Owner Scorecard


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TOUR, Tuniu Corporation

Hotels & Resorts asset-light

We are a Cayman Islands company and our affairs are governed by our memorandum and articles of association and the Companies Act of the Cayman Islands, which we refer to as the Companies Act below.

Our registered office in the Cayman Islands is located at International Corporation Services Ltd, P.O.

Latest annual: FY2025 20-F · figures as filed, in CNY · 1 ADS = 3 ordinary shares
TOUR · Tuniu Corporation
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
CN¥578M
+12.5% YoY · 5% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue CN¥578M 5-yr avg CN¥429M
Gross margin 58% 5-yr avg 57%
Operating margin 1.9% 5-yr avg −33.2%
ROIC 1% 5-yr avg −7%
Owner-earnings margin −20% 5-yr avg −18%
Free cash flow margin −20% 5-yr avg −18%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What moves the needle
Operating margin has reached 12% at its best but run negative through the cycle (median −38%) on a 49% gross margin — so the question is which reading is truer: whether the median was pulled below zero by one-off charges, by the cycle, or by spending it is still growing into, and whether it settles back at a profit. Read this kind of business on volume, density and yield. On its own account, the filing leans hardest on pricing power & competition, set against the numbers in what the filing emphasizes, below.
Is it a good business?
Return on capital has rarely cleared the cost of capital (median −16%, above 15% in 0 of 10 years). Owner earnings, the cash-based check, have been thin too. This is price-taker territory, where the balance sheet and the cycle matter more than any multiple; the rest is in the 10-K.

Every line is arithmetic on the company's filings, shown in full in the sections below.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2016–2025

