Owner Scorecard


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PERI, Perion Network Ltd.

IT Services & Consulting asset-light Cyclical

Perion is an advanced technology leader solving the complexities of modern digital advertising through AI-native execution infrastructure.

The global digital advertising market continues to expand rapidly; according to eMarketer, total digital advertising represents an addressable market of $870 billion in 2026, which is expected to grow to $1.13 trillion globally by 2029.

To help brands, agencies and retailers maximize the value of their media investments, we focus on making advertising more effective by seamlessly connecting data, creative, and media channels.

Latest annual: FY2025 20-F · US listing is the ordinary share
PERI · Perion Network Ltd.
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
$440M
−11.7% YoY · 6% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $440M 5-yr avg $560M
Operating margin −3.4% 5-yr avg 7.6%
ROIC −2% 5-yr avg 10%
Owner-earnings margin 9% 5-yr avg 13%
Free cash flow margin 9% 5-yr avg 13%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What it is
Revenue is Display Advertising (79%) and Search Advertising (21%).
Situation
Cyclical. Margins collapse and recover repeatedly across the record; a single year, good or bad, misstates the through-cycle earning power.
What moves the needle
Gross margin has run about 91% and operating margin about 3.7% through the cycle, a wide spread between price and the cost of what it sells — whether that advantage is durable pricing power or a margin that can erode is the question the record is for. The operating margin has swung widely — from −28% to 17% — on a steadier 91% gross margin, so what moves it sits below the gross line, in operating spend and one-off charges more than in the cost of the product itself. Read this kind of business on retention and the cost of growth. On its own account, the filing leans hardest on pricing power & competition, set against the numbers in what the filing emphasizes, below.
Is it a good business?
Return on capital has sat near the cost of capital (median 8%). The steadier read is owner earnings: roughly 12% of revenue reaches owners as cash, consistently, and customers and suppliers fund the business through negative working capital. The cycle and the balance sheet decide this one; the worst year tells more than the median, and the rest is in the 10-K.

Every line is arithmetic on the company's filings, shown in full in the sections below.

Where the money comes from

read the 20-F →

Display Advertising is 79% of revenue, with Search Advertising the other meaningful line at 21%.

Revenue by product line, FY2025
  • Display Advertising79%$349M
  • Search Advertising21%$91M
By geographyUnited States73%Other27%

From the segment footnote of the company's own 20-F. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2016–2025

