← All companies ← YRD Manual YSXT → ← OLPX Personal Care Products
YSG, Yatsen Holding Limited
A consumer-brand business, where the durable asset is the brand and the pricing power it commands.
The business
What it sells, where the money comes from, the kind of company it is.
The business in brief
read the 10-K →What this business is and what moves its needle, from its own SEC filings.
- Situation
- Unprofitable. No sustained operating profit across the record; an earnings multiple has nothing to rest on. What the record does show is revenue, the gross-margin trajectory, and the burn against the cash on hand.
- What moves the needle
- Operating margin has run around −25% through the cycle on a 67% gross margin, the operating line in the red even at its best — so the lever is whether the spending below the gross line can come down enough to clear a profit: revenue growth against the cost curve, and the cash runway until it does. On its own account, the filing leans hardest on customer concentration, set against the numbers in what the filing emphasizes, below.
- Is it a good business?
- Return on capital has rarely cleared the cost of capital (median −26%, above 15% in 0 of 6 years). Owner earnings, the cash-based check, have been thin too. This is price-taker territory, where the balance sheet and the cycle matter more than any multiple; the rest is in the 10-K.
Every line is arithmetic on the company's filings, shown in full in the sections below.
The record
Ten years of arithmetic, read across the cycle.
The record, 2018–2025
realized figures from each filing · older years to the left| 2018’18 | 2019’19 | 2020’20 | 2021’21 | 2022’22 | 2023’23 | 2024’24 | 2025’25 | TTMTTMDec 2025 | |
|---|---|---|---|---|---|---|---|---|---|
| Income statement | |||||||||
| CN¥635M | CN¥3.0B | CN¥5.2B | CN¥5.8B | CN¥3.7B | CN¥3.4B | CN¥3.4B | CN¥4.3B | CN¥4.3B | RevenueRevenue |
| 63% | 64% | 64% | 67% | 68% | 74% | 77% | 78% | 78% | Gross marginGross mgn |
| (CN¥33M) | CN¥144M | (CN¥2.7B) | (CN¥1.6B) | (CN¥929M) | (CN¥913M) | (CN¥825M) | (CN¥186M) | (CN¥186M) | Operating incomeOp. inc. |
| −5.2% | 4.7% | −51.3% | −27.8% | −25.1% | −26.7% | −24.3% | −4.3% | −4.3% | Operating marginOp. mgn |
| (CN¥40M) | CN¥75M | (CN¥2.7B) | (CN¥1.5B) | (CN¥821M) | (CN¥750M) | (CN¥710M) | (CN¥92M) | (CN¥92M) | Net incomeNet inc. |
| Cash flow & returns | |||||||||
| (CN¥96M) | (CN¥6M) | (CN¥983M) | (CN¥1.0B) | CN¥136M | (CN¥107M) | (CN¥244M) | (CN¥95M) | (CN¥95M) | Operating cash flowOp. cash |
| CN¥389K | CN¥13M | CN¥75M | CN¥131M | CN¥114M | CN¥54M | CN¥38M | CN¥37M | CN¥37M | DepreciationDeprec. |
| (CN¥56M) | (CN¥95M) | CN¥1.6B | CN¥396M | CN¥843M | CN¥589M | CN¥429M | (CN¥39M) | (CN¥39M) | Working capital & otherWC & other |
| CN¥4M | CN¥106M | CN¥226M | CN¥141M | CN¥51M | CN¥44M | CN¥53M | CN¥42M | CN¥42M | CapexCapex |
| 0.6% | 3.5% | 4.3% | 2.4% | 1.4% | 1.3% | 1.6% | 1.0% | 1.0% | Capex / revenueCapex/rev |
| (CN¥97M) | (CN¥19M) | (CN¥1.1B) | (CN¥1.2B) | CN¥85M | (CN¥151M) | (CN¥282M) | (CN¥137M) | (CN¥137M) | Owner earningsOwner earn. |
