Owner Scorecard


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SFIX, Stitch Fix Inc.

E-Commerce & Marketplaces retail Unprofitable

Stitch Fix is the leading online personal styling service that helps people discover the styles they will love that fit perfectly so they always look - and feel - their best.

We offer a wide selection of clothing and accessories across multiple price points and styles from our brand partners and our own private brands.

Many of our brand partners also design and supply items exclusively for our clients.

Latest annual: FY2025 10-K
SFIX · Stitch Fix Inc.
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
$1.3B
−5.3% YoY · −6% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $1.3B 5-yr avg $1.7B
Gross margin 44% 5-yr avg 44%
Operating margin −2.1% 5-yr avg −7.0%
ROIC −20% 5-yr avg −424%
Owner-earnings margin 1% 5-yr avg 1%
Free cash flow margin 1% 5-yr avg 1%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

Situation
Unprofitable. No sustained operating profit across the record; an earnings multiple has nothing to rest on. What the record does show is revenue, the gross-margin trajectory, and the burn against the cash on hand.
What moves the needle
Operating margin has run around −3.0% through the cycle on a 44% gross margin, the operating line in the red even at its best — so the lever is whether the spending below the gross line can come down enough to clear a profit: revenue growth against the cost curve, and the cash runway until it does. On its own account, the filing leans hardest on pricing power & competition, set against the numbers in what the filing emphasizes, below.
Is it a good business?
Return on capital has rarely cleared the cost of capital (median −35%, above 15% in 0 of 7 years). Owner earnings, the cash-based check, have been thin too. This is price-taker territory, where the balance sheet and the cycle matter more than any multiple; the rest is in the 10-K.

Every line is arithmetic on the company's filings, shown in full in the sections below.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2016–2025

realized figures from each filing · older years to the left
2016’162017’172018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMMay 2026
Income statement
$730M$977M$1.2B$1.6B$1.7B$2.1B$2.0B$1.6B$1.3B$1.3B$1.3BRevenueRevenue
44%44%44%45%44%45%44%42%44%44%44%Gross marginGross mgn
35%41%40%43%47%48%53%52%54%47%46%SG&A / revenueSG&A/rev
$64M$32M$43M$23M($52M)($63M)($184M)($155M)($133M)($39M)($29M)Operating incomeOp. inc.
8.8%3.2%3.5%1.5%−3.0%−3.0%−9.1%−9.8%−10.0%−3.1%−2.1%Operating marginOp. mgn
$33M($594K)$45M$37M($67M)($9M)($207M)($172M)($129M)($29M)($19M)Net incomeNet inc.
Cash flow & returns
$45M$39M$72M$79M$43M($16M)$75M$73M$28M$26M$37MOperating cash flowOp. cash
$4M$8M$11M$16M$23M$28M$34M$42M$44M$26M$24MDepreciationDeprec.
$7M$28M$1M($10M)$20M($135M)$123M$101M$36M($29M)($18M)Working capital & otherWC & other
$15M$17M$17M$31M$30M$35M$45M$19M$14M$16M$19MCapexCapex
2.1%1.8%1.4%2.0%1.8%1.7%2.2%1.2%1.0%1.3%1.4%Capex / revenueCapex/rev
$42M$31M$62M$62M$20M($43M)$42M$54M$14M$9M$18MOwner earningsOwner earn.
5.7%3.2%5.0%4.0%1.2%−2.1%2.1%3.4%1.1%0.7%1.4%Owner earnings marginOE mgn
$30M$21M$56M$48M$13M($51M)$30M$54M$14M$9M$18MFree cash flowFCF
4.1%2.2%4.5%3.0%0.7%−2.4%1.5%3.4%1.1%0.7%1.4%Free cash flow marginFCF mgn
$0$4M$39K$0$0$0$30M$0$0BuybacksBuybacks
10%-16%-15%-76%-1558%-436%-35%-20%ROICROIC
66%-1%14%9%-17%-2%-64%-70%-69%-14%-9%Return on equityROE
66%−1%14%9%−17%−2%−64%−70%−69%−14%−9%Retained to equityRetained/eq
Balance sheet
$101M$111M$298M$171M$143M$130M$213M$258M$247M$235M$187MCash & investmentsCash+inv
$68M$85M$118M$125M$212M$197M$131M$98M$118M$132MInventoryInvent.
$44M$80M$91M$85M$73M$144M$97M$87M$89M$107MAccounts payablePayables
$23M$5M$27M$40M$139M$53M$34M$11M$29M$25MOperating working capitalOper. WC
$198M$417M$482M$466M$522M$477M$425M$367M$374M$376MCurrent assetsCur. assets
$134M$142M$183M$212M$228M$296M$238M$204M$206M$251MCurrent liabilitiesCur. liab.
1.5×2.9×2.6×2.2×2.3×1.6×1.8×1.8×1.8×1.5×Current ratioCurr. ratio
$257M$482M$616M$769M$819M$765M$614M$487M$481M$506MTotal assetsAssets
($101M)($111M)($298M)($171M)($143M)($130M)($213M)($258M)($247M)($235M)($187M)Net debt / (cash)Net debt
$50M$62M$315M$396M$401M$461M$323M$247M$187M$203M$201MShareholders’ equityEquity
0.3%0.4%1.3%2.2%3.9%4.8%6.2%6.4%5.7%4.5%3.8%Stock comp / revenueSBC/rev
Per share
27.9M25.0M81.3M104M102M106M109M115M120M129M135MShares out (diluted)Shares
$26.19$39.13$15.09$15.22$16.72$19.83$18.55$13.89$11.13$9.84$9.91Revenue / shareRev/sh
$1.19$-0.02$0.55$0.36$-0.66$-0.08$-1.90$-1.50$-1.07$-0.22$-0.14EPS (diluted)EPS
$1.49$1.24$0.76$0.60$0.20$-0.41$0.38$0.47$0.12$0.07$0.14Owner earnings / shareOE/sh
$1.07$0.86$0.68$0.46$0.12$-0.48$0.28$0.47$0.12$0.07$0.14Free cash flow / shareFCF/sh
$0.55$0.69$0.20$0.30$0.30$0.33$0.41$0.16$0.12$0.13$0.14Cap. spending / shareCapex/sh
$1.79$2.48$3.88$3.82$3.92$4.35$2.97$2.16$1.56$1.58$1.50Book value / shareBVPS

