Owner Scorecard


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PLNT, Planet Fitness

Hotels & Resorts capital-intensive Capital build-out

Fitness for everyone We are one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations, with a highly recognized national brand.

Our bright, clean clubs are typically 20,000 square feet, with a large selection of high-quality Planet Fitness-branded cardio, circuit- and strength-training equipment and friendly staff trainers who offer unlimited free fitness instruction to all our members in small groups.

System-wide sales for 2025 included $4.7 billion attributable to franchisee-owned clubs, from which we generate royalty revenue, and $552.2 million attributable to our corporate-owned clubs.

Latest annual: FY2025 10-K
PLNT · Planet Fitness
I

The business

What it sells, where the money comes from, the kind of company it is.

Revenue · FY2025
$1.3B
+12.1% YoY · 27% 5-yr CAGR
Vital signs · TTM, with 5-yr average
Revenue $1.4B 5-yr avg $1.0B
Gross margin 82% 5-yr avg 82%
Operating margin 29.9% 5-yr avg 26.3%
ROIC 18% 5-yr avg 15%
Owner-earnings margin 19% 5-yr avg 18%
Free cash flow margin 19% 5-yr avg 18%

The business in brief

read the 10-K →

What this business is and what moves its needle, from its own SEC filings.

What it is
Revenue is Corporate-owned clubs (41%), Franchise (35%) and Equipment (23%).
Situation
Capital build-out. Capital spending has surged to 12% of sales, today's earnings are charged less depreciation than tomorrow's will be.
What moves the needle
Gross margin has run about 81% and operating margin about 27% through the cycle, a wide spread between price and the cost of what it sells — whether that advantage is durable pricing power or a margin that can erode is the question the record is for. The cash cycle has run negative through the cycle (a median of −31 days): the operation is paid before it pays, so working capital releases cash as the business grows rather than tying it up. On its own account, the filing leans hardest on pricing power & competition, set against the numbers in what the filing emphasizes, below.
Is it a good business?
Return on capital has run in the teens (median 16%, above 15% in 5 of 9 years). Owner earnings agree: roughly 20% of revenue reaches owners as cash, consistently, and customers and suppliers fund the business through negative working capital. Returns like these are solid but short of clear franchise economics; whether they hold is what the 10-K settles, not the multiple.

Every line is arithmetic on the company's filings, shown in full in the sections below.

Where the money comes from

read the 10-K →

Revenue spreads across 3 segments, the largest Corporate-owned clubs at 41%.

Revenue by reportable segment, FY2025
  • Corporate-owned clubs41%$546M
  • Franchise35%$468M
  • Equipment23%$310M
By geographyAmericas97%International3%

From the segment footnote of the company's own 10-K. Shares are of total revenue; the profit bar shows each segment's share of segment operating profit, before unallocated corporate costs.

II

The record

Ten years of arithmetic, read across the cycle.

