Owner Scorecard


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AACG, ATA Creativity Global

Education Services diversified Unprofitable

Revenue is Overseas Art Study Services (91%) and Other Educational Services (9%).

Latest annual: FY2025 20-F · figures as filed, in CNY · 1 ADS = 2 ordinary shares
AACG · ATA Creativity Global
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
CN¥268M
+0.0% YoY · 11% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue CN¥268M 5-yr avg CN¥233M
Gross margin 49% 5-yr avg 51%
Operating margin −23.9% 5-yr avg −23.8%
Owner-earnings margin −6% 5-yr avg −8%
Free cash flow margin −6% 5-yr avg −8%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What it is
A diversified business; where the profit really comes from, and whether it is earned or bought, is what the segment detail settles.
Situation
Unprofitable. No sustained operating profit across the record; an earnings multiple has nothing to rest on. What the record does show is revenue, the gross-margin trajectory, and the burn against the cash on hand.
What moves the needle
Operating margin has run around −33% through the cycle on a 49% gross margin, the operating line in the red even at its best — so the lever is whether the spending below the gross line can come down enough to clear a profit: revenue growth against the cost curve, and the cash runway until it does. On its own account, the filing leans hardest on concentrated dependence, set against the numbers in what the filing emphasizes, below.
Is it a good business?
Return on capital has rarely cleared the cost of capital (median −62%, above 15% in 0 of 8 years). Owner earnings, the cash-based check, have been thin too. This is price-taker territory, where the balance sheet and the cycle matter more than any multiple; the rest is in the 10-K.

Every line is arithmetic on the company's filings, shown in full in the sections below.

Where the money comes from

read the 20-F →

The biggest segment, Overseas Art Study Services, is also where the profit is made: 91% of revenue and 83% of segment operating profit.

Revenue by reportable segment, FY2025
Operating profit same segments
  • Overseas Art Study Services91%CN¥243M83% of profit
  • Other Educational Services9%CN¥25M17% of profit

From the segment footnote of the company's own 20-F. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2017–2025

