Owner Scorecard


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SPT, Sprout Social Inc

Software asset-light UnprofitableDistress / turnaround

For over 15 years, Sprout Social has helped companies command their market on social media.

Sprout Social — Driving Smarter, Faster Business Impact With more than 5.22 billion global users consuming and sharing billions of posts per day, social media has fundamentally changed the customer experience and the way the world communicates.

Social media has become mission-critical to the way organizations reach, engage and understand their target audience and customers.

Latest annual: FY2025 10-K
SPT · Sprout Social Inc
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
$458M
+12.7% YoY · 28% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $470M 5-yr avg $328M
Gross margin 77% 5-yr avg 77%
Operating margin −8.1% 5-yr avg −16.1%
ROIC −21% 5-yr avg −46%
Owner-earnings margin 10% 5-yr avg 5%
Free cash flow margin 10% 5-yr avg 5%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

Situation
Unprofitable. No sustained operating profit across the record; an earnings multiple has nothing to rest on. What the record does show is revenue, the gross-margin trajectory, and the burn against the cash on hand. Distress / turnaround. Thin interest coverage, or operating cash burned against real debt, across the record. The balance sheet carries this situation; the debt schedule sets the clock.
What moves the needle
Operating margin has run around −21% through the cycle on a 75% gross margin, the operating line in the red even at its best — so the lever is whether the spending below the gross line can come down enough to clear a profit: revenue growth against the cost curve, and the cash runway until it does. Stock-based pay runs about 17% of sales, a real and recurring claim on owners that the GAAP margin understates. Read this kind of business on retention and the cost of growth. On its own account, the filing leans hardest on customer concentration, set against the numbers in what the filing emphasizes, below.
Is it a good business?
Return on capital has rarely cleared the cost of capital (median −52%, above 15% in 0 of 6 years). Owner earnings, the cash-based check, have been thin too. This is price-taker territory, where the balance sheet and the cycle matter more than any multiple; the rest is in the 10-K.

Every line is arithmetic on the company's filings, shown in full in the sections below.

Where the money comes from

read the 10-K →

Americas is 80% of revenue, so this is largely a single-region business.

Revenue by geography, FY2025
  • Americas80%$365M
  • EMEA15%$70M
  • Asia Pacific5%$22M

From the segment footnote of the company's own 10-K. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2018–2025

