Owner Scorecard


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HRI, Herc Holdings Inc. Common Stock

Trading Companies & Distributors capital-intensive Capital build-outCyclical

Our revenues are primarily derived from rental and related charges and consist of: Equipment rental; Sales of rental equipment and sales of new equipment, parts and supplies; and Service and other revenue.

Ancillary to our principal business of equipment rental, we also sell used rental equipment, sell new equipment and consumables and offer certain services and support to our customers.

Latest annual: FY2025 10-K
HRI · Herc Holdings Inc. Common Stock
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
$862M
+45.6% YoY · −14% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $912M 5-yr avg $1.4B
Operating margin 11.8% 5-yr avg 32.5%
Owner-earnings margin 113% 5-yr avg 101%
Free cash flow margin 113% 5-yr avg 101%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

Situation
Capital build-out. Capital spending has surged to 18% of sales, today's earnings are charged less depreciation than tomorrow's will be. Cyclical. Margins collapse and recover repeatedly across the record; a single year, good or bad, misstates the through-cycle earning power.
What moves the needle
Operating margin has run about 10% through the cycle, a solid margin the cost base and competition set as much as the price does. The margin is cyclical, swinging between −3.7% and 75% over the years, so the through-cycle figure carries more than any single year — and the balance sheet at the trough more than the peak. On its own account, the filing leans hardest on pricing power & competition, set against the numbers in what the filing emphasizes, below.
Is it a good business?
Return on capital has rarely cleared the cost of capital (median 6%, above 15% in 0 of 10 years). By owner earnings: roughly 31% of revenue reaches owners as cash, consistently, and customers and suppliers fund the business through negative working capital. The cycle and the balance sheet decide this one; the worst year tells more than the median, and the rest is in the 10-K.

Every line is arithmetic on the company's filings, shown in full in the sections below.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2016–2025

