Owner Scorecard


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QUAD, Quad Graphics Inc

Commercial Services & Supplies capital-intensive Distress / turnaroundRevenue in runoff

Quad is a marketing experience company that simplifies the complexities of marketing, removing friction from wherever it occurs along the marketing journey.

Its results-driven approach enables stronger marketing operations that lead to real, repeatable success for clients.

Does this through its MX Solutions Suite, which is flexible, scalable and connected.

Latest annual: FY2025 10-K
QUAD · Quad Graphics Inc
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
$2.4B
−9.4% YoY · −4% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $2.4B 5-yr avg $2.8B
Gross margin 22% 5-yr avg 20%
Operating margin 4.0% 5-yr avg 2.1%
ROIC 6% 5-yr avg 15%
Owner-earnings margin 2% 5-yr avg 3%
Free cash flow margin 2% 5-yr avg 3%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What it is
Revenue is United States Print and Related Services (92%) and International (8%).
Situation
Distress / turnaround. Thin interest coverage, or operating cash burned against real debt, across the record. The balance sheet carries this situation; the debt schedule sets the clock. Revenue in runoff. Revenue has shrunk about 6% a year across the record while operations still generate cash.
What moves the needle
Gross margin has run about 19% and operating margin about 1.7% through the cycle, a thin spread that turns the result on volume and the cost of what it sells far more than on the price it sets. On a spread this thin the operating result swings hard on small moves in cost or volume — it has ranged from −1.6% to 4.4% over the years, so the cost line is where the needle moves. On its own account, the filing leans hardest on pricing power & competition, set against the numbers in what the filing emphasizes, below.
Is it a good business?
Return on capital has sat near the cost of capital (median 8%). Owner earnings, the cash-based check, have been thin too. This is price-taker territory, where the balance sheet and the cycle matter more than any multiple; the rest is in the 10-K.

Every line is arithmetic on the company's filings, shown in full in the sections below.

Where the money comes from

read the 10-K →

United States Print and Related Services is 92% of revenue, with International the other meaningful segment at 8%.

Revenue by reportable segment, FY2025
  • United States Print and Related Services92%$2.2B
  • International8%$206M

From the segment footnote of the company's own 10-K. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2016–2025