realized figures from each filing · older years to the left
2018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMMar 2026
Income statement
$79M$103M$133M$188M$254M$334M$406M$458M$470MRevenueRevenue
73%73%74%75%76%77%77%78%77%Gross marginGross mgn
22%37%30%24%24%24%22%23%22%SG&A / revenueSG&A/rev
32%27%23%21%24%24%25%22%22%R&D / revenueR&D/rev
($21M)($47M)($32M)($28M)($52M)($69M)($60M)($43M)($38M)Operating incomeOp. inc.
−26.4%−46.0%−24.1%−15.0%−20.4%−20.8%−14.9%−9.5%−8.1%Operating marginOp. mgn
($21M)($47M)($32M)($29M)($50M)($66M)($62M)($43M)($38M)Net incomeNet inc.
Cash flow & returns
($17M)($14M)($11M)$15M$11M$6M$26M$43M$51MOperating cash flowOp. cash
$2M$3M$3M$3M$3M$3M$4M$4M$3MDepreciationDeprec.
$1M$4M$6M$19M$10M$2M$99K$4M$8MWorking capital & otherWC & other
$2M$760K$4M$926K$2M$2M$3M$4M$4MCapexCapex
2.7%0.7%3.0%0.5%0.7%0.6%0.7%0.9%0.8%Capex / revenueCapex/rev
($19M)($15M)($14M)$14M$9M$4M$23M$39M$47MOwner earningsOwner earn.
−24.5%−14.8%−10.7%7.4%3.5%1.3%5.8%8.6%9.9%Owner earnings marginOE mgn
($19M)($15M)($15M)$14M$9M$4M$23M$39M$47MFree cash flowFCF
−24.5%−14.8%−11.6%7.4%3.5%1.3%5.8%8.6%9.9%Free cash flow marginFCF mgn
$0$0$146M$1M$52M$52MAcquisitionsAcquis.
-67%-58%-65%-37%-45%-23%-21%ROICROIC
-81%-37%-21%-20%-35%-46%-37%-21%-18%Return on equityROE
−81%−37%−21%−20%−35%−46%−37%−21%−18%Retained to equityRetained/eq
Balance sheet
$26M$135M$164M$177M$80M$50M$86M$95M$181MCash & investmentsCash+inv
$11M$17M$25M$36M$63M$84M$101M$69MReceivablesReceiv.
$2M$2M$3M$5M$7M$7M$10M$9MAccounts payablePayables
$9M$16M$23M$31M$57M$77M$91M$60MOperating working capitalOper. WC
$157M$199M$223M$235M$196M$210M$237M$226MCurrent assetsCur. assets
$43M$64M$98M$133M$181M$221M$256M$237MCurrent liabilitiesCur. liab.
3.6×3.1×2.3×1.8×1.1×1.0×0.9×1.0×Current ratioCurr. ratio
$2M$2M$2M$2M$121M$121M$167M$167MGoodwillGoodwill
$190M$240M$265M$294M$397M$428M$523M$509MTotal assetsAssets
$0$55M$25M$40M$40MTotal debtDebt
($80M)$5M($61M)($55M)($141M)Net debt / (cash)Net debt
-33.7×-175.1×-87.4×-93.6×-337.8×-25.2×-17.1×-17.4×-14.4×Interest coverageInt. cov.
$26M$128M$152M$145M$142M$144M$167M$203M$215MShareholders’ equityEquity
0.1%24.7%8.3%11.6%18.8%20.3%20.8%17.2%16.4%Stock comp / revenueSBC/rev
Per share
49.8M55.3M51.4M53.8M54.6M55.7M56.9M58.6M59.7MShares out (diluted)Shares
$1.58$1.86$2.59$3.49$4.65$5.99$7.13$7.80$7.86Revenue / shareRev/sh
$-0.42$-0.85$-0.62$-0.53$-0.92$-1.19$-1.09$-0.74$-0.64EPS (diluted)EPS
$-0.39$-0.27$-0.28$0.26$0.16$0.08$0.41$0.67$0.78Owner earnings / shareOE/sh
$-0.39$-0.27$-0.30$0.26$0.16$0.08$0.41$0.67$0.78Free cash flow / shareFCF/sh
$0.04$0.01$0.08$0.02$0.03$0.04$0.05$0.07$0.06Cap. spending / shareCapex/sh
$0.52$2.32$2.96$2.70$2.61$2.59$2.93$3.47$3.60Book value / shareBVPS

Share counts before 2020 are restated ×3 for a stock split, so per-share figures sit on one basis.

Per-share growththe realized rate an owner's share compounded
7-yr5-yr
Revenue / share+25.6%/yr+24.7%/yr
Capital spending / share+7.5%/yr−2.2%/yr
Book value / share+31.3%/yr+3.2%/yr

The record, charted

FY2018–2025

Each measure over its full record; the current point and the worst year marked. Share counts on the current split basis.

Share count
59Mpeak FY2025
ROIC
−23%low FY2020
Gross margin
78%low FY2019

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

$39Mowner earningsvs.($43M)net incomelow FY2018

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetainedBeyond op. cash

Each year's outlays against its operating cash: the mix, and how it drifts. The hatched cap is spending beyond that year's operating cash — financed from the balance sheet or borrowing, not operations.

FY2021FY2025

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business turned a $43M loss into $39M of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

FY2025FY2024FY2023FY2022FY2021
Reported net income($43M)($62M)($66M)($50M)($29M)
Depreciation & amortizationnon-cash charge added back+$4M+$4M+$3M+$3M+$3M
Stock-based compensationreal costnon-cash, but a real cost+$79M+$84M+$68M+$48M+$22M
Working capital & othertiming of cash in and out, other non-cash items+$4M+$99K+$2M+$10M+$19M
Cash from operations$43M$26M$6M$11M$15M
Capital expenditurecash put back in to keep running and to grow−$4M−$3M−$2M−$2M−$926K
Owner earnings$39M$23M$4M$9M$14M
Owner-earnings marginowner earnings ÷ revenue9%6%1%3%7%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position . The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $79M), owner earnings is nearer ($39M).

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • Does not cover its interest
    Operating income ($43M) ÷ interest expense $3M
    What this means

    A full year of operating profit didn't cover the interest bill. This is the zombie zone: the business depends on refinancing, asset sales, or forbearance to service its debt.

  • Net cash
    Cash $95M + ST investments $70M − debt $40M
    What this means

    Cash and short-term investments exceed every dollar of debt by $125M, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Tight
    DSO 81 + DIO 0 − DPO 36 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. Lower is better; a long cycle means growth itself eats cash. (Little or no inventory, a services / asset-light model, so the inventory leg is ~0.)

