Share count
42Mpeak FY2021
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MORN, Morningstar Inc.
Capital Markets & Asset Management financial
Revenue is led by Morningstar Data and Analytics (34%) and PitchBook (27%), with 3 more segments behind.
The business
What it sells, where the money comes from, the kind of company it is.
Revenue · FY2025
$2.4B
+7.5% YoY · 12% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $2.5B 5-yr avg $2.1B
Net margin 16.1% 5-yr avg 10.7%
Revenue $645M +10.8% vs yr-ago qtr
Operating margin 24.2% yr-ago 19.6%
Net income $107M yr-ago $79M
Net margin 16.6% yr-ago 13.5%
The business in brief
read the 10-K →What this business is and what moves its needle, from its own SEC filings.
- What it is
- An asset manager, paid a fee on the money it runs for other people.
- What moves the needle
- Assets under management and the fee rate on them. What decides it: net flows in or out, the market's move on the assets already there (the firm rises and falls with the indices it invests in), the drift toward cheaper passive products, and the operating leverage on a largely fixed cost base. On its own account, the filing leans hardest on customer concentration, set against the numbers in what the filing emphasizes, below.
- Is it a good business?
- Operating margin has been modest for a fee business (median 17%). It earns this on little capital, so return on equity has run near 17%, the leverage of a model that needs almost no plant to grow. A high return that does not fade can mark a moat, but whether the assets stay (net flows, not last year's market) is what the flow disclosures and the 10-K settle, not the multiple.
Every line is arithmetic on the company's filings, shown in full in the sections below.
Where the money comes from
read the 10-K →Revenue spreads across 5 segments, the largest Morningstar Data and Analytics at 34%.
Revenue by reportable segment, FY2025
- Morningstar Data and Analytics34%$831M
- PitchBook27%$672M
- Morningstar Credit14%$354M
- Morningstar Wealth10%$251M
- Morningstar Retirement6%$138M
By geographyUnited States72%Europe excluding the United Kingdom9%United Kingdom8%Canada6%Australia3%Asia2%Segment, Geographical, Group of Other Countries1%
From the segment footnote of the company's own 10-K. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.
The record
Ten years of arithmetic, read across the cycle.
The record, 2016–2025
realized figures from each filing · older years to the left| 2016’16 | 2017’17 | 2018’18 | 2019’19 | 2020’20 | 2021’21 | 2022’22 | 2023’23 | 2024’24 | 2025’25 | TTMTTMMar 2026 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | |||||||||||
| $799M | $912M | $1.0B | $1.2B | $1.4B | $1.7B | $1.9B | $2.0B | $2.3B | $2.4B | $2.5B | RevenueRevenue |
| 22.6% | 18.6% | 21.2% | 16.1% | 15.5% | 15.1% | 9.0% | 11.3% | 21.3% | 21.5% | 22.7% | Operating marginOp. mgn |
| 20.2% | 15.0% | 17.9% | 12.9% | 16.1% | 11.4% | 3.8% | 6.9% | 16.3% | 15.3% | 16.1% | Net marginNet mgn |
| $161M | $137M | $183M | $152M | $224M | $193M | $71M | $141M | $370M | $374M | $403M | Net incomeNet inc. |
| 28% | 24% | 21% | 23% | 21% | 24% | 44% | 19% | 22% | 25% | 24% | Effective tax rateTax rate |
| Cash flow & returns | |||||||||||
| $151M | $184M | $239M | $254M | $308M | $348M | $168M | $197M | $449M | $443M | $437M | Owner earningsOwner earn. |
| 23% | 17% | 20% | 14% | 18% | 14% | 6% | 11% | 23% | 31% | 40% | Return on equityROE |
| 18% | 12% | 15% | 10% | 14% | 10% | 1% | 6% | 19% | 24% | 32% | Retained to equityRetained/eq |
| Balance sheet | |||||||||||
| $1.4B | $1.4B | $1.5B | $2.4B | $2.7B | $2.9B | $3.5B | $3.4B | $3.5B | $3.6B | $4.0B | Total assetsAssets |
| $304M | $353M | $396M | $368M | $464M | $546M | $415M | $389M | $551M | $529M | $532M | Cash & investmentsCash+inv |
| $697M | $805M | $935M | $1.1B | $1.3B | $1.4B | $1.2B | $1.3B | $1.6B | $1.2B | $1.0B | Shareholders’ equityEquity |
| Per share | |||||||||||
| 43.3M | 43.0M | 43.0M | 43.2M | 43.2M | 43.4M | 42.9M | 42.9M | 43.1M | 42.2M | 39.3M | Shares out (diluted)Shares |
| $18.44 | $21.20 | $23.72 | $27.29 | $32.16 | $39.15 | $43.60 | $47.52 | $52.79 | $57.95 | $63.83 | Revenue / shareRev/sh |
| $3.72 | $3.18 | $4.26 | $3.52 | $5.18 | $4.45 | $1.64 | $3.29 | $8.58 | $8.87 | $10.25 | EPS (diluted)EPS |
| $3.48 | $4.27 | $5.55 | $5.89 | $7.12 | $8.02 | $3.92 | $4.60 | $10.42 | $10.49 | $11.13 | Owner earnings / shareOE/sh |
| $0.88 | $0.91 | $0.99 | $1.11 | $1.19 | $1.25 | $1.43 | $1.49 | $1.61 | $1.82 | $1.97 | Dividends / shareDiv/sh |
| $16.09 | $18.72 | $21.74 | $25.08 | $29.43 | $32.62 | $28.14 | $30.95 | $37.55 | $28.95 | $25.92 | Book value / shareBVPS |
Per-share growththe realized rate an owner's share compounded
| 9-yr | 5-yr | |
|---|---|---|
| Revenue / share | +13.6%/yr | +12.5%/yr |
| Owner earnings / share | +13.0%/yr | +8.1%/yr |
| EPS | +10.1%/yr | +11.4%/yr |
| Dividends / share | +8.5%/yr | +8.9%/yr |
| Capital spending / share | +10.2%/yr | +14.4%/yr |
| Book value / share | +6.7%/yr | −0.3%/yr |
The year, in the company's words
the filing →Verbatim from the 10-K's management discussion. Each sentence is shown only because its subject, direction, and stated figures check out against the filed numbers on this page. The words are the company's; the arithmetic is the record's.