realized figures from each filing · older years to the left
2016’162017’172018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMMar 2026
Income statement
$4.3B$4.0B$4.0B$3.9B$2.9B$3.0B$3.2B$3.0B$2.7B$2.4B$2.4BRevenueRevenue
22%22%19%19%20%19%19%19%22%22%22%Gross marginGross mgn
11%10%9%10%11%11%11%12%13%13%14%SG&A / revenueSG&A/rev
0%0%0%0%0%0%0%0%0%0%0%R&D / revenueR&D/rev
$117M$173M$87M$35M($46M)$93M$54M$26M$19M$97M$95MOperating incomeOp. inc.
2.7%4.4%2.2%0.9%−1.6%3.1%1.7%0.9%0.7%4.0%4.0%Operating marginOp. mgn
$45M$107M$9M($156M)($128M)$38M$9M($55M)($51M)$27M$27MNet incomeNet inc.
22%-9%20%47%17%18%Effective tax rateTax rate
Cash flow & returns
$354M$344M$261M$156M$190M$137M$155M$148M$113M$96M$91MOperating cash flowOp. cash
$226M$200M$181M$165M$143M$126M$110M$101M$85M$73M$72MDepreciationDeprec.
$67M$20M$56M$134M$165M($33M)$29M$97M$72M($11M)($15M)Working capital & otherWC & other
$106M$86M$96M$111M$61M$50M$60M$71M$57M$45M$47MCapexCapex
2.5%2.2%2.4%2.8%2.1%1.7%1.9%2.4%2.1%1.9%2.0%Capex / revenueCapex/rev
$248M$258M$164M$45M$129M$87M$94M$77M$56M$51M$44MOwner earningsOwner earn.
5.7%6.5%4.1%1.1%4.4%2.9%2.9%2.6%2.1%2.1%1.9%Owner earnings marginOE mgn
$248M$258M$164M$45M$129M$87M$94M$77M$56M$51M$44MFree cash flowFCF
5.7%6.5%4.1%1.1%4.4%2.9%2.9%2.6%2.1%2.1%1.9%Free cash flow marginFCF mgn
$0$0$71M$121M$2M$0$3M$2M$0$16M$16MAcquisitionsAcquis.
$61M$63M$63M$57M$10M$1M$1M$100K$9M$14M$16MDividends paidDiv. paid
$9M$4M$37M$0$0$10M$13M$0$8MBuybacksBuybacks
6%12%-4%10%4%33%6%ROICROIC
10%21%2%-69%-153%28%5%22%Return on equityROE
−4%9%−12%−94%−164%27%5%9%Retained to equityRetained/eq
Balance sheet
$19M$64M$70M$79M$55M$180M$25M$53M$29M$63M$7MCash & investmentsCash+inv
$564M$553M$498M$456M$399M$362M$373M$316M$273M$295M$312MReceivablesReceiv.
$265M$247M$279M$211M$170M$226M$261M$179M$162M$144M$165MInventoryInvent.
$324M$382M$496M$417M$320M$367M$457M$374M$357M$342M$318MAccounts payablePayables
$506M$417M$280M$250M$249M$221M$177M$121M$79M$96M$159MOperating working capitalOper. WC
$903M$909M$947M$911M$679M$809M$705M$588M$534M$538M$523MCurrent assetsCur. assets
$775M$746M$851M$813M$683M$957M$795M$791M$699M$624M$554MCurrent liabilitiesCur. liab.
1.2×1.2×1.1×1.1×1.0×0.8×0.9×0.7×0.8×0.9×0.9×Current ratioCurr. ratio
$0$0$45M$103M$103M$86M$86M$103M$100M$108M$108MGoodwillGoodwill
$2.6B$2.5B$2.5B$2.4B$1.9B$1.9B$1.7B$1.5B$1.3B$1.3B$1.2BTotal assetsAssets
$1.1B$946M$926M$1.1B$923M$801M$568M$514M$377M$370M$1.1BTotal debtDebt
$1.1B$881M$856M$1.1B$868M$621M$543M$461M$348M$307M$1.1BNet debt / (cash)Net debt
1.5×2.4×1.2×0.4×-0.7×1.6×1.1×0.4×0.3×1.9×2.0×Interest coverageInt. cov.
$442M$522M$443M$227M$84M$137M$173M($118M)($131M)($60M)$127MShareholders’ equityEquity
0.4%0.4%0.4%0.3%0.4%0.2%0.2%0.2%0.3%0.3%0.3%Stock comp / revenueSBC/rev
Per share
49.8M51.8M51.6M50.0M50.6M53.0M52.5M48.4M47.6M49.9M49.6MShares out (diluted)Shares
$86.94$76.28$77.24$78.47$57.90$55.86$61.28$61.11$56.14$48.49$47.81Revenue / shareRev/sh
$0.90$2.07$0.16$-3.13$-2.54$0.71$0.18$-1.14$-1.07$0.54$0.55EPS (diluted)EPS
$4.97$4.98$3.18$0.89$2.55$1.63$1.80$1.59$1.17$1.02$0.89Owner earnings / shareOE/sh
$4.97$4.98$3.18$0.89$2.55$1.63$1.80$1.59$1.17$1.02$0.89Free cash flow / shareFCF/sh
$1.23$1.21$1.22$1.14$0.19$0.03$0.03$0.00$0.20$0.29$0.33Dividends / shareDiv/sh
$2.13$1.66$1.87$2.22$1.21$0.94$1.15$1.46$1.20$0.91$0.95Cap. spending / shareCapex/sh
$8.87$10.08$8.58$4.53$1.66$2.58$3.29$-2.43$-2.76$-1.19$2.55Book value / shareBVPS
Per-share growththe realized rate an owner's share compounded
9-yr5-yr
Revenue / share−6.3%/yr−3.5%/yr
Owner earnings / share−16.2%/yr−16.8%/yr
EPS−5.5%/yr
Dividends / share−14.9%/yr+9.0%/yr
Capital spending / share−9.1%/yr−5.6%/yr

The record, charted

FY2016–2025

Each measure over its full record; the current point and the worst year marked.

Share count
50Mpeak FY2021
ROIC
33%low FY2020
Gross margin
22%low FY2022
Net debt ÷ owner earnings
6.0×peak FY2019

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

$51Mowner earningsvs.$27Mnet incomelow FY2019

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetainedBeyond op. cash

Each year's outlays against its operating cash: the mix, and how it drifts. The hatched cap is spending beyond that year's operating cash — financed from the balance sheet or borrowing, not operations.

