Owner Scorecard


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NKE, Nike Inc.

Footwear & Accessories consumer brand

Nike designs and sells athletic footwear, apparel, and equipment under its own brand. Most of the money comes from footwear, with apparel second and equipment a small remainder. It does not run the factories: nearly all the goods are made by independent contractors, mostly overseas, while Nike keeps the design, the marketing, and the name.

Nearly all of our products are manufactured by independent contractors.

Nearly all footwear and apparel products are manufactured outside the United States, while equipment products are manufactured both in the United States and abroad.

Latest annual: FY2026 10-K
NKE · Nike Inc.
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2026
$46.4B
+0.2% YoY · 1% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $46.4B 5-yr avg $48.4B
Gross margin 43% 5-yr avg 44%
Operating margin 8.4% 5-yr avg 11.2%
ROIC 20% 5-yr avg 31%
Owner-earnings margin 5% 5-yr avg 9%
Free cash flow margin 5% 5-yr avg 9%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What it is
Revenue is Footwear (67%), Apparel (28%) and Equipment (5%).
What moves the needle
This is a brand business, so the first test is whether the name itself commands a price a plain shoe could not — the franchise-or-commodity question, with the answer written in the gross margin and in whether customers keep coming back without being bribed by discounts. Because Nike owns the brand but not the plants, the second test is the cost position of that outsourced, mostly-foreign supply chain: the filing's own warning that tariffs would raise its cost of sales shows how much of the margin sits outside the company's walls. The bad case is a brand that fades into one more logo while the factory bills do not, leaving a marketer carrying a manufacturer's costs. Watch the margins, the returns on capital, and the debt in the record below for whether the franchise still earns its keep.
Is it a good business?
Return on capital has run high across the record (median 34%, above 15% in 10 of 10 years), though buybacks and expensed R&D and brands shrink the capital base, so the figure overstates the underlying economics. The steadier read is owner earnings: roughly 10% of revenue reaches owners as cash, consistently. Whether these returns reflect real pricing power or an accounting artifact is the judgment the 10-K is for.

Drafted from the company's filings and reviewed by hand; every number is shown in full in the sections below.

Where the money comes from

read the 10-K →

Footwear is 67% of revenue, with Apparel the other meaningful line at 28%.

Revenue by product line, FY2025
  • Footwear67%$31.0B
  • Apparel28%$13.0B
  • Equipment5%$2.2B
  • Other0%$74M

From the segment footnote of the company's own 10-K. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2017–2026