realized figures from each filing · older years to the left
2016’162017’172018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMMar 2026
Income statement
$1.6B$1.8B$2.0B$2.0B$1.8B$2.1B$2.7B$600M$592M$862M$912MRevenueRevenue
97%98%96%Gross marginGross mgn
18%18%16%15%14%15%15%73%79%65%65%SG&A / revenueSG&A/rev
($5M)($64M)$206M$237M$187M$377M$556M$447M$291M$1M$108MOperating incomeOp. inc.
−0.3%−3.7%10.4%11.9%10.5%18.2%20.3%74.5%49.2%0.1%11.8%Operating marginOp. mgn
($20M)$160M$69M$48M$74M$224M$330M$347M$211M$1M($5M)Net incomeNet inc.
-0%25%22%23%24%22%27%0%Effective tax rateTax rate
Cash flow & returns
$433M$349M$559M$636M$611M$743M$917M$1.1B$1.2B$1.1B$1.2BOperating cash flowOp. cash
$63M$68M$95M$112M$127M$224M$264MDepreciationDeprec.
$448M$179M$477M$569M$458M$428M$465M$609M$870M$826M$898MWorking capital & otherWC & other
$48M$75M$78M$57M$41M$47M$104M$156M$161M$157M$165MCapexCapex
3.1%4.3%3.9%2.8%2.3%2.3%3.8%26.0%27.2%18.2%18.1%Capex / revenueCapex/rev
$386M$275M$482M$579M$570M$696M$813M$930M$1.1B$928M$1.0BOwner earningsOwner earn.
24.8%15.6%24.4%28.9%32.0%33.6%29.7%155.0%179.7%107.7%112.5%Owner earnings marginOE mgn
$386M$275M$482M$579M$570M$696M$813M$930M$1.1B$928M$1.0BFree cash flowFCF
24.8%15.6%24.4%28.9%32.0%33.6%29.7%155.0%179.7%107.7%112.5%Free cash flow marginFCF mgn
$0$4M$46M$431M$515M$430M$600M$4.3B$4.2BAcquisitionsAcquis.
$0$0$15M$68M$73M$77M$87M$90MDividends paidDiv. paid
$0$0$0$0$115M$120M$0$0BuybacksBuybacks
-0%-2%8%7%6%10%11%7%4%0%ROICROIC
-6%31%12%7%10%23%30%27%15%0%-0%Return on equityROE
7%10%21%24%22%10%−4%−5%Retained to equityRetained/eq
Balance sheet
$24M$42M$28M$33M$33M$35M$54M$71M$83M$52M$43MCash & investmentsCash+inv
$293M$386M$332M$307M$301M$388M$523M$563M$589M$769M$760MReceivablesReceiv.
$24M$24M$18M$18MInventoryInvent.
$139M$152M$147M$127M$126M$281M$318M$212M$248M$337M$218MAccounts payablePayables
$178M$258M$203M$180M$175M$108M$205M$351M$341M$432M$560MOperating working capitalOper. WC
$372M$475M$400M$400M$367M$470M$644M$732M$776M$956M$919MCurrent assetsCur. assets
$243M$291M$299M$323M$328M$530M$604M$508M$562M$730M$628MCurrent liabilitiesCur. liab.
1.5×1.6×1.3×1.2×1.1×0.9×1.1×1.4×1.4×1.3×1.5×Current ratioCurr. ratio
$91M$91M$91M$94M$101M$232M$419M$483M$670M$2.9B$2.9BGoodwillGoodwill
$3.5B$3.5B$3.6B$3.8B$3.6B$4.5B$6.0B$7.1B$7.9B$13.8B$13.6BTotal assetsAssets
$2.2B$2.2B$2.2B$2.1B$1.7B$1.9B$2.9B$3.7B$4.1B$8.0B$16.1BTotal debtDebt
$2.2B$2.1B$2.1B$2.0B$1.6B$1.9B$2.9B$3.6B$4.0B$8.0B$16.0BNet debt / (cash)Net debt
1.5×1.4×2.0×4.4×4.6×0.9×Interest coverageInt. cov.
$318M$510M$573M$644M$742M$977M$1.1B$1.3B$1.4B$1.9B$1.9BShareholders’ equityEquity
0.4%0.6%0.7%1.0%0.9%1.1%1.0%3.0%2.9%3.9%3.7%Stock comp / revenueSBC/rev
Per share
28.3M28.6M28.9M29.1M29.4M30.4M30.2M28.7M28.5M31.4M33.3MShares out (diluted)Shares
$54.94$61.35$68.40$68.69$60.59$68.19$90.73$20.91$20.77$27.45$27.39Revenue / shareRev/sh
$-0.70$5.60$2.39$1.63$2.51$7.37$10.93$12.09$7.40$0.03$-0.15EPS (diluted)EPS
$13.63$9.60$16.66$19.89$19.37$22.89$26.92$32.40$37.33$29.55$30.81Owner earnings / shareOE/sh
$13.63$9.60$16.66$19.89$19.37$22.89$26.92$32.40$37.33$29.55$30.81Free cash flow / shareFCF/sh
$0.00$0.00$0.49$2.25$2.54$2.70$2.77$2.70Dividends / shareDiv/sh
$1.69$2.61$2.69$1.96$1.41$1.55$3.44$5.44$5.65$5.00$4.95Cap. spending / shareCapex/sh
$11.23$17.85$19.82$22.14$25.24$32.14$36.69$44.36$48.98$62.04$57.00Book value / shareBVPS
Per-share growththe realized rate an owner's share compounded
9-yr5-yr
Revenue / share−7.4%/yr−14.6%/yr
Owner earnings / share+9.0%/yr+8.8%/yr
EPS−58.2%/yr
Capital spending / share+12.8%/yr+28.8%/yr
Book value / share+20.9%/yr+19.7%/yr

The record, charted

FY2016–2025

Each measure over its full record; the current point and the worst year marked.

Share count
31Mpeak FY2025
ROIC
0%low FY2017
Net debt ÷ owner earnings
8.6×peak FY2025

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

$928Mowner earningsvs.$1Mnet incomelow FY2017

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetainedBeyond op. cash

Each year's outlays against its operating cash: the mix, and how it drifts. The hatched cap is spending beyond that year's operating cash — financed from the balance sheet or borrowing, not operations.

FY2016FY2025

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business turned $1M of profit into $928M of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

Reported net income$1M
Owner earnings$928M · 108% of revenue
FY2025FY2024FY2023FY2022FY2021
Reported net income$1M$211M$347M$330M$224M
Depreciation & amortizationnon-cash charge added back+$224M+$127M+$112M+$95M+$68M
Stock-based compensationreal costnon-cash, but a real cost+$34M+$17M+$18M+$27M+$23M
Working capital & othertiming of cash in and out, other non-cash items+$826M+$870M+$609M+$465M+$428M
Cash from operations$1.1B$1.2B$1.1B$917M$743M
Capital expenditurecash put back in to keep running and to grow−$157M−$161M−$156M−$104M−$47M
Owner earnings$928M$1.1B$930M$813M$696M
Owner-earnings marginowner earnings ÷ revenue108%180%155%30%34%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position . The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $34M), owner earnings is nearer $894M.

