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DLX, Deluxe Corporation
An asset-light business: the value sits in intellectual property and people, not plant, so the question is how durable the advantage is, not how high the margin.
The business
What it sells, where the money comes from, the kind of company it is.
The business in brief
read the 10-K →What this business is and what moves its needle, from its own SEC filings.
- Situation
- Cyclical. Margins collapse and recover repeatedly across the record; a single year, good or bad, misstates the through-cycle earning power. Serial acquirer. Goodwill and acquired intangibles are 62% of assets, with meaningful acquisition spending in 4 of the record's 10 years; much of what this business is was bought, at prices the record carries.
- What moves the needle
- Gross margin has run about 56% and operating margin about 7.6% through the cycle, a wide spread between price and the cost of what it sells — whether that advantage is durable pricing power or a margin that can erode is the question the record is for. The operating margin has swung widely — from −9.4% to 20% — on a steadier 56% gross margin, so what moves it sits below the gross line, in operating spend and one-off charges more than in the cost of the product itself. The cash cycle has run negative through the cycle (a median of −6 days): the operation is paid before it pays, so working capital releases cash as the business grows rather than tying it up. On its own account, the filing leans hardest on pricing power & competition, set against the numbers in what the filing emphasizes, below.
- Is it a good business?
- Return on capital has rarely cleared the cost of capital (median 6%, above 15% in 1 of 10 years). The steadier read is owner earnings: roughly 11% of revenue reaches owners as cash, consistently, and customers and suppliers fund the business through negative working capital. The cycle and the balance sheet decide this one; the worst year tells more than the median, and the rest is in the 10-K.
Every line is arithmetic on the company's filings, shown in full in the sections below.
The record
Ten years of arithmetic, read across the cycle.
The record, 2016–2025
realized figures from each filing · older years to the left| 2016’16 | 2017’17 | 2018’18 | 2019’19 | 2020’20 | 2021’21 | 2022’22 | 2023’23 | 2024’24 | 2025’25 | TTMTTMMar 2026 | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | |||||||||||
| $1.8B | $2.0B | $2.0B | $2.0B | $1.8B | $2.0B | $2.2B | $2.2B | $2.1B | $2.1B | $2.1B | RevenueRevenue |
| 64% | 62% | 60% | 60% | 59% | 56% | 54% | 53% | 53% | 53% | 53% | Gross marginGross mgn |
| 44% | 42% | 43% | 44% | 47% | 47% | 44% | 44% | 43% | 41% | 40% | SG&A / revenueSG&A/rev |
| $367M | $329M | $231M | ($188M) | $41M | $142M | $169M | $161M | $192M | $232M | $256M | Operating incomeOp. inc. |
| 19.8% | 16.7% | 11.6% | −9.4% | 2.3% | 7.0% | 7.6% | 7.3% | 9.1% | 10.9% | 12.0% | Operating marginOp. mgn |
| $229M | $230M | $150M | ($224M) | $5M | $63M | $65M | $26M | $53M | $82M | $104M | Net incomeNet inc. |
| 33% | 26% | 30% | — | — | 33% | 22% | 34% | 31% | 31% | 29% | Effective tax rateTax rate |
| Cash flow & returns | |||||||||||
| $319M | $338M | $339M | $287M | $218M | $211M | $192M | $198M | $194M | $271M | $273M | Operating cash flowOp. cash |
