Owner Scorecard


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YSG, Yatsen Holding Limited

Personal Care Products consumer brand Unprofitable

A consumer-brand business, where the durable asset is the brand and the pricing power it commands.

Latest annual: FY2025 20-F · figures as filed, in CNY · 1 ADS = 20 ordinary shares
YSG · Yatsen Holding Limited
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
CN¥4.3B
+26.7% YoY · −4% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue CN¥4.3B 5-yr avg CN¥4.1B
Gross margin 78% 5-yr avg 73%
Operating margin −4.3% 5-yr avg −21.7%
ROIC −7% 5-yr avg −26%
Owner-earnings margin −3% 5-yr avg −7%
Free cash flow margin −3% 5-yr avg −7%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

Situation
Unprofitable. No sustained operating profit across the record; an earnings multiple has nothing to rest on. What the record does show is revenue, the gross-margin trajectory, and the burn against the cash on hand.
What moves the needle
Operating margin has run around −25% through the cycle on a 67% gross margin, the operating line in the red even at its best — so the lever is whether the spending below the gross line can come down enough to clear a profit: revenue growth against the cost curve, and the cash runway until it does. On its own account, the filing leans hardest on customer concentration, set against the numbers in what the filing emphasizes, below.
Is it a good business?
Return on capital has rarely cleared the cost of capital (median −26%, above 15% in 0 of 6 years). Owner earnings, the cash-based check, have been thin too. This is price-taker territory, where the balance sheet and the cycle matter more than any multiple; the rest is in the 10-K.

Every line is arithmetic on the company's filings, shown in full in the sections below.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2018–2025