The diluted share count moved ×3.25 into 2018 — shares issued, not a split the totals corroborate — and the per-share figures carry the counts as filed.

Per-share growththe realized rate an owner's share compounded
9-yr5-yr
Revenue / share−10.3%/yr−10.1%/yr
Owner earnings / share−28.6%/yr−18.3%/yr
Capital spending / share−15.0%/yr−15.6%/yr
Book value / share−1.4%/yr−16.6%/yr

The record, charted

FY2016–2025

Each measure over its full record; the current point and the worst year marked.

Share count
129Mpeak FY2025
ROIC
−35%low FY2023
Gross margin
44%low FY2023

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

$9Mowner earningsvs.($29M)net incomelow FY2021

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetained

Each year's operating cash, by what management did with it: the mix, and how it drifts.

FY2016FY2025

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business turned a $29M loss into $9M of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

FY2025FY2024FY2023FY2022FY2021
Reported net income($29M)($129M)($172M)($207M)($9M)
Depreciation & amortizationnon-cash charge added back+$26M+$44M+$42M+$34M+$28M
Stock-based compensationreal costnon-cash, but a real cost+$57M+$77M+$102M+$126M+$101M
Working capital & othertiming of cash in and out, other non-cash items−$29M+$36M+$101M+$123M−$135M
Cash from operations$26M$28M$73M$75M($16M)
Maintenance capital expenditurethe spending needed just to hold position and volume−$16M−$14M−$19M−$34M−$28M
Owner earnings$9M$14M$54M$42M($43M)
Growth capital expenditurediscretionary; spent to get bigger, not to stand still−$11M−$8M
Free cash flow$9M$14M$54M$30M($51M)
Owner-earnings marginowner earnings ÷ revenue1%1%3%2%-2%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position . The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $57M), owner earnings is nearer ($47M).