| $92M | $123M | $131M | $126M | $111M | $149M | $173M | $170M | $166M | $138M | $139M | DepreciationDeprec. |
| ($14M) | ($29M) | $45M | $365M | $80M | ($30M) | ($70M) | ($18M) | ($44M) | $26M | $4M | Working capital & otherWC & other |
| $47M | $47M | $62M | $67M | — | — | — | $101M | $94M | $95M | $95M | CapexCapex |
| 2.5% | 2.4% | 3.1% | 3.3% | — | — | — | 4.6% | 4.4% | 4.5% | 4.4% | Capex / revenueCapex/rev |
| $273M | $291M | $277M | $220M | — | — | — | $98M | $100M | $175M | $178M | Owner earningsOwner earn. |
| 14.7% | 14.8% | 13.9% | 11.0% | — | — | — | 4.5% | 4.7% | 8.2% | 8.4% | Owner earnings marginOE mgn |
| $273M | $291M | $277M | $220M | — | — | — | $98M | $100M | $175M | $178M | Free cash flowFCF |
| 14.7% | 14.8% | 13.9% | 11.0% | — | — | — | 4.5% | 4.7% | 8.2% | 8.4% | Free cash flow marginFCF mgn |
| $240M | $139M | $192M | $8M | $0 | $959M | $0 | $0 | — | — | $0 | AcquisitionsAcquis. |
| $59M | $58M | $57M | $52M | $51M | $52M | $53M | $53M | $54M | $55M | $56M | Dividends paidDiv. paid |
| $55M | $65M | $200M | $119M | $14M | $0 | $0 | — | — | — | — | BuybacksBuybacks |
| 16% | 15% | 9% | -11% | 2% | 4% | 6% | 5% | 6% | 8% | 9% | ROICROIC |
| 26% | 23% | 16% | -39% | 1% | 11% | 11% | 4% | 9% | 12% | 15% | Return on equityROE |
| 19% | 17% | 10% | −48% | −9% | 2% | 2% | −4% | −0% | 4% | 7% | Retained to equityRetained/eq |
| Balance sheet | |||||||||||
| $77M | $59M | $60M | $74M | $123M | $41M | $40M | $72M | $34M | $37M | $27M | Cash & investmentsCash+inv |
| $153M | $150M | $174M | $163M | $162M | $198M | $207M | $191M | $174M | $188M | $178M | ReceivablesReceiv. |
| $40M | $42M | $46M | $40M | $40M | $35M | $52M | $42M | $36M | $34M | $35M | InventoryInvent. |
| $107M | $104M | $107M | $112M | $117M | $153M | $157M | $155M | $165M | $161M | $161M | Accounts payablePayables |
| $86M | $88M | $113M | $91M | $85M | $80M | $102M | $78M | $46M | $60M | $52M | Operating working capitalOper. WC |
| $398M | $393M | $450M | $472M | $507M | $620M | $704M | $761M | $612M | $666M | $393M | Current assetsCur. assets |
| $416M | $426M | $392M | $408M | $412M | $683M | $752M | $819M | $626M | $643M | $342M | Current liabilitiesCur. liab. |
| 1.0× | 0.9× | 1.1× | 1.2× | 1.2× | 0.9× | 0.9× | 0.9× | 1.0× | 1.0× | 1.1× | Current ratioCurr. ratio |
| $1.1B | $1.1B | $1.2B | $774M | $703M | $1.4B | $1.4B | $1.4B | $1.4B | $1.4B | $1.4B | GoodwillGoodwill |
| $2.2B | $2.2B | $2.3B | $1.9B | $1.8B | $3.1B | $3.1B | $3.1B | $2.8B | $2.9B | $2.6B | Total assetsAssets |
| $760M | $710M | $912M | $884M | $840M | $1.7B | $1.6B | $1.6B | $1.5B | $1.4B | $1.4B | Total debtDebt |
| $683M | $651M | $852M | $810M | $717M | $1.6B | $1.6B | $1.5B | $1.5B | $1.4B | $1.4B | Net debt / (cash)Net debt |
| 16.5× | 15.4× | 8.5× | -5.4× | 1.8× | 2.6× | 1.8× | 1.3× | 1.6× | 1.9× | 2.2× | Interest coverageInt. cov. |
| $881M | $1.0B | $915M | $571M | $513M | $575M | $604M | $605M | $621M | $681M | $697M | Shareholders’ equityEquity |
| 0.7% | 0.8% | 0.7% | 1.0% | 1.2% | 1.5% | 1.1% | 0.9% | 0.9% | 1.2% | 1.2% | Stock comp / revenueSBC/rev |
| — | $28M | $78M | $358M | $71M | — | — | — | $8M | — | $8M | Goodwill written downGW imp. |
| Per share | |||||||||||
| 49.0M | 48.4M | 47.0M | 43.0M | 42.1M | 42.8M | 43.3M | 43.8M | 44.7M | 45.5M | 46.3M | Shares out (diluted)Shares |