realized figures from each filing · older years to the left
2018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMDec 2025
Income statement
CN¥635MCN¥3.0BCN¥5.2BCN¥5.8BCN¥3.7BCN¥3.4BCN¥3.4BCN¥4.3BCN¥4.3BRevenueRevenue
63%64%64%67%68%74%77%78%78%Gross marginGross mgn
(CN¥33M)CN¥144M(CN¥2.7B)(CN¥1.6B)(CN¥929M)(CN¥913M)(CN¥825M)(CN¥186M)(CN¥186M)Operating incomeOp. inc.
−5.2%4.7%−51.3%−27.8%−25.1%−26.7%−24.3%−4.3%−4.3%Operating marginOp. mgn
(CN¥40M)CN¥75M(CN¥2.7B)(CN¥1.5B)(CN¥821M)(CN¥750M)(CN¥710M)(CN¥92M)(CN¥92M)Net incomeNet inc.
Cash flow & returns
(CN¥96M)(CN¥6M)(CN¥983M)(CN¥1.0B)CN¥136M(CN¥107M)(CN¥244M)(CN¥95M)(CN¥95M)Operating cash flowOp. cash
CN¥389KCN¥13MCN¥75MCN¥131MCN¥114MCN¥54MCN¥38MCN¥37MCN¥37MDepreciationDeprec.
(CN¥56M)(CN¥95M)CN¥1.6BCN¥396MCN¥843MCN¥589MCN¥429M(CN¥39M)(CN¥39M)Working capital & otherWC & other
CN¥4MCN¥106MCN¥226MCN¥141MCN¥51MCN¥44MCN¥53MCN¥42MCN¥42MCapexCapex
0.6%3.5%4.3%2.4%1.4%1.3%1.6%1.0%1.0%Capex / revenueCapex/rev
(CN¥97M)(CN¥19M)(CN¥1.1B)(CN¥1.2B)CN¥85M(CN¥151M)(CN¥282M)(CN¥137M)(CN¥137M)Owner earningsOwner earn.
−15.2%−0.6%−20.2%−19.9%2.3%−4.4%−8.3%−3.2%−3.2%Owner earnings marginOE mgn
(CN¥100M)(CN¥113M)(CN¥1.2B)(CN¥1.2B)CN¥85M(CN¥151M)(CN¥296M)(CN¥137M)(CN¥137M)Free cash flowFCF
−15.7%−3.7%−23.1%−19.9%2.3%−4.4%−8.7%−3.2%−3.2%Free cash flow marginFCF mgn
CN¥47MCN¥491MCN¥15MCN¥655MCN¥213MCN¥406MCN¥111MBuybacksBuybacks
-189%-51%-23%-22%-29%-7%-7%ROICROIC
-39%-27%-17%-18%-23%-3%-3%Return on equityROE
−39%−27%−17%−18%−23%−3%−3%Retained to equityRetained/eq
Balance sheet
CN¥687MCN¥5.7BCN¥3.1BCN¥2.6BCN¥2.1BCN¥1.4BCN¥1.0BCN¥1.0BCash & investmentsCash+inv
CN¥265MCN¥419MCN¥356MCN¥201MCN¥199MCN¥215MCN¥221MCN¥221MReceivablesReceiv.
CN¥504MCN¥617MCN¥696MCN¥423MCN¥352MCN¥386MCN¥509MCN¥509MInventoryInvent.
CN¥401MCN¥467MCN¥241MCN¥120MCN¥106MCN¥72MCN¥72MAccounts payablePayables
CN¥369MCN¥569MCN¥811MCN¥504MCN¥445MCN¥529MCN¥730MCN¥658MOperating working capitalOper. WC
CN¥1.6BCN¥7.1BCN¥4.6BCN¥3.5BCN¥3.0BCN¥2.3BCN¥2.2BCN¥2.2BCurrent assetsCur. assets
CN¥763MCN¥1.1BCN¥878MCN¥588MCN¥611MCN¥640MCN¥615MCN¥615MCurrent liabilitiesCur. liab.
2.1×6.3×5.2×6.0×4.8×3.7×3.6×3.6×Current ratioCurr. ratio
CN¥21MCN¥21MCN¥869MCN¥857MCN¥557MCN¥155MCN¥155MCN¥155MGoodwillGoodwill
CN¥2.0BCN¥8.3BCN¥7.3BCN¥5.9BCN¥5.0BCN¥4.0BCN¥3.8BCN¥3.8BTotal assetsAssets
(CN¥687M)(CN¥5.7B)(CN¥3.1B)(CN¥2.6B)(CN¥2.1B)(CN¥1.4B)(CN¥1.0B)(CN¥1.0B)Net debt / (cash)Net debt
(CN¥56M)CN¥6.8BCN¥5.7BCN¥4.7BCN¥4.1BCN¥3.1BCN¥3.0BCN¥3.0BShareholders’ equityEquity
Per share
271M450M834M2.53B2.37B2.20B2.03B1.86B1.86BShares out (diluted)Shares
CN¥2.34CN¥6.73CN¥6.28CN¥2.31CN¥1.56CN¥1.56CN¥1.68CN¥2.31CN¥2.31Revenue / shareRev/sh
CN¥-0.15CN¥0.17CN¥-3.22CN¥-0.61CN¥-0.35CN¥-0.34CN¥-0.35CN¥-0.05CN¥-0.05EPS (diluted)EPS
CN¥-0.36CN¥-0.04CN¥-1.27CN¥-0.46CN¥0.04CN¥-0.07CN¥-0.14CN¥-0.07CN¥-0.07Owner earnings / shareOE/sh
CN¥-0.37CN¥-0.25CN¥-1.45CN¥-0.46CN¥0.04CN¥-0.07CN¥-0.15CN¥-0.07CN¥-0.07Free cash flow / shareFCF/sh
CN¥0.01CN¥0.24CN¥0.27CN¥0.06CN¥0.02CN¥0.02CN¥0.03CN¥0.02CN¥0.02Cap. spending / shareCapex/sh
CN¥-0.12CN¥8.21CN¥2.24CN¥1.99CN¥1.88CN¥1.51CN¥1.62CN¥1.62Book value / shareBVPS

The diluted share count moved ×1.66 into 2019 — shares issued, not a split the totals corroborate — and the per-share figures carry the counts as filed.

The diluted share count moved ×1.85 into 2020 — shares issued, not a split the totals corroborate — and the per-share figures carry the counts as filed.

The diluted share count moved ×3.03 into 2021 — shares issued, not a split the totals corroborate — and the per-share figures carry the counts as filed.