Is it a good business?

  • Below average through the cycle
    6-yr median, range -67%–-23%; -23% latest = NOPAT ($34M) ÷ invested capital $148M
    Industry peers: median -21%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 6 years (it ran -23% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • Solid, recently turned positive
    latest $39M = operating cash $43M − maintenance capex $4M; positive each of the last 3 years, after an earlier loss stretch (8-yr median 1%)
    Industry peers: median -7%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 9% of revenue this year, a 1% median across 8 years. Treating stock comp as the real expense it is (less $79M of SBC) leaves ($39M).

  • Loss, but cash-generative
    Net income ($43M) · cash from operations $43M
    What this means

    The company reported a net loss, so a conversion ratio isn't meaningful. What matters then is whether operations still threw off cash, here, they did.

How is the cash used?

  • Not enough data
    What this means

    The filing data didn't include the inputs for this check.

  • Investing or harvesting? 1.09×
    Maintaining
    Capex $4M ÷ depreciation $4M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 0 of 5 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Miss
    Revenue ≥ $2B · $458M
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Miss
    Current ratio ≥ 2× · 0.93×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Miss
    Debt ≤ working capital · $40M vs ($19M) WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Miss
    A profit every year (8-yr record) · 8 loss years
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Miss
    Uninterrupted dividends · none paid
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth
    Earnings +33% over the record ·
    What this means

    Earnings were negative early in the record, a growth rate isn't meaningful.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $-0.96/share (latest year $-0.73), the averaged base the calculator's gate runs on, and book value is $3.41/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2018–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 0 of 8
    What this means

    Lost money in 8 year(s), look at what happened there before trusting the average.

  • Return on capital ≥ 15% 0 of 4 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin −32% → −15% (3-yr avg ends)

    In the filing’s words The filing ties gains to its own pricing, but names price competition too — pricing power that is real yet contested, not unopposed. The margin shows who is winning.

    What this means

    Through the cycle the operating margin widened — about −32% early to −15% lately, median −21% — pricing power intact or improving.

  • Reinvestment, incremental ROIC returns capital
    What this means

    The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.

  • Worst year 2019 · −46.0% op. margin
    What this means

    Operations went underwater in 2019, understand why before trusting the good years.

  • How management talks about it Promotional
    What this means

    The record is compounding, but the filing leans on a promoter’s vocabulary rather than the per-share, return-on-capital terms an owner uses. The results back the talk here; the register is still worth noting.

Does AI threaten the moat?

Elevated contestability

The product is software or information, the very thing capable AI now produces more cheaply, so the moat is more contestable than the record alone implies.

In its own filing A competitive risk, new this year

Its FY2025 10-K names artificial intelligence as a competitive threat, in language that was not in the prior year's filing.

“NewsWhip's innovative AI agents and real-time monitoring capabilities enable our customers to proactively manage brand crises, detect reputation threats before they escalate, and make data-driven decisions with confidence.”

AI has collapsed the cost of building a capable substitute for the very thing this business sells. When a credible alternative can be assembled for a fraction of the incumbent's price, it is pricing power that erodes first, not revenue tomorrow. The live question is whether the moat survives that, not whether it held in the past. Whether that question is answerable at all is yours to decide, against your own circle of competence.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of the latest quarter, Mar 31, 2026

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$226M
  • Cash & short-term investments$181M
  • Receivables$69M
Current liabilities$237M
  • Accounts payable$9M
  • Other current liabilities$228M
Current ratio0.95×all current assets ÷ what's due · Graham looked for 2×
Quick ratio0.95×stricter: inventory excluded
Cash ratio0.77×strictest: cash alone against what's due
Working capital($11M)the cushion left after near-term bills
Revenue, latest quarter vs. a year ago+11.2%the freshest read on whether the business is still growing
Current ratio, recent quarters1.0× → 1.0×
Deeper floors
Tangible book value$11Mequity stripped of goodwill & intangibles
Net current asset value($67M)Graham's net-net: current assets less all liabilities
Debt incl. operating leases$54M$14M of it operating leases
Deferred revenue$195Mcustomer cash collected before delivery; operating float

From the company's latest filing.

How the cash was used, 2018–2025

Over the record, the business generated $59M of operating cash; how management split it reads as a cash builder, a large share of cash simply built up on the balance sheet.

  • Reinvested$19M · 32%
  • Retained (debt / cash)$40M · 68%
  • Source of fundingOperating cash

    Operating cash covered reinvestment and returns; over the span cash and short-term investments rose $155M.