| $37.76 | $40.57 | $42.52 | $46.68 | $42.49 | $47.22 | $51.67 | $50.05 | $47.47 | $46.88 | $46.11 | Revenue / shareRev/sh |
| $4.68 | $4.75 | $3.18 | $-5.20 | $0.12 | $1.46 | $1.51 | $0.60 | $1.18 | $1.80 | $2.24 | EPS (diluted)EPS |
| $5.57 | $6.01 | $5.90 | $5.11 | — | — | — | $2.23 | $2.24 | $3.85 | $3.85 | Owner earnings / shareOE/sh |
| $5.57 | $6.01 | $5.90 | $5.11 | — | — | — | $2.23 | $2.24 | $3.85 | $3.85 | Free cash flow / shareFCF/sh |
| $1.20 | $1.20 | $1.21 | $1.20 | $1.20 | $1.21 | $1.22 | $1.22 | $1.21 | $1.21 | $1.21 | Dividends / shareDiv/sh |
| $0.95 | $0.98 | $1.32 | $1.55 | — | — | — | $2.30 | $2.11 | $2.09 | $2.05 | Cap. spending / shareCapex/sh |
| $17.99 | $20.95 | $19.48 | $13.27 | $12.18 | $13.42 | $13.95 | $13.80 | $13.89 | $14.96 | $15.05 | Book value / shareBVPS |
| 9-yr | 5-yr | |
|---|---|---|
| Revenue / share | +2.4%/yr | +2.0%/yr |
| Owner earnings / share | −4.0%/yr | +31.4%/yr (2-yr) |
| EPS | −10.1%/yr | +70.7%/yr |
| Dividends / share | +0.1%/yr | +0.1%/yr |
| Capital spending / share | +9.2%/yr | −4.6%/yr (2-yr) |
| Book value / share | −2.0%/yr | +4.2%/yr |
The year, in the company's words
the filing →Verbatim from the 10-K's management discussion. Each sentence is shown only because its subject, direction, and stated figures check out against the filed numbers on this page. The words are the company's; the arithmetic is the record's.
- Net income+55.5%
“Net Income, Diluted EPS, and Adjusted Diluted EPS (in millions, except per share amounts) 2025 2024 Change Net income $ 82.2 $ 52.9 55.4% Diluted EPS 1.80 1.18 52.5% Adjusted diluted EPS 3.61 3.29 9.7% Net income and diluted EPS increased in 2025 compared to 2024, reflecting the combined impact of the factors discussed above.”
✓ figure matches the filed record
The record, charted
FY2016–2025Each measure over its full record; the current point and the worst year marked.
Owner earnings vs. net income
Owner earningsNet incomeThe accountant's number, and the cash an owner can take; the gap is the tell.
Where the cash went
ReinvestBuybacksDividendsAcquisitionsRetainedBeyond op. cashEach year's outlays against its operating cash: the mix, and how it drifts. The hatched cap is spending beyond that year's operating cash — financed from the balance sheet or borrowing, not operations.
Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.
In fiscal 2025 the business turned $82M of profit into $175M of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.
| FY2025 | FY2024 | FY2023 | FY2019 | FY2018 | |
|---|---|---|---|---|---|
| Reported net income | $82M | $53M | $26M | ($224M) | $150M |
| Depreciation & amortizationnon-cash charge added back | +$138M | +$166M | +$170M | +$126M | +$131M |
| Stock-based compensationreal costnon-cash, but a real cost | +$25M | +$20M | +$21M | +$20M | +$13M |
| Working capital & othertiming of cash in and out, other non-cash items | +$26M | −$44M | −$18M | +$365M | +$45M |
| Cash from operations | $271M | $194M | $198M | $287M | $339M |
| Capital expenditurecash put back in to keep running and to grow | −$95M | −$94M | −$101M | −$67M | −$62M |
| Owner earnings | $175M | $100M | $98M | $220M | $277M |
| Owner-earnings marginowner earnings ÷ revenue | 8% | 5% | 4% | 11% | 14% |
Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position . The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $25M), owner earnings is nearer $150M.
Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.
Quality & stewardship
Returns, the balance sheet, capital allocation, and pay.
Owner’s Scorecard
Will it survive?
- ThinOperating income $232M ÷ interest expense $122M
What this means
Operating profit covers interest, but with little room. A bad year, a refinancing at higher rates, or a revenue wobble closes the gap fast.
- How heavy is the debt, net of cash? $1.4B · 6.0× operating profitHeavy net debtCash $37M − debt $1.4B
What this means
Netting $37M of cash and short-term investments against $1.4B of debt leaves $1.4B owed, about 6.0× a year's operating profit (6.2× on the gross debt, before the cash). Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.
- Negative, funded by othersDSO 32 + DIO 12 − DPO 59 days
What this means
Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”), the company grows on other people's money.
Is it a good business?
- Below average through the cycle10-yr median, range -11%–16%; 8% latest = NOPAT $160M ÷ invested capital $2.1BIndustry peers: median 11%
What this means
The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 10 years (it ran 8% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.
- Solid through the cycle7-yr median margin, range 4%–15%; latest $175M = operating cash $271M − maintenance capex $95MIndustry peers: median 10%
What this means
What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 8% of revenue this year, a 11% median across 7 years. Treating stock comp as the real expense it is (less $25M of SBC) leaves $150M.
- Cash-backedCash from ops $271M ÷ net income $82M
In the filing’s words The filing leans on adjusted, non-GAAP earnings, but the GAAP profit is itself cash-backed — the adjustments are not papering over a cash shortfall here.
What this means
How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.
How is the cash used?
- Reinvests most of itDividends + buybacks $55M ÷ Owner Earnings $175M
What this means
Of $175M Owner Earnings, $55M (31%) went back to shareholders, $55M dividends, $0 buybacks. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.
- Investing or harvesting? 0.69×HarvestingCapex $95M ÷ depreciation $138M
What this means
Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.
Graham’s defensive tests · 2 of 6 met
Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.
- Adequate size PassRevenue ≥ $2B · $2.1B
What this means
Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.
- Strong liquidity MissCurrent ratio ≥ 2× · 1.04×
What this means
Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.
- Conservative debt MissDebt ≤ working capital · $1.4B vs $23M WC
What this means
Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.
- Earnings stability NearA profit every year (10-yr record) · 1 loss year
What this means
Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.
- Dividend record PassUninterrupted dividends · paid every year (10)
What this means
An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.
- Earnings growth MissEarnings +33% over the record · −74%
What this means
At least a third more earnings than a decade ago, averaging three years at each end. Net income (not per-share), so stock splits don't distort it, buybacks and dilution show up in the share-count line instead.
- Moderate price —P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
What this means
Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $1.17/share (latest year $1.79), the averaged base the calculator's gate runs on, and book value is $14.87/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.
Durability & moat, 2016–2025
Whether the record’s returns held, and what the capital reinvested earned.
- Profitable years 9 of 10
What this means
Lost money in 1 year(s), look at what happened there before trusting the average.
- Return on capital ≥ 15% 1 of 10 yrs
What this means
A moat shows up as a high return on invested capital that holds year after year, not one good vintage.
- Operating margin 16% → 9% (3-yr avg ends)
In the filing’s words The filing attributes gains to higher prices, but the margin in the record has not followed — the claim outruns the result here.
What this means
Through the cycle the operating margin slipped — about 16% early to 9% lately, median 8% — competition or costs are biting in.
- Reinvestment, incremental ROIC returns capital
What this means
The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.
- Owner earnings growth −8%/yr
What this means
Owner earnings shrank about 8% a year over the record.