FY2016FY2025

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business turned $27M of profit into $51M of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

Reported net income$27M
Owner earnings$51M · 2% of revenue
FY2025FY2024FY2023FY2022FY2021
Reported net income$27M($51M)($55M)$9M$38M
Depreciation & amortizationnon-cash charge added back+$73M+$85M+$101M+$110M+$126M
Stock-based compensationreal costnon-cash, but a real cost+$7M+$7M+$6M+$6M+$6M
Working capital & othertiming of cash in and out, other non-cash items−$11M+$72M+$97M+$29M−$33M
Cash from operations$96M$113M$148M$155M$137M
Capital expenditurecash put back in to keep running and to grow−$45M−$57M−$71M−$60M−$50M
Owner earnings$51M$56M$77M$94M$87M
Owner-earnings marginowner earnings ÷ revenue2%2%3%3%3%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position . The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $7M), owner earnings is nearer $44M.

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • Thin
    Operating income $97M ÷ interest expense $51M
    What this means

    Operating profit covers interest, but with little room. A bad year, a refinancing at higher rates, or a revenue wobble closes the gap fast.

  • How heavy is the debt, net of cash? $1.1B · 11.0× operating profit
    Heavy net debt
    Cash $63M − debt $1.1B
    What this means

    Netting $63M of cash and short-term investments against $1.1B of debt leaves $1.1B owed, about 11.0× a year's operating profit (11.7× on the gross debt, before the cash). Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Tight
    DSO 44 + DIO 28 − DPO 66 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. Lower is better; a long cycle means growth itself eats cash.

Is it a good business?

  • Below average through the cycle
    6-yr median, range -4%–33%; 8% latest = NOPAT $81M ÷ invested capital $1.0B
    Industry peers: median 6%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 6 years (it ran 8% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • Thin through the cycle
    10-yr median margin, range 1%–7%; latest $51M = operating cash $96M − maintenance capex $45M
    Industry peers: median 4%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 2% of revenue this year, a 3% median across 10 years. Treating stock comp as the real expense it is (less $7M of SBC) leaves $44M.

  • Cash-backed
    Cash from ops $96M ÷ net income $27M
    What this means

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Returns about half
    Dividends + buybacks $22M ÷ Owner Earnings $51M
    What this means

    Of $51M Owner Earnings, $22M (44%) went back to shareholders, $14M dividends, $8M buybacks. Net of $7M stock comp, the real buyback was about $1M. Returning most of it is the mark of a mature business with little left to reinvest at a high return; reinvesting most could mean a long runway, or empire-building. The split doesn't say which; the return earned on it (see ROIC) does.

  • Investing or harvesting? 0.62×
    Harvesting
    Capex $45M ÷ depreciation $73M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 2 of 6 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Pass
    Revenue ≥ $2B · $2.4B
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Miss
    Current ratio ≥ 2× · 0.86×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Miss
    Debt ≤ working capital · $1.1B vs ($86M) WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Miss
    A profit every year (10-yr record) · 4 loss years
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Pass
    Uninterrupted dividends · paid every year (10)
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth Miss
    Earnings +33% over the record · −149%
    What this means

    At least a third more earnings than a decade ago, averaging three years at each end. Net income (not per-share), so stock splits don't distort it, buybacks and dilution show up in the share-count line instead.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $-0.55/share (latest year $0.57), the averaged base the calculator's gate runs on, and book value is $-1.25/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2016–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 6 of 10
    What this means

    Lost money in 4 year(s), look at what happened there before trusting the average.

  • Return on capital ≥ 15% 1 of 10 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin 3% → 2% (3-yr avg ends)

    In the filing’s words The filing attributes gains to higher prices, but the margin in the record has not followed — the claim outruns the result here.

    What this means

    Through the cycle the operating margin held roughly steady — about 3% early, 2% lately, median 2%.

  • Reinvestment, incremental ROIC returns capital
    What this means

    The capital base barely grew: this business returns cash through dividends and buybacks rather than reinvesting. Judge it on the cash returned, not on compounding.

  • Owner earnings growth −16%/yr
    What this means

    Owner earnings shrank about 16% a year over the record.

  • Worst year 2020 · −1.6% op. margin
    What this means

    Operations went underwater in 2020, understand why before trusting the good years.

  • Share count +0.0%/yr
    What this means

    Roughly flat share count, little dilution, little buyback.

  • Dividend record paid
    What this means

    Paid a dividend in 10 of the years on record.

  • How management talks about it Owner’s terms
    What this means

    Returns have thinned, but the filing discusses it in an owner’s vocabulary rather than selling past it — candor about a hard stretch counts for more than an adjective.

