Owner Scorecard


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WINA, Winmark Corporation

Winmark the Resale Company, is a nationally recognized franchisor focused on sustainability and small business formation.

Our concepts also offer a limited amount of new merchandise to customers.

For over 35 years, we have offered a sustainable solution for consumers to recycle their gently used clothing, toys, sporting goods and musical instruments.

Latest annual: FY2025 10-K
WINA · Winmark Corporation
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
$86M
+5.9% YoY · 5% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $87M 5-yr avg $82M
Operating margin 62.3% 5-yr avg 64.8%
Owner-earnings margin 50% 5-yr avg 54%
Free cash flow margin 50% 5-yr avg 54%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What moves the needle
Gross margin has run about 96% and operating margin about 61% through the cycle, a wide spread between price and the cost of what it sells — whether that advantage is durable pricing power or a margin that can erode is the question the record is for. That margin has stayed fairly steady relative to where it runs (56%–66% over the years), so unit growth and cost discipline, not a moving line, are the lever. The cash cycle has run negative through the cycle (a median of −158 days): the operation is paid before it pays, so working capital releases cash as the business grows rather than tying it up. On its own account, the filing leans hardest on pricing power & competition, set against the numbers in what the filing emphasizes, below.
Is it a good business?
Return on capital has run high across the record (median 255%, above 15% in 3 of 3 years), though buybacks and expensed R&D and brands shrink the capital base, so the figure overstates the underlying economics. The steadier read is owner earnings: roughly 52% of revenue reaches owners as cash, consistently, and customers and suppliers fund the business through negative working capital. Whether these returns reflect real pricing power or an accounting artifact is the judgment the 10-K is for.

Every line is arithmetic on the company's filings, shown in full in the sections below.

II

The record

Ten years of arithmetic, read across the cycle.

