Owner Scorecard


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JD, JD.com Inc.

JD.com is one of China's large online retailers. It buys goods from suppliers — electronics and a wide range of other merchandise — holds them in warehouses it largely owns, and sells them directly to Chinese consumers over its website and app, much as a store would, earning the spread between what it pays and what it charges. It also lets other merchants sell on its platform for a fee, and it carries the parcels to the customer's door through a delivery network it largely owns.

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Latest annual: FY2025 20-F · figures as filed, in CNY · 1 ADS = 2 ordinary shares
JD · JD.com Inc.
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
CN¥1.31T
+13.0% YoY · 12% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue CN¥1.31T 5-yr avg CN¥1.11T
Gross margin 16% 5-yr avg 15%
Operating margin 0.2% 5-yr avg 1.7%
ROIC 3% 5-yr avg 11%
Owner-earnings margin 1% 5-yr avg 4%
Free cash flow margin 1% 5-yr avg 4%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What moves the needle
A direct-sales retailer lives or dies on a thin spread, so the first test is whether JD sells anything a rival cannot match on price the next morning, or whether it is moving commodities in a crowded Chinese field where the filing's own pages dwell on new rivals and new business models pressing on margins. The hoped-for edge is cost: the buying power to procure from suppliers on terms others cannot get, and a delivery network it largely owns that — if scale truly lowers the cost to serve — would leave more in each sale than an asset-light rival keeps, though that same network swallows heavy capital to run. Whether shoppers return out of habit and trust, or only for the lowest price, decides whether there is a franchise here at all. The record below shows how thin the spread has been.
Is it a good business?
Return on capital has rarely cleared the cost of capital (median 6%, above 15% in 1 of 4 years). The steadier read is owner earnings: roughly 4% of revenue reaches owners as cash, consistently, and customers and suppliers fund the business through negative working capital. This is price-taker territory, where the balance sheet and the cycle matter more than any multiple; the rest is in the 10-K.

Drafted from the company's filings and reviewed by hand; every number is shown in full in the sections below.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2016–2025