realized figures from each filing · older years to the left
2016’162017’172018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMDec 2025
Income statement
CN¥10.5BCN¥2.2BCN¥2.2BCN¥2.3BCN¥450MCN¥426MCN¥184MCN¥441MCN¥514MCN¥578MCN¥578MRevenueRevenue
6%53%52%47%47%40%49%67%70%58%58%Gross marginGross mgn
(CN¥2.5B)(CN¥883M)(CN¥349M)(CN¥871M)(CN¥1.3B)(CN¥182M)(CN¥210M)(CN¥102M)CN¥63MCN¥11MCN¥11MOperating incomeOp. inc.
−23.7%−40.3%−15.6%−38.2%−297.8%−42.6%−114.5%−23.1%12.3%1.9%1.9%Operating marginOp. mgn
(CN¥2.4B)(CN¥771M)(CN¥199M)(CN¥729M)(CN¥1.3B)(CN¥128M)(CN¥203M)(CN¥101M)CN¥84MCN¥30MCN¥30MNet incomeNet inc.
1%5%5%Effective tax rateTax rate
Cash flow & returns
(CN¥2.2B)(CN¥419M)CN¥268M(CN¥120M)(CN¥1.3B)(CN¥226M)(CN¥143M)CN¥233MCN¥96M(CN¥109M)(CN¥109M)Operating cash flowOp. cash
CN¥67MCN¥66MCN¥67MCN¥88MCN¥128MCN¥25MCN¥15MCN¥12MCN¥6MCN¥5MCN¥5MDepreciationDeprec.
CN¥116MCN¥287MCN¥401MCN¥521M(CN¥97M)(CN¥123M)CN¥45MCN¥322MCN¥6M(CN¥144M)(CN¥144M)Working capital & otherWC & other
CN¥118MCN¥160MCN¥119MCN¥122MCN¥28MCN¥15MCN¥6MCN¥10MCN¥12MCN¥7MCN¥7MCapexCapex
1.1%7.3%5.3%5.4%6.3%3.5%3.5%2.2%2.3%1.2%1.2%Capex / revenueCapex/rev
(CN¥2.4B)(CN¥579M)CN¥149M(CN¥243M)(CN¥1.3B)(CN¥241M)(CN¥149M)CN¥223MCN¥84M(CN¥116M)(CN¥116M)Owner earningsOwner earn.
−22.4%−26.4%6.6%−10.7%−297.9%−56.5%−81.4%50.5%16.4%−20.1%−20.1%Owner earnings marginOE mgn
(CN¥2.4B)(CN¥579M)CN¥149M(CN¥243M)(CN¥1.3B)(CN¥241M)(CN¥149M)CN¥223MCN¥84M(CN¥116M)(CN¥116M)Free cash flowFCF
−22.4%−26.4%6.6%−10.7%−297.9%−56.5%−81.4%50.5%16.4%−20.1%−20.1%Free cash flow marginFCF mgn
CN¥20MCN¥166MCN¥139MCN¥14MCN¥308KCN¥45MCN¥51MBuybacksBuybacks
-58%-22%-10%-28%-89%-15%-17%-12%10%1%1%ROICROIC
-54%-21%-6%-27%-97%-10%-18%-10%8%3%3%Return on equityROE
Balance sheet
CN¥4.7BCN¥3.6BCN¥1.4BCN¥1.6BCN¥1.6BCN¥965MCN¥878MCN¥1.2BCN¥898MCN¥1.1BCN¥1.1BCash & investmentsCash+inv
CN¥236MCN¥287MCN¥348MCN¥530MCN¥264MCN¥112MCN¥34MCN¥42MCN¥43MCN¥67MCN¥67MReceivablesReceiv.
CN¥1.0BCN¥853MCN¥1.3BCN¥1.3BCN¥706MCN¥384MCN¥262MCN¥317MCN¥290MCN¥219MCN¥219MAccounts payablePayables
(CN¥787M)(CN¥566M)(CN¥958M)(CN¥782M)(CN¥442M)(CN¥272M)(CN¥228M)(CN¥275M)(CN¥247M)(CN¥153M)(CN¥153M)Operating working capitalOper. WC
CN¥7.5BCN¥5.1BCN¥4.4BCN¥3.8BCN¥2.3BCN¥1.5BCN¥1.2BCN¥1.5BCN¥1.2BCN¥1.3BCN¥1.3BCurrent assetsCur. assets
CN¥4.5BCN¥2.9BCN¥3.1BCN¥3.7BCN¥1.7BCN¥979MCN¥774MCN¥959MCN¥894MCN¥636MCN¥636MCurrent liabilitiesCur. liab.
1.7×1.7×1.4×1.0×1.3×1.5×1.5×1.6×1.3×2.0×2.0×Current ratioCurr. ratio
CN¥148MCN¥148MCN¥159MCN¥232MCN¥232MCN¥232MCN¥120MCN¥0CN¥0GoodwillGoodwill
CN¥9.2BCN¥6.7BCN¥6.6BCN¥6.6BCN¥3.2BCN¥2.3BCN¥1.9BCN¥2.0BCN¥1.9BCN¥1.6BCN¥1.6BTotal assetsAssets
CN¥4MCN¥10MCN¥23MCN¥14MCN¥12MCN¥10MCN¥0CN¥0Total debtDebt
(CN¥1.4B)(CN¥1.6B)(CN¥1.5B)(CN¥951M)(CN¥866M)(CN¥1.1B)(CN¥898M)(CN¥1.1B)Net debt / (cash)Net debt
-44.1×-25.6×-41.6×-24.2×-42.8×-28.9×19.1×5.6×3.2×Interest coverageInt. cov.
CN¥4.5BCN¥3.6BCN¥3.4BCN¥2.7BCN¥1.4BCN¥1.3BCN¥1.1BCN¥1.0BCN¥1.1BCN¥1.0BCN¥1.0BShareholders’ equityEquity
Per share
373M378M378M369M370M371M371M371M364M343M328MShares out (diluted)Shares
CN¥28.21CN¥5.80CN¥5.93CN¥6.17CN¥1.22CN¥1.15CN¥0.49CN¥1.19CN¥1.41CN¥1.69CN¥1.76Revenue / shareRev/sh
CN¥-6.49CN¥-2.04CN¥-0.53CN¥-1.97CN¥-3.63CN¥-0.35CN¥-0.55CN¥-0.27CN¥0.23CN¥0.09CN¥0.09EPS (diluted)EPS
CN¥-6.31CN¥-1.53CN¥0.39CN¥-0.66CN¥-3.62CN¥-0.65CN¥-0.40CN¥0.60CN¥0.23CN¥-0.34CN¥-0.35Owner earnings / shareOE/sh
CN¥-6.31CN¥-1.53CN¥0.39CN¥-0.66CN¥-3.62CN¥-0.65CN¥-0.40CN¥0.60CN¥0.23CN¥-0.34CN¥-0.35Free cash flow / shareFCF/sh
CN¥0.32CN¥0.42CN¥0.32CN¥0.33CN¥0.08CN¥0.04CN¥0.02CN¥0.03CN¥0.03CN¥0.02CN¥0.02Cap. spending / shareCapex/sh
CN¥12.05CN¥9.51CN¥8.87CN¥7.34CN¥3.74CN¥3.42CN¥2.98CN¥2.78CN¥2.97CN¥3.00CN¥3.14Book value / shareBVPS
Per-share growththe realized rate an owner's share compounded
9-yr5-yr
Revenue / share−26.9%/yr+6.7%/yr
Capital spending / share−26.1%/yr−23.0%/yr
Book value / share−14.3%/yr−4.3%/yr