  • Net change in share count20.0%

    The diluted count rose from 50M to 60M: issuance (stock pay, deals) outran any buybacks, so owners were diluted on net.

  • Dividend record

    No dividend line was reported in the filing data over the span; the record here neither confirms nor rules out a payout.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Acquisitions & goodwill

from the balance sheet & the 8-year cash-flow record

Goodwill grows only when a company acquires and falls only when it concedes it overpaid. The size of that bet, the cash put into buying rather than building, and how much has already been written off.

Goodwill & intangibles$207M40% of all assets; the premium carried on the balance sheet for businesses acquired
Against book equity82%goodwill is this share of book equity; the rest is the company’s own retained and paid-in capital
Cash spent acquiring$199Mover 8 years buying other businesses, against $19M of capital spent building

None written down over the record; the goodwill is still carried at full cost. That is the deals holding their value on the books so far; whether they keep doing so is the test an owner watches, since the write-down, when it comes, is the admission the price was too high.

Goodwill, acquired intangibles and equity from the latest balance sheet; acquisition spend and write-downs summed across the 8-year record, from the company's own filings.

Management, ownership & pay

read the proxy →

From the proxy: how much of the business the people running it own, and how they are paid, beside what the business earned for its owners in the same years.

Fiscal yearChief executivePay, as filed“Actually paid”Owner earnings
2021Howard$5.6M$11.9M$14M
2022Howard$6.1M$1.9M$9M
2023Howard$7.6M$8.3M$4M
2024Barretto$7.5M−$1.8M$23M
2024Howard$7.9M−$23k$23M
2025Barretto$7.8M−$595k$39M
2025$3.3M−$365k$39M

Both pay figures are the company’s own, from the pay-versus-performance table its proxy statement files. “As filed” is the Summary Compensation Table total: salary, bonus, and equity awards at their value on the day of grant. “Actually paid” is the SEC’s prescribed recalculation, which re-marks those equity awards to what they became as they vested; it can swing far above or below the filed figure in either direction, and negative years occur. Owner earnings are the whole business's, from the record above, for the same fiscal years. A dash under the name means the filing tags the figure without naming the officer.

  • Stock-based compensation$79M

    The slice of the business handed to employees in shares this year, 17% of revenue. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.

What an owner would ask, FY2025

read the 10-K →
  • Which reported numbers are a judgment call?
    Management names Revenue recognition, Acquisitions, Stock compensation, Contingencies as critical estimates

    each rests partly on management's judgment; the filing's note sets out the assumptionsverify →

The questions the record and the charts do not answer on their own; each carries the figure and the place to look.

Peers, Software

The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
PDPagerDuty$493M84%-33.4%-24%3%
SPTSprout Social Inc$458M76%-20.6%-52%2%
XPERXperi Inc. Common Stock$448M-29.1%-19%-7%
ALKTAlkami Technology Inc.$444M54%-28.2%-15%-19%
VIAVia Transportation Inc.$434M40%-24.8%-24%-21%
AVPTAvePoint Inc.$419M72%-10.2%12%
PRCHPorch Group Inc.$419M66%-58.4%-26%-10%
CERTCertara Inc.$419M61%4.7%-0%21%
Group median66%-26.5%-24%-2%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Sprout Social Inc has delivered.

Sprout Social Inc’s latest year runs above its own through-cycle margin — the reported figure may flatter a peak. So the tool opens on the through-cycle base, Graham’s averaging cutting both ways; clear the toggle below to read the latest year exactly as reported.

$

Through the cycle, Sprout Social Inc earns about $11M on its 2.4% median owner-earnings margin. This year’s 8.6% margin runs above that; the reported figure may flatter a peak you'd be paying on. Normalize, below, values the price on that through-cycle figure rather than the latest year. It comes pre-checked here for that reason, the same rule that already normalizes a trough; clear it to price the year as filed.

Base

The assumptions

9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’21→’25+29%/yr
Owner-earnings growth · since FY2021+30%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings $47M on 60M shares outstanding (a weighted diluted average, the only count this filer tags); net cash $141M. The base opens on the through-cycle figure (the latest year sits above the record’s own median, and Graham’s averaging cuts both ways); clear Normalize to use the year as filed. Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Sprout Social Inc (SPT), the owner's record," https://ownerscorecard.com/c/SPT, data as of 2026-07-09.

Manual order: ← SPSC its page in the Manual SPXC →

Industry order: ← SPSC the Software chapter SRAD →