realized figures from each filing · older years to the left
2016’162017’172018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMDec 2025
Income statement
CN¥258.3BCN¥362.3BCN¥462.0BCN¥576.9BCN¥745.8BCN¥951.6BCN¥1.05TCN¥1.08TCN¥1.16TCN¥1.31TCN¥1.31TRevenueRevenue
14%14%14%15%15%14%14%15%16%16%16%Gross marginGross mgn
(CN¥1.3B)(CN¥835M)(CN¥2.6B)CN¥9.0BCN¥12.3BCN¥4.1BCN¥19.7BCN¥26.0BCN¥38.7BCN¥2.8BCN¥2.8BOperating incomeOp. inc.
−0.5%−0.2%−0.6%1.6%1.7%0.4%1.9%2.4%3.3%0.2%0.2%Operating marginOp. mgn
(CN¥3.4B)(CN¥12M)(CN¥2.8B)CN¥11.9BCN¥49.3B(CN¥4.5B)CN¥9.7BCN¥23.3BCN¥44.7BCN¥23.1BCN¥23.1BNet incomeNet inc.
13%3%30%27%13%9%9%Effective tax rateTax rate
Cash flow & returns
CN¥8.2BCN¥26.9BCN¥20.9BCN¥24.8BCN¥42.5BCN¥42.3BCN¥57.8BCN¥59.5BCN¥58.1BCN¥19.0BCN¥19.0BOperating cash flowOp. cash
CN¥3.4BCN¥4.2BCN¥5.6BCN¥5.8BCN¥6.1BCN¥6.2BCN¥7.2BCN¥8.3BCN¥8.9BCN¥9.7BCN¥9.7BDepreciationDeprec.
CN¥8.2BCN¥22.7BCN¥18.1BCN¥7.1B(CN¥12.9B)CN¥40.5BCN¥40.9BCN¥28.0BCN¥4.5B(CN¥13.9B)(CN¥13.9B)Working capital & otherWC & other
CN¥1.4BCN¥3.3BCN¥7.4BCN¥2.6BCN¥3.4BCN¥5.6BCN¥5.5BCN¥4.0BCN¥5.4BCN¥7.8BCN¥4.0BCapexCapex
0.5%0.9%1.6%0.5%0.5%0.6%0.5%0.4%0.5%0.6%0.3%Capex / revenueCapex/rev
CN¥6.9BCN¥23.6BCN¥15.3BCN¥22.2BCN¥39.2BCN¥36.7BCN¥52.3BCN¥55.5BCN¥52.7BCN¥11.2BCN¥15.0BOwner earningsOwner earn.
2.7%6.5%3.3%3.8%5.3%3.9%5.0%5.1%4.6%0.9%1.1%Owner earnings marginOE mgn
CN¥6.9BCN¥23.6BCN¥13.5BCN¥22.2BCN¥39.2BCN¥36.7BCN¥52.3BCN¥55.5BCN¥52.7BCN¥11.2BCN¥15.0BFree cash flowFCF
2.7%6.5%2.9%3.8%5.3%3.9%5.0%5.1%4.6%0.9%1.1%Free cash flow marginFCF mgn
CN¥0CN¥0CN¥13.1BCN¥6.7BCN¥8.3BCN¥10.4BCN¥10.4BDividends paidDiv. paid
CN¥5.3BCN¥206MCN¥131MCN¥312MCN¥5.2BCN¥1.8BCN¥2.5BCN¥25.9BCN¥21.4BBuybacksBuybacks
-7%10%20%2%3%ROICROIC
-10%-0%-5%15%26%-2%5%10%19%10%10%Return on equityROE
26%−2%−2%7%15%6%6%Retained to equityRetained/eq
Balance sheet
CN¥22.1BCN¥34.3BCN¥36.3BCN¥61.6BCN¥146.7BCN¥185.3BCN¥220.0BCN¥190.1BCN¥234.0BCN¥213.2BCN¥213.2BCash & investmentsCash+inv
CN¥16.1BCN¥16.4BCN¥11.1BCN¥6.2BCN¥7.1BCN¥11.9BCN¥20.6BCN¥20.3BCN¥25.6BCN¥27.3BCN¥27.3BReceivablesReceiv.
CN¥28.9BCN¥41.7BCN¥44.0BCN¥57.9BCN¥58.9BCN¥75.6BCN¥77.9BCN¥68.1BCN¥89.3BCN¥95.4BCN¥95.4BInventoryInvent.
CN¥46.0BCN¥74.3BCN¥80.0BCN¥90.4BCN¥106.8BCN¥140.5BCN¥160.6BCN¥166.2BCN¥192.9BCN¥188.4BCN¥188.4BAccounts payablePayables
(CN¥985M)(CN¥16.3B)(CN¥24.8B)(CN¥26.3B)(CN¥40.8B)(CN¥53.0B)(CN¥62.1B)(CN¥77.8B)(CN¥77.9B)(CN¥65.6B)(CN¥65.6B)Operating working capitalOper. WC
CN¥106.9BCN¥115.0BCN¥104.9BCN¥139.1BCN¥234.8BCN¥299.7BCN¥351.1BCN¥307.8BCN¥386.7BCN¥374.4BCN¥374.4BCurrent assetsCur. assets
CN¥104.7BCN¥118.3BCN¥120.9BCN¥140.0BCN¥174.0BCN¥221.6BCN¥266.6BCN¥265.6BCN¥299.5BCN¥306.1BCN¥306.1BCurrent liabilitiesCur. liab.
1.0×1.0×0.9×1.0×1.3×1.4×1.3×1.2×1.3×1.2×1.2×Current ratioCurr. ratio
CN¥6.5BCN¥6.7BCN¥6.6BCN¥6.6BCN¥10.9BCN¥12.4BCN¥23.1BCN¥20.0BCN¥25.7BCN¥26.3BCN¥26.3BGoodwillGoodwill
CN¥160.4BCN¥184.1BCN¥209.2BCN¥259.7BCN¥422.3BCN¥496.5BCN¥595.3BCN¥629.0BCN¥698.2BCN¥695.2BCN¥695.2BTotal assetsAssets
CN¥3.1BCN¥13.0BCN¥9.5BCN¥35.4BCN¥44.9BCN¥6.3BTotal debtDebt
(CN¥33.2B)(CN¥133.7B)(CN¥175.8B)(CN¥198.6B)(CN¥168.4B)(CN¥206.9B)Net debt / (cash)Net debt
-2.0×-0.9×-3.1×12.4×11.0×3.4×9.4×9.0×13.4×1.0×1.0×Interest coverageInt. cov.
CN¥33.9BCN¥52.0BCN¥59.8BCN¥81.9BCN¥187.5BCN¥208.9BCN¥213.4BCN¥231.9BCN¥239.3BCN¥225.0BCN¥225.0BShareholders’ equityEquity
Per share
1.40B1.46B1.44B1.48B1.55B1.55B1.59B1.59B1.54B1.49B1.46BShares out (diluted)Shares
CN¥184.18CN¥248.90CN¥321.08CN¥388.83CN¥479.77CN¥612.46CN¥657.83CN¥684.21CN¥753.44CN¥879.16CN¥894.40Revenue / shareRev/sh
CN¥-2.43CN¥-0.01CN¥-1.95CN¥8.01CN¥31.74CN¥-2.88CN¥6.09CN¥14.67CN¥29.04CN¥15.54CN¥15.81EPS (diluted)EPS
CN¥4.91CN¥16.20CN¥10.65CN¥14.95CN¥25.20CN¥23.65CN¥32.90CN¥35.01CN¥34.29CN¥7.50CN¥10.23Owner earnings / shareOE/sh
CN¥4.91CN¥16.20CN¥9.40CN¥14.95CN¥25.20CN¥23.65CN¥32.90CN¥35.01CN¥34.29CN¥7.50CN¥10.23Free cash flow / shareFCF/sh
CN¥0.00CN¥0.00CN¥8.23CN¥4.25CN¥5.37CN¥6.97CN¥7.09Dividends / shareDiv/sh
CN¥0.97CN¥2.24CN¥5.11CN¥1.75CN¥2.17CN¥3.58CN¥3.46CN¥2.54CN¥3.48CN¥5.25CN¥2.75Cap. spending / shareCapex/sh
CN¥24.17CN¥35.75CN¥41.54CN¥55.17CN¥120.64CN¥134.46CN¥134.16CN¥146.26CN¥155.62CN¥151.13CN¥153.75Book value / shareBVPS