The record, 2016–2025

realized figures from each filing · older years to the left
2016’162017’172018’182019’192020’202021’212022’222023’232024’242025’25TTMTTMMar 2026
Income statement
$378M$430M$573M$689M$407M$587M$937M$1.1B$1.2B$1.3B$1.4BRevenueRevenue
68%70%72%72%83%81%82%83%83%82%Gross marginGross mgn
13%14%13%11%17%16%12%12%11%10%10%SG&A / revenueSG&A/rev
$116M$148M$184M$233M$60M$143M$230M$273M$324M$395M$414MOperating incomeOp. inc.
30.6%34.3%32.1%33.8%14.7%24.4%24.6%25.5%27.4%29.8%29.9%Operating marginOp. mgn
$22M$33M$88M$118M($15M)$43M$99M$138M$172M$219M$229MNet incomeNet inc.
46%25%24%12%34%30%28%28%28%Effective tax rateTax rate
Cash flow & returns
$109M$131M$184M$204M$31M$189M$240M$330M$344M$418M$432MOperating cash flowOp. cash
$32M$32M$35M$44M$54M$63M$124M$149M$160M$156M$158MDepreciationDeprec.
$54M$64M$56M$37M($12M)$75M$9M$35M$3M$31M$33MWorking capital & otherWC & other
$15M$38M$41M$58M$53M$54M$100M$136M$155M$164M$166MCapexCapex
4.1%8.8%7.1%8.4%12.9%9.2%10.7%12.7%13.1%12.4%12.0%Capex / revenueCapex/rev
$93M$93M$144M$160M($21M)$135M$140M$194M$189M$255M$266MOwner earningsOwner earn.
24.7%21.7%25.1%23.2%−5.3%23.0%15.0%18.1%16.0%19.2%19.2%Owner earnings marginOE mgn
$93M$93M$144M$146M($21M)$135M$140M$194M$189M$255M$266MFree cash flowFCF
24.7%21.7%25.1%21.3%−5.3%23.0%15.0%18.1%16.0%19.2%19.2%Free cash flow marginFCF mgn
$0$0$46M$53M$0$2M$425M$43M$0$0AcquisitionsAcquis.
$2M$342M$458M$0$0$94M$125M$300M$500MBuybacksBuybacks
16%30%31%8%22%11%12%14%17%18%ROICROIC
Balance sheet
$40M$113M$113M$436M$439M$546M$410M$402M$473M$541M$571MCash & investmentsCash+inv
$27M$37M$37M$42M$16M$27M$46M$42M$77M$70M$41MReceivablesReceiv.
$2M$3M$3M$877K$473K$1M$5M$5M$6M$8M$5MInventoryInvent.
$29M$29M$29M$21M$19M$28M$21M$24M$33M$40M$33MAccounts payablePayables
$168K$11M$11M$22M($2M)$520K$31M$23M$50M$38M$13MOperating working capitalOper. WC
$91M$177M$177M$540M$567M$662M$556M$472M$588M$658M$687MCurrent assetsCur. assets
$83M$112M$111M$145M$112M$177M$245M$251M$282M$312M$332MCurrent liabilitiesCur. liab.
1.1×1.6×1.6×3.7×5.1×3.8×2.3×1.9×2.1×2.1×2.1×Current ratioCurr. ratio
$177M$177M$200M$228M$228M$229M$703M$718M$721M$712M$712MGoodwillGoodwill
$1.0B$1.1B$1.1B$1.7B$1.8B$2.0B$2.9B$3.0B$3.1B$3.1B$3.1BTotal assetsAssets
$709M$704M$704M$1.7B$1.8B$1.8B$2.0B$2.0B$2.2B$2.5B$2.5BTotal debtDebt
$669M$591M$591M$1.3B$1.3B$1.2B$1.6B$1.6B$1.7B$1.9B$1.9BNet debt / (cash)Net debt
4.3×4.2×3.6×3.8×0.7×1.8×2.6×3.2×3.2×3.6×3.6×Interest coverageInt. cov.
($131M)($119M)($129M)($706M)($706M)($645M)($199M)($116M)($215M)($483M)($482M)Shareholders’ equityEquity
0.5%0.6%1.0%0.7%1.2%1.5%0.9%0.7%0.8%0.9%0.9%Stock comp / revenueSBC/rev

The year, in the company's words

the filing →

Verbatim from the 10-K's management discussion. Each sentence is shown only because its subject, direction, and stated figures check out against the filed numbers on this page. The words are the company's; the arithmetic is the record's.

  • Equipment+21.1%
    “Equipment segment revenue was $310.1 million in the year ended December 31, 2025, compared to $256.1 million in the year ended December 31, 2024, an increase of $54.0 million, or 21.1%. This increase was primarily attributable to $47.4 million of higher revenue from equipment sales to existing franchisee-owned clubs and $6.6 million of higher revenue from equipment sales to new franchisee-owned clubs.”
    ✓ figure matches the filed record

The record, charted

FY2016–2025

Each measure over its full record; the current point and the worst year marked.

ROIC
17%low FY2020
Gross margin
83%low FY2016
Net debt ÷ owner earnings
7.6×peak FY2022

Owner earnings vs. net income

Owner earningsNet income

The accountant's number, and the cash an owner can take; the gap is the tell.

$255Mowner earningsvs.$219Mnet incomelow FY2020

Where the cash went

ReinvestBuybacksDividendsAcquisitionsRetainedBeyond op. cash

Each year's outlays against its operating cash: the mix, and how it drifts. The hatched cap is spending beyond that year's operating cash — financed from the balance sheet or borrowing, not operations.

FY2016FY2025

Net income is the accountant's number; owner earnings is the cash an owner could take out. The walk between them, off the cash-flow statement, and whether the gap is widening or holding.

In fiscal 2025 the business turned $219M of profit into $255M of owner earnings: more cash than the profit line showed, after the non-cash charges and the capital it put back in.