| −15.2% | −0.6% | −20.2% | −19.9% | 2.3% | −4.4% | −8.3% | −3.2% | −3.2% | Owner earnings marginOE mgn |
| (CN¥100M) | (CN¥113M) | (CN¥1.2B) | (CN¥1.2B) | CN¥85M | (CN¥151M) | (CN¥296M) | (CN¥137M) | (CN¥137M) | Free cash flowFCF |
| −15.7% | −3.7% | −23.1% | −19.9% | 2.3% | −4.4% | −8.7% | −3.2% | −3.2% | Free cash flow marginFCF mgn |
| — | CN¥47M | CN¥491M | CN¥15M | CN¥655M | CN¥213M | CN¥406M | CN¥111M | — | BuybacksBuybacks |
| — | — | -189% | -51% | -23% | -22% | -29% | -7% | -7% | ROICROIC |
| — | — | -39% | -27% | -17% | -18% | -23% | -3% | -3% | Return on equityROE |
| — | — | −39% | −27% | −17% | −18% | −23% | −3% | −3% | Retained to equityRetained/eq |
| Balance sheet | |||||||||
| — | CN¥687M | CN¥5.7B | CN¥3.1B | CN¥2.6B | CN¥2.1B | CN¥1.4B | CN¥1.0B | CN¥1.0B | Cash & investmentsCash+inv |
| — | CN¥265M | CN¥419M | CN¥356M | CN¥201M | CN¥199M | CN¥215M | CN¥221M | CN¥221M | ReceivablesReceiv. |
| — | CN¥504M | CN¥617M | CN¥696M | CN¥423M | CN¥352M | CN¥386M | CN¥509M | CN¥509M | InventoryInvent. |
| — | CN¥401M | CN¥467M | CN¥241M | CN¥120M | CN¥106M | CN¥72M | — | CN¥72M | Accounts payablePayables |
| — | CN¥369M | CN¥569M | CN¥811M | CN¥504M | CN¥445M | CN¥529M | CN¥730M | CN¥658M | Operating working capitalOper. WC |
| — | CN¥1.6B | CN¥7.1B | CN¥4.6B | CN¥3.5B | CN¥3.0B | CN¥2.3B | CN¥2.2B | CN¥2.2B | Current assetsCur. assets |
| — | CN¥763M | CN¥1.1B | CN¥878M | CN¥588M | CN¥611M | CN¥640M | CN¥615M | CN¥615M | Current liabilitiesCur. liab. |
| — | 2.1× | 6.3× | 5.2× | 6.0× | 4.8× | 3.7× | 3.6× | 3.6× | Current ratioCurr. ratio |
| — | CN¥21M | CN¥21M | CN¥869M | CN¥857M | CN¥557M | CN¥155M | CN¥155M | CN¥155M | GoodwillGoodwill |
| — | CN¥2.0B | CN¥8.3B | CN¥7.3B | CN¥5.9B | CN¥5.0B | CN¥4.0B | CN¥3.8B | CN¥3.8B | Total assetsAssets |
| — | (CN¥687M) | (CN¥5.7B) | (CN¥3.1B) | (CN¥2.6B) | (CN¥2.1B) | (CN¥1.4B) | (CN¥1.0B) | (CN¥1.0B) | Net debt / (cash)Net debt |
| — | (CN¥56M) | CN¥6.8B | CN¥5.7B | CN¥4.7B | CN¥4.1B | CN¥3.1B | CN¥3.0B | CN¥3.0B | Shareholders’ equityEquity |
| Per share | |||||||||
| 271M | 450M | 834M | 2.53B | 2.37B | 2.20B | 2.03B | 1.86B | 1.86B | Shares out (diluted)Shares |
| CN¥2.34 | CN¥6.73 | CN¥6.28 | CN¥2.31 | CN¥1.56 | CN¥1.56 | CN¥1.68 | CN¥2.31 | CN¥2.31 | Revenue / shareRev/sh |
| CN¥-0.15 | CN¥0.17 | CN¥-3.22 | CN¥-0.61 | CN¥-0.35 | CN¥-0.34 | CN¥-0.35 | CN¥-0.05 | CN¥-0.05 | EPS (diluted)EPS |
| CN¥-0.36 | CN¥-0.04 | CN¥-1.27 | CN¥-0.46 | CN¥0.04 | CN¥-0.07 | CN¥-0.14 | CN¥-0.07 | CN¥-0.07 | Owner earnings / shareOE/sh |
| CN¥-0.37 | CN¥-0.25 | CN¥-1.45 | CN¥-0.46 | CN¥0.04 | CN¥-0.07 | CN¥-0.15 | CN¥-0.07 | CN¥-0.07 | Free cash flow / shareFCF/sh |
| CN¥0.01 | CN¥0.24 | CN¥0.27 | CN¥0.06 | CN¥0.02 | CN¥0.02 | CN¥0.03 | CN¥0.02 | CN¥0.02 | Cap. spending / shareCapex/sh |
| — | CN¥-0.12 | CN¥8.21 | CN¥2.24 | CN¥1.99 | CN¥1.88 | CN¥1.51 | CN¥1.62 | CN¥1.62 | Book value / shareBVPS |
The diluted share count moved ×1.66 into 2019 — shares issued, not a split the totals corroborate — and the per-share figures carry the counts as filed.