realized figures from each filing · older years to the left
2016’162017’172018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMDec 2025
Income statement
$313M$274M$253M$261M$328M$478M$640M$743M$498M$440M$440MRevenueRevenue
92%91%91%90%94%Gross marginGross mgn
$11M($76M)$15M$18M$12M$46M$107M$114M($3M)($15M)($15M)Operating incomeOp. inc.
3.6%−27.6%5.8%6.9%3.7%9.6%16.8%15.4%−0.6%−3.4%−3.4%Operating marginOp. mgn
$201K($73M)$8M$13M$10M$39M$97M$115M$13M($8M)($8M)Net incomeNet inc.
51%25%11%-6%15%13%15%19%Effective tax rateTax rate
Cash flow & returns
$30M$36M$33M$45M$22M$71M$122M$155M$7M$42M$42MOperating cash flowOp. cash
$26M$17M$10M$10M$10M$10M$14M$14M$16M$18M$18MDepreciationDeprec.
$4M$92M$15M$22M$2M$23M$11M$26M($22M)$32M$32MWorking capital & otherWC & other
$2M$2M$2M$1M$459K$627K$1M$811K$7M$4M$4MCapexCapex
0.5%0.6%0.8%0.5%0.1%0.1%0.2%0.1%1.4%0.9%0.9%Capex / revenueCapex/rev
$29M$34M$31M$44M$22M$70M$121M$155M$67K$38M$38MOwner earningsOwner earn.
9.3%12.6%12.2%16.7%6.6%14.7%18.9%20.8%0.0%8.7%8.7%Owner earnings marginOE mgn
$29M$34M$31M$44M$22M$70M$121M$155M$67K$38M$38MFree cash flowFCF
9.3%12.6%12.2%16.7%6.6%14.7%18.9%20.8%0.0%8.7%8.7%Free cash flow marginFCF mgn
2%-42%8%11%8%11%23%18%-0%-2%-2%ROICROIC
0%-53%5%8%6%8%17%16%2%-1%-1%Return on equityROE
Balance sheet
$32M$37M$43M$62M$60M$322M$430M$395M$296M$241M$241MCash & investmentsCash+inv
$71M$63M$56M$49M$81M$115M$160M$232M$164M$188M$188MReceivablesReceiv.
$38M$39M$38M$48M$72M$108M$156M$217M$122M$130M$130MAccounts payablePayables
$33M$24M$17M$1M$9M$8M$5M$14M$42M$58M$58MOperating working capitalOper. WC
$114M$114M$104M$115M$147M$446M$603M$727M$561M$520M$520MCurrent assetsCur. assets
$87M$81M$77M$83M$120M$194M$235M$340M$162M$189M$189MCurrent liabilitiesCur. liab.
1.3×1.4×1.3×1.4×1.2×2.3×2.6×2.1×3.5×2.8×2.8×Current ratioCurr. ratio
$191M$125M$125M$126M$152M$189M$196M$248M$247M$266M$266MGoodwillGoodwill
$368M$274M$256M$284M$359M$713M$870M$1.1B$916M$914M$914MTotal assetsAssets
$51M$35M$25M$17M$13M$0$10MTotal debtDebt
$19M($2M)($18M)($45M)($48M)($322M)($231M)Net debt / (cash)Net debt
$208M$138M$149M$165M$184M$467M$583M$718M$723M$676M$676MShareholders’ equityEquity
Per share
25.6M25.8M25.9M26.4M28.8M37.8M48.1M50.1M49.6M42.1M39.0MShares out (diluted)Shares
$12.24$10.60$9.78$9.92$11.39$12.65$13.32$14.84$10.06$10.45$11.27Revenue / shareRev/sh
$0.01$-2.81$0.31$0.49$0.36$1.02$2.03$2.30$0.25$-0.19$-0.20EPS (diluted)EPS
$1.13$1.33$1.19$1.65$0.75$1.86$2.52$3.09$0.00$0.91$0.98Owner earnings / shareOE/sh
$1.13$1.33$1.19$1.65$0.75$1.86$2.52$3.09$0.00$0.91$0.98Free cash flow / shareFCF/sh
$0.06$0.06$0.08$0.05$0.02$0.02$0.02$0.02$0.14$0.09$0.10Cap. spending / shareCapex/sh
$8.14$5.35$5.75$6.27$6.39$12.34$12.13$14.34$14.59$16.06$17.32Book value / shareBVPS
Per-share growththe realized rate an owner's share compounded
9-yr5-yr
Revenue / share−1.7%/yr−1.7%/yr
Owner earnings / share−2.5%/yr+3.7%/yr
Capital spending / share+4.9%/yr+41.5%/yr
Book value / share+7.8%/yr+20.2%/yr

The record, charted

FY2016–2025

Each measure over its full record; the current point and the worst year marked.

Share count
42Mpeak FY2023
ROIC
−2%low FY2017
Gross margin
90%low FY2019

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

$38Mowner earningsvs.($8M)net incomelow FY2024

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetained

Each year's operating cash, by what management did with it: the mix, and how it drifts.

FY2016FY2025

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business turned a $8M loss into $38M of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

FY2025FY2024FY2023FY2022FY2021
Reported net income($8M)$13M$115M$97M$39M
Depreciation & amortizationnon-cash charge added back+$18M+$16M+$14M+$14M+$10M
Working capital & othertiming of cash in and out, other non-cash items+$32M−$22M+$26M+$11M+$23M
Cash from operations$42M$7M$155M$122M$71M
Capital expenditurecash put back in to keep running and to grow−$4M−$7M−$811K−$1M−$627K
Owner earnings$38M$67K$155M$121M$70M
Owner-earnings marginowner earnings ÷ revenue9%0%21%19%15%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position .

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 20-F · source on SEC EDGAR →

Will it survive?

  • No meaningful interest burden
    Little or no interest expense reported
    What this means

    Little or no interest expense reported, the business isn't leaning on lenders to operate.

  • Net cash
    Cash $90M + ST investments $151M − debt $10M
    What this means

    Cash and short-term investments exceed every dollar of debt by $231M, on net the company owes nothing, and can act from strength when others can't. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Negative, funded by others
    DSO 156 + DIO 0 − DPO 1858 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”), the company grows on other people's money. (Little or no inventory, a services / asset-light model, so the inventory leg is ~0.)

Is it a good business?