Reported net income$219M
Owner earnings$255M · 19% of revenue
FY2025FY2024FY2023FY2022FY2021
Reported net income$219M$172M$138M$99M$43M
Depreciation & amortizationnon-cash charge added back+$156M+$160M+$149M+$124M+$63M
Stock-based compensationreal costnon-cash, but a real cost+$12M+$9M+$8M+$8M+$9M
Working capital & othertiming of cash in and out, other non-cash items+$31M+$3M+$35M+$9M+$75M
Cash from operations$418M$344M$330M$240M$189M
Capital expenditurecash put back in to keep running and to grow−$164M−$155M−$136M−$100M−$54M
Owner earnings$255M$189M$194M$140M$135M
Owner-earnings marginowner earnings ÷ revenue19%16%18%15%23%

Owner earnings is the cash an owner could pull out without starving the business: operating cash less the capital it must spend to hold its position . The cash-flow statement also adds stock comp back as non-cash, but it is a real cost paid in shares; counted as the expense it is (less $12M), owner earnings is nearer $242M.

Maintenance capex is estimated as depreciation where a growing business invests above it; free cash flow is the figure the scorecard's free-cash margin reads.

III

Quality & stewardship

Returns, the balance sheet, capital allocation, and pay.

Owner’s Scorecard

FY2025 10-K · source on SEC EDGAR →

Will it survive?

  • Adequate
    Operating income $395M ÷ interest expense $108M
    What this means

    Comfortable in a normal year, but below the margin of safety Graham looked for. Worth checking how stable the coverage has been across a full cycle.

  • How heavy is the debt, net of cash? $2.0B · 5.1× operating profit
    Heavy net debt
    Cash $346M + ST investments $107M − debt $2.5B
    What this means

    Netting $452M of cash and short-term investments against $2.5B of debt leaves $2.0B owed, about 5.1× a year's operating profit (6.3× on the gross debt, before the cash). It also holds $88M in longer-dated marketable securities; counting those, it sits at $1.9B of net debt. Net debt is the leverage figure that matters: the cash is already set against the debt. Strategic or illiquid investments aren't counted here.

  • Negative, funded by others
    DSO 19 + DIO 12 − DPO 63 days
    What this means

    Days cash is tied up between paying suppliers and collecting from customers. A negative cycle is a quiet moat: suppliers and customers fund the operation (Buffett's “float”), the company grows on other people's money.

Is it a good business?

  • High through the cycle
    9-yr median, range 8%–31%; 17% latest = NOPAT $284M ÷ invested capital $1.7B
    Industry peers: median 8%
    What this means

    The rate the business earns on the money tied up in it, Buffett's north star, because over time a stock tracks the ROIC beneath it. Above ~15% sustained hints at a moat; a return below the cost of capital (~8%) erodes value as a business grows rather than building it — the test Buffett weighs most. The headline is the median of the last 9 years (it ran 17% most recently), so one peak or trough year doesn't set the verdict. Asset-light businesses (R&D expensed, little capital) read artificially high, pair this with Owner Earnings.

  • High through the cycle
    10-yr median margin, range -5%–25%; latest $255M = operating cash $418M − maintenance capex $164M
    Industry peers: median 7%
    What this means

    What an owner could take out without starving the business: operating cash less the maintenance capital it must spend to hold its position — Buffett's owner earnings. That's 19% of revenue this year, a 19% median across 10 years. Treating stock comp as the real expense it is (less $12M of SBC) leaves $242M.

  • Cash-backed
    Cash from ops $418M ÷ net income $219M

    In the filing’s words The filing leans on adjusted, non-GAAP earnings, but the GAAP profit is itself cash-backed — the adjustments are not papering over a cash shortfall here.

    What this means

    How much of reported profit showed up as operating cash. Above 1× is reassuring; well below suggests earnings lean on accruals. One year is noisy, growth and working-capital swings distort it, and this is operating cash, not free cash. Watch the multi-year trend.

How is the cash used?

  • Returned more than it generated
    Dividends + buybacks $670M ÷ Owner Earnings $255M
    What this means

    The company returned more than it generated: against $255M of Owner Earnings, $670M (263%) went back to shareholders, $169M dividends, $500M buybacks — the excess came from the balance sheet or borrowing, not the year's operations. Net of $12M stock comp, the real buyback was about $488M. Sustained, that pattern draws down cash or adds debt; the net-debt line above shows where it stands.

  • Investing or harvesting? 1.05×
    Maintaining
    Capex $164M ÷ depreciation $156M
    What this means

    Descriptive, not a grade. Above ~1× means investing faster than assets wear out (growth, or, sustained for years, today's earnings carrying less depreciation than tomorrow's will). Below means spending less than it's wearing out (efficiency, or a melting asset base). The ratio won't tell you which; the filings will.