realized figures from each filing · older years to the left
2017’172018’182019’192020’202021’212022’222023’232024’242025’252026’26TTMTTMMay 2026
Income statement
$34.4B$36.4B$39.1B$37.4B$44.5B$46.7B$51.2B$51.4B$46.3B$46.4B$46.4BRevenueRevenue
45%44%45%43%45%46%44%45%43%43%43%Gross marginGross mgn
31%32%32%35%29%32%32%32%35%35%35%SG&A / revenueSG&A/rev
$4.9B$4.3B$4.8B$2.9B$6.7B$6.7B$6.2B$6.7B$3.9B$3.9B$3.9BOperating incomeOp. inc.
14.2%11.9%12.3%7.7%15.0%14.2%12.1%13.0%8.4%8.4%8.4%Operating marginOp. mgn
$4.2B$1.9B$4.0B$2.5B$5.7B$6.0B$5.1B$5.7B$3.2B$3.1B$3.1BNet incomeNet inc.
13%55%16%12%14%9%18%15%17%20%20%Effective tax rateTax rate
Cash flow & returns
$3.8B$5.0B$5.9B$2.5B$6.7B$5.2B$5.8B$7.4B$3.7B$2.9B$2.9BOperating cash flowOp. cash
$706M$747M$705M$721M$744M$717M$703M$796M$775M$747M$747MDepreciationDeprec.
($1.3B)$2.1B$844M($1.2B)($425M)($2.2B)($687M)$129M($1.0B)($1.7B)($1.7B)Working capital & otherWC & other
$1.1B$1.0B$1.1B$1.1B$695M$758M$969M$812M$430M$684M$684MCapexCapex
3.2%2.8%2.9%2.9%1.6%1.6%1.9%1.6%0.9%1.5%1.5%Capex / revenueCapex/rev
$3.1B$4.2B$5.2B$1.8B$6.0B$4.4B$5.1B$6.6B$3.3B$2.2B$2.2BOwner earningsOwner earn.
9.1%11.6%13.3%4.7%13.4%9.5%10.0%12.9%7.1%4.7%4.7%Owner earnings marginOE mgn
$2.7B$3.9B$4.8B$1.4B$6.0B$4.4B$4.9B$6.6B$3.3B$2.2B$2.2BFree cash flowFCF
8.0%10.8%12.2%3.7%13.4%9.5%9.5%12.9%7.1%4.7%4.7%Free cash flow marginFCF mgn
$1.1B$1.2B$1.3B$1.5B$1.6B$1.8B$2.0B$2.2B$2.3B$2.4B$2.4BDividends paidDiv. paid
$3.2B$4.3B$4.3B$3.1B$608M$4.0B$5.5B$4.3B$3.0B$146MBuybacksBuybacks
35%24%50%28%47%37%33%42%23%20%20%ROICROIC
34%20%45%32%45%40%36%40%24%21%21%Return on equityROE
25%7%30%13%32%28%22%24%7%5%5%Retained to equityRetained/eq
Balance sheet
$6.2B$5.2B$4.5B$8.3B$9.9B$8.6B$7.4B$9.9B$7.5B$7.6B$7.9BCash & investmentsCash+inv
$3.7B$3.5B$4.3B$2.7B$4.5B$4.7B$4.1B$4.4B$4.7B$5.9B$5.9BReceivablesReceiv.
$5.1B$5.3B$5.6B$7.4B$6.9B$8.4B$8.5B$7.5B$7.5B$7.5B$7.5BInventoryInvent.
$2.0B$2.3B$2.6B$2.2B$2.8B$3.4B$2.9B$2.9B$3.5B$3.6B$3.6BAccounts payablePayables
$6.7B$6.5B$7.3B$7.9B$8.5B$9.7B$9.7B$9.1B$8.7B$9.8B$9.8BOperating working capitalOper. WC
$16.1B$15.1B$16.5B$20.6B$26.3B$28.2B$25.2B$25.4B$23.4B$24.6B$24.6BCurrent assetsCur. assets
$5.5B$6.0B$7.9B$8.3B$9.7B$10.7B$9.3B$10.6B$10.6B$12.5B$12.5BCurrent liabilitiesCur. liab.
2.9×2.5×2.1×2.5×2.7×2.6×2.7×2.4×2.2×2.0×2.0×Current ratioCurr. ratio
$139M$154M$154M$223M$242M$284M$281M$240M$240M$240M$240MGoodwillGoodwill
$23.3B$22.5B$23.7B$31.3B$37.7B$40.3B$37.5B$38.1B$36.6B$38.4B$38.4BTotal assetsAssets
$3.5B$3.5B$3.5B$9.4B$9.4B$9.4B$8.9B$8.9B$8.0B$7.9B$7.9BTotal debtDebt
($2.7B)($1.8B)($996M)$1.1B($476M)$846M$1.5B($957M)$497M$379M$28MNet debt / (cash)Net debt
$12.4B$9.8B$9.0B$8.1B$12.8B$15.3B$14.0B$14.4B$13.2B$14.9B$14.9BShareholders’ equityEquity
0.6%0.6%0.8%1.1%1.4%1.4%1.5%1.6%1.5%1.5%1.5%Stock comp / revenueSBC/rev
Per share
1.69B1.66B1.62B1.59B1.61B1.61B1.57B1.53B1.49B1.48B1.48BShares out (diluted)Shares
$20.30$21.94$24.17$23.50$27.67$29.00$32.63$33.58$31.13$31.33$31.33Revenue / shareRev/sh
$2.51$1.17$2.49$1.60$3.56$3.75$3.23$3.73$2.16$2.10$2.10EPS (diluted)EPS
$1.86$2.54$3.21$1.11$3.70$2.75$3.27$4.33$2.20$1.47$1.47Owner earnings / shareOE/sh
$1.62$2.37$2.96$0.88$3.70$2.75$3.10$4.33$2.20$1.47$1.47Free cash flow / shareFCF/sh
$0.67$0.75$0.82$0.91$1.02$1.14$1.28$1.42$1.55$1.63$1.63Dividends / shareDiv/sh
$0.65$0.62$0.69$0.68$0.43$0.47$0.62$0.53$0.29$0.46$0.46Cap. spending / shareCapex/sh
$7.33$5.91$5.59$5.06$7.93$9.49$8.92$9.43$8.88$10.04$10.04Book value / shareBVPS
Per-share growththe realized rate an owner's share compounded
9-yr5-yr
Revenue / share+4.9%/yr+2.5%/yr
Owner earnings / share−2.5%/yr−16.8%/yr
EPS−2.0%/yr−10.0%/yr
Dividends / share+10.4%/yr+9.8%/yr
Capital spending / share−3.8%/yr+1.4%/yr
Book value / share+3.5%/yr+4.8%/yr