Most recent quarterly filing 10-Q filed Jul 15, 2026 Source at SEC EDGAR →

Revenue up 7.6% year over year; operating income up 4.4%

figures computed from the filing's XBRL

The record, 2016–2025

realized figures from each filing · older years to the left
2016’162017’172018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMJun 2026
Income statement
$67M$70M$73M$73M$66M$78M$81M$83M$81M$86M$87MRevenueRevenue
97%97%96%97%97%96%95%95%96%96%96%Gross marginGross mgn
36%36%36%35%32%29%28%30%31%33%34%SG&A / revenueSG&A/rev
$38M$39M$42M$43M$40M$51M$54M$53M$53M$55M$54MOperating incomeOp. inc.
57.4%55.6%57.6%58.8%60.9%65.6%65.9%64.0%65.1%63.4%62.3%Operating marginOp. mgn
$22M$25M$30M$32M$30M$40M$39M$40M$40M$42M$41MNet incomeNet inc.
38%33%23%22%23%20%22%22%22%22%22%Effective tax rateTax rate
Cash flow & returns
$26M$25M$35M$51M$43M$48M$44M$44M$42M$45M$43MOperating cash flowOp. cash
$421K$355K$314K$400K$485K$431K$603K$773K$799K$747K$738KDepreciationDeprec.
$2M($2M)$3M$16M$12M$7M$2M$1M($584K)$213K($549K)Working capital & otherWC & other
$69K$73K$694K$169K$45K$75K$139K$384K$195K$192K$141KCapexCapex
0.1%0.1%1.0%0.2%0.1%0.1%0.2%0.5%0.2%0.2%0.2%Capex / revenueCapex/rev
$26M$25M$35M$50M$43M$48M$44M$44M$42M$45M$43MOwner earningsOwner earn.
39.4%36.0%47.7%68.9%65.4%61.7%53.6%52.4%51.6%51.9%50.0%Owner earnings marginOE mgn
$26M$25M$34M$50M$43M$48M$44M$44M$42M$45M$43MFree cash flowFCF
39.4%36.0%47.2%68.9%65.4%61.7%53.6%52.4%51.6%51.9%50.0%Free cash flow marginFCF mgn
$2M$2M$2M$3M$14M$33M$19M$44M$39M$49M$50MDividends paidDiv. paid
$2M$50M$2M$24M$49M$44M$49M$2MBuybacksBuybacks
255%175%257%ROICROIC
Balance sheet
$1M$1M$2M$25M$7M$11M$14M$13M$12M$10M$26MCash & investmentsCash+inv
$12K$10K$2M$2M$2M$1M$1M$1M$1M$1M$2MReceivablesReceiv.
$88K$97K$108K$86K$107K$325K$771K$386K$398K$363K$657KInventoryInvent.
$2M$2M$1M$1M$2M$2M$2M$2M$2M$2M$2MAccounts payablePayables
($2M)($2M)$309K$741K($81K)($670K)$87K$142K$172K$172K$387KOperating working capitalOper. WC
$23M$21M$24M$41M$18M$17M$18M$17M$15M$14M$31MCurrent assetsCur. assets
$7M$9M$12M$12M$11M$10M$11M$10M$5M$6M$8MCurrent liabilitiesCur. liab.
3.1×2.3×1.9×3.5×1.6×1.7×1.7×1.6×3.0×2.5×3.8×Current ratioCurr. ratio
$608K$608K$608K$608K$608K$608K$608K$608K$608K$608K$608KGoodwillGoodwill
$49M$49M$47M$62M$31M$27M$30M$29M$27M$25M$43MTotal assetsAssets
$23M$35M$26M$26M$22M$48M$39M$35M$30M$30M$48MTotal debtDebt
$22M$34M$23M$557K$15M$36M$25M$21M$18M$20M$22MNet debt / (cash)Net debt
16.3×16.4×17.1×24.9×23.1×35.3×18.4×17.2×18.5×22.3×22.0×Interest coverageInt. cov.
($13M)($36M)($5M)$12M($11M)($39M)($62M)($59M)($51M)($54M)($38M)Shareholders’ equityEquity
2.7%2.8%2.7%2.3%2.0%1.8%2.0%2.3%2.4%2.7%2.8%Stock comp / revenueSBC/rev
Per share
4.3M4.3M4.1M4.1M3.9M3.8M3.6M3.6M3.7M3.7M3.7MShares out (diluted)Shares
$15.36$16.07$17.47$17.88$17.10$20.53$22.66$22.87$22.16$23.35$23.38Revenue / shareRev/sh
$5.11$5.66$7.26$7.84$7.72$10.48$10.97$11.04$10.89$11.30$11.01EPS (diluted)EPS
$6.05$5.79$8.34$12.31$11.18$12.67$12.15$11.98$11.44$12.13$11.68Owner earnings / shareOE/sh
$6.05$5.79$8.25$12.31$11.18$12.67$12.15$11.98$11.44$12.13$11.68Free cash flow / shareFCF/sh
$0.35$0.41$0.52$0.84$3.68$8.70$5.36$11.99$10.60$13.33$13.40Dividends / shareDiv/sh
$0.02$0.02$0.17$0.04$0.01$0.02$0.04$0.11$0.05$0.05$0.04Cap. spending / shareCapex/sh
$-2.98$-8.23$-1.16$3.04$-2.95$-10.26$-17.16$-16.25$-13.92$-14.57$-10.16Book value / shareBVPS
Per-share growththe realized rate an owner's share compounded
9-yr5-yr
Revenue / share+4.8%/yr+6.4%/yr
Owner earnings / share+8.0%/yr+1.7%/yr
EPS+9.2%/yr+7.9%/yr
Dividends / share+49.7%/yr+29.3%/yr
Capital spending / share+14.2%/yr+34.9%/yr

The record, charted

FY2016–2025

Each measure over its full record; the current point and the worst year marked.

Share count
4Mpeak FY2017
ROIC
257%low FY2018
Gross margin
96%low FY2023
Net debt ÷ owner earnings
0.4×peak FY2017

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

$45Mowner earningsvs.$42Mnet incomelow FY2017

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetained

Each year's operating cash, by what management did with it: the mix, and how it drifts.

FY2016FY2025

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business turned $42M of profit into $45M of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

Reported net income$42M
Owner earnings$45M · 52% of revenue
FY2025FY2024FY2023FY2022FY2021
Reported net income$42M$40M$40M$39M$40M
Depreciation & amortizationnon-cash charge added back+$747K+$799K+$773K+$603K+$431K
Stock-based compensationreal costnon-cash, but a real cost+$2M+$2M+$2M+$2M+$1M
Working capital & othertiming of cash in and out, other non-cash items+$213K−$584K+$1M+$2M+$7M
Cash from operations$45M$42M$44M$44M$48M
Capital expenditurecash put back in to keep running and to grow−$192K−$195K−$384K−$139K−$75K
Owner earnings$45M$42M$44M$44M$48M
Owner-earnings marginowner earnings ÷ revenue52%52%52%54%62%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position . The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $2M), owner earnings is nearer $42M.

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • Comfortable
    Operating income $55M ÷ interest expense $2M
    What this means

    Operating profit covers interest with the kind of margin Graham wanted for a defensive holding. Necessary, not sufficient, it says solvent, not cheap.

  • How heavy is the debt, net of cash? $37M · 0.7× operating profit
    Modest net debt
    Cash $10M − debt $48M
    What this means

    Netting $10M of cash and short-term investments against $48M of debt leaves $37M owed, about 0.7× a year's operating profit (0.9× on the gross debt, before the cash). Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Negative, funded by others
    DSO 6 + DIO 43 − DPO 197 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”), the company grows on other people's money.