Graham’s defensive tests · 2 of 6 met

Graham’s numerical criteria for the defensive investor (The Intelligent Investor, ch. 14), run on the filings. A floor of safety, not a buy signal; many fine modern businesses fail his strictest liquidity rules by design.

  • Adequate size Near
    Revenue ≥ $2B · $1.3B
    What this means

    Big enough to weather a storm. Graham's 1972 floor was ~$100M of sales (≈ $700M today); we use a $2B revenue line as a conservative modern stand-in.

  • Strong liquidity Pass
    Current ratio ≥ 2× · 2.11×
    What this means

    Current assets at least twice current liabilities, near-term bills covered without touching the business. Strict by design: many cash-rich modern firms run leaner and miss it, holding their cushion in longer-dated securities.

  • Conservative debt Miss
    Debt ≤ working capital · $2.5B vs $346M WC
    What this means

    Graham's rule that borrowings not exceed net current assets. Capital-heavy and buyback-heavy firms routinely fail it, read it next to interest coverage, not alone.

  • Earnings stability Near
    A profit every year (10-yr record) · 1 loss year
    What this means

    Graham wanted earnings in each of the past ten years, the stability a defensive owner leans on.

  • Dividend record Miss
    Uninterrupted dividends · 1 of 10 yrs
    What this means

    An unbroken dividend was Graham's mark of durability. He wanted twenty years; the filings show about ten, and a single suspension breaks the streak. Non-payers, many fine modern compounders, fall outside his defensive net by design.

  • Earnings growth Pass
    Earnings +33% over the record · +271%
    What this means

    At least a third more earnings than a decade ago, averaging three years at each end. Net income (not per-share), so stock splits don't distort it, buybacks and dilution show up in the share-count line instead.

  • Moderate price
    P/E ≤ 15 and P/E × P/B ≤ 22.5 · decided by the price
    What this means

    Graham's valuation gate, the wall he kept between a sound business and a sound investment. Three-year average earnings are $2.22/share (latest year $2.76), the averaged base the calculator's gate runs on, and book value is $-6.08/share. Enter a price in “What the price implies” just below for the P/E, P/B, and whether it clears. But this is the rule Buffett outgrew: there's no hard P/E law, and a wonderful business can deserve a far richer multiple if the thesis holds, treat it as the bargain-hunter's floor, not a verdict on the price.

Durability & moat, 2016–2025

Whether the record’s returns held, and what the capital reinvested earned.

  • Profitable years 9 of 10
    What this means

    Lost money in 1 year(s), look at what happened there before trusting the average.

  • Return on capital ≥ 15% 5 of 10 yrs
    What this means

    A moat shows up as a high return on invested capital that holds year after year, not one good vintage.

  • Operating margin 32% → 28% (3-yr avg ends)

    In the filing’s words The filing attributes gains to higher prices, but the margin in the record has not followed — the claim outruns the result here.

    What this means

    The recent-years average (28%) sits below the early years (32%), but the latest year (30%) is back near the early level: a cyclical trough dragging the window down, not a one-way slide. The through-cycle median is 27% — read it across the cycle, not on the dip.

  • Reinvestment, incremental ROIC 13%
    What this means

    Reinvested capital came back at only a modest incremental return — near the cost of capital, where extra growth adds little per dollar. The record shows whether it is a soft stretch or a thinning moat.

  • Owner earnings growth +10%/yr
    What this means

    Owner earnings grew about 10% a year over the record.

  • Worst year 2020 · 14.7% op. margin
    What this means

    Stayed profitable even in its hardest year, the resilience that survives recessions.

  • Dividend record paid
    What this means

    Paid a dividend in 1 of the years on record.

Does AI threaten the moat?

Moderate contestability

AI is likely to reshape costs and some products here without clearly contesting or sparing the core moat; how the company itself frames it is the tell.

In its own filing Raised, but not as a competitor

The filing raises AI among its risks, but in other terms (security, regulation, energy or the like), not as a competitor to its product.

The question is whether a moat the record shows as durable outlasts a technology that lowers the cost of part of what the firm sells. The durability is read in the record above, the filing's own framing of AI beside it; the industry label decides nothing on its own.

Read from the filing's own risk factors, paired with the industry's structure under its SIC code; the durability is read above, the price below.

All figures as filed; the source filing is linked above.