The record, charted

FY2017–2026

Each measure over its full record; the current point and the worst year marked.

Share count
1.5Bpeak FY2017
ROIC
20%low FY2026
Gross margin
43%low FY2025
Net debt ÷ owner earnings
0.2×peak FY2020

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

$2.2Bowner earningsvs.$3.1Bnet incomelow FY2020

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetained

Each year's operating cash, by what management did with it: the mix, and how it drifts.

FY2017FY2026

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2026 the business reported $3.1B of profit but $2.2B of owner earnings: $924M less than the profit line, taken out by capital spending and the timing of cash.

Reported net income$3.1B
Owner earnings$2.2B · 5% of revenue
FY2026FY2025FY2024FY2023FY2022
Reported net income$3.1B$3.2B$5.7B$5.1B$6.0B
Depreciation & amortizationnon-cash charge added back+$747M+$775M+$796M+$703M+$717M
Stock-based compensationreal costnon-cash, but a real cost+$715M+$709M+$804M+$755M+$638M
Working capital & othertiming of cash in and out, other non-cash items−$1.7B−$1.0B+$129M−$687M−$2.2B
Cash from operations$2.9B$3.7B$7.4B$5.8B$5.2B
Maintenance capital expenditurethe spending needed just to hold position and volume−$684M−$430M−$812M−$703M−$758M
Owner earnings$2.2B$3.3B$6.6B$5.1B$4.4B
Growth capital expenditurediscretionary; spent to get bigger, not to stand still−$266M
Free cash flow$2.2B$3.3B$6.6B$4.9B$4.4B
Owner-earnings marginowner earnings ÷ revenue5%7%13%10%9%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position . The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $715M), owner earnings is nearer $1.5B.

Much of fiscal 2026's profit didn't arrive as operating cash; it sits in “working capital & other” above. That can be a real inventory or timing swing, or profit that doesn't run through operating cash at all: a heavy tax year, equity-method earnings, or investment income booked through investing. For a year like this, owner earnings understates the cash earned; the full cash-flow statement carries the rest.

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2026 10-K · source on SEC EDGAR →

Will it survive?

  • No meaningful interest burden
    Little or no interest expense reported
    What this means

    Little or no interest expense reported, the business isn't leaning on lenders to operate.

  • Net cash
    Cash $7.6B + ST investments $996M − debt $7.9B
    What this means

    Cash and short-term investments exceed every dollar of debt by $617M, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Long (60+ days)
    DSO 47 + DIO 103 − DPO 50 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. Lower is better; a long cycle means growth itself eats cash.

Is it a good business?

  • Very high (≥25%) through the cycle
    10-yr median, range 20%–50%; 20% latest = NOPAT $3.1B ÷ invested capital $15.2B
    Industry peers: median 10%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 10 years (it ran 20% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • Solid through the cycle
    10-yr median margin, range 5%–13%; latest $2.2B = operating cash $2.9B − maintenance capex $684M
    Industry peers: median 8%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 5% of revenue this year, a 9% median across 10 years. Treating stock comp as the real expense it is (less $715M of SBC) leaves $1.5B.