Is it a good business?

  • Not meaningful here
    Invested capital ($16M) = debt $48M + equity ($54M) − cash
    Industry peers: median 6%
    What this means

    Invested capital is near zero or negative, usually years of buybacks pulling equity down. ROIC explodes or flips sign and stops meaning anything. Judge this one on Owner Earnings instead.

  • High through the cycle
    10-yr median margin, range 36%–69%; latest $45M = operating cash $45M − maintenance capex $192K
    Industry peers: median 1%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 52% of revenue this year, a 52% median across 10 years. Treating stock comp as the real expense it is (less $2M of SBC) leaves $42M.

  • Cash-backed
    Cash from ops $45M ÷ net income $42M
    What this means

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Returned more than it generated
    Dividends + buybacks $52M ÷ Owner Earnings $45M
    What this means

    The company returned more than it generated: against $45M of Owner Earnings, $52M (115%) went back to shareholders, $49M dividends, $2M buybacks — the excess came from the balance sheet or borrowing, not the year's operations. Net of $2M stock comp, the real buyback was about $136K. Sustained, that pattern draws down cash or adds debt; the net-debt line above shows where it stands.

  • Investing or harvesting? 0.26×
    Harvesting
    Capex $192K ÷ depreciation $747K
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 4 of 6 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Miss
    Revenue ≥ $2B · $86M
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Pass
    Current ratio ≥ 2× · 2.49×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Miss
    Debt ≤ working capital · $48M vs $8M WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Pass
    A profit every year (10-yr record) · no losses
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Pass
    Uninterrupted dividends · paid every year (10)
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth Pass
    Earnings +33% over the record · +58%
    What this means

    At least a third more earnings than a decade ago, averaging three years at each end. Net income (not per-share), so stock splits don't distort it, buybacks and dilution show up in the share-count line instead.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $11.30/share (latest year $11.60), the averaged base the calculator's gate runs on, and book value is $-14.94/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2016–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 10 of 10
    What this means

    Never lost money over the record, the earnings stability Graham insisted on.

  • Return on capital ≥ 15% 4 of 4 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin 57% → 64% (3-yr avg ends)
    What this means

    Through the cycle the operating margin widened — about 57% early to 64% lately, median 61% — pricing power intact or improving.

  • Reinvestment, incremental ROIC returns capital
    What this means

    The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.

  • Owner earnings growth +6%/yr
    What this means

    Owner earnings grew about 6% a year over the record.

  • Worst year 2017 · 55.6% op. margin
    What this means

    Stayed profitable even in its hardest year, the resilience that survives recessions.

  • Share count −1.8%/yr
    What this means

    The share count is shrinking, buybacks are quietly growing your slice of the business.

  • Dividend record rising
    What this means

    Paid and raised the dividend across the record, the continuity Graham prized.

Does AI threaten the moat?

Moderate contestability

AI is likely to reshape costs and some products here without clearly contesting or sparing the core moat; how the company itself frames it is the tell.

The question is whether a moat the record shows as durable outlasts a technology that lowers the cost of part of what the firm sells. The durability is read in the record above, the filing's own framing of AI beside it; the industry label decides nothing on its own.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of the latest quarter, Jun 27, 2026

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$31M
  • Cash & short-term investments$26M
  • Receivables$2M
  • Inventory$657K
  • Other current assets$2M
Current liabilities$8M
  • Accounts payable$2M
  • Other current liabilities$6M
Current ratio3.75×all current assets ÷ what's due · Graham looked for 2×
Quick ratio3.67×stricter: inventory excluded
Cash ratio3.15×strictest: cash alone against what's due
Working capital$23Mthe cushion left after near-term bills
Revenue, latest quarter vs. a year ago+7.6%the freshest read on whether the business is still growing
Current ratio, recent quarters3.8× → 3.8×
Deeper floors
Tangible book value($40M)equity stripped of goodwill & intangibles
Debt incl. operating leases$50M$3M of it operating leases
Deferred revenue$10Mcustomer cash collected before delivery; operating float

From the company's latest filing.

How the cash was used, 2016–2025

Over the record, the business generated $403M of operating cash; how management split it reads as a cash returner, paying most of what it earns straight back to owners.

  • Reinvested$2M · 1%
  • Dividends$207M · 51%
  • Buybacks$222M · 55%
  • Returned to owners$429M

    107% of the owner earnings the business produced over the span, $207M as dividends and $222M as buybacks.

  • Source of funding−$28M

    Reinvestment and shareholder returns ran $28M beyond the operating cash the business generated, so the gap was financed off the balance sheet: debt rose from $23M to $48M.

