Owner Scorecard


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MC · LVMH Moët Hennessy Louis Vuitton SE

IFRS
Latest filing: FY2024 annual report · ESEF (Inline XBRL)

This is a quantitative scorecard. The numbers below are read from LVMH Moët Hennessy Louis Vuitton SE’s ESEF annual report, in EUR. The narrative — what the business does, its risks, what changed this year — is not machine-read here, so we do not paraphrase it. The filed annual report →

I

The record

What the business has done across the cycle, read straight from the ESEF filing: the multi-year record, and the walk from reported profit to the cash an owner could take out.

The record, 2020–2024

realized figures from each filing · older years to the left
2020’202021’212022’222023’232024’24
Income statement
€44.7B€64.2B€79.2B€86.2B€84.7BRevenueRevenue
64%68%68%69%67%Gross marginGross mgn
€8.0B€17.2B€21.0B€22.6B€18.9BOperating incomeOp. inc.
17.9%26.7%26.5%26.2%22.3%Operating marginOp. mgn
€5.0B€12.7B€14.1B€15.2B€12.6BNet incomeNet inc.
33%26%28%27%29%Effective tax rateTax rate
Cash flow & returns
€10.9B€18.6B€17.8B€18.4B€18.9BOperating cash flowOp. cash
€5.9B€6.0B€3.7B€3.2B€6.4BWorking capital & otherWC & other
€2.5B€2.7B€5.0B€7.5B€5.5BCapexCapex
5.5%4.1%6.3%8.7%6.5%Capex / revenueCapex/rev
€8.4B€16.0B€12.9B€10.9B€13.4BOwner earningsOwner earn.
18.9%24.9%16.2%12.7%15.8%Owner earnings marginOE mgn
€8.4B€16.0B€12.9B€10.9B€13.4BFree cash flowFCF
18.9%24.9%16.2%12.7%15.8%Free cash flow marginFCF mgn
€2.7B€4.0B€6.8B€7.2B€7.3BDividends paidDiv. paid
16%24%26%25%19%ROICROIC
13%26%26%25%19%Return on equityROE
6%18%13%13%8%Retained to equityRetained/eq
Balance sheet
€20.0B€8.0B€7.3B€7.8B€9.6BCash & investmentsCash+inv
€2.8B€3.8B€4.3B€4.7B€4.7BReceivablesReceiv.
€13.0B€16.5B€20.3B€23.0B€23.7BInventoryInvent.
€15.8B€20.3B€24.6B€27.7B€28.4BOperating working capitalOper. WC
€40.0B€34.3B€39.7B€43.7B€47.5BCurrent assetsCur. assets
€25.3B€28.0B€31.5B€33.1B€33.7BCurrent liabilitiesCur. liab.
1.6×1.2×1.3×1.3×1.4×Current ratioCurr. ratio
€16.0B€25.9B€24.8B€24.0B€20.3BGoodwillGoodwill
€108.7B€125.3B€134.6B€143.7B€149.2BTotal assetsAssets
€14.1B€12.2B€10.4B€11.2B€12.1BTotal debtDebt
(€5.9B)€4.1B€3.1B€3.5B€2.5BNet debt / (cash)Net debt
€38.8B€48.9B€55.1B€61.0B€67.5BShareholders’ equityEquity
Per share
504M504M502M500M499MShares out (diluted)Shares
€88.65€127.50€157.70€172.29€169.57Revenue / shareRev/sh
€9.84€25.21€28.05€30.34€25.13EPS (diluted)EPS
€16.72€31.74€25.62€21.84€26.82Owner earnings / shareOE/sh
€16.72€31.74€25.62€21.84€26.82Free cash flow / shareFCF/sh
€5.35€7.86€13.49€14.32€14.66Dividends / shareDiv/sh
€4.92€5.29€9.90€14.95€11.08Cap. spending / shareCapex/sh
€77.09€97.11€109.76€122.02€135.19Book value / shareBVPS
Per-share growththe realized rate an owner's share compounded
4-yr5-yr
Revenue / share+17.6%/yr+17.6%/yr (4-yr)
Owner earnings / share+12.5%/yr+12.5%/yr (4-yr)
EPS+26.4%/yr+26.4%/yr (4-yr)
Dividends / share+28.7%/yr+28.7%/yr (4-yr)
Capital spending / share+22.5%/yr+22.5%/yr (4-yr)
Book value / share+15.1%/yr+15.1%/yr (4-yr)