  • Mostly cash-backed
    Cash from ops $2.9B ÷ net income $3.1B
    What this means

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Returned more than it generated
    Dividends + buybacks $2.6B ÷ Owner Earnings $2.2B
    What this means

    The company returned more than it generated: against $2.2B of Owner Earnings, $2.6B (117%) went back to shareholders, $2.4B dividends, $146M buybacks — the excess came from the balance sheet or borrowing, not the year's operations. But the buybacks barely exceed stock issued to employees ($715M SBC), net of dilution, little was truly returned. Sustained, that pattern draws down cash or adds debt; the net-debt line above shows where it stands.

  • Investing or harvesting? 0.92×
    Maintaining
    Capex $684M ÷ depreciation $747M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 4 of 6 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Pass
    Revenue ≥ $2B · $46.4B
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Near
    Current ratio ≥ 2× · 1.96×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Pass
    Debt ≤ working capital · $7.9B vs $12.1B WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Pass
    A profit every year (10-yr record) · no losses
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Pass
    Uninterrupted dividends · paid every year (10)
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth Near
    Earnings +33% over the record · +18%
    What this means

    At least a third more earnings than a decade ago, averaging three years at each end. Net income (not per-share), so stock splits don't distort it, buybacks and dilution show up in the share-count line instead.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $2.71/share (latest year $2.10), the averaged base the calculator's gate runs on, and book value is $10.05/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2017–2026

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 10 of 10
    What this means

    Never lost money over the record, the earnings stability Graham insisted on.

  • Return on capital ≥ 15% 10 of 10 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin 13% → 10% (3-yr avg ends)

    In the filing’s words The filing attributes gains to higher prices, but the margin in the record has not followed — the claim outruns the result here.

    What this means

    Through the cycle the operating margin slipped — about 13% early to 10% lately, median 12% — competition or costs are biting in.

  • Reinvestment, incremental ROIC 12%
    What this means

    Reinvested capital came back at only a modest incremental return — near the cost of capital, where extra growth adds little per dollar. The record shows whether it is a soft stretch or a thinning moat.

  • Owner earnings growth −3%/yr
    What this means

    Owner earnings shrank about 3% a year over the record.

  • Worst year 2020 · 7.7% op. margin
    What this means

    Stayed profitable even in its hardest year, the resilience that survives recessions.

  • Share count −1.5%/yr
    What this means

    The share count is shrinking, buybacks are quietly growing your slice of the business.

  • Dividend record rising
    What this means

    Paid and raised the dividend across the record, the continuity Graham prized.

Does AI threaten the moat?

Moderate contestability

AI is likely to reshape costs and some products here without clearly contesting or sparing the core moat; how the company itself frames it is the tell.

In its own filing Raised, but not as a competitor

The filing raises AI among its risks, but in other terms (security, regulation, energy or the like), not as a competitor to its product.

The question is whether a moat the record shows as durable outlasts a technology that lowers the cost of part of what the firm sells. The durability is read in the record above, the filing's own framing of AI beside it; the industry label decides nothing on its own.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of fiscal year-end, May 31, 2026

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$24.6B
  • Cash & short-term investments$7.9B
  • Receivables$5.9B
  • Inventory$7.5B
  • Other current assets$3.3B
Current liabilities$12.5B
  • Debt due within a year$2.0B
  • Accounts payable$3.6B
  • Other current liabilities$6.9B
Current ratio1.96×all current assets ÷ what's due · Graham looked for 2×
Quick ratio1.36×stricter: inventory excluded
Cash ratio0.63×strictest: cash alone against what's due
Working capital$12.1Bthe cushion left after near-term bills
Debt due this year vs. cash$2.0B due · $7.9B cash covered by cash on hand, no refinancing forced · both figures from the May 31, 2026 balance sheet
Revenue, latest quarter vs. a year ago+0.1%the freshest read on whether the business is still growing
Current ratio, recent quarters2.4× → 2.0×
Deeper floors
Tangible book value$14.4Bequity stripped of goodwill & intangibles
Debt incl. operating leases$11.0B$3.1B of it operating leases; with finance leases, “total fixed claims” below reaches $11.0B (annual-report basis)

From the company's latest filing.