Share counts before TTM are restated ×1/2 for a stock split, so per-share figures sit on one basis.

Per-share growththe realized rate an owner's share compounded
9-yr5-yr
Revenue / share+19.0%/yr+12.9%/yr
Owner earnings / share+4.8%/yr−21.5%/yr
EPS−13.3%/yr
Capital spending / share+20.7%/yr+19.4%/yr
Book value / share+22.6%/yr+4.6%/yr

The record, charted

FY2016–2025

Each measure over its full record; the current point and the worst year marked.

Share count
3Bpeak FY2022
ROIC
2%low FY2018
Gross margin
16%low FY2021

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

CN¥11.2Bowner earningsvs.CN¥23.1Bnet incomelow FY2016

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetained

Each year's operating cash, by what management did with it: the mix, and how it drifts.

FY2016FY2025

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business reported CN¥23.1B of profit but CN¥11.2B of owner earnings: CN¥12.0B less than the profit line, taken out by capital spending and the timing of cash.

Reported net incomeCN¥23.1B
Owner earningsCN¥11.2B · 1% of revenue
FY2025FY2024FY2023FY2022FY2021
Reported net incomeCN¥23.1BCN¥44.7BCN¥23.3BCN¥9.7B(CN¥4.5B)
Depreciation & amortizationnon-cash charge added back+CN¥9.7B+CN¥8.9B+CN¥8.3B+CN¥7.2B+CN¥6.2B
Working capital & othertiming of cash in and out, other non-cash items−CN¥13.9B+CN¥4.5B+CN¥28.0B+CN¥40.9B+CN¥40.5B
Cash from operationsCN¥19.0BCN¥58.1BCN¥59.5BCN¥57.8BCN¥42.3B
Capital expenditurecash put back in to keep running and to grow−CN¥7.8B−CN¥5.4B−CN¥4.0B−CN¥5.5B−CN¥5.6B
Owner earningsCN¥11.2BCN¥52.7BCN¥55.5BCN¥52.3BCN¥36.7B
Owner-earnings marginowner earnings ÷ revenue1%5%5%5%4%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position .

Much of fiscal 2025's profit didn't arrive as operating cash; it sits in “working capital & other” above. That can be a real inventory or timing swing, or profit that doesn't run through operating cash at all: a heavy tax year, equity-method earnings, or investment income booked through investing. For a year like this, owner earnings understates the cash earned; the full cash-flow statement carries the rest.

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 20-F · source on SEC EDGAR →

Will it survive?

  • Does not cover its interest
    Operating income CN¥2.8B ÷ interest expense CN¥2.8B
    What this means

    A full year of operating profit didn't cover the interest bill. This is the zombie zone: the business depends on refinancing, asset sales, or forbearance to service its debt.

  • Net cash
    Cash CN¥137.5B + ST investments CN¥75.7B − debt CN¥6.3B
    What this means

    Cash and short-term investments exceed every dollar of debt by CN¥206.9B, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Negative, funded by others
    DSO 8 + DIO 32 − DPO 63 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”), the company grows on other people's money.

Is it a good business?