- Worst year 2019 · −9.4% op. margin
What this means
Operations went underwater in 2019, understand why before trusting the good years.
- Share count −0.8%/yr
What this means
The share count is shrinking, buybacks are quietly growing your slice of the business.
- Dividend record paid
What this means
Paid a dividend in 10 of the years on record.
- How management talks about it Owner’s terms
What this means
Returns have thinned, but the filing discusses it in an owner’s vocabulary rather than selling past it — candor about a hard stretch counts for more than an adjective.
Does AI threaten the moat?
Elevated contestabilityThe product is software or information, the very thing capable AI now produces more cheaply, so the moat is more contestable than the record alone implies.
Its FY2025 10-K names artificial intelligence as a competitive threat, in language that was not in the prior year's filing.
“The markets for many of our products and services are characterized by rapid and disruptive technological change, including advancements in payment technologies, internet and mobile platforms, AI, machine learning, and digital commerce.”
AI has collapsed the cost of building a capable substitute for the very thing this business sells. When a credible alternative can be assembled for a fraction of the incumbent's price, it is pricing power that erodes first, not revenue tomorrow. The live question is whether the moat survives that, not whether it held in the past. Whether that question is answerable at all is yours to decide, against your own circle of competence.
Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.
All figures as filed; the source filing is linked above.
Current Position
as of the latest quarter, Mar 31, 2026Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.
- Cash & short-term investments$27M
- Receivables$178M
- Inventory$35M
- Other current assets$152M
- Debt due within a year$16M
- Accounts payable$161M
- Other current liabilities$165M
From the company's latest filing.
Debt maturity
the debt note, SEC EDGAR →Not how much it owes, but when it falls due, and against what. The ladder the company files, beside cash on hand and a year's owner earnings.
Bars scaled to the largest single year.
Against what the business has and earns
Cash on hand as of Mar 31, 2026 plus a year’s owner earnings comes to $203M against the $16M due in the twelve months after the Dec 31, 2025 schedule: 12 times it.
Maturity schedule extracted from the company’s Dec 31, 2025 annual report and reconciled to the total the table states.
How the cash was used, 2016–2025
Over the record, the business generated $1.9B of operating cash; how management split it reads as a balanced allocator, splitting cash between the business, owners, and the balance sheet.
- Reinvested$513M · 26%
- Dividends$388M · 20%
- Buybacks$439M · 23%
- Retained (debt / cash)$607M · 31%
- Returned to owners$827M
58% of the owner earnings the business produced over the span, $388M as dividends and $439M as buybacks.
- Source of fundingOperating cash
Operating cash covered reinvestment and returns; over the span debt rose $637M and cash and short-term investments fell $49M.
- Average price paid for buybacks$54.57
Across the years where the filing reports a share count, 8M shares were bought for $439M, about $54.57 each. Year to year the price paid ranged from $45.04 (2019) to $70.35 (2017); its heaviest year, 2018, paid $55.80 ($200M).
- Net change in share count−5.5%
The diluted count fell from 49M to 46M, so the buybacks outran the stock issued to staff.
- Dividend record$1.21/sh
Paid in 7 of the years on record, the per-share dividend growing about 0% a year. It was never cut over the span.
Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.
Acquisitions & goodwill
from the balance sheet & the 10-year cash-flow recordGoodwill grows only when a company acquires and falls only when it concedes it overpaid. The size of that bet, the cash put into buying rather than building, and how much has already been written off.
$543M written down across 5 years (2017, 2018, 2019, 2020, 2024): goodwill the company has already conceded it overpaid for, charged against earnings. That is roughly 35% of the cash it put into acquisitions over the span. A write-down costs no cash (the cash went out when the deal was signed), but it is management marking its own past judgment to market.
Goodwill, acquired intangibles and equity from the latest balance sheet; acquisition spend and write-downs summed across the 10-year record, from the company's own filings.
Management, ownership & pay
read the proxy →From the proxy: how much of the business the people running it own, and how they are paid.