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • No meaningful interest burden
    Little or no interest expense reported
    What this means

    Little or no interest expense reported, the business isn't leaning on lenders to operate.

  • Net cash, debt-free
    Cash $114M + ST investments $121M − debt $0
    What this means

    Cash and short-term investments exceed every dollar of debt by $235M, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Not enough data
    What this means

    The filing data didn't include the inputs for this check.

Is it a good business?

  • Not enough data
    Industry peers: median 22%
    What this means

    The filing data didn't include the inputs for this check.

  • Thin, recently turned positive
    latest $9M = operating cash $26M − maintenance capex $16M; positive each of the last 3 years, after an earlier loss stretch (10-yr median 2%)
    Industry peers: median 3%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 1% of revenue this year, a 2% median across 10 years. Treating stock comp as the real expense it is (less $57M of SBC) leaves ($47M).

  • Loss, but cash-generative
    Net income ($29M) · cash from operations $26M

    In the filing’s words And the filing leans heavily on adjusted, non-GAAP earnings — steering you off the GAAP figure just where the cash is not backing it. Read the reconciliation in the notes before taking the adjusted number.

    What this means

    The company reported a net loss, so a conversion ratio isn't meaningful. What matters then is whether operations still threw off cash, here, they did.

How is the cash used?

  • Reinvests most of it
    Dividends + buybacks $0 ÷ Owner Earnings $9M
    What this means

    Of $9M Owner Earnings, $0 (0%) went back to shareholders, $0 dividends, $0 buybacks. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.

  • Investing or harvesting? 0.62×
    Harvesting
    Capex $16M ÷ depreciation $26M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 0 of 5 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Near
    Revenue ≥ $2B · $1.3B
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Near
    Current ratio ≥ 2× · 1.81×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Earnings stability Miss
    A profit every year (10-yr record) · 7 loss years
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Miss
    Uninterrupted dividends · none paid
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth Miss
    Earnings +33% over the record · −525%
    What this means

    At least a third more earnings than a decade ago, averaging three years at each end. Net income (not per-share), so stock splits don't distort it, buybacks and dilution show up in the share-count line instead.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $-0.82/share (latest year $-0.21), the averaged base the calculator's gate runs on, and book value is $1.51/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2016–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 3 of 10
    What this means

    Lost money in 7 year(s), look at what happened there before trusting the average.

  • Operating margin 5% → −8% (3-yr avg ends)

    In the filing’s words Input costs rose and the filing says it could not fully pass them on — which is where this margin compressed.

    What this means

    Through the cycle the operating margin slipped — about 5% early to −8% lately, median −3% — competition or costs are biting in.

  • Owner earnings growth −12%/yr
    What this means

    Owner earnings shrank about 12% a year over the record.

  • Worst year 2024 · −10.0% op. margin
    What this means

    Operations went underwater in 2024, understand why before trusting the good years.

Does AI threaten the moat?

Moderate contestability

AI is likely to reshape costs and some products here without clearly contesting or sparing the core moat; how the company itself frames it is the tell.

In its own filing Named as a competitive risk

Its FY2025 10-K names artificial intelligence as a competitive threat.

“These factors may allow our competitors to derive greater revenue and profits from their existing customer bases; acquire customers at lower costs; or respond more quickly than we can to new or emerging technologies such as AI, changes in apparel trends and consumer shopping behavior, and changes in supply conditions.…”

The question is whether a moat the record shows as durable outlasts a technology that lowers the cost of part of what the firm sells. The durability is read in the record above, the filing's own framing of AI beside it; the industry label decides nothing on its own.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of the latest quarter, May 2, 2026

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$376M
  • Cash & short-term investments$187M
  • Inventory$132M
  • Other current assets$57M
Current liabilities$251M
  • Accounts payable$107M
  • Other current liabilities$144M
Current ratio1.50×all current assets ÷ what's due · Graham looked for 2×
Quick ratio0.97×stricter: inventory excluded
Cash ratio0.75×strictest: cash alone against what's due
Working capital$125Mthe cushion left after near-term bills
Revenue, latest quarter vs. a year ago+4.7%the freshest read on whether the business is still growing
Current ratio, recent quarters1.8× → 1.5×
Deeper floors
Tangible book value$201Mequity stripped of goodwill & intangibles
Net current asset value$71MGraham's net-net: current assets less all liabilities
Debt incl. operating leases$75M$75M of it operating leases
Deferred revenue$8Mcustomer cash collected before delivery; operating float

From the company's latest filing.