Not how much it owes, but when it falls due, and against what. The ladder the company files, beside cash on hand and a year's owner earnings.

'26$0
'27$2.0B
'28$0
'29$0
'30$1.5B
later$4.5B

Bars scaled to the largest single year; “later” is everything due after 2030, shown apart since it dwarfs the years.

Due in the next 12 months$0the first rung: what must be repaid or rolled over within the year
Within two years$2.0Bthe near wall, the part most exposed to today’s credit conditions
Biggest single year$2.0Bin 2027the lumpiest maturity, where a refinancing, if needed, is largest
Total scheduled principal$8.0Bevery year plus what lies beyond, as the footnote totals it

Maturity schedule extracted from the company’s May 31, 2025 annual report and reconciled to the total the table states.

Debt by another name. What the business owes on the property, aircraft, stores and equipment it rents rather than owns is a fixed claim due on a schedule; added back to the debt, it is the true leverage. That ladder, and what it adds to the debt on the page above.

'27$564M
'28$553M
'29$512M
'30$456M
'31$361M
later$1.1B

Lease payments by year, scaled to the largest; “later” is everything beyond year five, shown apart. These are the contractual cash payments, before the interest the filing imputes back out to the balance-sheet liability.

Due in the next 12 months$564Ma fixed cash payment, owed whether or not the business has a good year
Total lease payments$3.6Bevery year plus the tail, undiscounted: the full cash the leases will take
On the balance sheet$3.1Bthe present value of those payments, the recognised lease liability

True leverage: debt plus leases

On-balance-sheet debt$7.9B
Lease obligations (present value)$3.1B
Total fixed claims on the business$11.0B

Counting the leases the way Buffett does, the fixed claims on this business come to $11.0B, of which the leases are 28%. The lease wall above and the debt schedule together are the calendar of what must be paid, and when.

Lease ladder read from the ASC 842 tags in the company’s May 31, 2026 annual report and reconciled: the yearly buckets sum to the undiscounted total, which less the imputed interest equals the balance-sheet liability; a ladder that doesn’t tie out is withheld.

How the cash was used, 2017–2026

Over the record, the business generated $48.9B of operating cash; how management split it reads as a cash returner, paying most of what it earns straight back to owners.

  • Reinvested$8.7B · 18%
  • Dividends$17.5B · 36%
  • Buybacks$32.3B · 66%
  • Returned to owners$49.8B

    119% of the owner earnings the business produced over the span, $17.5B as dividends and $32.3B as buybacks.

  • Source of funding−$9.7B

    Reinvestment and shareholder returns ran $9.7B beyond the operating cash the business generated, so the gap was financed off the balance sheet: debt rose from $3.5B to $7.9B.

  • Average price paid for buybacks

    Buybacks ran $32.3B over the span, but the filings don't tag the share count needed to deduce the average price paid.

  • Net change in share count−12.5%

    The diluted count fell from 1692M to 1481M, so the buybacks outran the stock issued to staff.

  • Dividend record$1.63/sh

    Paid in 10 of the years on record, the per-share dividend growing about 10% a year. It was never cut over the span.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Management, ownership & pay

read the proxy →

From the proxy: how much of the business the people running it own, and how they are paid, beside what the business earned for its owners in the same years.