realized figures from each filing · older years to the left
2017’172018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMDec 2025
Income statement
CN¥7MCN¥1MCN¥98MCN¥162MCN¥202MCN¥207MCN¥222MCN¥268MCN¥268MCN¥268MRevenueRevenue
33%37%39%52%50%52%53%49%49%Gross marginGross mgn
(CN¥72M)(CN¥68M)(CN¥118M)(CN¥107M)(CN¥66M)(CN¥57M)(CN¥41M)(CN¥43M)(CN¥64M)(CN¥64M)Operating incomeOp. inc.
−969.9%n/m−120.5%−66.3%−32.8%−27.4%−18.7%−16.1%−23.9%−23.9%Operating marginOp. mgn
(CN¥26M)CN¥851M(CN¥129M)(CN¥101M)(CN¥36M)(CN¥49M)(CN¥34M)(CN¥36M)(CN¥48M)(CN¥48M)Net incomeNet inc.
Cash flow & returns
CN¥62M(CN¥313M)(CN¥58M)(CN¥28M)(CN¥32M)(CN¥15M)CN¥9M(CN¥3M)(CN¥16M)(CN¥16M)Operating cash flowOp. cash
CN¥10MCN¥13MCN¥18MCN¥30MCN¥23MCN¥23MCN¥22MCN¥24MCN¥21MCN¥21MDepreciationDeprec.
CN¥77M(CN¥1.2B)CN¥54MCN¥43M(CN¥18M)CN¥11MCN¥20MCN¥9MCN¥11MCN¥11MWorking capital & otherWC & other
CN¥3MCN¥7MCN¥1MCN¥5MCN¥4MCN¥2MCN¥2MCN¥20MCN¥1MCN¥1MCapexCapex
43.4%531.2%1.3%3.0%2.2%0.8%1.0%7.5%0.5%0.5%Capex / revenueCapex/rev
CN¥58M(CN¥320M)(CN¥59M)(CN¥33M)(CN¥36M)(CN¥16M)CN¥7M(CN¥23M)(CN¥17M)(CN¥17M)Owner earningsOwner earn.
789.4%n/m−60.5%−20.2%−17.9%−7.8%2.9%−8.7%−6.4%−6.4%Owner earnings marginOE mgn
CN¥58M(CN¥320M)(CN¥59M)(CN¥33M)(CN¥36M)(CN¥16M)CN¥7M(CN¥23M)(CN¥17M)(CN¥17M)Free cash flowFCF
789.4%n/m−60.5%−20.2%−17.9%−7.8%2.9%−8.7%−6.4%−6.4%Free cash flow marginFCF mgn
-18%-63%-64%-99%-45%-51%-62%-79%ROICROIC
-7%308%-43%-51%-19%-34%-30%-45%-150%-150%Return on equityROE
Balance sheet
CN¥53MCN¥191MCN¥154MCN¥113MCN¥71MCN¥55MCN¥60MCN¥37MCN¥85MCN¥85MCash & investmentsCash+inv
CN¥53KCN¥440KCN¥215KCN¥2MCN¥938KCN¥6MCN¥2MCN¥3MCN¥298KCN¥298KReceivablesReceiv.
CN¥53KCN¥440KCN¥215KCN¥2MCN¥938KCN¥6MCN¥2MCN¥3MCN¥298KCN¥673KOperating working capitalOper. WC
CN¥367MCN¥213MCN¥184MCN¥121MCN¥75MCN¥65MCN¥70MCN¥67MCN¥111MCN¥111MCurrent assetsCur. assets
CN¥142MCN¥20MCN¥265MCN¥275MCN¥268MCN¥293MCN¥314MCN¥354MCN¥345MCN¥345MCurrent liabilitiesCur. liab.
2.6×10.8×0.7×0.4×0.3×0.2×0.2×0.2×0.3×0.3×Current ratioCurr. ratio
CN¥32MCN¥0CN¥200MCN¥195MCN¥195MCN¥196MCN¥196MCN¥196MCN¥162MCN¥162MGoodwillGoodwill
CN¥568MCN¥335MCN¥676MCN¥576MCN¥507MCN¥474MCN¥449MCN¥457MCN¥408MCN¥408MTotal assetsAssets
CN¥365MCN¥276MCN¥300MCN¥198MCN¥188MCN¥143MCN¥113MCN¥80MCN¥32MCN¥32MShareholders’ equityEquity
Per share
45.8M45.8M50.9M62.7M62.7M62.8M62.8M63.0M63.4M63.6MShares out (diluted)Shares
CN¥0.16CN¥0.03CN¥1.92CN¥2.59CN¥3.22CN¥3.30CN¥3.53CN¥4.26CN¥4.23CN¥4.22Revenue / shareRev/sh
CN¥-0.57CN¥18.57CN¥-2.54CN¥-1.61CN¥-0.58CN¥-0.77CN¥-0.54CN¥-0.57CN¥-0.76CN¥-0.76EPS (diluted)EPS
CN¥1.27CN¥-6.98CN¥-1.16CN¥-0.52CN¥-0.58CN¥-0.26CN¥0.10CN¥-0.37CN¥-0.27CN¥-0.27Owner earnings / shareOE/sh
CN¥1.27CN¥-6.98CN¥-1.16CN¥-0.52CN¥-0.58CN¥-0.26CN¥0.10CN¥-0.37CN¥-0.27CN¥-0.27Free cash flow / shareFCF/sh
CN¥0.07CN¥0.16CN¥0.03CN¥0.08CN¥0.07CN¥0.03CN¥0.04CN¥0.32CN¥0.02CN¥0.02Cap. spending / shareCapex/sh
CN¥7.97CN¥6.02CN¥5.89CN¥3.17CN¥2.99CN¥2.28CN¥1.80CN¥1.27CN¥0.51CN¥0.50Book value / shareBVPS
Per-share growththe realized rate an owner's share compounded
8-yr5-yr
Revenue / share+50.4%/yr+10.3%/yr
Capital spending / share−14.4%/yr−23.7%/yr
Book value / share−29.2%/yr−30.7%/yr

The record, charted

FY2016–2025

Each measure over its full record; the current point and the worst year marked.

Share count
63Mpeak FY2025
ROIC
−79%low FY2020
Gross margin
49%low FY2017

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

(CN¥17M)owner earningsvs.(CN¥48M)net incomelow FY2018

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetained

Each year's operating cash, by what management did with it: the mix, and how it drifts.

