paid-in capital
Cash spent acquiringMX$0over 10 years buying other businesses, against MX$130.1B of capital spent building

None written down over the record; the goodwill is still carried at full cost. That is the deals holding their value on the books so far; whether they keep doing so is the test an owner watches, since the write-down, when it comes, is the admission the price was too high.

Goodwill, acquired intangibles and equity from the latest balance sheet; acquisition spend and write-downs summed across the 10-year record, from the company's own filings.

Inverting the record

Invert: instead of why Coca-Cola FEMSA is a good business, the question is what would make owning it a mistake, and whether those marks are in the record. Disconfirming tests across 2015–2024.

None of the 3 tests turned up a mark; each came back clean. A clean panel says only that these particular ways of being wrong are not written into the record.

Each test came back clean
  • Is it less profitable than it was?
  • Did the share count rise anyway?
  • Did reported profit become cash?

Each test is read from the filings and is noisy alone; a flag can mark a cyclical trough or a year of heavy investment as easily as a problem. The filing says which.

Peers, Beverages

The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
KOFCoca-Cola FEMSAMX$279.8B45%14.0%12%12%
PEPPepsiCo Inc.$93.9B55%14.2%18%11%
ADMArcher-Daniels-Midland Company$80.3B7%3.5%8%-2%
BGBunge Limited$70.3B6%3.7%14%-1%
TSNTyson Foods Inc.$54.4B12%7.2%10%4%
KOCoca-Cola Co.$47.9B61%26.0%16%21%
MDLZMondelez International Inc.$38.5B39%13.9%7%10%
KDPKeurig Dr Pepper Inc.$16.6B55%21.3%5%18%
Group median42%14.0%11%10%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Enter the home-market price, not the US ADR quote. Coca-Cola FEMSA reports in MXN, and every figure here (owner earnings, book value, the share count) is on that MXN, ordinary-share basis. Enter the price on the same basis: the local-exchange quote per ordinary share in MXN. A US ADR price in dollars bundles the ADR-to-ordinary ratio and the exchange rate, so it will not reconcile with these figures and would throw the multiple off.

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Coca-Cola FEMSA has delivered.

MX$

Through the cycle, Coca-Cola FEMSA earns about MX$32.3B on its 11.5% median owner-earnings margin. This year’s 10.8% margin runs in line with that. Normalize, below, values the price on that through-cycle figure rather than the latest year.

Base

The assumptions

9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’20→’24+6%/yr
Owner-earnings growth · ’15→’24+2%/yr
Owner-earnings yield
P/E (3-yr earnings ’22–’24)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Free cash flow MX$18.5B on 16807M shares outstanding, the balance-sheet count at 2024-12-31; net debt MX$38.1B. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. Capex (MX$23.9B) runs well above depreciation (MX$12.1B), so this is a build-out; Steady-state swaps total capex for maintenance (≈ depreciation), lifting the base to about MX$30.3B, the cash it would throw off if it stopped expanding. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Coca-Cola FEMSA (KOF), the owner's record," https://ownerscorecard.com/c/KOF, data as of 2026-07-09.

Manual order: ← KNOP its page in the Manual KRKR →

Industry order: ← KO the Beverages chapter MNST →