The record, charted

FY2016–2025

Each measure over its full record; the current point and the worst year marked.

Share count
343Mpeak FY2017
ROIC
1%low FY2020
Gross margin
58%low FY2016

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

(CN¥116M)owner earningsvs.CN¥30Mnet incomelow FY2016

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetained

Each year's operating cash, by what management did with it: the mix, and how it drifts.

FY2018FY2024

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business reported CN¥30M of profit but (CN¥116M) of owner earnings: CN¥146M less than the profit line, taken out by capital spending and the timing of cash.

FY2025FY2024FY2023FY2022FY2021
Reported net incomeCN¥30MCN¥84M(CN¥101M)(CN¥203M)(CN¥128M)
Depreciation & amortizationnon-cash charge added back+CN¥5M+CN¥6M+CN¥12M+CN¥15M+CN¥25M
Working capital & othertiming of cash in and out, other non-cash items−CN¥144M+CN¥6M+CN¥322M+CN¥45M−CN¥123M
Cash from operations(CN¥109M)CN¥96MCN¥233M(CN¥143M)(CN¥226M)
Capital expenditurecash put back in to keep running and to grow−CN¥7M−CN¥12M−CN¥10M−CN¥6M−CN¥15M
Owner earnings(CN¥116M)CN¥84MCN¥223M(CN¥149M)(CN¥241M)
Owner-earnings marginowner earnings ÷ revenue-20%16%51%-81%-57%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position .

Much of fiscal 2025's profit didn't arrive as operating cash; it sits in “working capital & other” above. That can be a real inventory or timing swing, or profit that doesn't run through operating cash at all: a heavy tax year, equity-method earnings, or investment income booked through investing. For a year like this, owner earnings understates the cash earned; the full cash-flow statement carries the rest.

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 20-F · source on SEC EDGAR →

Will it survive?

  • Adequate
    Operating income CN¥11M ÷ interest expense CN¥4M
    What this means

    Comfortable in a normal year, but below the margin of safety Graham looked for. Worth checking how stable the coverage has been across a full cycle.

  • Net cash, debt-free
    Cash CN¥207M + ST investments CN¥854M − debt CN¥0
    What this means

    Cash and short-term investments exceed every dollar of debt by CN¥1.1B, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Negative, funded by others
    DSO 42 + DIO 0 − DPO 330 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”), the company grows on other people's money. (Little or no inventory, a services / asset-light model, so the inventory leg is ~0.)

Is it a good business?

  • Below average through the cycle
    10-yr median, range -89%–10%; 1% latest = NOPAT CN¥11M ÷ invested capital CN¥823M
    Industry peers: median 19%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 10 years (it ran 1% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • Consumes cash through the cycle
    10-yr median margin, range -298%–51%; latest (CN¥116M) = operating cash (CN¥109M) − maintenance capex CN¥7M
    Industry peers: median 11%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's -20% of revenue this year, a -22% median across 10 years.

  • Thinly cash-backed
    Cash from ops (CN¥109M) ÷ net income CN¥30M
    What this means

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • No surplus to allocate
    What this means

    The business didn't generate positive Owner Earnings this year, so any distributions came from the balance sheet or borrowing, not from operations.

  • Investing or harvesting? 1.41×
    Expanding
    Capex CN¥7M ÷ depreciation CN¥5M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 2 of 4 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size
    Revenue ≥ $2B (a dollar floor) · CN¥578M
    What this means

    Big enough to weather a storm. Graham's floor is a dollar figure — about $2B of revenue as a conservative modern stand-in. This company reports in its home currency and we carry no exchange rate, so we show the figure and leave the size bar for you to apply rather than convert it with a number we don't have.