Does AI threaten the moat?

Elevated contestability

The product is software or information, the very thing capable AI now produces more cheaply, so the moat is more contestable than the record alone implies.

In its own filing A competitive risk, new this year

Its FY2025 10-K names artificial intelligence as a competitive threat, in language that was not in the prior year's filing.

“Rapid changes in technology affecting the marketing and advertising industry, including developments in artificial intelligence, may adversely affect the Company, and if the Company is unable to adapt its market offerings to effectively compete in this technology-driven environment, the Company's ability to grow will b…”

The product is the kind capable AI most directly contests: when a substitute can be built cheaply, the incumbent's pricing power is the first thing at risk. The record cannot say whether the moat outlasts that; past durability is a starting point, not a promise.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of the latest quarter, Mar 31, 2026

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$523M
  • Cash & short-term investments$7M
  • Receivables$312M
  • Inventory$165M
  • Other current assets$39M
Current liabilities$554M
  • Debt due within a year$49M
  • Accounts payable$318M
  • Other current liabilities$188M
Current ratio0.94×all current assets ÷ what's due · Graham looked for 2×
Quick ratio0.65×stricter: inventory excluded
Cash ratio0.01×strictest: cash alone against what's due
Working capital($32M)the cushion left after near-term bills
Debt due this year vs. cash$49M due · $7M cash cash alone won't cover the maturities; it leans on refinancing or operating cash · both figures from the Mar 31, 2026 balance sheet
Revenue, latest quarter vs. a year ago−7.7%the freshest read on whether the business is still growing
Current ratio, recent quarters0.8× → 0.9×
Deeper floors
Tangible book value$7Mequity stripped of goodwill & intangibles
Net current asset value($582M)Graham's net-net: current assets less all liabilities
Debt incl. operating leases$502M$69M of it operating leases

From the company's latest filing.

Not how much it owes, but when it falls due, and against what. The ladder the company files, beside cash on hand and a year's owner earnings.

'26$47M
'27$43M
'28$42M
'29$242M
'30$2M

Bars scaled to the largest single year.

Due in the next 12 months$47Mthe first rung: what must be repaid or rolled over within the year
Within two years$90Mthe near wall, the part most exposed to today’s credit conditions
Biggest single year$242Min 2029the lumpiest maturity, where a refinancing, if needed, is largest
Due over the next five years$376Mthe near slice; the balance sheet carries $1.1B of debt in all

Against what the business has and earns

Cash & short-term investments, Mar 31, 2026$7M
One year of owner earnings (FY2025)$51M
Together, against $47M due next year1.2×

Cash on hand as of Mar 31, 2026 plus a year’s owner earnings comes to $58M against the $47M due in the twelve months after the Dec 31, 2025 schedule: 1.2 times it.

Maturity schedule extracted from the company’s Dec 31, 2025 annual report and reconciled to the total the table states.

How the cash was used, 2016–2025

Over the record, the business generated $2.0B of operating cash; how management split it reads as a balanced allocator, splitting cash between the business, owners, and the balance sheet.

  • Reinvested$744M · 38%
  • Dividends$280M · 14%
  • Buybacks$80M · 4%
  • Retained (debt / cash)$848M · 43%
  • Returned to owners$360M

    30% of the owner earnings the business produced over the span, $280M as dividends and $80M as buybacks.

  • Average price paid for buybacks

    Buybacks ran $80M over the span, but the filings don't tag the share count needed to deduce the average price paid.

  • Net change in share count−0.4%

    The diluted count barely moved (50M to 50M): buybacks roughly offset the stock issued to staff.

  • Dividend record$0.29/sh

    Paid in 10 of the years on record, the per-share dividend shrinking about 15% a year. It was cut at least once along the way.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Acquisitions & goodwill

from the balance sheet & the 10-year cash-flow record

Goodwill grows only when a company acquires and falls only when it concedes it overpaid. The size of that bet, the cash put into buying rather than building, and how much has already been written off.

Goodwill & intangibles$121M10% of all assets; the premium carried on the balance sheet for businesses acquired
Against book equitygoodwill is this share of book equity; the rest is the company’s own retained and paid-in capital
Cash spent acquiring$215Mover 10 years buying other businesses, against $744M of capital spent building

None written down over the record; the goodwill is still carried at full cost. That is the deals holding their value on the books so far; whether they keep doing so is the test an owner watches, since the write-down, when it comes, is the admission the price was too high.