The diluted share count moved ×1.85 into 2020 — shares issued, not a split the totals corroborate — and the per-share figures carry the counts as filed.
The diluted share count moved ×3.03 into 2021 — shares issued, not a split the totals corroborate — and the per-share figures carry the counts as filed.
| 7-yr | 5-yr | |
|---|---|---|
| Revenue / share | −0.2%/yr | −18.1%/yr |
| Capital spending / share | +6.9%/yr | −39.1%/yr |
| Book value / share | — | −27.8%/yr |
The record, charted
FY2018–2025Each measure over its full record; the current point and the worst year marked.
Owner earnings vs. net income
Owner earningsNet incomeThe accountant's number, and the cash an owner can take; the gap is the tell.
Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.
In fiscal 2025 the business reported a CN¥92M loss but (CN¥137M) of owner earnings: CN¥44M less than the profit line, taken out by capital spending and the timing of cash.
| FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | |
|---|---|---|---|---|---|
| Reported net income | (CN¥92M) | (CN¥710M) | (CN¥750M) | (CN¥821M) | (CN¥1.5B) |
| Depreciation & amortizationnon-cash charge added back | +CN¥37M | +CN¥38M | +CN¥54M | +CN¥114M | +CN¥131M |
| Working capital & othertiming of cash in and out, other non-cash items | −CN¥39M | +CN¥429M | +CN¥589M | +CN¥843M | +CN¥396M |
| Cash from operations | (CN¥95M) | (CN¥244M) | (CN¥107M) | CN¥136M | (CN¥1.0B) |
| Maintenance capital expenditurethe spending needed just to hold position and volume | −CN¥42M | −CN¥38M | −CN¥44M | −CN¥51M | −CN¥141M |
| Owner earnings | (CN¥137M) | (CN¥282M) | (CN¥151M) | CN¥85M | (CN¥1.2B) |
| Growth capital expenditurediscretionary; spent to get bigger, not to stand still | — | −CN¥15M | — | — | — |
| Free cash flow | (CN¥137M) | (CN¥296M) | (CN¥151M) | CN¥85M | (CN¥1.2B) |
| Owner-earnings marginowner earnings ÷ revenue | -3% | -8% | -4% | 2% | -20% |
Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position .
Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.
Quality & stewardship
Returns, the balance sheet, capital allocation, and pay.
Owner’s Scorecard
Will it survive?
- No meaningful interest burdenLittle or no interest expense reported
What this means
Little or no interest expense reported, the business isn't leaning on lenders to operate.
- How heavy is the debt, net of cash? +CN¥1.0BNet cash, debt-freeCash CN¥765M + ST investments CN¥246M − debt CN¥0
What this means
Cash and short-term investments exceed every dollar of debt by CN¥1.0B, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.
- Long (60+ days)DSO 19 + DIO 198 − DPO 28 days
What this means
Days cash is tied up between paying suppliers and collecting from customers. Lower is better; a long cycle means growth itself eats cash.
Is it a good business?
- Not enough dataIndustry peers: median 15%
What this means
The filing data didn't include the inputs for this check.
- Consumes cash through the cycle8-yr median margin, range -20%–2%; latest (CN¥137M) = operating cash (CN¥95M) − maintenance capex CN¥42MIndustry peers: median 10%
What this means
What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's -3% of revenue this year, a -8% median across 8 years.
- Are earnings backed by cash? (CN¥95M)Loss, and burning cashNet income (CN¥92M) · cash from operations (CN¥95M)
What this means
The company reported a net loss, so a conversion ratio isn't meaningful. What matters then is whether operations still threw off cash, here, they did not.
How is the cash used?
- No surplus to allocate
What this means
The business didn't generate positive Owner Earnings this year, so any distributions came from the balance sheet or borrowing, not from operations.
- Investing or harvesting? 1.14×MaintainingCapex CN¥42M ÷ depreciation CN¥37M
What this means
Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.
Graham’s defensive tests · 1 of 3 met
Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.
- Adequate size —Revenue ≥ $2B (a dollar floor) · CN¥4.3B
What this means
Big enough to weather a storm. Graham's floor is a dollar figure — about $2B of revenue as a conservative modern stand-in. This company reports in its home currency and we carry no exchange rate, so we show the figure and leave the size bar for you to apply rather than convert it with a number we don't have.