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2024 the business turned €12.6B of profit into €13.4B of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

Reported net income€12.6B
Owner earnings€13.4B · 16% of revenue
FY2024FY2023FY2022FY2021FY2020
Reported net income€12.6B€15.2B€14.1B€12.7B€5.0B
Working capital & othertiming of cash in and out, other non-cash items+€6.4B+€3.2B+€3.7B+€6.0B+€5.9B
Cash from operations€18.9B€18.4B€17.8B€18.6B€10.9B
Capital expenditurecash put back in to keep running and to grow−€5.5B−€7.5B−€5.0B−€2.7B−€2.5B
Owner earnings€13.4B€10.9B€12.9B€16.0B€8.4B
Owner-earnings marginowner earnings ÷ revenue16%13%16%25%19%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position .

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

II

Quality & stewardship

Returns, the balance sheet, and stewardship. The same checks the US pages run, in the reporting currency.

Owner’s Scorecard

FY2024 ESEF (Inline XBRL) · source on SEC EDGAR →

Will it survive?

  • No meaningful interest burden
    Little or no interest expense reported
    What this means

    Little or no interest expense reported, the business isn't leaning on lenders to operate.

  • How heavy is the debt, net of cash? €2.5B · 0.1× operating profit
    Modest net debt
    Cash €9.6B − debt €12.1B
    What this means

    Netting €9.6B of cash and short-term investments against €12.1B of debt leaves €2.5B owed, about 0.1× a year's operating profit (0.6× on the gross debt, before the cash). Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Not enough data
    What this means

    The filing data didn't include the inputs for this check.

Is it a good business?

  • High through the cycle
    5-yr median, range 16%–26%; 19% latest = NOPAT €13.4B ÷ invested capital €70.0B
    Industry peers: median 20%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 5 years (it ran 19% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • High through the cycle
    5-yr median margin, range 13%–25%; latest €13.4B = operating cash €18.9B − maintenance capex €5.5B
    Industry peers: median 9%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 16% of revenue this year, a 16% median across 5 years.

  • Cash-backed
    Cash from ops €18.9B ÷ net income €12.6B
    What this means

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Returns about half
    Dividends + buybacks €7.3B ÷ Owner Earnings €13.4B
    What this means

    Of €13.4B Owner Earnings, €7.3B (55%) went back to shareholders, €7.3B dividends, €0 buybacks. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.

  • Investing or harvesting?
    Not enough data
    What this means

    The filing data didn't include the inputs for this check.

Graham’s defensive tests · 3 of 5 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size
    Revenue ≥ $2B (a dollar floor) · €84.7B
    What this means

    Big enough to weather a storm. Graham's floor is a dollar figure — about $2B of revenue as a conservative modern stand-in. This company reports in its home currency and we carry no exchange rate, so we show the figure and leave the size bar for you to apply rather than convert it with a number we don't have.

  • Strong liquidity Miss
    Current ratio ≥ 2× · 1.41×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Pass
    Debt ≤ working capital · €12.1B vs €13.8B WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Pass
    A profit every year (6-yr record) · no losses
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Miss
    Uninterrupted dividends · 6 of 8 yrs
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth Pass
    Earnings +33% over the record · +64%
    What this means

    At least a third more earnings than a decade ago, averaging three years at each end. Net income (not per-share), so stock splits don't distort it, buybacks and dilution show up in the share-count line instead.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are €27.90/share (latest year €25.13), the averaged base the calculator's gate runs on, and book value is €135.19/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2020–2024

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 5 of 5
    What this means

    Never lost money over the record, the earnings stability Graham insisted on.