FY2016FY2023

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business turned a CN¥48M loss into (CN¥17M) of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

FY2025FY2024FY2023FY2022FY2021
Reported net income(CN¥48M)(CN¥36M)(CN¥34M)(CN¥49M)(CN¥36M)
Depreciation & amortizationnon-cash charge added back+CN¥21M+CN¥24M+CN¥22M+CN¥23M+CN¥23M
Working capital & othertiming of cash in and out, other non-cash items+CN¥11M+CN¥9M+CN¥20M+CN¥11M−CN¥18M
Cash from operations(CN¥16M)(CN¥3M)CN¥9M(CN¥15M)(CN¥32M)
Capital expenditurecash put back in to keep running and to grow−CN¥1M−CN¥20M−CN¥2M−CN¥2M−CN¥4M
Owner earnings(CN¥17M)(CN¥23M)CN¥7M(CN¥16M)(CN¥36M)
Owner-earnings marginowner earnings ÷ revenue-6%-9%3%-8%-18%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position .

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 20-F · source on SEC EDGAR →

Will it survive?

  • No meaningful interest burden
    Little or no interest expense reported
    What this means

    Little or no interest expense reported, the business isn't leaning on lenders to operate.

  • Net cash
    Cash CN¥85M − debt CN¥16M
    What this means

    Cash and short-term investments exceed every dollar of debt by CN¥69M, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Not enough data
    What this means

    The filing data didn't include the inputs for this check.

Is it a good business?

  • Not meaningful here
    Invested capital (CN¥37M) = debt CN¥16M + equity CN¥32M − cash
    Industry peers: median 8%
    What this means

    Invested capital is near zero or negative, usually years of buybacks pulling equity down. ROIC explodes or flips sign and stops meaning anything. Judge this one on Owner Earnings instead.

  • Consumes cash through the cycle
    9-yr median margin, range -23886%–789%; latest (CN¥17M) = operating cash (CN¥16M) − maintenance capex CN¥1M
    Industry peers: median 10%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's -6% of revenue this year, a -9% median across 9 years.

  • Loss, and burning cash
    Net income (CN¥48M) · cash from operations (CN¥16M)
    What this means

    The company reported a net loss, so a conversion ratio isn't meaningful. What matters then is whether operations still threw off cash, here, they did not.

How is the cash used?

  • No surplus to allocate
    What this means

    The business didn't generate positive Owner Earnings this year, so any distributions came from the balance sheet or borrowing, not from operations.

  • Investing or harvesting? 0.06×
    Harvesting
    Capex CN¥1M ÷ depreciation CN¥21M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 0 of 5 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size
    Revenue ≥ $2B (a dollar floor) · CN¥268M
    What this means

    Big enough to weather a storm. Graham's floor is a dollar figure — about $2B of revenue as a conservative modern stand-in. This company reports in its home currency and we carry no exchange rate, so we show the figure and leave the size bar for you to apply rather than convert it with a number we don't have.

  • Strong liquidity Miss
    Current ratio ≥ 2× · 0.32×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Miss
    Debt ≤ working capital · CN¥16M vs (CN¥233M) WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Miss
    A profit every year (10-yr record) · 8 loss years
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Miss
    Uninterrupted dividends · 1 of 10 yrs
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth Miss
    Earnings +33% over the record · −114%
    What this means

    At least a third more earnings than a decade ago, averaging three years at each end. Net income (not per-share), so stock splits don't distort it, buybacks and dilution show up in the share-count line instead.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are CN¥-0.61/share (latest year CN¥-0.75), the averaged base the calculator's gate runs on, and book value is CN¥0.50/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2017–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 1 of 9
    What this means

    Lost money in 8 year(s), look at what happened there before trusting the average.

  • Operating margin −2052% → −20% (3-yr avg ends)
    What this means

    Through the cycle the operating margin widened — about −2052% early to −20% lately, median −33% — pricing power intact or improving.

  • Worst year 2018 · −5064.4% op. margin
    What this means

    Operations went underwater in 2018, understand why before trusting the good years.

  • Share count +4.2%/yr
    What this means

    The share count is rising, dilution works against you on a per-share basis.

  • Dividend record paid
    What this means

    Paid a dividend in 1 of the years on record.

Does AI threaten the moat?

Moderate contestability

AI is likely to reshape costs and some products here without clearly contesting or sparing the core moat; how the company itself frames it is the tell.

In its own filing Raised, but not as a competitor

The filing raises AI among its risks, but in other terms (security, regulation, energy or the like), not as a competitor to its product.