Per-share growththe realized rate an owner's share compounded
7-yr5-yr
Revenue / share−0.2%/yr−18.1%/yr
Capital spending / share+6.9%/yr−39.1%/yr
Book value / share−27.8%/yr

The record, charted

FY2018–2025

Each measure over its full record; the current point and the worst year marked.

Share count
1.9Bpeak FY2021
ROIC
−7%low FY2020
Gross margin
78%low FY2018

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

(CN¥137M)owner earningsvs.(CN¥92M)net incomelow FY2021

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business reported a CN¥92M loss but (CN¥137M) of owner earnings: CN¥44M less than the profit line, taken out by capital spending and the timing of cash.

FY2025FY2024FY2023FY2022FY2021
Reported net income(CN¥92M)(CN¥710M)(CN¥750M)(CN¥821M)(CN¥1.5B)
Depreciation & amortizationnon-cash charge added back+CN¥37M+CN¥38M+CN¥54M+CN¥114M+CN¥131M
Working capital & othertiming of cash in and out, other non-cash items−CN¥39M+CN¥429M+CN¥589M+CN¥843M+CN¥396M
Cash from operations(CN¥95M)(CN¥244M)(CN¥107M)CN¥136M(CN¥1.0B)
Maintenance capital expenditurethe spending needed just to hold position and volume−CN¥42M−CN¥38M−CN¥44M−CN¥51M−CN¥141M
Owner earnings(CN¥137M)(CN¥282M)(CN¥151M)CN¥85M(CN¥1.2B)
Growth capital expenditurediscretionary; spent to get bigger, not to stand still−CN¥15M
Free cash flow(CN¥137M)(CN¥296M)(CN¥151M)CN¥85M(CN¥1.2B)
Owner-earnings marginowner earnings ÷ revenue-3%-8%-4%2%-20%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position .

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 20-F · source on SEC EDGAR →

Will it survive?

  • No meaningful interest burden
    Little or no interest expense reported
    What this means

    Little or no interest expense reported, the business isn't leaning on lenders to operate.

  • Net cash, debt-free
    Cash CN¥765M + ST investments CN¥246M − debt CN¥0
    What this means

    Cash and short-term investments exceed every dollar of debt by CN¥1.0B, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Long (60+ days)
    DSO 19 + DIO 198 − DPO 28 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. Lower is better; a long cycle means growth itself eats cash.

Is it a good business?

  • Not enough data
    Industry peers: median 15%
    What this means

    The filing data didn't include the inputs for this check.

  • Consumes cash through the cycle
    8-yr median margin, range -20%–2%; latest (CN¥137M) = operating cash (CN¥95M) − maintenance capex CN¥42M
    Industry peers: median 10%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's -3% of revenue this year, a -8% median across 8 years.

  • Loss, and burning cash
    Net income (CN¥92M) · cash from operations (CN¥95M)
    What this means

    The company reported a net loss, so a conversion ratio isn't meaningful. What matters then is whether operations still threw off cash, here, they did not.

How is the cash used?

  • No surplus to allocate
    What this means

    The business didn't generate positive Owner Earnings this year, so any distributions came from the balance sheet or borrowing, not from operations.

  • Investing or harvesting? 1.14×
    Maintaining
    Capex CN¥42M ÷ depreciation CN¥37M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 1 of 3 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size
    Revenue ≥ $2B (a dollar floor) · CN¥4.3B
    What this means

    Big enough to weather a storm. Graham's floor is a dollar figure — about $2B of revenue as a conservative modern stand-in. This company reports in its home currency and we carry no exchange rate, so we show the figure and leave the size bar for you to apply rather than convert it with a number we don't have.

  • Strong liquidity Pass
    Current ratio ≥ 2× · 3.63×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Earnings stability Miss
    A profit every year (8-yr record) · 7 loss years
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Miss
    Uninterrupted dividends · none paid
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth
    Earnings +33% over the record ·
    What this means

    Earnings were negative early in the record, a growth rate isn't meaningful.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are CN¥-0.28/share (latest year CN¥-0.05), the averaged base the calculator's gate runs on, and book value is CN¥1.62/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2018–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 1 of 8
    What this means

    Lost money in 7 year(s), look at what happened there before trusting the average.