  • Average price paid for buybacks

    Buybacks ran $222M over the span, but the filings don't tag the share count needed to deduce the average price paid.

  • Net change in share count−14.5%

    The diluted count fell from 4M to 4M, so the buybacks outran the stock issued to staff.

  • Dividend record$13.33/sh

    Paid in 10 of the years on record, the per-share dividend growing about 50% a year. It was cut at least once along the way.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Management, ownership & pay

read the proxy →

From the proxy: how much of the business the people running it own, and how they are paid, beside what the business earned for its owners in the same years.

Fiscal yearChief executivePay, as filed“Actually paid”Owner earnings
2021Brett D. Heffes$1.8M$2.5M$48M
2022Brett D. Heffes$1.8M$2.2M$44M
2023Brett D. Heffes$1.6M$6.4M$44M
2024Brett D. Heffes$1.8M$1.1M$42M
2025Brett D. Heffes$2.1M$2.3M$45M

Both pay figures are the company’s own, from the pay-versus-performance table its proxy statement files. “As filed” is the Summary Compensation Table total: salary, bonus, and equity awards at their value on the day of grant. “Actually paid” is the SEC’s prescribed recalculation, which re-marks those equity awards to what they became as they vested; it can swing far above or below the filed figure in either direction, and negative years occur. Owner earnings are the whole business's, from the record above, for the same fiscal years.

  • Insider ownership10.4%

    The stake all directors and executive officers hold together, per the 2026 proxy: skin in the game, the first thing Munger reads.

  • Stock-based compensation$2M

    The slice of the business handed to employees in shares this year, 3% of revenue, equal to 4% of operating profit. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.

Inverting the record

Invert: instead of why Winmark Corporation is a good business, the question is what would make owning it a mistake, and whether those marks are in the record. Disconfirming tests across 2016–2025.

2 of the 5 tests turned up something to look into; the other 3 came back clean.

  • Look hereDid debt outgrow the business?$23M → $48M

    Debt rose from $23M to $48M while owner earnings went from about $29M to $43M — about 0.8 years of owner earnings in debt then, about 1.1 now: measured against what the business earns, the balance sheet carries more debt than it did. Debt raised for buybacks or deals rather than growth is the kind that bites in a downturn.

  • Look hereDid receivables and inventory outpace sales?0% → 3% of sales

    Receivables and inventory grew from $100K to $3M while revenue grew 30%: working capital is climbing faster than sales (0% of revenue then, 3% now). That can mean customers paying slower, stock building up, or revenue pulled forward. The filing's cash-flow and receivables notes say which.

And these came back clean
  • Is it less profitable than it was?
  • Did the share count rise anyway?
  • Did reported profit become cash?

Each test is read from the filings and is noisy alone; a flag can mark a cyclical trough or a year of heavy investment as easily as a problem. The filing says which.

What an owner would ask, FY2025

read the 10-K →
  • Which reported numbers are a judgment call?
    Management names Revenue recognition as critical estimates

    each rests partly on management's judgment; the filing's note sets out the assumptionsverify →

The questions the record and the charts do not answer on their own; each carries the figure and the place to look.

Peers, Specialty Retail

The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
FCFSFirstCash Holdings Inc.$1.7B39%21.7%8%19%
SPHSuburban Propane Partners L.P.$1.4B60%12.8%12%
EZPWEZCORP Inc. Class A Non Voting$1.3B79%7.7%6%7%
REALThe RealReal Inc.$693M64%-31.6%-21%
HNSTThe Honest Company Inc.$371M33%-11.3%-23%-4%
TDUPThredUp Inc.$311M71%-22.5%-54%-13%
ELAEnvela Corporation$241M22%5.1%24%1%
WINAWinmark Corporation$86M96%62.2%255%52%
Group median62%6.4%7%4%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Winmark Corporation has delivered.

$

Through the cycle, Winmark Corporation earns about $45M on its 52.2% median owner-earnings margin. This year’s 51.9% margin runs in line with that. Normalize, below, values the price on that through-cycle figure rather than the latest year.

Base

The assumptions

9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’21→’25−1%/yr
Owner-earnings growth · ’16→’25+6%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings $43M on 4M shares outstanding, per the 10-Q cover, as of 2026-07-13; net debt $22M. The if-converted diluted count is 4M, 3% above the shares outstanding: the dilution overhang (convertibles, options) a buyer inherits. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Winmark Corporation (WINA), the owner's record," https://ownerscorecard.com/c/WINA, data as of 2026-07-09.

Manual order: ← WHR its page in the Manual WING →

Industry order: ← VSXY the Specialty Retail chapter WOOF →