  • Solid through the cycle
    10-yr median, range -42%–23%; -2% latest = NOPAT ($12M) ÷ invested capital $596M
    Industry peers: median -15%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 10 years (it ran -2% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • Solid through the cycle
    10-yr median margin, range 0%–21%; latest $38M = operating cash $42M − maintenance capex $4M
    Industry peers: median 1%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 9% of revenue this year, a 12% median across 10 years.

  • Loss, but cash-generative
    Net income ($8M) · cash from operations $42M
    What this means

    The company reported a net loss, so a conversion ratio isn't meaningful. What matters then is whether operations still threw off cash, here, they did.

How is the cash used?

  • Returned more than it generated
    Dividends + buybacks $339M ÷ Owner Earnings $38M
    What this means

    The company returned more than it generated: against $38M of Owner Earnings, $339M (888%) went back to shareholders, $339M dividends, $0 buybacks — the excess came from the balance sheet or borrowing, not the year's operations. Sustained, that pattern draws down cash or adds debt; the net-debt line above shows where it stands.

  • Investing or harvesting? 0.21×
    Harvesting
    Capex $4M ÷ depreciation $18M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 2 of 5 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Miss
    Revenue ≥ $2B · $440M
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Pass
    Current ratio ≥ 2× · 2.76×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Pass
    Debt ≤ working capital · $10M vs $331M WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Miss
    A profit every year (10-yr record) · 2 loss years
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Miss
    Uninterrupted dividends · none paid
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth
    Earnings +33% over the record ·
    What this means

    Earnings were negative early in the record, a growth rate isn't meaningful.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $1.02/share (latest year $-0.20), the averaged base the calculator's gate runs on, and book value is $17.32/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2016–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 8 of 10
    What this means

    Lost money in 2 year(s), look at what happened there before trusting the average.

  • Return on capital ≥ 15% 0 of 6 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin −6% → 4% (3-yr avg ends)
    What this means

    Through the cycle the operating margin widened — about −6% early to 4% lately, median 4% — pricing power intact or improving.

  • Reinvestment, incremental ROIC returns capital
    What this means

    The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.

  • Owner earnings growth −5%/yr
    What this means

    Owner earnings shrank about 5% a year over the record.

  • Worst year 2017 · −27.6% op. margin
    What this means

    Operations went underwater in 2017, understand why before trusting the good years.

  • Share count +5.7%/yr
    What this means

    The share count is rising, dilution works against you on a per-share basis.

  • How management talks about it Promotional
    What this means

    The returns have faded, yet the filing reaches for a promoter’s vocabulary — world-class, best-in-class, disruptive — more than an owner’s. When the words sell harder than the results deliver, the gap is the thing to weigh.

Does AI threaten the moat?

Elevated contestability

The product is software or information, the very thing capable AI now produces more cheaply, so the moat is more contestable than the record alone implies.

In its own filing Raised, but not as a competitor

The filing raises AI among its risks, but in other terms (security, regulation, energy or the like), not as a competitor to its product; it frames AI mainly as a capability.

AI has collapsed the cost of building a capable substitute for the very thing this business sells. When a credible alternative can be assembled for a fraction of the incumbent's price, it is pricing power that erodes first, not revenue tomorrow. The live question is whether the moat survives that, not whether it held in the past. Whether that question is answerable at all is yours to decide, against your own circle of competence.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of fiscal year-end, Dec 31, 2025

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$520M
  • Cash & short-term investments$241M
  • Receivables$188M
  • Other current assets$91M
Current liabilities$189M
  • Debt due within a year$6M
  • Accounts payable$130M
  • Other current liabilities$53M
Current ratio2.76×all current assets ÷ what's due · Graham looked for 2×
Quick ratio2.76×stricter: inventory excluded
Cash ratio1.28×strictest: cash alone against what's due
Working capital$331Mthe cushion left after near-term bills
Debt due this year vs. cash$6M due · $241M cash covered by cash on hand, no refinancing forced · both figures from the Dec 31, 2025 balance sheet
Deeper floors
Tangible book value$321Mequity stripped of goodwill & intangibles
Net current asset value$282MGraham's net-net: current assets less all liabilities
Debt incl. operating leases$12M$2M of it operating leases
Deferred revenue$1Mcustomer cash collected before delivery; operating float

From the company's latest filing.

How the cash was used, 2016–2025

Over the record, the business generated $564M of operating cash; how management split it reads as a cash builder, a large share of cash simply built up on the balance sheet.