Goodwill, acquired intangibles and equity from the latest balance sheet; acquisition spend and write-downs summed across the 10-year record, from the company's own filings.

Management, ownership & pay

read the proxy →

From the proxy: how much of the business the people running it own, and how they are paid, beside what the business earned for its owners in the same years.

Fiscal yearChief executivePay, as filed“Actually paid”Owner earnings
2023Mr. Quadracci$8.5M$10.1M$77M
2024Mr. Quadracci$8.2M$10.0M$56M
2025Mr. Quadracci$7.9M$7.1M$51M

Both pay figures are the company’s own, from the pay-versus-performance table its proxy statement files. “As filed” is the Summary Compensation Table total: salary, bonus, and equity awards at their value on the day of grant. “Actually paid” is the SEC’s prescribed recalculation, which re-marks those equity awards to what they became as they vested; it can swing far above or below the filed figure in either direction, and negative years occur. Owner earnings are the whole business's, from the record above, for the same fiscal years.

  • Insider ownership17%

    The stake all directors and executive officers hold together, per the 2026 proxy: skin in the game, the first thing Munger reads.

  • Stock-based compensation$7M

    The slice of the business handed to employees in shares this year, 0% of revenue, equal to 7% of operating profit. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.

Inverting the record

Invert: instead of why Quad Graphics Inc is a good business, the question is what would make owning it a mistake, and whether those marks are in the record. Disconfirming tests across 2016–2025.

2 of the 5 tests turned up something to look into; the other 3 came back clean.

  • Look hereIs it less profitable than it was?2.3% vs 5.5%

    The owner-earnings margin averaged 5.5% early in the record and 2.3% across the last three years, and the latest year has not recovered. Ask the filing whether that is a structural drift or a cyclical trough — price, mix, cost, or a competitor — and whether it is permanent.

  • Look hereAre "one-time" charges a yearly habit?10 of 10 years

    Management took an impairment or write-down in 10 of the last 10 years, $386M in all. A charge taken almost every year is not one-time; it is the business — past deals coming due, and an admission the assets were worth less than what was paid. Munger's rule: when the "one-time" keeps happening, it is the business. Read it beside the goodwill the company still carries.

And these came back clean
  • Did the share count rise anyway?
  • Did debt outgrow the business?
  • Did receivables and inventory outpace sales?

Each test is read from the filings and is noisy alone; a flag can mark a cyclical trough or a year of heavy investment as easily as a problem. The filing says which.

What an owner would ask, FY2025

read the 10-K →
  • Which reported numbers are a judgment call?
    Management names Revenue recognition, Insurance reserves as critical estimates

    each rests partly on management's judgment; the filing's note sets out the assumptionsverify →

The questions the record and the charts do not answer on their own; each carries the figure and the place to look.

Peers, nearest by economic model

No close industry peers in the catalog yet, so these are the nearest by economic model (capital-intensive), compared on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
GFFGriffon Corporation$2.5B28%6.3%6%3%
FTAIFTAI Aviation Ltd.$2.5B55%-8.2%-1%-12%
WTSWatts Water Technologies$2.4B42%12.8%15%10%
QUADQuad Graphics Inc$2.4B20%1.9%8%3%
LFUSLittelfuse Inc.$2.4B38%13.0%10%14%
BZHBeazer Homes USA Inc.$2.4B16%3.9%5%3%
ITRIItron Inc.$2.4B32%5.2%6%4%
ACCOAcco Brands Corporation$1.5B33%7.1%8%8%
Group median32%5.7%7%4%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Quad Graphics Inc has delivered.

$

Through the cycle, Quad Graphics Inc earns about $71M on its 2.9% median owner-earnings margin. This year’s 2.1% margin runs below that; the reported figure may understate a lean year. Normalize, below, values the price on that through-cycle figure rather than the latest year.

Base

The assumptions

9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’21→’25−12%/yr
Owner-earnings growth · ’16→’25−16%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings $44M on 48M shares outstanding (a weighted basic average, the only count this filer tags); net debt $1.1B. The if-converted diluted count is 50M, 4% above the shares outstanding: the dilution overhang (convertibles, options) a buyer inherits. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Quad Graphics Inc (QUAD), the owner's record," https://ownerscorecard.com/c/QUAD, data as of 2026-07-09.

Manual order: ← QTWO its page in the Manual QUBT →

Industry order: ← QH the Commercial Services & Supplies chapter RBA →