Current Position

as of the latest quarter, Mar 31, 2026

Can the business pay what it owes this year, off the freshest balance sheet: the quality of the assets, the debt actually coming due, and what a low ratio means here.

Current assets$687M
  • Cash & short-term investments$474M
  • Receivables$41M
  • Inventory$5M
  • Other current assets$167M
Current liabilities$332M
  • Debt due within a year$26M
  • Accounts payable$33M
  • Other current liabilities$273M
Current ratio2.07×all current assets ÷ what's due · Graham looked for 2×
Quick ratio2.06×stricter: inventory excluded
Cash ratio1.43×strictest: cash alone against what's due
Working capital$355Mthe cushion left after near-term bills
Debt due this year vs. cash$26M due · $474M cash covered by cash on hand, no refinancing forced · both figures from the Mar 31, 2026 balance sheet
Revenue, latest quarter vs. a year ago+21.9%the freshest read on whether the business is still growing
Current ratio, recent quarters1.8× → 2.1×
Deeper floors
Tangible book value($1.5B)equity stripped of goodwill & intangibles
Debt incl. operating leases$2.9B$455M of it operating leases
Deferred revenue$116Mcustomer cash collected before delivery; operating float

From the company's latest filing.

How the cash was used, 2016–2025

Over the record, the business generated $2.2B of operating cash; how management split it reads as a cash returner, paying most of what it earns straight back to owners.

  • Reinvested$813M · 37%
  • Dividends$169M · 8%
  • Buybacks$1.8B · 84%
  • Returned to owners$2.0B

    144% of the owner earnings the business produced over the span, $169M as dividends and $1.8B as buybacks.

  • Source of funding−$623M

    Reinvestment and shareholder returns ran $623M beyond the operating cash the business generated, so the gap was financed off the balance sheet: debt rose from $709M to $2.5B.

  • Average price paid for buybacks

    Buybacks ran $1.8B over the span, but the filings don't tag the share count needed to deduce the average price paid.

  • Net change in share count

    No continuous share count across the span.

  • Dividend recordPays

    Paid in 1 of the years on record. It was never cut over the span.

Buybacks are gross of stock issued to staff; the share-count line above is the net of that, the figure that decides whether owners gained. The average price paid blends a year of purchases (and any accelerated repurchase), so it is close, not exact. The record of where the cash went and on what terms.

Acquisitions & goodwill

from the balance sheet & the 10-year cash-flow record

Goodwill grows only when a company acquires and falls only when it concedes it overpaid. The size of that bet, the cash put into buying rather than building, and how much has already been written off.

Goodwill & intangibles$999M32% of all assets; the premium carried on the balance sheet for businesses acquired
Against book equitygoodwill is this share of book equity; the rest is the company’s own retained and paid-in capital
Cash spent acquiring$568Mover 10 years buying other businesses, against $813M of capital spent building

None written down over the record; the goodwill is still carried at full cost. That is the deals holding their value on the books so far; whether they keep doing so is the test an owner watches, since the write-down, when it comes, is the admission the price was too high.

Goodwill, acquired intangibles and equity from the latest balance sheet; acquisition spend and write-downs summed across the 10-year record, from the company's own filings.

Management, ownership & pay

read the proxy →

From the proxy: how much of the business the people running it own, and how they are paid, beside what the business earned for its owners in the same years.

Fiscal yearPay, as filed“Actually paid”Owner earnings
2021$9.3M$11.9M$135M
2022$5.6M$4.0M$140M
2023$233k$219k$194M
2023$5.7M−$5.3M$194M
2024$11.0M$14.7M$189M
2024$285k$324k$189M
2025$8.2M$10.1M$255M

Both pay figures are the company’s own, from the pay-versus-performance table its proxy statement files. “As filed” is the Summary Compensation Table total: salary, bonus, and equity awards at their value on the day of grant. “Actually paid” is the SEC’s prescribed recalculation, which re-marks those equity awards to what they became as they vested; it can swing far above or below the filed figure in either direction, and negative years occur. Owner earnings are the whole business's, from the record above, for the same fiscal years.

  • Insider ownership<1%

    The stake all directors and executive officers hold together, per the 2026 proxy: skin in the game, the first thing Munger reads.

  • Stock-based compensation$12M

    The slice of the business handed to employees in shares this year, 1% of revenue, equal to 3% of operating profit. Buffett's oldest accounting fight: this is compensation, compensation is an expense, real whether or not the headline earnings admit it. One trap: the cash-flow statement adds SBC back, so the operating cash, and the owner earnings drawn from it, are flattered by exactly this amount; counted as the cost it is, what an owner keeps is lower.