  • Reinvested$20M · 4%
  • Retained (debt / cash)$544M · 96%
  • Source of fundingOperating cash

    Operating cash covered reinvestment and returns; over the span debt fell $42M and cash and short-term investments rose $209M.

  • Net change in share count52.7%

    The diluted count rose from 26M to 39M: issuance (stock pay, deals) outran any buybacks, so owners were diluted on net.

  • Dividend record

    No dividend line was reported in the filing data over the span; the record here neither confirms nor rules out a payout.

  • Return on what it retained15%

    Of the earnings it kept rather than paid out ($215M over the span), annual owner earnings (first three years vs last three) grew $33M, so each retained $1 added about 0.15 of yearly owner earnings. Buffett's test, run on owner earnings instead of market value.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Acquisitions & goodwill

from the balance sheet & the 10-year cash-flow record

Goodwill grows only when a company acquires and falls only when it concedes it overpaid. The size of that bet, the cash put into buying rather than building, and how much has already been written off.

Goodwill & intangibles$355M39% of all assets; the premium carried on the balance sheet for businesses acquired
Against book equity39%goodwill is this share of book equity; the rest is the company’s own retained and paid-in capital
Cash spent acquiring$0over 10 years buying other businesses, against $20M of capital spent building

None written down over the record; the goodwill is still carried at full cost. That is the deals holding their value on the books so far; whether they keep doing so is the test an owner watches, since the write-down, when it comes, is the admission the price was too high.

Goodwill, acquired intangibles and equity from the latest balance sheet; acquisition spend and write-downs summed across the 10-year record, from the company's own filings.

Inverting the record

Invert: instead of why Perion Network Ltd. is a good business, the question is what would make owning it a mistake, and whether those marks are in the record. Disconfirming tests across 2016–2025.

3 of the 5 tests turned up something to look into; the other 2 came back clean.

  • Look hereIs it less profitable than it was?9.8% vs 11.3%

    The owner-earnings margin averaged 11.3% early in the record and 9.8% across the last three years, and the latest year has not recovered. Ask the filing whether that is a structural drift or a cyclical trough — price, mix, cost, or a competitor — and whether it is permanent.

  • Look hereDid the share count rise anyway?52.7%

    Diluted shares grew 52.7% over 2016–2025. Owners were diluted on net; each share owns less of the business than it did. Read the buyback line beside this one, not on its own.

  • Look hereDid receivables and inventory outpace sales?23% → 43% of sales

    Receivables and inventory grew from $71M to $188M while revenue grew 41%: working capital is climbing faster than sales (23% of revenue then, 43% now). That can mean customers paying slower, stock building up, or revenue pulled forward. The filing's cash-flow and receivables notes say which.

And these came back clean
  • Did debt outgrow the business?
  • Did reported profit become cash?

Each test is read from the filings and is noisy alone; a flag can mark a cyclical trough or a year of heavy investment as easily as a problem. The filing says which.

Peers, IT Services & Consulting

The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
DOCSDoximity$645M88%33.0%16%40%
XPERXperi Inc. Common Stock$448M-29.1%-19%-7%
YEXTYext Inc.$447M75%-24.8%-85%1%
ALKTAlkami Technology Inc.$444M54%-28.2%-15%-19%
PERIPerion Network Ltd.$440M91%4.8%8%12%
GRNDGrindr Inc.$440M21.4%22%26%
VIAVia Transportation Inc.$434M40%-24.8%-24%-21%
TBRGTruBridge Inc.$347M52%6.5%6%9%
Group median65%-10.0%-4%5%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Enter the US price, in dollars: the NYSE/Nasdaq quote you hold. Perion Network Ltd.'s US listing is the ordinary share itself. The record tables elsewhere on this page remain as filed.

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Perion Network Ltd. has delivered.

$

Through the cycle, Perion Network Ltd. earns about $54M on its 12.4% median owner-earnings margin. This year’s 8.7% margin runs below that; the reported figure may understate a lean year. Normalize, below, values the price on that through-cycle figure rather than the latest year.

Base

The assumptions

9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’21→’25−33%/yr
Owner-earnings growth · ’16→’25−5%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings $38M on 39M shares outstanding, per the 20-F cover, as of 2025-12-31; net cash $231M. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Perion Network Ltd. (PERI), the owner's record," https://ownerscorecard.com/c/PERI, data as of 2026-07-09.

Manual order: ← PERF its page in the Manual PFAI →

Industry order: ← PEGA the IT Services & Consulting chapter PHUN →