  • Strong liquidity Pass
    Current ratio ≥ 2× · 2.04×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Pass
    Debt ≤ working capital · CN¥0 vs CN¥661M WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Miss
    A profit every year (10-yr record) · 8 loss years
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Miss
    Uninterrupted dividends · 1 of 10 yrs
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth
    Earnings +33% over the record ·
    What this means

    Earnings were negative early in the record, a growth rate isn't meaningful.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are CN¥0.01/share (latest year CN¥0.09), the averaged base the calculator's gate runs on, and book value is CN¥3.14/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2016–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 2 of 10
    What this means

    Lost money in 8 year(s), look at what happened there before trusting the average.

  • Return on capital ≥ 15% 0 of 7 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin −27% → −3% (3-yr avg ends)
    What this means

    Through the cycle the operating margin widened — about −27% early to −3% lately, median −38% — pricing power intact or improving.

  • Reinvestment, incremental ROIC returns capital
    What this means

    The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.

  • Worst year 2020 · −297.8% op. margin
    What this means

    Operations went underwater in 2020, understand why before trusting the good years.

  • Share count −0.9%/yr
    What this means

    The share count is shrinking, buybacks are quietly growing your slice of the business.

  • Dividend record paid
    What this means

    Paid a dividend in 1 of the years on record.

Does AI threaten the moat?

Low contestability

The moat is physical, regulated or balance-sheet-funded, the kind AI cuts costs within but does not contest.

AI is unlikely to contest a moat that is physical, regulated or balance-sheet-funded; here it reads more as a cost tool than a threat.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of fiscal year-end, Dec 31, 2025

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assetsCN¥1.3B
  • Cash & short-term investmentsCN¥1.1B
  • ReceivablesCN¥67M
  • Other current assetsCN¥169M
Current liabilitiesCN¥636M
  • Accounts payableCN¥219M
  • Other current liabilitiesCN¥417M
Current ratio2.04×all current assets ÷ what's due · Graham looked for 2×
Quick ratio2.04×stricter: inventory excluded
Cash ratio1.67×strictest: cash alone against what's due
Working capitalCN¥661Mthe cushion left after near-term bills
Cash runway9.1 yrsthe business is consuming cash; this is how long the cash on hand lasts at that rate
Deeper floors
Tangible book valueCN¥1.0Bequity stripped of goodwill & intangibles
Net current asset valueCN¥655MGraham's net-net: current assets less all liabilities
Debt incl. operating leasesCN¥3MCN¥3M of it operating leases
Deferred revenueCN¥184Mcustomer cash collected before delivery; operating float

From the company's latest filing.

Peers, Hotels & Resorts

The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
BKNGBooking Holdings Inc.$26.9B99%30.8%30%33%
CHRWC.H. Robinson Worldwide Inc.$16.2B92%5.0%23%4%
EXPEExpedia Group Inc.$14.7B82%6.9%11%15%
FWRDForward Air Corporation$2.5B52%7.8%15%7%
TOURTuniu CorporationCN¥578M51%-31.0%-16%-21%
Group median82%6.9%15%7%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Enter the US price, in dollars: the NYSE/Nasdaq quote you hold. Per the filing's own cover, “American depositary shares, each ADS represents three Class”; Tuniu Corporation reports in CNY, so every figure in this tool is stated per ADS and translated at CNY 1 = $0.147 (2026-07-17, reference rate) so your dollar quote reconciles exactly. The record tables elsewhere on this page remain as filed, in CNY.

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Tuniu Corporation has delivered.

Tuniu Corporation’s latest year shows negative owner earnings, below the record’s own through-cycle owner earnings. So the tool opens on the through-cycle base, the cash it would earn at rest; clear the toggle below to read the latest year exactly as reported.

$
Base

The assumptions

9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth, delivered
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings ($17M) on 109M shares outstanding, the balance-sheet count at 2025-12-31; net cash $156M. The base opens on the through-cycle figure (the latest year sits off the record’s own median, and Graham’s averaging cuts both ways); clear Normalize to use the year as filed. Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Tuniu Corporation (TOUR), the owner's record," https://ownerscorecard.com/c/TOUR, data as of 2026-07-09.

Manual order: ← TORO its page in the Manual TOYO →

Industry order: ← TNL the Hotels & Resorts chapter VRRM →