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • Thin
    Operating income $123M ÷ interest expense $122M
    What this means

    Operating profit covers interest, but with little room. A bad year, a refinancing at higher rates, or a revenue wobble closes the gap fast.

  • How heavy is the debt, net of cash? $15.9B · 128.9× operating profit
    Heavy net debt
    Cash $52M − debt $15.9B
    What this means

    Netting $52M of cash and short-term investments against $15.9B of debt leaves $15.9B owed, about 128.9× a year's operating profit (129.3× on the gross debt, before the cash). Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Negative, funded by others
    DSO 326 + DIO 165 − DPO 3114 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”), the company grows on other people's money.

Is it a good business?

  • Below average through the cycle
    10-yr median, range -2%–11%; 1% latest = NOPAT $123M ÷ invested capital $17.8B
    Industry peers: median 4%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 10 years (it ran 1% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • High through the cycle
    10-yr median margin, range 16%–180%; latest $928M = operating cash $1.1B − maintenance capex $157M
    Industry peers: median 1%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 108% of revenue this year, a 30% median across 10 years. Treating stock comp as the real expense it is (less $34M of SBC) leaves $894M.

  • Cash-backed
    Cash from ops $1.1B ÷ net income $1M
    What this means

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Reinvests most of it
    Dividends + buybacks $87M ÷ Owner Earnings $928M
    What this means

    Of $928M Owner Earnings, $87M (9%) went back to shareholders, $87M dividends, $0 buybacks. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.

  • Investing or harvesting? 0.70×
    Harvesting
    Capex $157M ÷ depreciation $224M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 1 of 6 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Miss
    Revenue ≥ $2B · $862M
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Miss
    Current ratio ≥ 2× · 1.31×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Miss
    Debt ≤ working capital · $15.9B vs $226M WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Near
    A profit every year (10-yr record) · 1 loss year
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Miss
    Uninterrupted dividends · 5 of 10 yrs
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth Pass
    Earnings +33% over the record · +167%
    What this means

    At least a third more earnings than a decade ago, averaging three years at each end. Net income (not per-share), so stock splits don't distort it, buybacks and dilution show up in the share-count line instead.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $5.58/share (latest year $0.03), the averaged base the calculator's gate runs on, and book value is $58.34/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2016–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 9 of 10
    What this means

    Lost money in 1 year(s), look at what happened there before trusting the average.

  • Return on capital ≥ 15% 0 of 10 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin 2% → 41% (3-yr avg ends)
    What this means

    Through the cycle the operating margin widened — about 2% early to 41% lately, median 10% — pricing power intact or improving.

  • Reinvestment, incremental ROIC 3%
    What this means

    Reinvested capital came back at only a modest incremental return — near the cost of capital, where extra growth adds little per dollar. The record shows whether it is a soft stretch or a thinning moat.

  • Owner earnings growth +13%/yr
    What this means

    Owner earnings grew about 13% a year over the record.

  • Worst year 2017 · −3.7% op. margin
    What this means

    Operations went underwater in 2017, understand why before trusting the good years.

  • Share count +1.2%/yr
    What this means

    The share count is rising, dilution works against you on a per-share basis.

  • Dividend record rising
    What this means

    Paid and raised the dividend across the record, the continuity Graham prized.

Does AI threaten the moat?

Moderate contestability

AI is likely to reshape costs and some products here without clearly contesting or sparing the core moat; how the company itself frames it is the tell.

In its own filing Raised, but not as a competitor

The filing raises AI among its risks, but in other terms (security, regulation, energy or the like), not as a competitor to its product.