How the cash was used, 2016–2025

Over the record, the business generated $464M of operating cash; how management split it reads as a reinvestor, most operating cash is plowed back into the business.

  • Reinvested$239M · 52%
  • Buybacks$34M · 7%
  • Retained (debt / cash)$191M · 41%
  • Returned to owners$34M

    11% of the owner earnings the business produced over the span, $0 as dividends and $34M as buybacks.

  • Average price paid for buybacks$13.05

    Across the years where the filing reports a share count, 2M shares were bought for $30M, about $13.05 each.

  • Net change in share count383.0%

    The diluted count rose from 28M to 135M: issuance (stock pay, deals) outran any buybacks, so owners were diluted on net.

  • Dividend record

    No dividend line was reported in the filing data over the span; the record here neither confirms nor rules out a payout.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Management, ownership & pay

read the proxy →

From the proxy: how much of the business the people running it own, and how they are paid.

  • Insider ownership<1%

    The stake all directors and executive officers hold together, per the 2025 proxy: skin in the game, the first thing Munger reads.

  • Stock-based compensation$57M

    The slice of the business handed to employees in shares this year, 4% of revenue. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.

Inverting the record

Invert: instead of why Stitch Fix Inc. is a good business, the question is what would make owning it a mistake, and whether those marks are in the record. Disconfirming tests across 2016–2025.

2 of the 3 tests turned up something to look into; the other 1 came back clean.

  • Look hereIs it less profitable than it was?1.7% vs 4.6%

    The owner-earnings margin averaged 4.6% early in the record and 1.7% across the last three years, and the latest year has not recovered. Ask the filing whether that is a structural drift or a cyclical trough — price, mix, cost, or a competitor — and whether it is permanent.

  • Look hereDid the share count rise anyway?383.0%

    Diluted shares grew 383.0% over 2016–2025, even as the company spent $34M on buybacks. The repurchases were outrun by issuance — to staff, in a raise, or in a deal — and the filing says which; owners' slice still shrank. Read the buyback line beside this one, not on its own.

And these came back clean
  • Are "one-time" charges a yearly habit?

Each test is read from the filings and is noisy alone; a flag can mark a cyclical trough or a year of heavy investment as easily as a problem. The filing says which.

Peers, E-Commerce & Marketplaces

The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
PTRNPattern Group Inc. Series A$2.5B44%3.9%3%
GCTGigaCloud Technology Inc$1.3B11.2%84%13%
EZPWEZCORP Inc. Class A Non Voting$1.3B79%7.7%6%7%
SFIXStitch Fix Inc.$1.3B44%-3.0%-35%3%
LESLLeslie's$1.2B41%13.1%38%3%
RVLVRevolve Group$1.2B53%6.6%39%4%
BBBYBed Bath & Beyond Inc.$1.0B23%-4.3%-201%-3%
HNSTThe Honest Company Inc.$371M33%-11.3%-23%-4%
Group median44%5.3%6%3%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Stitch Fix Inc. has delivered.

$

Through the cycle, Stitch Fix Inc. earns about $33M on its 2.6% median owner-earnings margin. This year’s 0.7% margin runs below that; the reported figure may understate a lean year. Normalize, below, values the price on that through-cycle figure rather than the latest year.

Base

The assumptions

9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’16→’25−8%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Free cash flow $18M on 135M shares outstanding (a weighted basic average, the only count this filer tags); net cash $187M. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. Capex ($19M) runs well above depreciation ($24M), so this is a build-out; Steady-state swaps total capex for maintenance (≈ depreciation), lifting the base to about $21M, the cash it would throw off if it stopped expanding. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Stitch Fix Inc. (SFIX), the owner's record," https://ownerscorecard.com/c/SFIX, data as of 2026-07-09.

Manual order: ← SFD its page in the Manual SFM →

Industry order: ← RVLV the E-Commerce & Marketplaces chapter TDUP →