  • Below average through the cycle
    4-yr median, range -7%–20%; 3% latest = NOPAT CN¥2.5B ÷ invested capital CN¥93.8B
    Industry peers: median 20%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 4 years (it ran 3% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • Thin through the cycle
    10-yr median margin, range 1%–7%; latest CN¥15.0B = operating cash CN¥19.0B − maintenance capex CN¥4.0B
    Industry peers: median 5%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 1% of revenue this year, a 4% median across 10 years.

  • Mostly cash-backed
    Cash from ops CN¥19.0B ÷ net income CN¥23.1B
    What this means

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Returned more than it generated
    Dividends + buybacks CN¥31.8B ÷ Owner Earnings CN¥15.0B
    What this means

    The company returned more than it generated: against CN¥15.0B of Owner Earnings, CN¥31.8B (213%) went back to shareholders, CN¥10.4B dividends, CN¥21.4B buybacks — the excess came from the balance sheet or borrowing, not the year's operations. Sustained, that pattern draws down cash or adds debt; the net-debt line above shows where it stands.

  • Investing or harvesting? 0.41×
    Harvesting
    Capex CN¥4.0B ÷ depreciation CN¥9.7B
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 1 of 4 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size
    Revenue ≥ $2B (a dollar floor) · CN¥1.31T
    What this means

    Big enough to weather a storm. Graham's floor is a dollar figure — about $2B of revenue as a conservative modern stand-in. This company reports in its home currency and we carry no exchange rate, so we show the figure and leave the size bar for you to apply rather than convert it with a number we don't have.

  • Strong liquidity Miss
    Current ratio ≥ 2× · 1.22×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Pass
    Debt ≤ working capital · CN¥6.3B vs CN¥68.3B WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Miss
    A profit every year (10-yr record) · 4 loss years
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Miss
    Uninterrupted dividends · 4 of 10 yrs
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth
    Earnings +33% over the record ·
    What this means

    Earnings were negative early in the record, a growth rate isn't meaningful.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are CN¥10.19/share (latest year CN¥7.77), the averaged base the calculator's gate runs on, and book value is CN¥75.57/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2016–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 6 of 10
    What this means

    Lost money in 4 year(s), look at what happened there before trusting the average.

  • Return on capital ≥ 15% 1 of 5 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin −0% → 2% (3-yr avg ends)

    In the filing’s words The record and the words agree: the margin widened and the filing attributes the gain to its own pricing, not volume alone.

    What this means

    Through the cycle the operating margin widened — about −0% early to 2% lately, median 0% — pricing power intact or improving.

  • Reinvestment, incremental ROIC 38%
    What this means

    Every extra dollar the business reinvested came back at a high incremental return — the lens GBM read for a moat that reinvests rather than merely harvests. The record and the 10-K are where you check whether the rate holds.

  • Owner earnings growth +9%/yr
    What this means

    Owner earnings grew about 9% a year over the record.

  • Worst year 2018 · −0.6% op. margin
    What this means

    Operations went underwater in 2018, understand why before trusting the good years.

  • Share count +0.7%/yr
    What this means

    Roughly flat share count, little dilution, little buyback.

  • Dividend record paid
    What this means

    Paid a dividend in 4 of the years on record.

Does AI threaten the moat?

Moderate contestability

AI is likely to reshape costs and some products here without clearly contesting or sparing the core moat; how the company itself frames it is the tell.

In its own filing Raised, but not as a competitor

The filing raises AI among its risks, but in other terms (security, regulation, energy or the like), not as a competitor to its product; it frames AI mainly as a capability.

The question is whether a moat the record shows as durable outlasts a technology that lowers the cost of part of what the firm sells. The durability is read in the record above, the filing's own framing of AI beside it; the industry label decides nothing on its own.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of fiscal year-end, Dec 31, 2025

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assetsCN¥374.4B
  • Cash & short-term investmentsCN¥213.2B
  • ReceivablesCN¥27.3B
  • InventoryCN¥95.4B
  • Other current assetsCN¥38.4B
Current liabilitiesCN¥306.1B
  • Debt due within a yearCN¥3.2B
  • Accounts payableCN¥188.4B
  • Other current liabilitiesCN¥114.5B
Current ratio1.22×all current assets ÷ what's due · Graham looked for 2×
Quick ratio0.91×stricter: inventory excluded
Cash ratio0.70×strictest: cash alone against what's due
Working capitalCN¥68.3Bthe cushion left after near-term bills
Debt due this year vs. cashCN¥3.2B due · CN¥213.2B cash covered by cash on hand, no refinancing forced · both figures from the Dec 31, 2025 balance sheet
Deeper floors
Tangible book valueCN¥198.7Bequity stripped of goodwill & intangibles
Net current asset value(CN¥27.0B)Graham's net-net: current assets less all liabilities
Debt incl. operating leasesCN¥15.7BCN¥9.4B of it operating leases
Deferred revenueCN¥2.7Bcustomer cash collected before delivery; operating float

From the company's latest filing.