The question is whether a moat the record shows as durable outlasts a technology that lowers the cost of part of what the firm sells. The durability is read in the record above, the filing's own framing of AI beside it; the industry label decides nothing on its own.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of the latest quarter, Mar 31, 2026

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$919M
  • Cash & short-term investments$43M
  • Receivables$760M
  • Inventory$18M
  • Other current assets$98M
Current liabilities$628M
  • Debt due within a year$11M
  • Accounts payable$218M
  • Other current liabilities$399M
Current ratio1.46×all current assets ÷ what's due · Graham looked for 2×
Quick ratio1.43×stricter: inventory excluded
Cash ratio0.07×strictest: cash alone against what's due
Working capital$291Mthe cushion left after near-term bills
Debt due this year vs. cash$11M due · $43M cash covered by cash on hand, no refinancing forced · both figures from the Mar 31, 2026 balance sheet
Revenue, latest quarter vs. a year ago+32.3%the freshest read on whether the business is still growing
Current ratio, recent quarters1.2× → 1.5×
Deeper floors
Tangible book value($2.6B)equity stripped of goodwill & intangibles
Net current asset value($10.7B)Graham's net-net: current assets less all liabilities
Debt incl. operating leases$1.6B$1.6B of it operating leases

From the company's latest filing.

Not how much it owes, but when it falls due, and against what. The ladder the company files, beside cash on hand and a year's owner earnings.

'26$26M
'27$21M
'28$497M
'29$819M
'30$3.7B
later$3.0B

Bars scaled to the largest single year; “later” is everything due after 2030, shown apart since it dwarfs the years.

Due in the next 12 months$26Mthe first rung: what must be repaid or rolled over within the year
Within two years$47Mthe near wall, the part most exposed to today’s credit conditions
Biggest single year$3.7Bin 2030the lumpiest maturity, where a refinancing, if needed, is largest
Total scheduled principal$8.1Bevery year plus what lies beyond, as the footnote totals it

Against what the business has and earns

Cash & short-term investments, Mar 31, 2026$43M
One year of owner earnings (FY2025)$928M
Together, against $26M due next year37.3×

Cash on hand as of Mar 31, 2026 plus a year’s owner earnings comes to $971M against the $26M due in the twelve months after the Dec 31, 2025 schedule: 37 times it.

Maturity schedule extracted from the company’s Dec 31, 2025 annual report and reconciled to the total the table states.

How the cash was used, 2016–2025

Over the record, the business generated $7.6B of operating cash; how management split it reads as a balanced allocator, splitting cash between the business, owners, and the balance sheet.

  • Reinvested$923M · 12%
  • Dividends$320M · 4%
  • Buybacks$235M · 3%
  • Retained (debt / cash)$6.2B · 81%
  • Returned to owners$555M

    8% of the owner earnings the business produced over the span, $320M as dividends and $235M as buybacks.

  • Source of fundingOperating cash

    Operating cash covered reinvestment and returns; over the span debt rose $13.9B and cash and short-term investments rose $19M.

  • Average price paid for buybacks

    Buybacks ran $235M over the span, but the filings don't tag the share count needed to deduce the average price paid.

  • Net change in share count17.7%

    The diluted count rose from 28M to 33M: issuance (stock pay, deals) outran any buybacks, so owners were diluted on net.

  • Dividend record$2.77/sh

    Paid in 5 of the years on record. It was never cut over the span.

  • Return on what it retained67%

    Of the earnings it kept rather than paid out ($889M over the span), annual owner earnings (first three years vs last three) grew $593M, so each retained $1 added about 0.67 of yearly owner earnings. Buffett's test, run on owner earnings instead of market value.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Acquisitions & goodwill

from the balance sheet & the 10-year cash-flow record

Goodwill grows only when a company acquires and falls only when it concedes it overpaid. The size of that bet, the cash put into buying rather than building, and how much has already been written off.

Goodwill & intangibles$4.5B33% of all assets; the premium carried on the balance sheet for businesses acquired
Against book equityexceeds itgoodwill alone is larger than the company’s entire book equity; stripped of the acquisition premium, there is no net book worth
Cash spent acquiring$6.3Bover 10 years buying other businesses, against $923M of capital spent building

None written down over the record; the goodwill is still carried at full cost. That is the deals holding their value on the books so far; whether they keep doing so is the test an owner watches, since the write-down, when it comes, is the admission the price was too high.

Goodwill, acquired intangibles and equity from the latest balance sheet; acquisition spend and write-downs summed across the 10-year record, from the company's own filings.

Management, ownership & pay

read the proxy →

From the proxy: how much of the business the people running it own, and how they are paid, beside what the business earned for its owners in the same years.