- Strong liquidity PassCurrent ratio ≥ 2× · 3.63×
What this means
Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.
- Earnings stability MissA profit every year (8-yr record) · 7 loss years
What this means
Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.
- Dividend record MissUninterrupted dividends · none paid
What this means
An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.
- Earnings growth —Earnings +33% over the record · —
What this means
Earnings were negative early in the record, a growth rate isn't meaningful.
- Moderate price —P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
What this means
Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are CN¥-0.28/share (latest year CN¥-0.05), the averaged base the calculator's gate runs on, and book value is CN¥1.62/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.
Durability & moat, 2018–2025
Whether the record’s returns held, and what the capital reinvested earned.
- Profitable years 1 of 8
What this means
Lost money in 7 year(s), look at what happened there before trusting the average.
- Operating margin −17% → −18% (3-yr avg ends)
What this means
Through the cycle the operating margin held roughly steady — about −17% early, −18% lately, median −25%.
- Worst year 2020 · −51.3% op. margin
What this means
Operations went underwater in 2020, understand why before trusting the good years.
Does AI threaten the moat?
Low contestabilityThe moat is physical, regulated or balance-sheet-funded, the kind AI cuts costs within but does not contest.
The filing raises AI among its risks, but in other terms (security, regulation, energy or the like), not as a competitor to its product.
AI is unlikely to contest a moat that is physical, regulated or balance-sheet-funded; here it reads more as a cost tool than a threat.
Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.
All figures as filed; the source filing is linked above.
Current Position
as of fiscal year-end, Dec 31, 2025Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.
- Cash & short-term investmentsCN¥1.0B
- ReceivablesCN¥221M
- InventoryCN¥509M
- Other current assetsCN¥493M
- Accounts payableCN¥72M
- Other current liabilitiesCN¥543M
From the company's latest filing.
Peers, Personal Care Products
The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.
| Company | Revenue | Gross margin | Op. margin | ROIC | Owner earn. margin |
|---|---|---|---|---|---|
| ELEstee Lauder Companies Inc. (The) | $14.3B | 76% | 14.4% | 19% | 12% |
| CLXClorox Co. | $7.1B | 44% | 17.1% | 32% | 12% |
| CHDChurch & Dwight Company Inc. | $6.2B | 45% | 19.2% | 15% | 17% |
| COTYCoty Inc. | $5.9B | 60% | -1.0% | -1% | 4% |
| YSGYatsen Holding Limited | CN¥4.3B | 67% | -24.7% | -26% | -6% |
| EPCEdgewell Personal Care | $2.2B | 45% | 9.0% | 6% | 6% |
| ELFe.l.f. Beauty | $1.6B | 65% | 10.3% | 7% | 8% |
| IPARInter Parfums | $1.5B | 63% | 15.8% | 19% | 10% |
| Group median | — | 62% | 12.4% | 11% | 9% |
The price
What a price has to assume.
What the price implies
reverse-DCFEnter the US price, in dollars: the NYSE/Nasdaq quote you hold. Per the filing's own cover, “American Depositary Shares, each representing twenty Class”; Yatsen Holding Limited reports in CNY, so every figure in this tool is stated per ADS and translated at CNY 1 = $0.147 (2026-07-17, reference rate) so your dollar quote reconciles exactly. The record tables elsewhere on this page remain as filed, in CNY.
Yatsen Holding Limited is profitable, but owner earnings are negative this year because capital spending currently outruns operating cash, a build-out, so the owner-earnings reverse-DCF has no positive base to grow. We read the price from both ends instead: type a price to see the steady-state profitability it demands, then set the mature margin you would believe and weigh the two against each other. Nothing leaves your browser unless you enter it in your notebook.
Revenue, delivered−7%/yr’20→’25
Enter a price to run it.
A dated snapshot of the price you typed, the assumptions you set, and what the page showed for them. A snapshot is never edited after it is saved. Your notebook is yours alone — the commitment states what is stored and what we will never do.
Two reads of one future. From your price: the owner earnings the company must reach, valued at a mature multiple and discounted back at your rate, expressed as the margin it implies on revenue grown at your rate. From your belief: the mature margin you would credit, set on the dial above. When the margin the price demands runs above the one you would believe, you are paying for a future taken on faith. For a deep cyclical at a trough, normalized through-cycle earnings are the better lens; this mode is for the genuinely unprofitable, and for the profitable business whose capital spending currently outruns its cash.
Manual order: ← YRD its page in the Manual YSXT →
Industry order: ← OLPX the Personal Care Products chapter