- Insider ownership<1%
The stake all directors and executive officers hold together, per the 2026 proxy: skin in the game, the first thing Munger reads.
- Stock-based compensation$25M
The slice of the business handed to employees in shares this year, 1% of revenue, equal to 11% of operating profit. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.
Inverting the record
Invert: instead of why Deluxe Corporation is a good business, the question is what would make owning it a mistake, and whether those marks are in the record. Disconfirming tests across 2016–2025.
3 of the 6 tests turned up something to look into; the other 3 came back clean.
- Look hereIs it less profitable than it was?5.8% vs 14.5%
The owner-earnings margin averaged 14.5% early in the record and 5.8% across the last three years, and the latest year has not recovered. Ask the filing whether that is a structural drift or a cyclical trough — price, mix, cost, or a competitor — and whether it is permanent.
- Look hereDid debt outgrow the business?$760M → $1.4B
Debt rose from $760M to $1.4B while owner earnings went from about $280M to $124M — about 2.7 years of owner earnings in debt then, about 11 now: measured against what the business earns, the balance sheet carries more debt than it did. Debt raised for buybacks or deals rather than growth is the kind that bites in a downturn.
- Look hereAre "one-time" charges a yearly habit?6 of 10 years
Management took an impairment or write-down in 6 of the last 10 years, $1.2B in all. Taken across the majority of the record, the "one-time" label is wearing thin — ask whether these are past deals coming due rather than genuinely isolated events. Read it beside the goodwill the company still carries.
- Did the share count rise anyway?
- Did reported profit become cash?
- Did receivables and inventory outpace sales?
Each test is read from the filings and is noisy alone; a flag can mark a cyclical trough or a year of heavy investment as easily as a problem. The filing says which.
What an owner would ask, FY2025
read the 10-K →- Which reported numbers are a judgment call?Management names Revenue recognition as critical estimates
each rests partly on management's judgment; the filing's note sets out the assumptionsverify →
The questions the record and the charts do not answer on their own; each carries the figure and the place to look.
Peers, nearest by economic model
No close industry peers in the catalog yet, so these are the nearest by economic model (asset-light compounder), compared on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.
| Company | Revenue | Gross margin | Op. margin | ROIC | Owner earn. margin |
|---|---|---|---|---|---|
| NYTNew York Times Company (The) | $2.8B | 53% | 10.7% | 15% | 10% |
| NTRANatera Inc. | $2.3B | 37% | -46.0% | -62% | -33% |
| CHYMChime Financial Inc. | $2.2B | 88% | -18.4% | -88% | 2% |
| DLXDeluxe Corporation | $2.1B | 58% | 8.3% | 6% | 11% |
| FTDRFrontdoor Inc. | $2.1B | 49% | 17.0% | 42% | 13% |
| EXLSExlService | $2.1B | 86% | 12.5% | 14% | 12% |
| UCTTUltra Clean Holdings | $2.1B | 18% | 4.7% | 11% | 4% |
| WLYJohn Wiley & Sons Inc. | $1.7B | 69% | 11.4% | 9% | 11% |
| Group median | — | 55% | 9.5% | 10% | 10% |
The price
What a price has to assume.
What the price implies
reverse-DCFType today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Deluxe Corporation has delivered.
Through the cycle, Deluxe Corporation earns about $234M on its 11.0% median owner-earnings margin. This year’s 8.2% margin runs below that; the reported figure may understate a lean year. Normalize, below, values the price on that through-cycle figure rather than the latest year.
—
9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.
Enter a price above to run it.
A dated snapshot of the price you typed, the assumptions you set, and what the page showed for them. A snapshot is never edited after it is saved. Your notebook is yours alone — the commitment states what is stored and what we will never do.
Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.
Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.
Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.
Owner earnings $178M on 46M shares outstanding, per the 10-Q cover, as of 2026-04-29; net debt $1.4B. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.
Manual order: ← DLTR its page in the Manual DMAC →
Industry order: ← DLO the Commercial Services & Supplies chapter DVLT →