- Revenue+7.5%
“Revenue grew 7.8% on an organic basis, primarily driven by growth in Investment Management and increased advertising sales.”
✓ figure matches the filed record - Transaction-based+21.0%
“Transaction-based revenue increased 21.0%, or 20.5% on an organic basis, primarily due to growth in Morningstar Credit.”
✓ figure matches the filed record - Asset-based+2.9%
“Asset-based revenue increased 2.9%, or 7.8% on an organic basis, with both reported and organic revenue growth reflecting increases in Morningstar Retirement and Morningstar Wealth.”
✓ figure matches the filed record
The record, charted
FY2016–2025Each measure over its full record; the current point and the worst year marked.
Revenue
$2.4Blow FY2016
Quality & stewardship
Returns, the balance sheet, capital allocation, and pay.
Owner’s Scorecard
FY2025 10-K · source on SEC EDGAR →
Is it a good business?
- Operating margin 21.5%Solid fee marginOperating income $527M ÷ revenue $2.4BIndustry peers: median 21%
What this means
The heart of a asset manager: how much of each fee dollar survives the cost of running the business. Fees ride on assets under management, so the swing factors are net flows in or out and the market's move on the assets already there; the cost base is largely fixed, which lifts margins in a bull market and squeezes them in a bear one. A high margin held for years, through a market it does not control, is the operational mark of a real franchise.
- Net margin 15.3%WideNet income $374M ÷ revenue $2.4B
What this means
What reaches the owner after tax and interest. For a capital-light fee business this should be a wide share of revenue; when it is thin despite a high operating margin, debt taken on for acquisitions is usually the reason, so read it next to the balance sheet.
- Return on equity 31%Very high (≥25%)Net income $374M ÷ equity $1.2BIndustry peers: median 17%
What this means
Because the business ties up little capital, a healthy fee stream throws off a high return on the equity behind it. Read it with the buyback record: returning capital lifts this ratio honestly, but heavy debt taken to do so can flatter it.
Does AI threaten the moat?
Moderate contestabilityAI is likely to reshape costs and some products here without clearly contesting or sparing the core moat; how the company itself frames it is the tell.
In its own filing A competitive risk, new this year
Its FY2025 10-K names artificial intelligence as a competitive threat, in language that was not in the prior year's filing.
“If we fail to continuously innovate and effectively incorporate or deploy new datasets, research, AI technologies, content, or software to meet evolving customer needs, our competitive position may suffer.”
The question is whether a moat the record shows as durable outlasts a technology that lowers the cost of part of what the firm sells. The durability is read in the record above, the filing's own framing of AI beside it; the industry label decides nothing on its own.
Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.
All figures as filed; the source filing is linked above.
Current Position
as of the latest quarter, Mar 31, 2026Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.
Current assets$1.1B
- Cash & short-term investments$532M
- Receivables$403M
- Other current assets$129M
Current liabilities$1.0B
- Accounts payable$54M
- Other current liabilities$977M
Current ratio1.03×all current assets ÷ what's due · Graham looked for 2×
Quick ratio1.03×stricter: inventory excluded
Cash ratio0.52×strictest: cash alone against what's due
Working capital$33Mthe cushion left after near-term bills
Revenue, latest quarter vs. a year ago+10.8%the freshest read on whether the business is still growing
Current ratio, recent quarters1.0× → 1.0×
Deeper floors
Tangible book value($1.3B)equity stripped of goodwill & intangibles
Net current asset value($1.9B)Graham's net-net: current assets less all liabilities
Debt incl. operating leases$1.9B$194M of it operating leases
Deferred revenue$691Mcustomer cash collected before delivery; operating float
From the company's latest filing.