The question is whether a moat the record shows as durable outlasts a technology that lowers the cost of part of what the firm sells. The durability is read in the record above, the filing's own framing of AI beside it; the industry label decides nothing on its own.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of fiscal year-end, Dec 31, 2025

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assetsCN¥111M
  • Cash & short-term investmentsCN¥85M
  • ReceivablesCN¥298K
  • InventoryCN¥374K
  • Other current assetsCN¥25M
Current liabilitiesCN¥345M
  • Debt due within a yearCN¥1M
  • Other current liabilitiesCN¥344M
Current ratio0.32×all current assets ÷ what's due · Graham looked for 2×
Quick ratio0.32×stricter: inventory excluded
Cash ratio0.25×strictest: cash alone against what's due
Working capital(CN¥233M)the cushion left after near-term bills
Debt due this year vs. cashCN¥1M due · CN¥85M cash covered by cash on hand, no refinancing forced · both figures from the Dec 31, 2025 balance sheet
Cash runway5.0 yrsthe business is consuming cash; this is how long the cash on hand lasts at that rate
Deeper floors
Tangible book value(CN¥163M)equity stripped of goodwill & intangibles
Net current asset value(CN¥265M)Graham's net-net: current assets less all liabilities
Debt incl. operating leasesCN¥31MCN¥15M of it operating leases
Deferred revenueCN¥272Mcustomer cash collected before delivery; operating float

From the company's latest filing.

Acquisitions & goodwill

from the balance sheet & the 10-year cash-flow record

Goodwill grows only when a company acquires and falls only when it concedes it overpaid. The size of that bet, the cash put into buying rather than building, and how much has already been written off.

Goodwill & intangiblesCN¥195M48% of all assets; the premium carried on the balance sheet for businesses acquired
Against book equityexceeds itgoodwill alone is larger than the company’s entire book equity; stripped of the acquisition premium, there is no net book worth
Cash spent acquiringCN¥0over 10 years buying other businesses, against CN¥49M of capital spent building

None written down over the record; the goodwill is still carried at full cost. That is the deals holding their value on the books so far; whether they keep doing so is the test an owner watches, since the write-down, when it comes, is the admission the price was too high.

Goodwill, acquired intangibles and equity from the latest balance sheet; acquisition spend and write-downs summed across the 10-year record, from the company's own filings.

Peers, Education Services

The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
GHCGraham Holdings Company$4.9B4.6%3%5%
LRNStride Inc.$2.4B35%5.8%11%11%
STRAStrategic Education Inc.$1.3B10.9%6%9%
LOPEGrand Canyon Education Inc.$1.1B28.1%27%24%
PRDOPerdoceo Education Corporation$846M19.7%16%17%
UTIUniversal Technical Institute Inc$836M1.5%2%4%
AACGATA Creativity GlobalCN¥268M49%-32.8%-62%-9%
Group median5.8%6%9%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Enter the US price, in dollars: the NYSE/Nasdaq quote you hold. Per the filing's own cover, “American Depositary Shares, each representing two common”; ATA Creativity Global reports in CNY, so every figure in this tool is stated per ADS and translated at CNY 1 = $0.147 (2026-07-17, reference rate) so your dollar quote reconciles exactly. The record tables elsewhere on this page remain as filed, in CNY.

ATA Creativity Global is profitable, but owner earnings are negative this year because capital spending currently outruns operating cash, a build-out, so the owner-earnings reverse-DCF has no positive base to grow. We read the price from both ends instead: type a price to see the steady-state profitability it demands, then set the mature margin you would believe and weigh the two against each other. Nothing leaves your browser unless you enter it in your notebook.

$
The assumptions

Revenue, delivered10%/yr’20→’25

Enter a price to run it.

Owner earnings it must reach
Margin the price demands
Owner-earnings margin today−6%

Two reads of one future. From your price: the owner earnings the company must reach, valued at a mature multiple and discounted back at your rate, expressed as the margin it implies on revenue grown at your rate. From your belief: the mature margin you would credit, set on the dial above. When the margin the price demands runs above the one you would believe, you are paying for a future taken on faith. For a deep cyclical at a trough, normalized through-cycle earnings are the better lens; this mode is for the genuinely unprofitable, and for the profitable business whose capital spending currently outruns its cash.

Cite: Owner Scorecard, "ATA Creativity Global (AACG), the owner's record," https://ownerscorecard.com/c/AACG, data as of 2026-07-09.

Manual order: its page in the Manual AAPG →

Industry order: the Education Services chapter AFYA →