Inverting the record

Invert: instead of why Planet Fitness is a good business, the question is what would make owning it a mistake, and whether those marks are in the record. Disconfirming tests across 2016–2025.

2 of the 4 tests turned up something to look into; the other 2 came back clean.

  • Look hereIs it less profitable than it was?17.8% vs 23.8%

    The owner-earnings margin averaged 23.8% early in the record and 17.8% across the last three years, and the latest year has not recovered. Ask the filing whether that is a structural drift or a cyclical trough — price, mix, cost, or a competitor — and whether it is permanent.

  • Look hereDid debt outgrow the business?$709M → $2.5B

    Debt rose from $709M to $2.5B while owner earnings went from about $110M to $213M — about 6.4 years of owner earnings in debt then, about 12 now: measured against what the business earns, the balance sheet carries more debt than it did. Debt raised for buybacks or deals rather than growth is the kind that bites in a downturn.

And these came back clean
  • Did reported profit become cash?
  • Did receivables and inventory outpace sales?

Each test is read from the filings and is noisy alone; a flag can mark a cyclical trough or a year of heavy investment as easily as a problem. The filing says which.

What an owner would ask, FY2025

read the 10-K →
  • Which reported numbers are a judgment call?
    Management names Income taxes, Credit & receivables, Acquisitions as critical estimates

    each rests partly on management's judgment; the filing's note sets out the assumptionsverify →

The questions the record and the charts do not answer on their own; each carries the figure and the place to look.

Peers, Hotels & Resorts

The same industry, side by side on owner economics. Each figure is a through-cycle median, so a peak or trough year can’t distort it; the group median at the foot is the line to read each against.

CompanyRevenueGross marginOp. marginROICOwner earn. margin
LTHLife Time Group Holdings Inc.$3.0B47%8.9%4%7%
MTNVail Resorts Inc.$3.0B18.3%12%18%
PRKSUnited Parks & Resorts Inc.$1.7B18.6%16%10%
PLNTPlanet Fitness$1.3B81%28.6%16%20%
LUCKLucky Strike Entertainment Corporation$1.2B30%11.4%8%4%
MSGSMadison Square Garden Sports Corp.$1.0B-3.4%-3%7%
MSGEMadison Square Garden Entertainment Corp.$863M12.6%13%
PRSUPursuit Attractions and Hospitality Inc.$452M91%6.3%4%2%
Group median64%12.0%10%7%
IV

The price

What a price has to assume.

What the price implies

reverse-DCF

Type today's close and see the owner-earnings growth you'd have to believe to justify it, beside what Planet Fitness has delivered.

$

Through the cycle, Planet Fitness earns about $271M on its 20.5% median owner-earnings margin. This year’s 19.2% margin runs in line with that. Normalize, below, values the price on that through-cycle figure rather than the latest year.

Base

The assumptions

9.0% = the 4.55% 10-year Treasury (Jul 15, 2026) + 4.45 points of equity premium. The rate you require is yours to set.

Enter a price above to run it.

Implied by the price
Owner-earnings growth · ’21→’25+13%/yr
Owner-earnings growth · ’16→’25+10%/yr
Owner-earnings yield
P/E (3-yr earnings ’23–’25)
P/B
Graham’s price gate

Graham capped the multiple at 15×; Buffett and Munger let that rule go: a wonderful business can deserve 50× if the thesis holds. The gate marks the bargain-hunter's floor.

Against a high-grade bond: Graham’s yardstick bond yield%

Prefilled with the 10-year Treasury (4.55%, as of Jul 15, 2026). Edit it for today’s exact figure, or a AAA corporate yield.

Graham measured a stock against the bond you could own instead, the heart of his margin of safety. Enter a price above to weigh the owner-earnings yield against this bond.

Owner earnings $266M on 79M shares outstanding (a weighted cover-text, the only count this filer tags); net debt $1.9B. The base is the latest year by default; Normalize values it on the through-cycle median owner-earnings margin (to avoid paying on a peak year). Net of stock comp treats option pay as the expense it is. The dials set the multiple a growth belief justifies; the price, and every dollar on this page, is yours.

Cite: Owner Scorecard, "Planet Fitness (PLNT), the owner's record," https://ownerscorecard.com/c/PLNT, data as of 2026-07-09.

Manual order: ← PLMR its page in the Manual PLOW →

Industry order: ← PK the Hotels & Resorts chapter RRR →