Fiscal yearChief executivePay, as filed“Actually paid”Owner earnings
2022John Donahoe II$28.8M$19.6M$4.4B
2023John Donahoe II$32.8M$29.4M$5.1B
2024John Donahoe II$29.2M$13.2M$6.6B
2025Elliott Hill$26.0M$17.0M$3.3B
2025John Donahoe II$28.4M−$10.9M$3.3B
2026Elliott Hill$36.3M$19.3M$2.2B
2026Elliott Hill$36.3M$19.3M$2.2B

Both pay figures are the company’s own, from the pay-versus-performance table its proxy statement files. “As filed” is the Summary Compensation Table total: salary, bonus, and equity awards at their value on the day of grant. “Actually paid” is the SEC’s prescribed recalculation, which re-marks those equity awards to what they became as they vested; it can swing far above or below the filed figure in either direction, and negative years occur. Owner earnings are the whole business's, from the record above, for the same fiscal years.

  • Insider ownership0.8%

    The stake all directors and executive officers hold together, per the 2025 proxy: skin in the game, the first thing Munger reads.

  • CEO pay ratio545:1

    What the chief earns for every dollar the median employee makes, per the 2025 proxy. A high ratio alone settles nothing; some businesses are genuinely top-heavy in scarce skill. A runaway figure is where Buffett starts asking whether the board is doing its job.

  • Stock-based compensation$715M

    The slice of the business handed to employees in shares this year, 2% of revenue, equal to 18% of operating profit. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.

Inverting the record

Invert: instead of why Nike Inc. is a good business, the question is what would make owning it a mistake, and whether those marks are in the record. Disconfirming tests across 2017–2026.

2 of the 6 tests turned up something to look into; the other 4 came back clean.

  • Look hereIs it less profitable than it was?8.2% vs 11.3%

    The owner-earnings margin averaged 11.3% early in the record and 8.2% across the last three years, and the latest year has not recovered. Ask the filing whether that is a structural drift or a cyclical trough — price, mix, cost, or a competitor — and whether it is permanent.

  • Look hereDid debt outgrow the business?$3.5B → $7.9B

    Debt rose from $3.5B to $7.9B while owner earnings went from about $4.2B to $4.0B — about 0.8 years of owner earnings in debt then, about 2.0 now: measured against what the business earns, the balance sheet carries more debt than it did. Debt raised for buybacks or deals rather than growth is the kind that bites in a downturn.

And these came back clean
  • Did the share count rise anyway?
  • Did reported profit become cash?
  • Did receivables and inventory outpace sales?
  • Are "one-time" charges a yearly habit?

Each test is read from the filings and is noisy alone; a flag can mark a cyclical trough or a year of heavy investment as easily as a problem. The filing says which.

What an owner would ask, FY2025

read the 10-K →
  • Which reported numbers are a judgment call?
    Management names Income taxes, Inventory as critical estimates

    each rests partly on management's judgment; the filing's note sets out the assumptionsverify →

The questions the record and the charts do not answer on their own; each carries the figure and the place to look.

Peers, Footwear & Accessories

The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
NKENike Inc.$46.4B44%12.2%34%10%
GTThe Goodyear Tire & Rubber Company$18.3B20%3.8%4%1%
BERYBerry Global$12.3B18%9.3%8%8%
NWLNewell Brands$7.2B33%0.7%1%5%
DECKDeckers Outdoor Corporation$5.5B52%18.0%65%16%
CSLCarlisle Cos.$5.0B30%14.5%13%14%
CROXCrocs Inc.$4.0B53%13.0%34%16%
ATRAptarGroup Inc.$3.8B12.3%10%8%
Group median33%12.2%12%9%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Nike Inc. has delivered.

$

Through the cycle, Nike Inc. earns about $4.5B on its 9.8% median owner-earnings margin. This year’s 4.7% margin runs below that; the reported figure may understate a lean year. Normalize, below, values the price on that through-cycle figure rather than the latest year.

Base

The assumptions

9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’22→’26−13%/yr
Owner-earnings growth · ’17→’26−2%/yr
Owner-earnings yield
P/E (3-yr earnings ’24–’26)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings $2.2B on 1480M shares outstanding (a weighted basic average, the only count this filer tags); net debt $28M. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Nike Inc. (NKE), the owner's record," https://ownerscorecard.com/c/NKE, data as of 2026-07-09.

Manual order: ← NJR its page in the Manual NKTR →

Industry order: ← MOV the Footwear & Accessories chapter ONON →