  • Operating margin −17% → −18% (3-yr avg ends)
    What this means

    Through the cycle the operating margin held roughly steady — about −17% early, −18% lately, median −25%.

  • Worst year 2020 · −51.3% op. margin
    What this means

    Operations went underwater in 2020, understand why before trusting the good years.

Does AI threaten the moat?

Low contestability

The moat is physical, regulated or balance-sheet-funded, the kind AI cuts costs within but does not contest.

In its own filing Raised, but not as a competitor

The filing raises AI among its risks, but in other terms (security, regulation, energy or the like), not as a competitor to its product.

AI is unlikely to contest a moat that is physical, regulated or balance-sheet-funded; here it reads more as a cost tool than a threat.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of fiscal year-end, Dec 31, 2025

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assetsCN¥2.2B
  • Cash & short-term investmentsCN¥1.0B
  • ReceivablesCN¥221M
  • InventoryCN¥509M
  • Other current assetsCN¥493M
Current liabilitiesCN¥615M
  • Accounts payableCN¥72M
  • Other current liabilitiesCN¥543M
Current ratio3.63×all current assets ÷ what's due · Graham looked for 2×
Quick ratio2.80×stricter: inventory excluded
Cash ratio1.64×strictest: cash alone against what's due
Working capitalCN¥1.6Bthe cushion left after near-term bills
Cash runway7.4 yrsthe business is consuming cash; this is how long the cash on hand lasts at that rate
Deeper floors
Tangible book valueCN¥2.3Bequity stripped of goodwill & intangibles
Net current asset valueCN¥1.4BGraham's net-net: current assets less all liabilities
Debt incl. operating leasesCN¥53MCN¥53M of it operating leases
Deferred revenueCN¥29Mcustomer cash collected before delivery; operating float

From the company's latest filing.

Peers, Personal Care Products

The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
ELEstee Lauder Companies Inc. (The)$14.3B76%14.4%19%12%
CLXClorox Co.$7.1B44%17.1%32%12%
CHDChurch & Dwight Company Inc.$6.2B45%19.2%15%17%
COTYCoty Inc.$5.9B60%-1.0%-1%4%
YSGYatsen Holding LimitedCN¥4.3B67%-24.7%-26%-6%
EPCEdgewell Personal Care$2.2B45%9.0%6%6%
ELFe.l.f. Beauty$1.6B65%10.3%7%8%
IPARInter Parfums$1.5B63%15.8%19%10%
Group median62%12.4%11%9%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Enter the US price, in dollars: the NYSE/Nasdaq quote you hold. Per the filing's own cover, “American Depositary Shares, each representing twenty Class”; Yatsen Holding Limited reports in CNY, so every figure in this tool is stated per ADS and translated at CNY 1 = $0.147 (2026-07-17, reference rate) so your dollar quote reconciles exactly. The record tables elsewhere on this page remain as filed, in CNY.

Yatsen Holding Limited is profitable, but owner earnings are negative this year because capital spending currently outruns operating cash, a build-out, so the owner-earnings reverse-DCF has no positive base to grow. We read the price from both ends instead: type a price to see the steady-state profitability it demands, then set the mature margin you would believe and weigh the two against each other. Nothing leaves your browser unless you enter it in your notebook.

$
The assumptions

Revenue, delivered−7%/yr’20→’25

Enter a price to run it.

Owner earnings it must reach
Margin the price demands
Owner-earnings margin today−3%

Two reads of one future. From your price: the owner earnings the company must reach, valued at a mature multiple and discounted back at your rate, expressed as the margin it implies on revenue grown at your rate. From your belief: the mature margin you would credit, set on the dial above. When the margin the price demands runs above the one you would believe, you are paying for a future taken on faith. For a deep cyclical at a trough, normalized through-cycle earnings are the better lens; this mode is for the genuinely unprofitable, and for the profitable business whose capital spending currently outruns its cash.

Cite: Owner Scorecard, "Yatsen Holding Limited (YSG), the owner's record," https://ownerscorecard.com/c/YSG, data as of 2026-07-09.

Manual order: ← YRD its page in the Manual YSXT →

Industry order: ← OLPX the Personal Care Products chapter