Fiscal yearChief executivePay, as filed“Actually paid”Owner earnings
2021Mr. Silber$5.6M$30.2M$696M
2022Mr. Silber$6.3M$2.2M$813M
2023Mr. Silber$6.1M$8.0M$930M
2024Mr. Silber$6.9M$7.7M$1.1B
2025Mr. Silber$8.3M$6.8M$928M

Both pay figures are the company’s own, from the pay-versus-performance table its proxy statement files. “As filed” is the Summary Compensation Table total: salary, bonus, and equity awards at their value on the day of grant. “Actually paid” is the SEC’s prescribed recalculation, which re-marks those equity awards to what they became as they vested; it can swing far above or below the filed figure in either direction, and negative years occur. Owner earnings are the whole business's, from the record above, for the same fiscal years.

  • Insider ownership2.2%

    The stake all directors and executive officers hold together, per the 2026 proxy: skin in the game, the first thing Munger reads.

  • Stock-based compensation$34M

    The slice of the business handed to employees in shares this year, 4% of revenue, equal to 28% of operating profit. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.

Inverting the record

Invert: instead of why Herc Holdings Inc. Common Stock is a good business, the question is what would make owning it a mistake, and whether those marks are in the record. Disconfirming tests across 2016–2025.

4 of the 6 tests turned up something to look into; the other 2 came back clean.

  • Look hereDid the share count rise anyway?17.7%

    Diluted shares grew 17.7% over 2016–2025, even as the company spent $235M on buybacks. The repurchases were outrun by issuance — to staff, in a raise, or in a deal — and the filing says which; owners' slice still shrank. Read the buyback line beside this one, not on its own.

  • Look hereDid debt outgrow the business?$2.2B → $16.1B

    Debt rose from $2.2B to $16.1B while owner earnings went from about $381M to $974M — about 5.8 years of owner earnings in debt then, about 17 now: measured against what the business earns, the balance sheet carries more debt than it did. Debt raised for buybacks or deals rather than growth is the kind that bites in a downturn.

  • Look hereDid receivables and inventory outpace sales?20% → 85% of sales

    Receivables and inventory grew from $317M to $778M while revenue grew −41%: working capital is climbing faster than sales (20% of revenue then, 85% now). That can mean customers paying slower, stock building up, or revenue pulled forward. The filing's cash-flow and receivables notes say which.

  • Look hereAre "one-time" charges a yearly habit?7 of 10 years

    Management took an impairment or write-down in 7 of the last 10 years, $63M in all. Taken across the majority of the record, the "one-time" label is wearing thin — ask whether these are past deals coming due rather than genuinely isolated events. Read it beside the goodwill the company still carries.

And these came back clean
  • Is it less profitable than it was?
  • Did reported profit become cash?

Each test is read from the filings and is noisy alone; a flag can mark a cyclical trough or a year of heavy investment as easily as a problem. The filing says which.

What an owner would ask, FY2025

read the 10-K →
  • Which reported numbers are a judgment call?
    Management names Pension & retirement, Income taxes, Acquisitions as critical estimates

    each rests partly on management's judgment; the filing's note sets out the assumptionsverify →

The questions the record and the charts do not answer on their own; each carries the figure and the place to look.

Peers, Trading Companies & Distributors

The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
EQPTEquipmentShare.com Inc$4.4B28%6.8%6%-1%
CSGPCoStar Group Inc.$3.2B79%17.7%9%21%
FTAIFTAI Aviation Ltd.$2.5B55%-8.2%-1%-12%
CTOSCustom Truck One Source Inc.$1.9B24%7.0%4%11%
CCOClear Channel Outdoor Holdings Inc.$1.6B12.3%11%-3%
CTEVClaritev Corporation$965M9.9%-1%22%
HRIHerc Holdings Inc. Common Stock$862M95%11.2%6%31%
NPKINPK International Inc.$277M19%3.8%3%1%
Group median42%8.5%5%6%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Herc Holdings Inc. Common Stock has delivered.

$
Base

The assumptions

9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’21→’25+7%/yr
Owner-earnings growth · ’16→’25+13%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings $1.0B on 33M shares outstanding, per the 10-Q cover, as of 2026-04-24; net debt $16.0B. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Herc Holdings Inc. Common Stock (HRI), the owner's record," https://ownerscorecard.com/c/HRI, data as of 2026-07-09.

Manual order: ← HRB its page in the Manual HRL →

Industry order: ← GWW the Trading Companies & Distributors chapter HWKN →