How the cash was used, 2016–2025

Over the record, the business generated CN¥360.0B of operating cash; how management split it reads as a cash builder, a large share of cash simply built up on the balance sheet.

  • ReinvestedCN¥46.2B · 13%
  • DividendsCN¥38.5B · 11%
  • BuybacksCN¥62.9B · 17%
  • Retained (debt / cash)CN¥212.5B · 59%
  • Returned to ownersCN¥101.4B

    32% of the owner earnings the business produced over the span, CN¥38.5B as dividends and CN¥62.9B as buybacks.

  • Source of fundingOperating cash

    Operating cash covered reinvestment and returns; over the span cash and short-term investments rose CN¥191.1B.

  • Average price paid for buybacks

    Buybacks ran CN¥62.9B over the span, but the filings don't tag the share count needed to deduce the average price paid.

  • Net change in share count4.4%

    The diluted count rose from 1402M to 1464M: issuance (stock pay, deals) outran any buybacks, so owners were diluted on net.

  • Dividend recordCN¥6.97/sh

    Paid in 4 of the years on record. It was cut at least once along the way.

  • Return on what it retained49%

    Of the earnings it kept rather than paid out (CN¥49.9B over the span), annual owner earnings (first three years vs last three) grew CN¥24.5B, so each retained CN¥1 added about 0.49 of yearly owner earnings. Buffett's test, run on owner earnings instead of market value.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Inverting the record

Invert: instead of why JD.com Inc. is a good business, the question is what would make owning it a mistake, and whether those marks are in the record. Disconfirming tests across 2016–2025.

2 of the 4 tests turned up something to look into; the other 2 came back clean.

  • Look hereIs it less profitable than it was?3.5% vs 4.2%

    The owner-earnings margin averaged 4.2% early in the record and 3.5% across the last three years, and the latest year has not recovered. Ask the filing whether that is a structural drift or a cyclical trough — price, mix, cost, or a competitor — and whether it is permanent.

  • Look hereDid the share count rise anyway?4.4%

    Diluted shares grew 4.4% over 2016–2025, even as the company spent CN¥62.9B on buybacks. The repurchases were outrun by issuance — to staff, in a raise, or in a deal — and the filing says which; owners' slice still shrank. Read the buyback line beside this one, not on its own.

And these came back clean
  • Did reported profit become cash?
  • Did receivables and inventory outpace sales?

Each test is read from the filings and is noisy alone; a flag can mark a cyclical trough or a year of heavy investment as easily as a problem. The filing says which.

Peers, Specialty Retail

The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
JDJD.com Inc.CN¥1.31T14%1.0%6%4%
AMZNAmazon.com Inc.$716.9B42%5.3%22%8%
CVSCVS Health Corporation$402.1B39%4.2%7%4%
CPNGCoupang Inc.$34.5B23%-0.5%2%
CDWCDW Corp.$22.4B17%6.6%17%5%
ULTAUlta Beauty Inc.$12.4B38%13.4%48%10%
BBWIBath & Body Works$7.3B44%17.3%56%11%
WOOFPetco Health and Wellness$6.0B40%2.5%4%2%
Group median38%4.8%17%5%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Enter the US price, in dollars: the NYSE/Nasdaq quote you hold. Per the filing's own cover, “American depositary shares, each of which represents two Class”; JD.com Inc. reports in CNY, so every figure in this tool is stated per ADS and translated at CNY 1 = $0.147 (2026-07-17, reference rate) so your dollar quote reconciles exactly. The record tables elsewhere on this page remain as filed, in CNY.

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what JD.com Inc. has delivered.

$

Through the cycle, JD.com Inc. earns about $8.1B on its 4.2% median owner-earnings margin. This year’s 1.1% margin runs below that; the reported figure may understate a lean year. Normalize, below, values the price on that through-cycle figure rather than the latest year.

Base

The assumptions

9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’21→’25−8%/yr
Owner-earnings growth · ’16→’25+9%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings $2.2B on 1489M shares outstanding (a weighted average, the only count this filer tags); net cash $30.5B. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "JD.com Inc. (JD), the owner's record," https://ownerscorecard.com/c/JD, data as of 2026-07-09.

Manual order: ← JBS its page in the Manual JFIN →

Industry order: ← HVT the Specialty Retail chapter JL →