Acquisitions & goodwill
from the balance sheet & the 10-year cash-flow recordGoodwill grows only when a company acquires and falls only when it concedes it overpaid. The size of that bet, the cash put into buying rather than building, and how much has already been written off.
Goodwill & intangibles$2.0B55% of all assets; the premium carried on the balance sheet for businesses acquired
Against book equityexceeds itgoodwill alone is larger than the company’s entire book equity; stripped of the acquisition premium, there is no net book worth
Cash spent acquiring$1.7Bover 10 years buying other businesses, against $1.0B of capital spent building
None written down over the record; the goodwill is still carried at full cost. That is the deals holding their value on the books so far; whether they keep doing so is the test an owner watches, since the write-down, when it comes, is the admission the price was too high.
Goodwill, acquired intangibles and equity from the latest balance sheet; acquisition spend and write-downs summed across the 10-year record, from the company's own filings.
Management, ownership & pay
read the proxy →From the proxy: how much of the business the people running it own, and how they are paid, beside what the business earned for its owners in the same years.
| Fiscal year | Chief executive | Pay, as filed | “Actually paid” | Owner earnings |
|---|---|---|---|---|
| 2021 | Kunal Kapoor | $5.6M | $17.0M | $348M |
| 2022 | Kunal Kapoor | $6.3M | −$3.3M | $168M |
| 2023 | Kunal Kapoor | $7.3M | $14.0M | $197M |
| 2024 | Kunal Kapoor | $8.6M | $14.5M | $449M |
| 2025 | Kunal Kapoor | $9.1M | −$9.3M | $443M |
Both pay figures are the company’s own, from the pay-versus-performance table its proxy statement files. “As filed” is the Summary Compensation Table total: salary, bonus, and equity awards at their value on the day of grant. “Actually paid” is the SEC’s prescribed recalculation, which re-marks those equity awards to what they became as they vested; it can swing far above or below the filed figure in either direction, and negative years occur. Owner earnings are the whole business's, from the record above, for the same fiscal years.
- Insider ownership5%
The stake all directors and executive officers hold together, per the 2026 proxy: skin in the game, the first thing Munger reads.
- Stock-based compensation$56M
The slice of the business handed to employees in shares this year, 2% of revenue, equal to 11% of operating profit. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.
What an owner would ask, FY2025
read the 10-K →- Which reported numbers are a judgment call?Management names Acquisitions as critical estimates
each rests partly on management's judgment; the filing's note sets out the assumptionsverify →
The questions the record and the charts do not answer on their own; each carries the figure and the place to look.
Peers, Capital Markets & Asset Management
The same industry, side by side on fee margins. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.
| Company | Revenue | Op. margin | Net margin | ROE |
|---|---|---|---|---|
| LAZLazard | $3.2B | 18.5% | 11.6% | 44% |
| JHGJanus Henderson Group plc | $3.1B | 25.0% | 18.8% | 10% |
| OWLBlue Owl Capital | $2.9B | 14.3% | 2.7% | 4% |
| HLIHoulihan Lokey | $2.6B | 20.5% | 16.1% | 18% |
| MORNMorningstar Inc. | $2.4B | 17.4% | 15.2% | 17% |
| TPGTPG Inc. | $2.4B | 6.4% | 3.2% | 3% |
| AMGAffiliated Managers Group Inc. | $2.1B | 42.8% | 24.3% | 17% |
| STEPStepStone Group | $2.0B | 25.0% | 4.0% | 18% |
| Group median | — | 19.5% | 13.4% | 17% |
The price
What a price has to assume.
What the price implies
reverse-DCFType today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Morningstar Inc. has delivered.
$
Through the cycle, Morningstar Inc. earns about $487M on its 19.9% median owner-earnings margin. This year’s 18.1% margin runs in line with that. Normalize, below, values the price on that through-cycle figure rather than the latest year.
Base
—
The assumptions
9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.
Enter a price above to run it.
A dated snapshot of the price you typed, the assumptions you set, and what the page showed for them. A snapshot is never edited after it is saved. Your notebook is yours alone — the commitment states what is stored and what we will never do.
Implied by the price—
Owner-earnings growth · ’21→’25+15%/yr
Owner-earnings growth · ’16→’25+12%/yr
Owner-earnings growth · ’16→’25+12%/yr
Owner-earnings yield—
What a growth belief costs, in multiples
The growth each return requires, at your price
P/E (3-yr earnings ’23–’25)—
P/B—
Graham’s price gate—
Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.
Against a high-grade bond: Graham’s yardstick bond yield%
Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.
Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.
Owner-earnings yield—
High-grade bond yield—
Margin over the bond—
Owner earnings $437M on 38M shares outstanding, per the 10-Q cover, as of 2026-04-24; net debt $1.2B. The if-converted diluted count is 39M, 3% above the shares outstanding: the dilution overhang (convertibles, options) a buyer inherits. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.
Cite: Owner Scorecard, "Morningstar Inc. (MORN), the owner's record," https://ownerscorecard.com/c/MORN, data as of 2026-07-09.
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