  • Return on capital ≥ 15% 5 of 5 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin 22% → 24% (2-yr avg ends)
    What this means

    Through the cycle the operating margin held roughly steady — about 22% early, 24% lately, median 26%.

  • Reinvestment, incremental ROIC 24%
    What this means

    Every extra dollar the business reinvested came back at a high incremental return — the lens GBM read for a moat that reinvests rather than merely harvests. The record and the 10-K are where you check whether the rate holds.

  • Owner earnings growth −0%/yr
    What this means

    Owner earnings shrank about 0% a year over the record.

  • Worst year 2020 · 17.9% op. margin
    What this means

    Stayed profitable even in its hardest year, the resilience that survives recessions.

  • Share count −0.2%/yr
    What this means

    Roughly flat share count, little dilution, little buyback.

  • Dividend record rising
    What this means

    Paid and raised the dividend across the record, the continuity Graham prized.

Does AI threaten the moat?

Moderate contestability

AI is likely to reshape costs and some products here without clearly contesting or sparing the core moat; how the company itself frames it is the tell.

The question is whether a moat the record shows as durable outlasts a technology that lowers the cost of part of what the firm sells. The durability is read in the record above, the filing's own framing of AI beside it; the industry label decides nothing on its own.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

How the cash was used, 2020–2024

Over the record, the business generated €84.7B of operating cash; how management split it reads as a balanced allocator, splitting cash between the business, owners, and the balance sheet.

  • Reinvested€23.1B · 27%
  • Dividends€27.9B · 33%
  • Retained (debt / cash)€33.7B · 40%
  • Returned to owners€27.9B

    45% of the owner earnings the business produced over the span, €27.9B as dividends and €0 as buybacks.

  • Net change in share count−0.8%

    The diluted count barely moved (504M to 499M): buybacks roughly offset the stock issued to staff.

  • Dividend record€14.66/sh

    Paid in 5 of the years on record, the per-share dividend growing about 29% a year. It was never cut over the span.

  • Return on what it retained−0%

    Of the earnings it kept rather than paid out (€31.6B over the span), annual owner earnings (first three years vs last three) fell €29M, so each retained €1 gave back about 0.00 of yearly owner earnings. Buffett's test, run on owner earnings instead of market value.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Inverting the record

Invert: instead of why LVMH Moët Hennessy Louis Vuitton SE is a good business, the question is what would make owning it a mistake, and whether those marks are in the record. Disconfirming tests across 2017–2024.

1 of the 3 tests turned up something to look into; the other 2 came back clean.

  • Look hereIs it less profitable than it was?14.2% vs 21.9%

    The owner-earnings margin averaged 21.9% early in the record and 14.2% across the last three years, and the latest year has not recovered. Ask the filing whether that is a structural drift or a cyclical trough — price, mix, cost, or a competitor — and whether it is permanent.

And these came back clean
  • Did the share count rise anyway?
  • Did reported profit become cash?

Each test is read from the filings and is noisy alone; a flag can mark a cyclical trough or a year of heavy investment as easily as a problem. The filing says which.

III

The price

What a price would have to assume, set against the record above. You bring the price, in the reporting currency.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what LVMH Moët Hennessy Louis Vuitton SE has delivered.

Through the cycle, LVMH Moët Hennessy Louis Vuitton SE earns about €13.8B on its 16.2% median owner-earnings margin. This year’s 15.8% margin runs in line with that. Normalize, below, values the price on that through-cycle figure rather than the latest year.

Base

The assumptions

9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’20→’24−0%/yr
Owner-earnings yield
P/E (3-yr earnings ’22–’24)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings €13.4B on 499M diluted shares; net debt €2.5B. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.